Connected TV Summit: TV apps and second screen strategies — from tvgenious.net by Emma Wells

Excerpts (emphasis by DSC — especially as it relates to education & learning-based apps):

Connected TV has been around for a while, and 2010 has seen connected devices, especially smartphones, go mainstream.  One of the key highlights of today’s Summit was the fact that the second screen is becoming an important part of the TV environment.

New consumer behaviour patterns and the rapid pace of technology have given birth to TV everywhere strategies, companion apps, TV apps, and VoD adoption.

The TV App Experience

At the event, it was hypothesised that “consumers are starting to redefine what they see as television”. This is good news for TV app developers, as they seek to mould a new, modern, TV experience.

TV apps are seen as an ideal way to hand control over to the viewers.  Additionally, TV apps can be used as the gateway to personalised viewing, and social media-integrated content. According to BT’s Andy Heselwood, the connected TV winner will be “the company who makes the shared TV experience personal. How to do this effectively without cluttering the TV screen and ruining the “lean back” experience still remains to be seen.

The main benefit of TV apps is that they are lightfooted and require substantially less effort to update than the set top box (STB) or TV. This means that lifecycles can be accelerated, and there is more room for experimentation and development. During the summit, Siemens even went so far as to say that  TV apps on connected TVs can “throw the set top box out of your operations plan”.  If true, this prediction could spell trouble for STB manufacturers.

MyTVBuddy kicks off as the first pan-European Social TV app on iPad — from appmarket.tv (emphasis DSC)

Excerpt:

Today E-ZONE unveiled its iPad app MyTVBuddy claiming it takes Social TV to the next level of exploration, interaction, engagement and participation by letting users check in to TV programs, watch videos, post messages on Facebook, share Twitter messages, participate in conversations  and see where other users are located. MyTVBuddy kicks off with a special launch edition of Eurovision 2011.

MyTVBuddy comes with a solution for turning TV viewing into a social experience by using mobile devices such as the iPad. According to a recent study from Yahoo, nearly 90 percent of people watching television are using a mobile device at the same time. Be it Twitter, Facebook, email or instant messaging, they are doing more than just watching.

 

From DSC:
TV and entertainment coming up to bat — with learning-related applications on deck!   🙂

 

Also see:

 

 

Addendum on 5/11/11:

TV 3.0

 

Also see:


 

Also see:

 

From DSC:
Check out the topics:

  • Pay-TV in the Connected World
  • Making Apps Part of the TV Experience
  • Meeting Higher Quality Expectations
  • Connecting Broadcasters and Audiences
  • Making Subscription TV Work on Multiple Screens
  • Content Discovery Becomes Business Critical
  • The Impact of Connected TV Standards
  • CE Strategies Including Co-Opetition
  • What Connected TV Means For IPTV

 

 

Social Learning Examples – in the Workplace — from the Centre for Learning & Performance Technologies by Jane Hart

100+ Examples of  the use of Social Media in Learning — from the Centre for Learning & Performance Technologies by Jane Hart

Addendum:

Study: 30% of all US households already have TV connected to Internet

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 30% of all households have at least one television set connected to the Internet via a video game system, a Blu-ray player, and/or the TV set itself — up from 24% a year ago. Overall, 10% of all adults watch video from the Internet via one of these devices at least weekly, compared to 5% last year. This increased usage is heavily driven by Netflix subscribers, with 30% of Netflix subscribers watching video from the Internet via one of these connected devices weekly, compared to 3% weekly use among all non-Netflix subscribers.

 

Also see:

Addendums:

 

From DSC:
Why post this? Because:

  1. These postings demonstrate a continued convergence, a continued trend that is impacting the distribution of content. If it hasn’t already (in some shape or form), online-based learning — with social networking capabilities/functionality baked in — will be entering your living room. Given the budgetary pressures out there, such change may happen sooner rather than later.
  2. The Forthcoming Walmart of Education is definitely involved here.

 

 

Fluency in a technology accelerated age — from Shift to the Future by Brian Kuhn

From DSC:
The following images that Brian featured in his blog posting — images from Sylvia Rosenthal Tolisano (
@langwitches) — remind me of some of the elements in our current learning ecosystems:

 

 

 

 

 

Japan crisis showcases social media’s muscle — from USAToday.com by Steve Sternberg; my thanks to Mr. Steven Chevalia for this resource

Japan’s disaster has spotlighted the critical role that social media websites such as Twitter, Facebook, Google, YouTube and Skype increasingly are playing in responses to crises around the world. They may have been designed largely for online socializing and fun, but such sites and others have empowered people caught up in crises and others wanting to help to share vivid, unfiltered images, audio and text reports before governments or more traditional media can do so.

“Often, it’s not the experts who know something, it’s someone in the crowd,” says Sree Sreenivasan, a social media specialist at the Columbia Graduate School of Journalism.

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Wiki of Social Media Marketing - April 2011

A hugely powerful vision: A potent addition to our learning ecosystems of the future

 

Daniel Christian:
A Vision of Our Future Learning Ecosystems


In the near future, as the computer, the television, the telephone (and more) continues to converge, we will most likely enjoy even more powerful capabilities to conveniently create and share our content as well as participate in a global learning ecosystem — whether that be from within our homes and/or from within our schools, colleges, universities and businesses throughout the world.

We will be teachers and students at the same time — even within the same hour — with online-based learning exchanges taking place all over the virtual and physical world.  Subject Matter Experts (SME’s) — in the form of online-based tutors, instructors, teachers, and professors — will be available on demand. Even more powerful/accurate/helpful learning engines will be involved behind the scenes in delivering up personalized, customized learning — available 24x7x365.  Cloud-based learner profiles may enter the equation as well.

The chances for creativity,  innovation, and entrepreneurship that are coming will be mind-blowing! What employers will be looking for — and where they can look for it — may change as well.

What we know today as the “television” will most likely play a significant role in this learning ecosystem of the future. But it won’t be like the TV we’ve come to know. It will be much more interactive and will be aware of who is using it — and what that person is interested in learning about. Technologies/applications like Apple’s AirPlay will become more standard, allowing a person to move from device to device without missing a  beat. Transmedia storytellers will thrive in this environment!

Much of the professionally done content will be created by teams of specialists, including the publishers of educational content, and the in-house teams of specialists within colleges, universities, and corporations around the globe. Perhaps consortiums of colleges/universities will each contribute some of the content — more readily accepting previous coursework that was delivered via their consortium’s membership.

An additional thought regarding higher education and K-12 and their Smart Classrooms/Spaces:
For input devices…
The “chalkboards” of the future may be transparent, or they may be on top of a drawing board-sized table or they may be tablet-based. But whatever form they take and whatever is displayed upon them, the ability to annotate will be there; with the resulting graphics saved and instantly distributed. (Eventually, we may get to voice-controlled Smart Classrooms, but we have a ways to go in that area…)

Below are some of the graphics that capture a bit of what I’m seeing in my mind…and in our futures.

Alternatively available as a PowerPoint Presentation (audio forthcoming in a future version)

 



 

 

 

 

 

 

 

 

 

 

 

 

— from Daniel S. Christian | April 2011

See also:

Addendum on 4-14-11:

 

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