Visual storytelling: Interview with Nancy Duarte — from


Why should learning experience designers care about stories? How does it relate to learning?

Stories are the oldest communication form and are proven to be easily recalled and repeated. If training material can be recalled and repeated, it’s most likely understood. Stories are a great container for memorable information. Relaying instructional content through metaphor and story helps the audience connect emotionally to the content being communicated. Instructional designers are on a steady quest to keep their audiences engaged and motivated, and storytelling is an effective strategy.