What TV operators are missing — from Emma Wells

From DSC:
It may not be that long before the word “learning” can either be added to — or substituted for — the word “TV” below (emphasis mine):

Many of the TV tablet apps have taken a few tentative steps toward personalisation, but no one has fully embraced the potential of TV interfaces that can learn and change according to an individual’s preferences and tastes.

What a lot of these operators seem to be overlooking is the chance not only to offer content anytime, anywhere, but to personalise the entire TV experience.

While watching the main TV tends to be a group experience, watching TV on an app is much more intimate and personal.

 

-- excerpt from What TV operators are missing [Wells]

Addendum on 6/17/11

Google Building “Global Classroom” in YouTube EDU with 400 Colleges Worldwide — from blip.tv

About the above video:

Having launched just over two years ago as a hub for college and universitie YouTube channels, YouTube EDU has become a destination for education, providing an index for a broad range of topics and campus activities, says Angela Lin who manages the education program at YouTube. The YouTube site integrates content from 400 colleges and universities in the United States, Canada, Europe, Israel and Australia.

Potential disrupters in the higher education space — Lloyd Armstrong, University Professor and Provost Emeritus at the University of Southern California

Excerpt:

…I thought it useful to introduce a blogroll on some companies, institutions, think tanks, etc. that seem to me to be doing interesting things that might well turn out to be disruptive for various aspects higher education, and/or sustaining for others. The blogroll will not seek to be all-inclusive. Rather, it will be indicative of areas in which I find that very interesting things are happening. I will  add more sites to the roll from time to time as I see things that attract my interest.

The original set of sites I have chosen give an idea of some of the areas that I find to be interesting from the standpoint of disruption of traditional higher education. My descriptions of each are too short to serve them well, so follow some of the links for more details. Most are working on concepts that can be used in both sustaining and disrupting modes.

From ‘gainful employment’ to lower college costs — from The WashingtonPost.com by Matt Miller

Excerpt (extra emphasis by DSC):

But whatever happens as these new rules are implemented in next few years, for-profit colleges will never get out from under a cloud, nor make good on their potential social contribution, until they pass on to students the benefit of the lower educational cost structures they are creating. To date, they’ve been reluctant to do so, because, for public companies especially, it seems tantamount to ignoring the shareholder interest in maximizing profits.

But this is shortsighted. For one thing, it ensures a perennial political backlash, which can’t serve shareholders over time. And beyond this, as a business matter, it means there’s a huge opening for any number of “Wal-Marts of higher ed” to win a vast market of underserved or overindebted young Americans (or mid-career workers who seek training) who desperately need affordable, high-quality educational services. The strategy should be to lower costs, lower prices and “make it up on the volume.” The firms that do this and earn a reputation for quality will force the traditional college world to reexamine its own inefficient practices, to the lasting benefit of students and the governments that fund them.

 

From DSC:
Also see:

 

Textbook rental: Web-rejuvenation rocks post-secondary market — from MDR/EdNetInsight by Nelson Heller, President, EdNET, MDR

Excerpt:

The Rental Phenomenon
In the past two years, the post-secondary textbook rental market has exploded. Driven by the outcry over book prices, federal legislation, readily available pricing information on the Internet, and sophisticated web-based rental management platforms, old and new competitors are disrupting the $10 billion college textbook business. Book rental isn’t really a new phenomenon—a few college stores have been renting books since the Civil War. The National Association of College Stores (NACS) proclaimed fall 2010 as the “Year of the Rental.” Players include long-timers like Follett and Budgetext, institutional stores and fast-growing start-ups. BookRenter, started in 2008, netted $40 million from investors in a funding round this past February. Chegg, started in 2007, has raised $200+ million in venture capital and attracted senior management from Yahoo and Netflix. The same drivers are growing trade in used books, eBooks, and online instructional content. Rental is also driving new business models for sourcing and distributing educational materials that may carry the industry forward into digital. Having book inventory isn’t necessarily required—at least one high-flying firm, BookRenter, exists mainly as an online marketplace. Read on to see how this change in distribution is impacting the higher education market. Next month we’ll look at what all this means for K-12.

Online Learning: Is College (Finally) Ready For Its Innovation Revolution? — from The Atlantic by Derek Thompson; originally saw this at one of Ray Schroeder’s blogs

“The price of college is going to fall, and the Internet is going to cause that fall. The rest of it is really difficult to figure out.”

Is Higher Education Ready for “The Education Bubble”? — from CampusTechnology.com by Trent Batson

Excerpts:

American higher education–the jewel in the global crown of universal education, with nearly a quarter of the total number of higher education institutions in the world, and including graduate programs that are the envy of the world–is facing the prospect of being the next bubble to burst. Technology is both a culprit and a promising ally.

The spread of information technology, and its infusion into our culture, has opened the world to learning opportunities–raising expectations for college graduates and changing the terms of success.

Is American higher education ready to either prevent the bubble from bursting or to weather the storm when it does burst? And what is the bubble?

The bubble, as we can see by all the dimensions just described, is, in fact, a potential “perfect storm.”

But this effort must also result from a presidential-level decree: “The learning theory that fit so well in our culture and with the dominant technology pre-1995 (print-based and paper-based technologies), now is not working very well for any of us, so we have to change. Each of you on campus has sincerely and devotedly committed yourselves fully to learning, but now we know that our learning epistemology is less and less appropriate. This is not your fault; it is simply a time of incredible human growth; it is a time of rapid evolution in our culture; a time of re-shaping our economy. We must transform or become irrelevant.”

 

From DSC:
Good to see I have some company in these perspectives; thanks for the article Trent. Also see:

  • The Forthcoming Walmart of Education
  • The below graphics that I created a while back reflecting on whether there was a bubble building within higher ed (2/16/09) as well some of the elements of “The Perfect Storm in Higher Education” (9/10/10).
  • The point is we need a response to these trends — we don’t want to be broadsided.

 

The perfect storm in higher ed -- by Daniel S. Christian

Is higher ed the next bubble?

 

Daniel S. Christian: My concerns with just maintaining the status quo (from 2009).

From 5/21/09

The rise of new e-book business models — from TrendBiz.net by futurist Thomas Frey
Experimenting our way to success – reinventing publishing models

 

??? ?? ???

 

Excerpt:

Futurist Thomas Frey: Amazon revolutionized book reading in 2007 when it introduced its Kindle book reader. Within the past three years, the explosive sale of book readers has caused a massive surge in the sale of e-books, already outpacing the sale of hardcover books, with a prediction by Amazon CEO Jeff Bezos that they will outsell paperbacks within the next year.

We are witnessing a major transformation of this industry. Within five years, the vast majority of all books sold will be e-books. Big box retailers like Barnes & Nobel and Borders will have shuttered most of their storefronts. The printing press industry, along with the craftsmen of ages past who have made a fine art of applying ink to paper, will be mothballing their machines. And the media, almost in unison, will begin writing the eulogy for this 500-year old industry.

But before we focus too much on what we’ve lost, we need to pay close attention to the other side of the equation. Digital book publishing will be an exciting new industry with truly amazing potential for growth.

From DSC:
First, a word of caution. Due to the content of some of the stations available herein, I would recommend that only those people who are 18 or older visit this site.

 

 

WorldTV.com

Connected TV Summit: TV apps and second screen strategies — from tvgenious.net by Emma Wells

Excerpts (emphasis by DSC — especially as it relates to education & learning-based apps):

Connected TV has been around for a while, and 2010 has seen connected devices, especially smartphones, go mainstream.  One of the key highlights of today’s Summit was the fact that the second screen is becoming an important part of the TV environment.

New consumer behaviour patterns and the rapid pace of technology have given birth to TV everywhere strategies, companion apps, TV apps, and VoD adoption.

The TV App Experience

At the event, it was hypothesised that “consumers are starting to redefine what they see as television”. This is good news for TV app developers, as they seek to mould a new, modern, TV experience.

TV apps are seen as an ideal way to hand control over to the viewers.  Additionally, TV apps can be used as the gateway to personalised viewing, and social media-integrated content. According to BT’s Andy Heselwood, the connected TV winner will be “the company who makes the shared TV experience personal. How to do this effectively without cluttering the TV screen and ruining the “lean back” experience still remains to be seen.

The main benefit of TV apps is that they are lightfooted and require substantially less effort to update than the set top box (STB) or TV. This means that lifecycles can be accelerated, and there is more room for experimentation and development. During the summit, Siemens even went so far as to say that  TV apps on connected TVs can “throw the set top box out of your operations plan”.  If true, this prediction could spell trouble for STB manufacturers.

Borders lacks bidder for chain, sources say — Detroit Free Press

Borders Group, the bookstore operator looking to reorganize in bankruptcy, has so far failed to find a bidder for the entire chain, according to four people familiar with the matter.

Also see:

 

 

From DSC:
Is there any doubt anymore that we are in a game-changing environment? This is but one of the storm fronts creating the perfect storm within higher education. The graphic I created below lays out some of the other storm fronts
(and I’m sure I missed some of the other pieces, but these are some of the key drivers of change).

NOTE:
I don’t mean to be a chicken little here or a doomsdayer — rather what I’ve been saying is not speculation. It is reality. Those who choose not to deal with things as they really are — and will be — will be the ones most likely to be broadsided in the months/years to come.


 

Universities slash budgets nationwide — from ABC News by Teresa Lostroh

Colleges across the country are facing layoffs, program cuts, tuition hikes and possible campus closings as they brace for major reductions in state funding — again.

The leaders of Penn State University are wondering if they’ll have to close some of their branch campuses next year, and more than 400 faculty positions may be on the chopping block.

In California, class sizes are swelling while class offerings are shrinking. One community college district in San Diego has cut 90 percent of its summer courses. And in Washington, universities are increasing the enrollment of out-of-state students, who pay about three times as much as in-state students, while considering trimming resident enrollment.

Colleges and universities, which can levy revenue through tuition hikes, are a primary target for cuts when states are in a budget bind.

“This year is going to be the hardest year on record,” said Dan Hurley, director of state relations and policy analysis for the American Association of State Colleges and Universities, which has 420 member institutions. “Any new revenue at the state level is being gobbled up by Medicaid and K-12 education,” he said, and much of the federal stimulus money expires this year, setting up the perfect storm for higher education.

 

(9/10/10) Graphic from DSC:

Also see:

 

 

The story so far: What we know about the business of digital journalism — from Columbia Journalism School by Bill Grueskin, Ava Seave, & Lucas Graves

From DSC:
This type of report is relevant for many of the industries being disrupted by the Internet, including higher education. To me, the words “reinvent” and “innovate” came to my mind while reviewing this report.

Also see:

 

 

 

 

Stepping up to the Genius Bar — from CampusTechnology.com by John Waters
As they reconsider their role on campus, college bookstores take inspiration from the Apple Store.

Excerpt:

“The advent of this technology isn’t going to eliminate the need for college bookstores,” insists Isabella Hinds, director of digital strategies and products for Follett Higher Education Group. “It’s disruptive–or it will be, eventually–but the role of the bookstore is already evolving. The college bookstore of the future is likely to be a very different environment. The digital textbook is going to be one of a range of course-material offerings…delivered on a variety of devices. As these options proliferate, the expertise of the bookstore personnel will be much more important. They will become trusted advisers who can talk knowledgeably about the strengths and weaknesses of increasingly sophisticated and complex products.”

In other words, the college bookstore of the future is going to look a lot like an Apple Store.

© 2024 | Daniel Christian