X Media Lab Presents: The 2011 Jeff Gomez Transmedia Masterclass Series (Australia)

Part I: The Power of Transmedia Storytelling

  • The history, the value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to begins to be realised in the entertainment industry.

Part II: Immersion & Incubation

  • The role of the Grand Narrative
  • Criteria for a successful transmedia franchise
  • The elements of storyworld incubation
  • Criteria for an evergreen franchise

Part III: Development

  • Fiction vs. Non-Fiction / Open vs. Closed systems
  • Brand archetypes and aspirational drivers
  • Intellectual Property Bibles and Mythologies
  • Building platform-neutral Storyworlds that are extensible over multiple touchpoints
  • Establishing Authorship and Pitch Materials
  • Failed properties

Part IV: Production

  • Building partnerships, fans and coalitions
  • Role of the driving platform
  • Defining and incentivizing canon
  • Constructing bridges between marketing, digital and creative
  • Remaining the visionary (consumer products & licensing)

Part V: The Future of Transmedia Narrative

JK Rowling creates transmedia storytelling site Pottermore.com, dumps Amazon — from psfk.com by Piers Fawkes

From DSC:
Many of you have seen this already, but I just got back from vacation and I want to document this event.

The Evolution of Transmedia Storytelling
These videos capture a discussion between Frank Rose, Author of “The Art of Immersion” (and a contributing Editor at Wired) and Jeff Gomez, President and CEO of Starlight Runner Entertainment at Ad Age’s “Creativity and Technology” (CaT) Conference in NYC June 9th, 2011.

  1. The Evolution of Transmedia Storytelling (Part 1 of 3) (5 min introduction)
  2. The Evolution of Transmedia Storytelling (Part 2 of 3) (15 min)
  3. The Evolution of Transmedia Storytelling (Part 3 of 3) (14.5 min)

 

The ABCs (and Ds and Es) of Plot Development — from DailyWritingTips.com by Mark Nichol

Writer Annie Lamott created a helpful mnemonic catechism, ABCDE, to help writers remember the basics. Here are the elements:

  • Action
  • Background
  • Conflict
  • Development
  • End
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John Hunter on the World Peace Game — TED March 2011 — my thanks to Mr. Joseph and Mrs. Kate Byerwalter for this great presentation

 

TED Talks -- John Hunter presents the World Peace Game -- March 2011

About this talk
John Hunter puts all the problems of the world on a 4’x5′ plywood board — and lets his 4th-graders solve them. At TED2011, he explains how his World Peace Game engages schoolkids, and why the complex lessons it teaches — spontaneous, and always surprising — go further than classroom lectures can.

About John Hunter
Teacher and musician John Hunter is the inventor of the World Peace Game (and the star of the new doc “World Peace and Other 4th-Grade Achievements”).

 

 

AP Interactive visualizes a future of stories that reach beyond text — from niemanlab.org

Excerpt:

Data visualization is “going through a kind of renaissance in journalism,” said Shazna Nessa, director of Interactive for the AP. What’s really behind the news collective’s uptick in graphics, she told me, is a kind of evolutionary change in journalism — one that’s reflected in the Interactive unit itself. Once a repository of charts and maps, the department is now creating what Nessa described as “comprehensive interactive stories,” and we can expect to see a lot more of them.

 

A hugely powerful vision: A potent addition to our learning ecosystems of the future

 

Daniel Christian:
A Vision of Our Future Learning Ecosystems


In the near future, as the computer, the television, the telephone (and more) continues to converge, we will most likely enjoy even more powerful capabilities to conveniently create and share our content as well as participate in a global learning ecosystem — whether that be from within our homes and/or from within our schools, colleges, universities and businesses throughout the world.

We will be teachers and students at the same time — even within the same hour — with online-based learning exchanges taking place all over the virtual and physical world.  Subject Matter Experts (SME’s) — in the form of online-based tutors, instructors, teachers, and professors — will be available on demand. Even more powerful/accurate/helpful learning engines will be involved behind the scenes in delivering up personalized, customized learning — available 24x7x365.  Cloud-based learner profiles may enter the equation as well.

The chances for creativity,  innovation, and entrepreneurship that are coming will be mind-blowing! What employers will be looking for — and where they can look for it — may change as well.

What we know today as the “television” will most likely play a significant role in this learning ecosystem of the future. But it won’t be like the TV we’ve come to know. It will be much more interactive and will be aware of who is using it — and what that person is interested in learning about. Technologies/applications like Apple’s AirPlay will become more standard, allowing a person to move from device to device without missing a  beat. Transmedia storytellers will thrive in this environment!

Much of the professionally done content will be created by teams of specialists, including the publishers of educational content, and the in-house teams of specialists within colleges, universities, and corporations around the globe. Perhaps consortiums of colleges/universities will each contribute some of the content — more readily accepting previous coursework that was delivered via their consortium’s membership.

An additional thought regarding higher education and K-12 and their Smart Classrooms/Spaces:
For input devices…
The “chalkboards” of the future may be transparent, or they may be on top of a drawing board-sized table or they may be tablet-based. But whatever form they take and whatever is displayed upon them, the ability to annotate will be there; with the resulting graphics saved and instantly distributed. (Eventually, we may get to voice-controlled Smart Classrooms, but we have a ways to go in that area…)

Below are some of the graphics that capture a bit of what I’m seeing in my mind…and in our futures.

Alternatively available as a PowerPoint Presentation (audio forthcoming in a future version)

 



 

 

 

 

 

 

 

 

 

 

 

 

— from Daniel S. Christian | April 2011

See also:

Addendum on 4-14-11:

 

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Visual storytelling: Interview with Nancy Duarte — from theelearningcoach.com

Excerpt:

Coach:
Why should learning experience designers care about stories? How does it relate to learning?

Nancy:
Stories are the oldest communication form and are proven to be easily recalled and repeated. If training material can be recalled and repeated, it’s most likely understood. Stories are a great container for memorable information. Relaying instructional content through metaphor and story helps the audience connect emotionally to the content being communicated. Instructional designers are on a steady quest to keep their audiences engaged and motivated, and storytelling is an effective strategy.

Why Jesus’ parables stand out

Why Jesus’ parables stand out — from the BibleGateway.com

Excerpt:

The NT Blog came across an interesting short video of two scholars discussing the significance and distinctiveness of Jesus’ parables

It’s a nice introduction to Jesus’ teaching style…

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20 great opening lines to inspire the start of your story — from DailyWritingTips.com by Mark Nichol

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Art of the Wormwood Saga -- Part I -- released 3-8-11

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Addendum 3/14/11:

 

  • 60% reached on kickstarter – new videos online!Yesterday, 60% of the funding goal for the Wormworld Saga App was reached on kickstarter.com and like I promised, here’s the next batch of videos in the “Art of the Wormworld Saga” series.

 

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© 2024 | Daniel Christian