Doubts About Value Are Deterring College Enrollment — from insidehighered.com by Jessica Blake
Survey data suggests that prospective learners are being dissuaded from college by skepticism about whether degrees are worth the time and money.

Enrollment has been declining in higher education for more than a decade, and the most common explanations in recent years have been lingering effects of the pandemic and a looming demographic cliff expected to shrink the number of traditional-age college students. But new research suggests that public doubts about the value of a college degree are a key contributor.

The study—conducted by Edge Research, a marketing research firm, and HCM Strategists, a public policy and advocacy consulting firm with funding from the Bill & Melinda Gates Foundation—uses focus groups and parallel national surveys of current high school students and of adults who decided to leave college or who didn’t go at all to link the value proposition of a college degree and Americans’ behaviors after high school.

“At the end of the day, higher education has a lot of work to do to convince these audiences of its value,” said Terrell Dunn, an HCM consultant.


‘A Condemnation’: Under Mental Health Strains, Students Weigh Quitting College — from edsurge.com by Daniel Mollenkamp

When college students think about quitting, it’s most likely because of mental health strain or stress.

That’s according to the recent data from the “State of Higher Education Study,” conducted by the analytics company Gallup and the private foundation Lumina.

 

Edtech Unicorns Are Evolving Rather Than Disrupting — from bloomberg.com by Alex Webb

Consider Coursera Inc., the most prominent survivor of that early edtech hype. It’s now a public company, with a hefty $2.3 billion valuation. Finally, 12 years after it was founded — by, incidentally, another Google veteran in Andrew Ng — it’s set to report its first profit this year, according to analyst estimates. And the enterprise business is considerably more profitable, enjoying a 68% gross margin in 2023, compared to the consumer business’s 53% margin.

Figuring out the right match between training and utility is how several business schools seem to have developed successful online courses — which they are charging top dollar for. They’re in close contact with the sort of large corporations who hire their graduates, giving them a more intimate understanding of what those businesses seek.

Harvard Business School is one example. It made $74 million from online courses in fiscal 2022, the most recent year for which data is available

 

This week in 5 numbers: Another faith-based college plans to close — from by Natalie Schwartz
We’re rounding up some of our top recent stories, from Notre Dame College’s planned closure to Valparaiso’s potential academic cuts.

BY THE NUMBERS

  • 1,444
    The number of students who were enrolled at Notre Dame College in fall 2022, down 37% from 2014. The Roman Catholic college recently said it would close after the spring term, citing declining enrollment, along with rising costs and significant debt.
  • 28
    The number of academic programs that Valparaiso University may eliminate. Eric Johnson, the Indiana institution’s provost, said it offers too many majors, minors and graduate degrees in relation to its enrollment.

A couple of other items re: higher education that caught my eye were:

Universities Expect to Use More Tech in Future Classrooms—but Don’t Know How — from insidehighered.com by Lauren Coffey

University administrators see the need to implement education technology in their classrooms but are at a loss regarding how to do so, according to a new report.

The College Innovation Network released its first CIN Administrator EdTech survey today, which revealed that more than half (53 percent) of the 214 administrators surveyed do not feel extremely confident in choosing effective ed-tech products for their institutions.

“While administrators are excited about offering new ed-tech tools, they are lacking knowledge and data to help them make informed decisions that benefit students and faculty,” Omid Fotuhi, director of learning and innovation at WGU Labs, which funds the network, said in a statement.

From DSC:
I always appreciated our cross-disciplinary team at Calvin (then College). As we looked at enhancing our learning spaces, we had input from the Teaching & Learning Group, IT, A/V, the academic side of the house, and facilities. It was definitely a team-based approach. (As I think about it, it would have been helpful to have more channels for student feedback as well.)


Per Jeff Selingo:

Optionality. In my keynote, I pointed out that the academic calendar and credit hour in higher ed are like “shelf space” on the old television schedule that has been upended by streaming. In much the same way, we need similar optionality to meet the challenges of higher ed right now: in how students access learning (in-person, hybrid, online) to credentials (certificates, degrees) to how those experiences stack together for lifelong learning.

Culture in institutions. The common thread throughout the conference was how the culture of institutions (both universities and governments) need to change so our structures and practices can evolve. Too many people in higher ed right now are employing a scarcity mindset and seeing every change as a zero-sum game. If you’re not happy about the present, as many attendees suggested you’re not going to be excited about the future.

 

From DSC:
I have had two instances recently where the phone-based systems (i.e., the Voice Response Units) haven’t worked…at all. They either wouldn’t let me do something as simple as updating my credit card number on file or checking on the status of a prescription. Human beings had to get involved to help me get the issues resolved. (Sounds a bit like the recent issues with the FAFSA forms, as I think about it.)

This is old hat, I know. This is common knowledge. But with AI, I’m increasingly concerned that the temptations are there for the MBAs/executives out there to lay off employees and boost their short-term profits (so that Wall Street will reward them and so that they can get their year-end bonuses).

The reminder/lesson for businesses and organizations of all types (including colleges and universities):

  • Unless you want to piss off and lose your customers, always allow your customers to stop using a VRU and go directly to a person that they can talk to.
  • Then empower those employees on the front lines as much as possible so that they can get the issues resolved for your customers.
  • Don’t think you are putting your MBA to good use by laying off your employees after you implement some new VRU system or AI-backed system. Don’t be too quick to think that you’re going to save all kinds of money by going with AI. This might be the case down the line, but I wouldn’t be too quick to get there yet. And even when you do get there, please allow us to talk to human beings.
 

Affordability and Microcredentials — from the-job.beehiiv.com by Paul Fain
Cutting costs for short-term credentials with course sharing and, perhaps, federal money.

‘Bespoke, e-Commerce-Enabled Storefronts’
Demand for nondegree credentials has risen. But it can be expensive and tricky for colleges to create their own workforce-relevant courses and certifications. Homegrown microcredentials also may be more likely to fall flat with students and employers, particularly in competition with professional certificates from big brands like Salesforce or AWS.

Acadeum, an online course-sharing company, is betting that a networked marketplace will be a better option for its 460 college and university partners, which include a growing number of community colleges. Beginning last month, those colleges can tap into 380+ online certificates, certifications, and skills-training courses.

“Skills Marketplace lowers the barrier of entry for institutions to self-select only the certifications that align their program offerings to meet student and workforce demand,” says David Daniels, Acadeum’s president and CEO.

 

The Transformative Trends Reshaping Higher Education in 2024 — from evolllution.com by Janet Spriggs; via Amrit Ahluwalia on LinkedIn

  • Artificial Intelligence: Embrace It or Fall Behind
  • Reassessing Value: Tackling Confidence and ROI in Higher Education
  • Innovating for the Future: Adapting to Changing Needs
  • Fostering Strategic Partnerships: Collaboration for Progress
  • Leadership Matters: Driving Innovation and Inclusivity
 

How This College Dropout Raised $29 Million for His Online Education Platform and Landed the Biggest Investor of All — Shaq — from entrepreneur.com by Dan Bova; via GSV
Campus founder Tade Oyerinde and investor Shaquille O’Neal discuss the debt-free mission of the online community college.

Key Takeaways

  • Campus offers two-year associate degrees with tuition costs that allow many students to go for free.
  • The online community college has garnered $29 million in investment.
  • Shaq says the company met his criteria for investment: a passionate founder, a mission to change lives and a solid exit strategy.

Colleges Were Already Bracing for an ‘Enrollment Cliff.’ Now There Might Be a Second One. — from chronicle.com by Dan Bauman; via GSV

[In addition to the decline of high school graduates starting in 2025] In recent months, however, the Census has updated its forecasts — instead of rebounding at some point in the mid-2030s, the number of 18-year-olds is now projected to contract after cresting at around 4.2 million people in 2033, shrinking to around 3.8 million by 2039. After that, the Bureau doesn’t anticipate the population of 18-year-olds will exceed 4 million people in any year this century.


How this Vietnam vet started a college program at a desert prison — from opencampusmedia.org; an essay by James “Sneaky” White as told to Charlotte West.

James “Sneaky” White, 80, spent nearly four decades incarcerated in California. His nickname “Sneaky” comes from his days as a helicopter pilot during the Vietnam War. While he was incarcerated, he helped create a college program that has since graduated more than 1,500 men. In this “as told to” story, he shares how he started a college program for veterans at a desert prison.


Virtual Forum – On Demand
Starting a Program for Incarcerated Students — from chronicle.com by Charles B. Adams, Ruth Delaney, and Laura Massa; via Goldie Blumenstyk

Does your institution have programming in place for incarcerated students? Thanks to new federal assistance, students in many prisons can now take college courses for credit. While colleges are interested in starting or expanding programs to serve those students, they often have no idea how to do so.


 

The Teaching and Learning Workforce in Higher Education, 2024 — from library.educause.edu by Nicole Muscanell


Opinion: Higher-Ed Trends to Watch in 2024 — from govtech.com by Jim A. Jorstad
If the recent past is any indication, higher education this year is likely to see financial stress, online learning, a crisis of faith in leadership, emerging tech such as AI and VR, cybersecurity threats, and a desperate need for skilled IT staff.

 “We’re in the early stages of creating a new paradigm for personalized assessment and learning; it’s critical for moving the field forward … It’s supporting teachers in the classroom to personalize their teaching by using AI to provide feedback for individual learners and pointing in the direction where students can go.”


PROOF POINTS: Most college kids are taking at least one class online, even long after campuses reopened — from hechingerreport.org by Jill Barshay
Shift to online classes and degrees is a response to declining enrollment

The pandemic not only disrupted education temporarily; it also triggered permanent changes. One that is quietly taking place at colleges and universities is a major, expedited shift to online learning. Even after campuses reopened and the health threat diminished, colleges and universities continued to offer more online courses and added more online degrees and programs. Some brick-and-mortar schools even switched to online only.


College Affordability Helped Drive Rise in State Support for Higher Ed — from chronicle.com by Sonel Cutler

State support for higher education saw a significant jump this year, rising more than 10 percent from 2023 — even though the share of that money provided by the federal government dropped 50 percent.

That’s according to the annual Grapevine report released Thursday by the State Higher Education Executive Officers Association, or SHEEO. The data reflect a continued upward trajectory for state investment in higher education, with a 36.5-percent increase in support nationally over the last five years, not adjusted for inflation.


 

 

Four Disruptive Trends For Higher Ed In 2024 — from michaelbhorn.substack.com by Michael B. Horn

  1. More colleges will close or merge.
  2. Online learning will continue to have its moment, but a shakeout is beginning.
  3. Big colleges and universities will get bigger.
  4. Apprenticeships will gain more traction outside of the trades.

Speaking of higher education and disruptions, also see the following item — via Ray Schroeder on LinkedIn:


Experts predicted dozens of colleges would close in 2023 – and they were right — from hechingerreport.org by Olivia Sanchez
Even more colleges will likely close in coming years as enrollment problems worsen

Though college enrollment seems to be stabilizing after the pandemic disruptions, predictions for the next 15 years are grim. Colleges will be hurt financially by fewer tuition-paying students, and many will have to merge with other institutions or make significant changes to the way they operate if they want to keep their doors open.

At least 30 colleges closed their only or final campus in the first 10 months of 2023, including 14 nonprofit colleges and 16 for-profit colleges, according to an analysis of federal data by the State Higher Education Executive Officers Association, or SHEEO. Among nonprofits, this came on the heels of 2022, when 23 of them closed, along with 25 for-profit institutions. Before 2022, the greatest number of nonprofit colleges that closed in a single year was 13.


 

Nearly half of companies say they plan to eliminate bachelor’s degree requirements in 2024 — from highereddive.com by Carolyn Crist
Many employers are dropping degree requirements to create a more diverse workforce and increase job candidate numbers, survey results show.

In 2023, 55% of companies removed degree requirements, particularly for entry-level and mid-level roles, the survey shows. Employers said they dropped these requirements to create a more diverse workforce, increase the number of applicants for open positions and because there are other ways to gain skills.

“Due to the expense of attending college, earning a bachelor’s degree is generally more difficult for people from traditionally marginalized groups and those from lower socioeconomic backgrounds,” Diane Gayeski, higher education advisor for Intelligent.com and professor of strategic communication at Ithaca College, said in a statement.

 

Nearly half of companies say they plan to eliminate bachelor’s degree requirements in 2024 — from highereddive.com by Carolyn Crist
Many employers are dropping degree requirements to create a more diverse workforce and increase job candidate numbers, survey results show.

Forty-five percent of companies plan to eliminate bachelor’s degree requirements for some positions in 2024, according to a Nov. 29 report from Intelligent.com.

In 2023, 55% of companies removed degree requirements, particularly for entry-level and mid-level roles, the survey shows. Employers said they dropped these requirements to create a more diverse workforce, increase the number of applicants for open positions and because there are other ways to gain skills.


Fitch Ratings issues deteriorating outlook for higher ed in 2024 — from highereddive.com by Natalie Schwartz
The credit ratings agency cited high labor and wage costs, elevated interest rates and uneven enrollment gains across the sector.

Dive Brief:

  • Fitch Ratings issued a deteriorating outlook Monday for U.S. colleges and universities in 2024, citing high labor and wage costs, elevated interest rates and uneven enrollment gains across the sector.
  • These challenges will limit colleges’ financial flexibility next year, according to the credit ratings agency. Moreover, Fitch analysts expect only a 2% to 4% uptick in colleges’ net tuition revenue and said tuition increases likely cannot counter rising operating expenses.
  • The outlook expects the divide to grow between large selective colleges and their smaller, less selective counterparts. “Flagship schools and selective private institutions are expected to experience relatively steady to favorable enrollment, while some regional public institutions and less-selective private schools in competitive markets have experienced declines,” according to the analysis.

Credit rating agencies split on higher ed outlook in 2024 — from highereddive.com by Jeremy Bauer-Wolf
S&P argues economic conditions will stress regional institutions, though Moody’s says the sector is stable overall.

Dive Brief:

  • Two credit rating agencies are somewhat divided in their outlooks for U.S. higher education in 2024, with one arguing the sector has stabilized, while the other forecasts tough economic conditions for less selective, regional colleges.
  • Revenue growth from sources like tuition and state funding looks promising, Moody’s Investors Service argued in an analysis Thursday. S&P Global Ratings, however, said Thursday that only highly selective institutions will enjoy student demand and healthy balance sheets. Their less selective counterparts face enrollment declines and credit pressures in turn, S&P said.
  • Both organizations agreed that labor shortages and similar challenges will squeeze colleges next year. Higher ed is contending with a boom in union activity, while widespread faculty tenure “remains a unique sector risk, limiting budget and operating flexibility,” Moody’s said.

 

 

 

More Chief Online Learning Officers Step Up to Senior Leadership Roles 
In 2024, I think we will see more Chief Online Learning Officers (COLOs) take on more significant roles and projects at institutions.

In recent years, we have seen many COLOs accept provost positions. The typical provost career path that runs up through the faculty ranks does not adequately prepare leaders for the digital transformation occurring in postsecondary education.

As we’ve seen with the professionalization of the COLO role, in general, these same leaders proved to be incredibly valuable during the pandemic due to their unique skills: part academic, part entrepreneur, part technologist, COLOs are unique in higher education. They sit at the epicenter of teaching, learning, technology, and sustainability. As institutions are evolving, look for more online and professional continuing leaders to take on more senior roles on campuses.

Julie Uranis, Senior Vice President, Online and Strategic Initiatives, UPCEA

 

From DSC:
Wouldn’t it be nice to be able to gift someone an article or access to a particular learning module? This would be the case whether you are a subscriber to that vendor/service or not. I thought about this after seeing the following email from MLive.com.
.

MLive.com's gift an article promotion from December 2023; one must be a subscriber though to gift an article

.

Not only is this a brilliant marketing move — as recipients can get an idea of the services/value offered — but it can provide concrete information to someone.

Perhaps colleges and universities should take this idea and run with it. They could gift courses and/or individual lectures! Doing so could open up some new revenue streams, aid adult learners in their lifelong learning pathways, and help people build new skills — all while helping market the colleges and universities. Involved faculty/staff members could get a percentage of the sales. Sounds like a WIN-WIN to me.

 

3 Questions for Deborah Dougherty on Higher Ed’s Past and Future — from insidehighered.com by Joshua Kim
A conversation with the director of the Andison Center for Teaching Excellence at Alma College about higher ed in 2060.

From DSC:
I was hoping to see a bit more from Deborah’s answer to where she sees higher education (including Alma College) might end up 35 years from now. Her answer seemed like business as usual —  the status quo. Nothing will change (hopefully, in her perspective). If that’s the case, many will be shut out of higher education. We can do better. I don’t mean to bash a residential, liberal arts, collegiate experience. I worked for such an institution for 10 years! But it needs to be augmented. New business models. More access. 


Butler University launches two-year college with degrees free to most students — from chalkbeat.org by MJ Slaby

Students can earn an associate degree from Butler University at no cost to them, and continue on to earn a bachelor’s degree for $10,000, thanks to a new program.

On Friday, Butler announced it is opening a new two-year college on campus that will offer  associate degrees in business and allied health. The program will start enrolling students in fall 2025.

The program is focused on Indianapolis-area students from low-income backgrounds, including students who are undocumented. The university said in its Friday announcement that it wants to make college more accessible and affordable for previously underserved students, and help them navigate the college-going process.

 

 

Exploring blockchain’s potential impact on the education sector — from e27.co by Moch Akbar Azzihad M
By the year 2024, the application of blockchain technology is anticipated to have a substantial influence on the education sector

Areas mentioned include:

  • Credentials that are both secure and able to be verified
  • Records of accomplishments that are not hidden
  • Enrollment process that is both streamlined and automated
  • Storage of information that is both secure and decentralised
  • Financing and decentralised operations
 
© 2024 | Daniel Christian