Part 3: Transmedia is a mindset, not a science — from by Matt Doherty — thanks to the Scoop from siobhan-o-flynn  at Tracking Transmedia
The end of TV as we know it & the rise of transmedia

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Also see:

The end of TV as we know it & the birth of transmedia — slideshare by Ogilvy & Mather

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today’s complex, digtally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.

Doug Scott and Matt Doherty discussed how the idea of TV might be a thing of the past, but the stories that drive our content will always be our constant. Our variable? Telling. Telling has evolved due to the primary role of digital in our lives and disruptive innovation which has given us the ability to craft transmedia experiences. Transmedia has brought about a new set of creative tools and narratives that are rooted in content, formed by context and crossed by all things culture. Are you a story? Or are you a teller?

 

Lake Forest school unveils high-tech classroom — from by Danielle Gensburg

Excerpt (emphasis DSC):

The new space, previously home to administrative offices, is colored with blues, greens, oranges and yellows and contains movable furniture, a green room for recording and filming movie projects, three large monitors, iPads, computers, digital recording equipment and library bookshelves.

“They wanted it to be set up where it would be more of a learning lab for life-long learners to engage and have student-directed learning,” Zeeman said.

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Deerpath Middle School unveiled “The Cube,” a new technology classroom, in April.

22-Filmmaking-Apps-for-the-iPadiPhone-May2013

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My reflections on “MOOCs of Hazard” – a well-thought out, balanced article by Andrew Delbanco


From DSC: Below are my reflections on MOOCs of Hazard — from newrepublic.com by Andrew Delbanco — who asks:  Will online education dampen the college experience? Yes. Will it be worth it? Well…


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While I’m not sure that I agree with the idea that online education will dampen the college experience — and while I could point to some amazing capabilities that online education brings to the table in terms of true global exchanges — I’ll instead focus my comments on the following items:

 

1) Massively Open Online Courses (MOOCs) are recent experiments — ones that will continue to change/morph into something else.
They are half-baked at best, but they should not be taken lightly. Christensen, Horn, Johnson are spot on with their theories of disruption here, especially as they relate to innovations occurring within the virtual/digital realm.  For example, the technologies behind IBM’s Watson could be mixed into the list of ingredients that will be used to develop MOOCs in the future.  It would be a very powerful, effective MOOC indeed if you could get the following parties/functionalities to the table:

  • IBM — to provide Watson like auto-curation/filtering capabilities, artificial intelligence (AI) capabilities, as well as data mining/learning analytics expertise, joined by
  • Several highly-creative firms from the film/media/novel/storytelling industry, who would be further joined by
  • Experts from Human Computer Interaction (HCI)/user interface/user experience design teams, who would be further joined by
  • Programmers and interaction specialists from educational gaming endeavors (and from those who can design simulations), joined by
  • Instructional designers, joined by
  • The appropriate Subject Matter Experts who can be reached by the students as necessary, joined by
  • Those skilled in research and library services, joined by
  • Legal experts to assist with copyright issues, joined by
  • Other specialists in mobile learning,  3D, web development, database administration, animation, graphic design, musicians, etc.

It won’t be long before this type of powerful team gets pulled together — from some organizations(s) with deep pockets — and the content is interacted with and presented to us within our living rooms via connected/Smart TVs and via second screen devices/applications.

2) The benefits of MOOCs
  • For colleges/universities:
    • MOOCs offer some serious marketing horsepower (rather than sound pedagogical tools, at this point in time at least)
    • They are forcing higher ed to become much more innovative
    • They provide great opportunities to build one’s personalized learning networks, as they bring forth those colleagues who are interested in topic A, B, or C
    • They move us closer to team-based content creation and delivery
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  • For students:
    • They offer a much less expensive option to go exploring disciplines for themselves…to see if they enjoy (and/or are gifted in) topic A, B or C
    • They provide great opportunities to build one’s personalized learning networks, as they bring forth those colleagues who are interested in topic A, B, or C
    • They provide a chance to see what it’s like to learn about something in a digital/virtual manner

3)  The drawbacks of MOOCs:
  • MOOCs are not nearly the same thing as what has come to be known as “online learning” — at least in the higher ed industry. MOOCs do not yet offer what more “traditional” (can I say that?) online learning provides: Far more support and pedagogical/instructional design, instructor presence and dialog, student academic support services, advising, more student-to-student and student-to-faculty interaction, etc.
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  • MOOCs are like drinking from a firehose — there are too many blogs/RSS feeds, twitter feeds, websites, and other resources to review.

4) It would be wise for all of us to be involved with such experiments and have at least a subset of one’s college or university become much more nimble/responsive.

 

Also see:

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From DSC:
Some reflections onHollywood meets higher ed — a thought-provoking post by Amanda Ripley

Excerpt:

But online classes are different than the in-person kind: Not only do they have a huge potential profit upside, given the ability to attract tens of thousands of students worldwide, but they are, at their best, performances. No one likes to say this out loud in academia, but it’s true: the most impactful MOOCs are also entertaining. The teacher does not need to be a singing, dancing, joke-telling maniac, but the teacher does need to be riveting, one way or another. The production quality needs to be high. Or the students will evaporate, clicking off to Facebook or Twitter or one of the many other online classes multiplying on the Internet.

 

From DSC:
I post this with a fair amount of hesitation, as mixing the words “higher ed” with Hollywood makes me very uneasy…but Amanda makes some good points in her posting and she highlights yet another potential disruption to the way things are:

 

creativelive-mardch2013

 

http://www.bibleseries.tv/

 

The Bible — Trailer / Video

 

Per YouVersion:

The Bible series, from television’s top husband-and-wife team Roma Downey and Mark Burnett, is the greatest visualization of the Bible we’ve ever seen. From Genesis to Revelation, this five-part series combines a powerful collection of stories with live action and truly amazing CGI.

We’re thrilled that the Bible App has been named the official app of The Bible series.

Rich Colosi and His Amazing Video Classroom!

 

 

Hollywood's new Bible stories -- from the Wall Street Journal by Erica Orden

Resurrecting Abe Lincoln's bodyguard - via Twitter

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Vidmind launches cloud TV platform to let anyone create a white labeled Netflix — from betakit.com by Erin Bury

Excerpt:

Tel Aviv-based startup Vidmind came out of stealth today and debuted its cloud-based TV solution, which lets operators, broadcasters and retailers essentially create a white labeled version of Netflix. The company provides an Android-based set top box that can be branded for any company, cloud infrastructure to build a streaming TV service, back-end management for operators, clients for multiple platforms including mobile tablet and PC, and built-in second screen and social features so viewers can interact around content.

Also see:

 

fios tv

Yonder Blue Films: Full-service production company specializing in aerial cinematography

 

Also see Yonder Blue Film’s
Spring 2012 reel at Vimeo

 

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From DSC:
As the massive convergence of the computer, the telephone, and the television continues, other trends are also taking place that may eventually impact how we interact with educationally-related content.  That is, the main screen of our living rooms might be delivering a 5-10 minute “lecture”, but our tablets and smart phones may be in our laps as we interact around this content with others. 

Along these lines, as transmedia storytelling develops, the use of multiple devices and methods to consume and contribute to content may be setting the stages for how things can get done with more educationally-related applications.

Consider this excerpt from Complex TV: Transmedia Storytelling — by Jason Mittell, Associate Professor of American Studies and Film & Media Culture at Middlebury College:

As television series have become more complex in their narrative strategies, television itself has expanded its scope across a number of screens and platforms, complicating notions of medium-specificity at the very same time that television seems to have a clearer sense of distinct narrative form. This chapter explores how television narratives are expanded and complicated through transmedia extensions, including video games, novelizations, websites, online video, and alternate reality games. With specific analyses of transmedia strategies for Lost and Breaking Bad, I consider how television’s transmedia storytelling is grappling with issues of canonicity and audience segmentation, how transmedia reframes viewer expectations for the core television serial, and what transmedia possibilities might look like going forward.

 

Also relevant/see:

  • Please don’t ruin the second screen — from techcrunch.com by Somrat Niyogi
    Excerpt:
    The second screen space is going to be a multi-billion dollar market. Just last week, Tim Cook announced that 67M iPads were sold in less than two years. It took more than 24 years to sell that many Macs.  With the growing trend of second screen activity (i.e. using tablets while you watch TV), there is bound to be major disruption in the TV industry.
  • Comcast connects Skype HD videoconferencing to the living room TV — from networkworld.com by Larry Hettick
    Excerpt:
    With the Skype on Xfinity service customers will also be able to:
    • Make and receive Skype-to-Skype video and audio calls or send instant messages via Skype on a TV while watching their favorite TV show at the same time, and accept incoming Skype calls during a TV show with the help of Caller ID.
    • Import Skype friends into a global address book which can also contain Facebook, Outlook, Gmail and smartphone contacts so subscribers can find friends who already use Skype and see when contacts are online and available to talk.
    • Communicate with the hundreds of millions of connected Skype users around the globe, whether on a Skype-enabled TV, PC or mobile device.
  • A TV platform so disruptive everyone’s suing it — from fastcompany.com by David Zax
    Excerpt:
    We chat with Chet Kanojia of Aereo, the new TV-where-and-when-you-want-it service that has a few legal troubles. Could Aereo finally disrupt the loathed cable bundle–and TV altogether?
  • Now serving the latest in exponential growth: YouTube!— from singularityhub.com by David J. Hill.
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Addendum on 6/2/12

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