Social media in the business of higher education –from the Huffington Post by James Michael Nolan

Excerpt (emphasis DSC):

If Social Media were a person, I would have to make her the highest paid employee at Southwestern College. Her job description would be five pages long. Maybe ten.

As it is, I am the president of a graduate school, I am in my fifties, and Social Media has become my Swiss Army Knife for doing business in higher education. I am a digital immigrant, and am embarrassed to say I have more often than not gone kicking and screaming into each new social media platform that comes along. Initially, I thought they were all, each for their own special reason, stupid. I wish I were exaggerating or being cute. At some point, I read a book about each one, or get some mentoring, and ultimately I end up breathing each one in deeply, letting it teach me its value, sing me its song. Not sure why I take that scenic route, but that is probably another blog.

So, about Social Media in higher education…

I farm a lot of the work out to Facebook, LinkedIn, Twitter, Pinterest, Scoop.It, Hootsuite, Google Plus, You Tube and the online newswires.

Prospective students now show up routinely, saying “I feel like I know you guys already from your videos and blogs and Facebook page … I’ve been following you for months…” It is gratifying, and it is good business, and it is authentic.

That last is probably the most gratifying of all. The new business sensibility, which has been completely transformed by social media, calls for building relationships, connectivity, collaboration, transparency.

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Higher Ed Tech" Where K-12 & Consumer Collide - Frank Catalano - March 2012

 

Excerpt:

What’s our agenda? It’s basically in three parts:

  1. What student expectations are
  2. Where innovation is coming from and what’s driving it
  3. And what it’s developing into over the next three years – in 5 transcendent trends that span K-20

 

Also see:

When Technologies Collide: Consumer, K-12 and Higher Ed -- by Frank Catalano -- April 2012

Establishing Better Collaboration Between the Corporate World and Higher Education -- by Daniel Christian

 

From DSC:
The above article I wrote for evoLLLution.com (for LifeLong Learning) mentions the need for — and the opportunities to build:

  • More streams of content flowing between these two worlds
  • Web-based learner profiles
  • Tools that students can begin using in their collegiate days that they can later tap into long after they’ve graduated
  • Using teams of specialists
  • MOOCs
  • Collaboration between a corporation and an entire classroom
  • and more

 

 

 

“Learning from the living room” — Part I [Christian]

Learning from the living room -- a component of our future learning ecosystems -- by Daniel S. Christian, June 2012

 

 

Legal size PDF here

 

 

Addendum on 7/3/12 from an article I wrote for EvoLLLution.com (for LifeLong Learning):
Establishing better collaboration between the corporate world and higher education [Christian]

In the near future, perhaps we could have second screen-based activities whereby corporate leaders are giving TED-like presentations or expressing the current issues in their worlds via a program on Smart TVs, and the students are communicating and collaborating about these presentations via tablets or smart phones.  Perhaps there will be electronic means whereby students could submit their ideas and feedback to the presenting companies (and whereby selected ideas could be rewarded in terms of free products or services that the company produces).


From DSC:
My cousin helps Fortune 500 companies innovate and deal with change management-related issues.  Something he once said is rather haunting to me now…

“Often when organizations start feeling the pain, it’s too late at that point.” (Think Blockbuster, Kodak, Borders, and many others.)

So that has been the question I’ve been pondering these last couple of years — are we already too late to the game?


 

Public universities see familiar fight at Virginia — from the NYT by Tamar Lewin on 6/25/12

Excerpt (emphasis DSC):

The tumult at the University of Virginia …reflects a low-grade panic now spreading through much of public higher education.

But the 10-point outline she offered — listing state and federal financing challenges, the changing role of technology, a rapidly changing health care environment, prioritization of scarce resources, faculty workload and the quality of the student experience, faculty compensation, research financing and the like — was almost generic, and would have applied to nearly every public university in the nation.

Rebuilding Mr. Jefferson’s University — from insidehighered.com by Kevin Kiley

Excerpt (emphasis DSC):

In a statement before the vote, Dragas said the events of the past two weeks have actually unified the campus around a series of questions it needs to address. “Prior to these events, there seemed to be a roadblock between the board’s sense of urgency around our future in a number of critical areas, and the administration’s response to that urgency,” she said. “Also, many of our concerns about the direction of the university remained unknown to all but a few. This situation has now keenly focused the attention of the entire university community on the reality and urgency of the specific challenges facing the university  most of which, once again, are not unique to U.Va. – but whose structural and long-term nature do require a deliberate and strategic approach.”

University of Virginia: Only the Beginning — from The American Interest by Walter Russell Mead

Excerpt (emphasis DSC):

What we see at UVA this month is just a foretaste of the storm that is coming — a few early raindrops and gusts of wind before the real storm hits. The country needs more education than the current system can affordably supply, and the pressure on the educational system will not abate until this problem is resolved.

Fixing college — from the NYT by Jeff Selingo, editorial director at The Chronicle of Higher Education, who is writing a book on the future of higher education

Excerpt:

Other information industries, from journalism to music to book publishing, enjoyed similar periods of success right before epic change enveloped them, seemingly overnight.We now know how those industries have been transformed by technology, resulting in the decline of the middleman newspapers, record stores, bookstores and publishers.

Colleges and universities could be next, unless they act to mitigate the poor choices and inaction from the lost decade by looking for ways to lower costs, embrace technology and improve education.

 

Ousted Head of University Is Reinstated in Virginia — from the NYT by Richard Perz-Pena

Excerpt (emphasis DSC):

CHARLOTTESVILLE, Va. — Facing a torrent of criticism, the University of Virginia trustees made a stunning turnabout on Tuesday, voting unanimously to reinstate the president they had forced to resign over concerns that the university was not adapting fast enough to financial and technological pressures.

Online education startups: A field guide — from gigaom.com by Ki Mae Heussner

Public university becomes first to endorse untraditional online model — from by Denny Carter
Some UW faculty members, after political clashes with Gov. Scott Walker, remain skeptical of UW Flexible Degree

Excerpt:

Students at the University of Wisconsin (UW) can earn college degrees based on proven competency in a subject, making UW the first publicly-funded school to launch a competency-based degree program.

Led by officials at UW-Extension, a continued learning program with offices located across Wisconsin, the UW Flexible Degree will let incoming students demonstrate their knowledge and cut down on the time it takes to earn a degree.

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Gates Foundation gives $9 million in grants to support ‘breakthrough’ education models — from The Chronicle by Jeffrey R. Young

Excerpt:

The Bill & Melinda Gates Foundation is stepping up its investment in innovative delivery models in higher education, announcing $9-million in grants today to support a range of new approaches.

The future of higher education and other imponderables — from elearnspace.org by George Siemens

Excerpt:

Educators are not driving the change bus. Leadership in traditional universities has been grossly negligent in preparing the academy for the economic and technological reality it now faces. This failure is apparent in interactions I’ve had with several universities over the past several months. Universities have not been paying attention. As a result, they have not developed systemic capacity to function in a digital networked age. In order to try and ramp up capacity today, they have to acquire the skills that they failed to develop over the last decade by purchasing services from vendors. Digital content, testing, teaching resources, teaching/learning software, etc. are now being purchased to try and address the capacity shortage. Enormous amounts of organizational resources are now flowing outside of education in order to fill gaps due to poor leadership. Good for the startups that were smart enough to anticipate the skill and capacity shortage in higher education. Bad for the university, faculty, and support staff.

I have delivered two presentations recently on the scope of change in higher education, one in Peru at Universidad de San Martin Porres and the other at the CANHEIT conference. Slides from CANHEIT are below…

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Addendum on 6/20/12:

Addendum on 6/21/12:

The Higher Education Bubble

Book Description
Publication Date: June 26, 2012

America is facing a higher education bubble. Like the housing bubble, it is the product of cheap credit coupled with popular expectations of ever-increasing returns on investment, and as with housing prices, the cheap credit has caused college tuitions to vastly outpace inflation and family incomes. Now this bubble is bursting.

In this Broadside, Glenn Harlan Reynolds explains the causes and effects of this bubble and the steps colleges and universities must take to ensure their survival. Many graduates are unable to secure employment sufficient to pay off their loans, which are usually not dischargeable in bankruptcy. As students become less willing to incur debt for education, colleges and universities will have to adapt to a new world of cost pressures and declining public support.

About the Author
Glenn Harlan Reynolds is the Beauchamp Brogan Distinguished Professor of Law at the University of Tennessee. He writes for such publications as The Atlantic Monthly, Forbes, Popular Mechanics, The Wall Street Journal, and the Washington Examiner. He blogs at InstaPundit.com.

Also see:

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From DSC:
Note many of the relevant categories and tags I put this under — items I’ve been covering for years:

  • Walmart of Education
  • Cost of obtaining a degree
  • Reinventing oneself
  • Dangers of the status quo
  • Game-changing environment
  • Future of higher education
  • Leadership
  • Strategy
  • Staying relevant
  • Disruption
  • Surviving

 

50 high-profile higher ed administrators on Twitter — from bestcollegesonline.com

Excerpt:

Colleges haven’t been shy about embracing social media sites, especially Twitter, as a means of promoting their programs, finding new students, and sharing big events on campus. Professors, students, and staff haven’t been the only ones getting in on the action, however, as a number of college big-wigs also have great Twitter accounts that are worth checking out. Here, you’ll find a list of college professors, provosts, chancellors, and deans who are using Twitter to connect with other higher ed professionals, share information about their schools, build a stronger relationship with their communities, and sometimes, just to have fun. Give them a read to get connected with these administrators and to learn more about what it takes to make a college or university work.

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GLOBAL: The future of international student mobility — from universityworldnews.com by Dr. Rahul Choudaha

Excerpts:

International student mobility in the first decade of the 21st century has been transformed by two major external events, 9/11 and the recession of 2008. Today the rationale for international student recruitment has shifted from attracting talent to make the student body more diverse, to seeking an additional source of revenue.

However, a complex interplay of variables will make it difficult to predict where this growth will go.

As we have seen, the influence of unpredictable events like 9/11 and the recession on student mobility is far-reaching and global. In addition, government policies related to visa requirements, specifically those concerning financial requirements and post-education work opportunities, will have a big influence on student mobility.

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From DSC:
Hmmm…seems like this quote could be applied towards some situations in higher ed even though they were walking about journalism:

In old media the formula was simple. We edit. You read. The interactive web made that forced relationship a joke. People can talk, share, argue AND do business with each other. The newspaper was edited on a 24 hour cycle. You read when we said you could read. TV brought you news on THEIR schedule. We “pushed” news on readers and reader options were limited. Now you read, watch, and search whenever you want and you demand immediacy.

Excerpt:

ACRL has released a new research report, “Futures Thinking for Academic Librarians: Scenarios for the Future of the Book,” to help librarians reexamine their assumptions, which may be grounded in the current e-book zeitgeist. Authored by David J. Staley, director of the Harvey Goldberg Center for Excellence in Teaching in the History Department of Ohio State University, the report is a companion to the 2010 report Staley co-authored for ACRL, “Futures Thinking for Academic Librarians: Higher Education in 2025.”

 

© 2025 | Daniel Christian