In search of pioneering learning architects – Clive Sheperd

Meet the learning architect
A learning architect designs environments for learning. Like the architect who designs buildings, the learning architect will be responding to a specific brief:

  • What is the nature of the learning requirement? What knowledge, skills and attitudes is the employer (the client) wishing to engender in the employees working within the business, division or department in question? How will this learning contribute to effective performance?
  • What jobs are carried out in the target area? How many people are doing these jobs? What are these people like in terms of their demographics, prior learning, ability to learn independently, their motivation and preferences?
  • Under what constraints must this learning take place? How geographically dispersed is the population? How much time and money is available? What equipment and facilities can be deployed to support the learning?

The learning architect also has a professional responsibility to their client. This requires them to be fully conversant with current thinking in terms of learning methods, acquainted with the latest learning media and up-to-date with developments in the science of learning. As none of these is intuitive and obvious, the client cannot be expected to have this expertise. And for this reason, it is neither sufficient nor excusable for the learning architect to act as order taker.

The learning architect does not need to directly facilitate learning or be present in all those situations in which learning might be taking place. However, they must know whether or not the learning that is occurring is in line with their plans and their client’s requirements, and that all this is happening at an acceptable speed and cost. And because the only constant in the modern workplace is change, they must be agile enough to respond to shifting requirements, new pressures and emerging opportunities.

From DSC:
I like this metaphor…it reminds me of a graphic that I developed a while back:

which-ones-will-be-our-heavy-lifters

“The teacher is still leader of that classroom and is also mentor, is a coach and is a facilitator managing groups of students, managing individual students.”

Martinez said that while she believes the school house can remain a “hub for where learning happens,” it will be a place that prepares teachers to work across a distributive learning system where they can access multiple resources.

– from New Tech Network’s Monica Martinez: Future of education more mobile, student-centered (New Zealand)

Learning Environments and Ecosystems in Engineering Education - upcoming conference in April 2011

A corporate learning ecosystem — from Mark Berthelemy (UK)

Ohio calls on Blackboard to create statewide online learning clearinghouse – from The Journal by Dian Schaffhauser

Ohio’s Board of Regents will be working with Blackboard in developing a program to host distance learning courses in the state. Chancellor Eric Fingerhut chose Blackboard’s consulting team to build a new, statewide digital learning clearinghouse that will provide a common platform for online courses. The goal of the program is to use the courses to graduate more students, keep more of them at Ohio colleges and universities and in the state’s workforce, and attract more out of state graduates to pursue additional education and careers in Ohio.

Participating schools can both add and tap into the courses offered in the program. High school students could earn college credit through dual enrollment and Advanced Placement courses or use remediation offerings. College students could attend a wider range of courses and other options for earning credits and completing degrees more quickly. The resources are also expected to help adult learners who want to pursue training to advance or change their careers and prepare for certifications.

From DSC: This type of thing needs to occur in the classroom — communications with multiple devices, without the wires. Students need to be able to “play” their media without interrupting the flow of the classroom..without having to go up to the front of the class to figure out how to plug in their device up at the lectern.

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Daniel Christian

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Daniel S. Christian -- My vision for the Smart Classrooms of the Future

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McGraw-Hill Education: Product Manager – Student Innovations
Profession: Marketing -> Product Management

The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor’s and J. D. Power and Associates. McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning.

Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages. Our technical innovations are changing the way people learn, with e-books, online tutoring, customized course Web sites and subscription services. We are also a leading provider of reference and trade publishing for the medical, business, engineering and other professions. McGraw-Hill is investing in and committed to innovation, both in its business and in shaping the future of higher education.

The Learning Ecosystems Group is the team responsible for defining that vision of the future. We are building businesses that meet the needs of higher education students – products that can be directly marketed to students and to institutions, including our current GradeGuru product as well as the significant digital platform products in our short-term pipeline. The Learning Ecosystems Group is thus offering a unique and exciting opportunity for an experienced Product Manager in our New York City offices. The ultimate aim for this Product Manager is loosely to develop, deliver and monetize products/ services that will give students the tools they need to meet their course goals, as well as to drive the research, ideation and vision for new product(s)/ service(s) that are responsive to the needs of students.

Essential Accountabilities

  • Manage and conduct research to understand and synthesize student tasks, presenting and sharing the findings across the MHHE business.
  • Analyze market and product opportunities in the context of primary, secondary and competitive research. Continually collect, distill, and disseminate foundational research to inform product development.
  • Build prototypes and/ or wireframes to define functional requirements that can be market tested to determine and prove market potential.
  • Develop and thoroughly document/ articulate the vision and business case for the product(s) to gain buy-in from stakeholders across the organization. Clearly communicate a cohesive strategy and product road map.
  • Drive product implementation in collaboration with vendors and business analysis and design partners. Build out the detailed functional requirements and design of the initial product/ service based on research, wire-framing, prototyping, user testing, experimentation and iteration.
  • Drive the growth of the product/ service(s) over time, both in terms of the product road map/ functionally and customer base and revenues.
  • Build out the monetization plans and business model elements to drive the product to ultimate profitability, setting aggressive targets.
  • Ensure all resources are in place across the product and working in concert to achieve the ultimate success of the business, including analytical, design, technical and sales/ marketing resources as appropriate. Articulated accountabilities for team members for successful execution and delivery of the overall business objectives and targets.
  • Work in collaboration with the existing MHHE sales, marketing and strategy team for maximum productivity, efficiency and product success as well as manage customer needs in collaboration with the existing MHHE customer service group
  • Resource and lead a marketing team to drive rapid growth through a sound marketing and PR plan based on our understanding of our market segmentation motivations, our stakeholder interests, social media marketing tools, the power of PR and a grassroots, viral approach.
  • Bachelor’s degree; Master’s degree preferred
  • 8-12 years experience in related field, at least 2-3 as a lead product manager
  • Proven ability to deliver…

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