Part 3: Transmedia is a mindset, not a science — from by Matt Doherty — thanks to the Scoop from siobhan-o-flynn  at Tracking Transmedia
The end of TV as we know it & the rise of transmedia

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Also see:

The end of TV as we know it & the birth of transmedia — slideshare by Ogilvy & Mather

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today’s complex, digtally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.

Doug Scott and Matt Doherty discussed how the idea of TV might be a thing of the past, but the stories that drive our content will always be our constant. Our variable? Telling. Telling has evolved due to the primary role of digital in our lives and disruptive innovation which has given us the ability to craft transmedia experiences. Transmedia has brought about a new set of creative tools and narratives that are rooted in content, formed by context and crossed by all things culture. Are you a story? Or are you a teller?

 

A history of media streaming and the future of connected TV — from guardian.co.uk by Alex Zambelli
We’re close to broadly available HD streaming which could trigger mass adoption of connected TV. 

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internet streaming real shockwave flash netflix

 

 

A precursor to…

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

Defiance-FirstVideoGameTVShow-Feb2013

 

Excerpt:

It’s not unusual for a science fiction television show to spin off a video game. What is unusual is linking the show and the game together on an ongoing basis, with plot elements and characters from each crossing over to the other. In April, gaming company Trion Worlds and the Syfy cable television channel will unveil Defiance, the first such crossover massively multiplayer online game (MMO) and TV show.

 

From DSC:

Transmedia.

Multimedia.

Interactivity.

Participation.

Gamification.

Sounds like there must be something here for the next gen of learners — and learning from the living room.

 

 

Also see:

From DSC:
In this series of periodic postings re: experimentation (see here and here), this week’s Consumers Electronics Show prompts me to think about different types of experiments, prompting such questions as:
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  • When will we see more educationally-related second screen apps?
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  • How might this type of setup dovetail with MOOCs provided by institutions of higher education? With MOOCs offered by the corporate world?
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  • What sorts of technologies will weave their way into what could be offered here?
    (The following possibilities come to my mind: Artificial Intelligence (AI), learning agents, recommendation engines, course or topic playlists, web-based learner profiles, data mining/analytics, videoconferencing, educational gaming, virtual tutoring, BYOD, and/or cloud-based computing. Other…?)
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  • Will Internet-enabled marketplaces and exchanges — between learners and teachers — become commonplace?
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  • Will technologies involved with endeavors like IBM’s Watson or with Knewton be deployed in this kind of convergent environment? If so, what sorts of doors/job opportunities/new skillsets would that open up or require?
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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

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Some relevant items on this include:

Flingo reveals Samba, a first of its kind dual interactive TV and second screen platform — from pandodaily.com byasdf

Excerpt:

This week at CES in Las Vegas (the Consumer Electronics Show), San Francisco-based Flingo will release the latest version of its platform, dubbed Samba, aimed at changing this. Samba will make four-year-old Flingo one of the first to offer a combined Interactive TV and Second Screen experience.

“We saw a surge of Smart TV and tablet adoption in 2012, but realized that a seamless TV experience across all screens was missing,” says Flingo co-founder and CEO Ashwin Navin, formerly of BitTorrent. “Samba will blur the lines between linear television and the Web.”

Flingo is unique in that it uses video, not audio to identify what content is being viewed…

Samba offers viewers the ability to actively engage with programming in real-time through their primary screen. This can take the form of polls, social conversations, recommendations, or consumption of related media. In the case of Second Screens, aka internet-connected laptops, tablets, and smartphones used simultaneously while watching TV, the company can offer an even wider array of complementary content and engagement, such as aggregated social feeds relating to live programming or an ability to watch past episodes of a live show. This can all be delivered across multiple screens, in concert.

 

Also see:

Smart TV Alliance adds Panasonic and IBM to its fold, lays bare new SDK features -- Sean Buckley

 

Also see:

 

samsung smart tv ces 2013

 

Kevin Smith/Business Insider

 

More tangentially, but still relevant:

  • McGraw-Hill to debut adaptive e-book for students — from blogs.wsj.com by Shalini Ramachandran
    Excerpt:

    The SmartBook…works like this: All readers essentially see the same textbook as they read for the first five minutes. But as a reader answers review questions placed throughout the chapter, different passages become highlighted to point the reader to where he or she should focus attention.

 

Understanding dual screen content apps: A market overview [Costa]

 

Also see:

Apple TV and the transformation of web apps into tablet and TV dual screen apps — from brightcove.com by Jeremy Allaire

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Excerpts:

Importantly, designers and developers need to shed the concept that “TVs” are for rendering video, and instead think about “TVs” as large monitors on which they can render applications, content and interactivity that is supported by a touch-based tablet application.

The key concept here is that this pervasive adoption of TV monitors is the tip of the spear in creating a social computing surface in the real world.

Specifically, Apple has provided the backbone for dual screen apps, enabling:

  • Any iOS device (and OSX Mountain Lion-enabled PCs) to broadcast its screen onto a TV. Think of this as essentially a wireless HDMI output to a TV. If you haven’t played with AirPlay mirroring features in iOS and Apple TV, give it a spin, it’s a really exciting development.
  • A set of APIs and an event model for enabling applications to become “dual screen aware” (e.g. to know when a device has a TV screen it can connect to, and to handle rendering information, data and content onto both the touch screen and the TV screen).


[Jeremy listed several applications for these concepts:  Buying a house, buying a car, doctor’s office, kids edutainment, the classroom, retail electronics store, consuming news, consuming video, sales reporting, board games.]

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Also see:

 
From DSC:
Graphically speaking — and approaching this from an educational/learning ecosystems standpoint — I call this, “Learning from the Living [Class] Room.

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 

Learning from the living room -- a component of our future learning ecosystems -- by Daniel S. Christian, June 2012

 

 

Related item:

Vidmind launches cloud TV platform to let anyone create a white labeled Netflix — from betakit.com by Erin Bury

Excerpt:

Tel Aviv-based startup Vidmind came out of stealth today and debuted its cloud-based TV solution, which lets operators, broadcasters and retailers essentially create a white labeled version of Netflix. The company provides an Android-based set top box that can be branded for any company, cloud infrastructure to build a streaming TV service, back-end management for operators, clients for multiple platforms including mobile tablet and PC, and built-in second screen and social features so viewers can interact around content.

Also see:

 

fios tv

 

 

Also see:

Sony releases first 4K TV: The 84-inch XBR-84X900 — from CNET.com by Ty Pendlebury
Sony has announced its first 4K television, the 84-inch XBR-84X900, which features a separate stereo speaker system and passive 3D viewing.

 

Where can I buy it?

 
 
Addendum on 8/31/12 — 3 65” Presenters from Ideum

Recent installation from Ideum - August 2012

 


 From DSC:
This relates to BYOD, Smart Classrooms, and students being able to participate and contribute content to discussions:


 

A piece of the Next Generation Smart Classroom -- Daniel Christian -- June 2012

Transmedia Foresighting [O’Flynn]

Transmedia Foresighting - O'Flynn - July 2012

 

Tagged with:  

NBC News app coming to Xbox 360 games console — from worldtvpc.com

Excerpt:

NBC News is coming to your Xbox 360, and in the process could be showing us a glimpse of television for the Xbox in the future. Comcast and Microsoft are strengthening their partnership to bring an NBC News App to the perennial gaming console. More than 26 million people are using Xbox 360s with an Xbox Live Gold Account, a majority of which are not playing video games, but rather using the device to stream content.

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Survey paints positive outlook for connected TV platforms — from blog.brightcove.com

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 New iOS app Renewed provides personal television guide and more — from World Internet TV on PC by skyler

Excerpt:

A new app has arrived for iOS devices called Renewed, and anyone who is seeking a personalized television guide and find out if their favorite shows are going to be renewed, will want to download this free app immediately. The app, which notifies you of upcoming shows will also provide viewers with up to date information on renewals and cancellations–even pre-emption!

 

What’s on TV? Online videos of course! — from gigamom by Om Malik

 

Consumers increasingly viewing online content on TVs — from pcmag.com by Stephanie Mlot

 

Sony files patent to make TV ads into video games — from fastcodesign.com

 

Your friends are your next TV Guide — from fastcompany.com

 

Adobe Systems set to enhance “Everywhere TV” platforms — from worldtvpc.com

 


From DSC:
The above types of items lay the foundation for:


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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 

 

 


Addendum:

 

 

About

In each game episode, you play as Dak, Sera, and young Hystorian Riq as they travel back in time to fix one of the Great Breaks. Use your Hystorian’s Guide to discover what has gone wrong in history. Then, the story continues as you explore the open environment and play mini games such as lock picking or white-water rafting. Along the way you will also complete side quests and speak with historical characters who will aid you in — or perhaps deter you from — your quest.

The Infinity Ring game boasts an immersive open-world environment in which players are free to explore a 3-D representation of sites around the globe and throughout time. The game is available on desktop computers. Coming soon for mobile and tablet devices.

Also see:

Scholastic goes global to promote its latest transmedia epic — from digitalbookworld.com
NEW MULTI-PLATFORM TIME TRAVEL ADVENTURE SERIES
infinity ring™ LAUNCHES WITH global promotional campaign
FROM SCHOLASTIC
KIDS CAN PREVIEW THE INFINITY RING ONLINE GAME ON WWW.INFINITYRING.COM STARTING TODAY
Scholastic (NASDAQ: SCHL), the global children’s publishing, education, and media company, today announces a massive worldwide campaign to promote INFINITY RING™, a new multi-platform time travel adventure series for children ages 8-12, launching on August 28th simultaneously in the United States, Canada, United Kingdom, Australia, and New Zealand with “Book 1: A Mutiny in Time” by New York Times bestselling author James Dashner.  As the pioneering force behind the groundbreaking and international bestselling The 39 Clues® series, Scholastic expands its innovative multi-platform publishing program with Infinity Ring, a fully immersive reading experience which combines books, an interactive “Hystorian’s Guide” map, and an online game experience where readers travel back in time to “fix” history.

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20 schools innovating with digital tools — from Getting Smart by Tom Vander Ark and Sarah Cargill
Excerpt:
Hans Renman in Stockholm (@tankom_hans) asked on Twitter, “Do you know any US schools that are REALLY using digital tools in an INTERESTING way for communication, marketing, or learning?” That tweet kicked off a few days of snooping around. Here is the list of 20 we came up with. We look forward to your additions!

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