5Across: Beyond J-School

5Across: Beyond J-School – by Mark Glaser
5Across is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

Just as traditional media has struggled with disruptive technology and the Internet, so too have the institutions that run journalism education. Most journalism schools and training programs are run by people whose careers were framed by print, broadcast and traditional PR, so how can students get the skills they need in the digital age? We convened a group of journalism educators, a trainer, a student and a J-school dropout to discuss how journalism education is shifting.

Guests

Lea Aschkenas wrote a story about her experiences for Salon. Her post-journalism school career includes a stint as a staff reporter, itinerant freelance writer, and author of the memoir, “Es Cuba: Life and Love on an Illegal Island” (Seal Press, 2006). She has also written for the Washington Post, Los Angeles Times, and San Francisco Chronicle. Currently, she works as a public librarian and teaches poetry-writing through the California Poets in the Schools program.

Kelly Goff is a senior in the journalism department at San Francisco State University, focusing on print and online journalism. She recently moved to San Francisco from Los Angeles, where she earned her associates in journalism from Pierce College. She is also an assistant events planner with the Journalism Association of Community Colleges.

Jon Funabiki is a professor of journalism at San Francisco State University and executive director of the Renaissance Journalism Center, which conducts projects to stimulate journalistic innovations that strengthen communities. Funabiki is the former deputy director of the Ford Foundation’s Media, Arts & Culture Unit and was the founding director of San Francisco State University’s Center for Integration and Improvement of Journalism. As a journalist with The San Diego Union, he specialized in U.S.-Asia political and economic affairs and reported from Japan, China, South Korea, the Philippines, Vietnam and other countries.

Lanita Pace-Hinton is the director of the Knight Digital Media Center, a continuing education program based at the University of California, Berkeley Graduate School of Journalism. The Knight Digital Media Center offers free week-long workshops that provides journalists with hands-on training on multimedia storytelling and how to use web tools and social media. Lanita has served as director of career services and industry outreach for the UC Berkeley journalism school. She advised students on skills development and how to prepare for their entry into the profession.

Full disclosure: The Knight Digital Media Center is a sponsor of PBS MediaShift.

Howard Rheingold is a prominent author, educator and speaker on technology and the Internet. He wrote best-sellers about virtual reality and virtual communities, and was the founding executive editor of HotWired. He also founded Electric Minds in the mid-’90s. Rheingold has taught as appointed lecturer at UC Berkeley and Stanford University and has spoken about the social, cultural, political and economic impacts of new technologies.

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USA Today focuses on digital content and eliminates 130 jobs — from CTICareerSearch

Like many other print media companies, USA Today has been struggling with declining circulation and decreased revenue in today’s increasingly digitized world.

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College journalists: Master new media or disappear – from USAToday.com

Last month, a college newspaper adviser from Florida, writing in the Huffington Post, took student journalists to task for failing to exploit their multimedia savvy. He’d been judging a contest and concluded that, except for some clear standouts, most of the stories on college newspaper websites looked like they were “tossed online without much thought. Or pictures, graphics, or video.”

Here, Jerod Jarvis, a senior majoring in journalism at Whitworth University in Spokane, Wash., challenges aspiring scribes everwhere to “be on the forefront of this revolution” and “move the industry forward.” Take it away, Jerod:

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http://www.usatodayeducate.com/staging/index.php/blog/college-journalists-master-new-media-or-disappear

The Digital Landscape –What’s Next for News? – from spotlight.macfound.org
Harvards’s Nieman Reports weighs in on the future of journalism, including how young people are using technology as consumers and producers of information and how news organizations are looking to gaming as a way to engage audiences. Plus: evidence that journalism is not dying.

The new digital landscape, writes Melissa Ludtke, Neiman Reports editor, is “a place where game playing thrives and augmented reality tugs at possibilities. It’s where video excels, while the appetite for long-form text and the experience of ‘deep reading’ is diminished, and it’s where the allure of multitasking greets the crush of information.”

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A Story Worth Reading: Learning About Flash Mobs and Digital and Media Literacy — from spotlight.macfound.org

Renee Hobbs, founder of the Media Education Lab at Temple University in Philadelphia, has a fascinating story to tell about the power of media literacy, but she needs your help to tell it.

Using the website Spot.Us – a non-profit, open-source project through which “the public can commission and participate with journalists to do reporting on important and perhaps overlooked topics” – Hobbs pitched a 1,500-word story on a unique approach to teaching digital literacy with younger students.

spot.us -- a very interesting model/exchange

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Murdoch says iPad is a game changer — from PadGadget.com

News Corp announced their 4Q numbers [August 4] and during the earning call News Corp CEO, Rupert Murdoch, said the iPad was a “game changer” for the media industry.

News Corp has eagerly embraced the iPad and was one of the first media companies to launch a newspaper title for Apple’s new device.  The Wall Street Journal app quickly shot to the top of the apps charts and has been a top download since the launch of the iPad back in April.

News Corp management is very excited by the tablet format with Chief Operating Officer Chase Carey saying the iPad has “transformed people’s expectations and the opportunities around mobile.”  Carey went on to say “it is also a device that for the first time really starts to deliver on the promise of multimedia, where you can see how you could…go between what traditionally would be video content, printed content, advertising that really is attractive that you could penetrate through and engage with.”

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New online business model will succeed, says Rupert Murdoch

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