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Transmedia is a mindset, not a science [Doherty] — another piece of Learning from the Living [Class] Room

On 05/15/2013, in 21st century, A/V -- audio/visual, animation, art, Bring your own device (BYOD), communities of practice, creativity, Daniel S. Christian, digital storytelling, drama/theater, educational games / serious games, emerging technologies, experimentation, human-computer interaction (HCI), innovation, interactivity, Learning from the Living [Class] Room, media/film, mirroring and/or multiple devices, mobile learning, second screen apps, smart/connected TV, social learning / networks, story, storytelling, transmedia, user experience (UX), by Daniel Christian

Part 3: Transmedia is a mindset, not a science — from by Matt Doherty — thanks to the Scoop from siobhan-o-flynn  at Tracking Transmedia
The end of TV as we know it & the rise of transmedia

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Also see:

The end of TV as we know it & the birth of transmedia — slideshare by Ogilvy & Mather

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today’s complex, digtally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.

Doug Scott and Matt Doherty discussed how the idea of TV might be a thing of the past, but the stories that drive our content will always be our constant. Our variable? Telling. Telling has evolved due to the primary role of digital in our lives and disruptive innovation which has given us the ability to craft transmedia experiences. Transmedia has brought about a new set of creative tools and narratives that are rooted in content, formed by context and crossed by all things culture. Are you a story? Or are you a teller?

 

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My reflections on “MOOCs of Hazard” – a well-thought out, balanced article by Andrew Delbanco

On 04/10/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, analytics, animation, Artificial Intelligence/Agents/LLMs/and Related, Bring your own device (BYOD), cloud-based computing / apps / other cloud-related, collaboration, computer science, consortiums, content development, aggregation, repositories, convergence, cost of getting a degree, creativity, Daniel S. Christian, data related items, design, digital learning, digital storytelling, disruption, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, experimentation, future of higher education, game-changing environment, higher education, human-computer interaction (HCI), instructional design, intelligent systems, intelligent tutoring, interaction design, interactivity, interface design, internet, learning agents, learning ecosystem, Learning from the Living [Class] Room, machine-to-machine communications, media/film, mirroring and/or multiple devices, mobile learning, MOOCs -- Massive Open Online Courses, multi-touch, multimedia, Near Field Communication (NFC), New "Amazon.com" of Higher Education, new media literacies, online learning, online tutoring, personalized/customized learning, programming, real-world assignments, reinvent, second screen apps, simulations, smart/connected TV, social learning / networks, storytelling, streams of content, user experience (UX), user interface design, using teams, Virtual Reality (VR) / worlds / learning, virtual tutoring, by Daniel Christian

From DSC: Below are my reflections on MOOCs of Hazard — from newrepublic.com by Andrew Delbanco — who asks:  Will online education dampen the college experience? Yes. Will it be worth it? Well…

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While I’m not sure that I agree with the idea that online education will dampen the college experience — and while I could point to some amazing capabilities that online education brings to the table in terms of true global exchanges — I’ll instead focus my comments on the following items:

 

1) Massively Open Online Courses (MOOCs) are recent experiments — ones that will continue to change/morph into something else.
They are half-baked at best, but they should not be taken lightly. Christensen, Horn, Johnson are spot on with their theories of disruption here, especially as they relate to innovations occurring within the virtual/digital realm.  For example, the technologies behind IBM’s Watson could be mixed into the list of ingredients that will be used to develop MOOCs in the future.  It would be a very powerful, effective MOOC indeed if you could get the following parties/functionalities to the table:

  • IBM — to provide Watson like auto-curation/filtering capabilities, artificial intelligence (AI) capabilities, as well as data mining/learning analytics expertise, joined by
  • Several highly-creative firms from the film/media/novel/storytelling industry, who would be further joined by
  • Experts from Human Computer Interaction (HCI)/user interface/user experience design teams, who would be further joined by
  • Programmers and interaction specialists from educational gaming endeavors (and from those who can design simulations), joined by
  • Instructional designers, joined by
  • The appropriate Subject Matter Experts who can be reached by the students as necessary, joined by
  • Those skilled in research and library services, joined by
  • Legal experts to assist with copyright issues, joined by
  • Other specialists in mobile learning,  3D, web development, database administration, animation, graphic design, musicians, etc.

It won’t be long before this type of powerful team gets pulled together — from some organizations(s) with deep pockets — and the content is interacted with and presented to us within our living rooms via connected/Smart TVs and via second screen devices/applications.

2) The benefits of MOOCs
  • For colleges/universities:
    • MOOCs offer some serious marketing horsepower (rather than sound pedagogical tools, at this point in time at least)
    • They are forcing higher ed to become much more innovative
    • They provide great opportunities to build one’s personalized learning networks, as they bring forth those colleagues who are interested in topic A, B, or C
    • They move us closer to team-based content creation and delivery
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  • For students:
    • They offer a much less expensive option to go exploring disciplines for themselves…to see if they enjoy (and/or are gifted in) topic A, B or C
    • They provide great opportunities to build one’s personalized learning networks, as they bring forth those colleagues who are interested in topic A, B, or C
    • They provide a chance to see what it’s like to learn about something in a digital/virtual manner

3)  The drawbacks of MOOCs:
  • MOOCs are not nearly the same thing as what has come to be known as “online learning” — at least in the higher ed industry. MOOCs do not yet offer what more “traditional” (can I say that?) online learning provides: Far more support and pedagogical/instructional design, instructor presence and dialog, student academic support services, advising, more student-to-student and student-to-faculty interaction, etc.
    .
  • MOOCs are like drinking from a firehose — there are too many blogs/RSS feeds, twitter feeds, websites, and other resources to review.

4) It would be wise for all of us to be involved with such experiments and have at least a subset of one’s college or university become much more nimble/responsive.

 

Also see:

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Dual screen: The evolution of the second screen [Lai]

On 04/04/2013, in A/V -- audio/visual, Bring your own device (BYOD), Daniel S. Christian, digital learning, education technology, educational games / serious games, elearning, emerging technologies, innovation, interactivity, learning ecosystem, Learning from the Living [Class] Room, learning spaces, MOOCs -- Massive Open Online Courses, second screen apps, smart classrooms, smart/connected TV, streams of content, by Daniel Christian

Dual screen: The evolution of the second screen — from blog.brightcove.com by Albert Lai

Excerpt (emphasis DSC):

Educational Gamification
In a previous post, we asked readers to suggest their ideas for dual screen applications. One of the more intriguing responses was the suggestion to create companion educational games to accompany associated video content.

In a dual screen experience, as video content is displayed on the television, the application can engage the viewer with relevant and education activities, from content reinforcement to spelling to trivia to memory “games.” One can imagine an interactive amalgamation of Dora the Explorer, Where in the World Is Carmen Sandiego?, and Schoolhouse Rock!

 

 

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

Addendum on 4/8/13:

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Will this be a piece of what MOOCs morph into?!?

On 04/03/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, analytics, Daniel S. Christian, data related items, digital audio, digital learning, digital storytelling, digital textbooks, digital video, MOOCs -- Massive Open Online Courses, online learning, publishing, reinvent, second screen apps, smart/connected TV, streams of content, vendors, videoconferencing, web-based collaboration, by Daniel Christian

WatchitooClassroom-April2013

 

 

Also see:

Watchitoo, Pearson LearningStudio offer real-time HD video chat option for online courses — from thejournal.com by Caitlin Moriarity

Excerpt:

Watchitoo and Pearson eCollege have teamed up to add an integrated collaboration solution, including real-time video chat, to the Pearson LearningStudio SaaS online education platform.

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Smart Classrooms: Look at what’s happening at The Cleveland Museum of Art

On 04/03/2013, in 21st century, A/V -- audio/visual, emerging technologies, engagement / engaging students, learning ecosystem, learning spaces, multi-touch, multimedia, second screen apps, smart classrooms, user experience (UX), user interface design, by Daniel Christian

ClevelandMuseumOfArt-FastCoDesign-dot-com=April2013

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My thoughts on the future of higher education [Christian]

On 03/25/2013, in 21st century, 24x7x365 access, change, dangers of the status quo, Daniel S. Christian, digital learning, education technology, emerging technologies, engagement / engaging students, face-to-face, future of higher education, game-changing environment, higher education, human-computer interaction (HCI), innovation, intelligent systems, intelligent tutoring, internet, learning agents, learning ecosystem, Learning from the Living [Class] Room, lifelong learning, machine-to-machine communications, marketplaces, mirroring and/or multiple devices, mobile learning, MOOCs -- Massive Open Online Courses, multi-touch, multimedia, Near Field Communication (NFC), new business models, new media literacies, online learning, online tutoring, pace of change, personalized/customized learning, smart/connected TV, social learning / networks, streams of content, ubiquitous learning, virtual tutoring, by Daniel Christian

My thoughts on the future of higher education -- March 2013 by Daniel Christian

 

Also, the PDF file of this article is here.

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From DSC:
Though the title of this article I wrote says 10 years, it may be more or less (and given the pace of change, I would lean towards sooner rather than later).  

If you haven’t read Christensen’s/Horn’s/Johnson’s work re: disruption — such as Disrupting Class and/or The Innovator’s Dilemma — it would be worth your time to do so. They are right on the mark. What they have been asserting is happening within higher education.  The article briefly addresses face-to-face learning and hybrid learning as well.  Readers of this blog will know that I have been pressing for higher ed to reinvent itself in order to stay relevant. There is danger in the status quo, especially when the conversation continues to move away from traditional higher education.

See other perspectives out at evoLLLution.com as well.

 

 

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Items re: multi-screen media — eventually this trend/convergence enables “Learning from the Living [Class] Room”

On 03/15/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, analytics, Artificial Intelligence/Agents/LLMs/and Related, business, convergence, corporate / business world, corporate universities / corporate training, cost of getting a degree, dangers of the status quo, Daniel S. Christian, digital learning, digital storytelling, digital textbooks, digital video, disruption, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, Europe, game-changing environment, global / globalization, human-computer interaction (HCI), innovation, intelligent systems, intelligent tutoring, interactivity, internet, languages and translation, learning agents, learning ecosystem, Learning from the Living [Class] Room, learning preferences, machine-to-machine communications, media/film, mirroring and/or multiple devices, mobile learning, mobile technologies, MOOCs -- Massive Open Online Courses, multimedia, Near Field Communication (NFC), New "Amazon.com" of Higher Education, new business models, new media literacies, online learning, online media, online tutoring, passions, personalized/customized learning, play, real-world assignments, second screen apps, smart/connected TV, social learning / networks, social media, society, storytelling, streams of content, student-related, technologies for your home, telepresence, television, training / L&D, transmedia, trends, ubiquitous learning, UK, using teams, vendors, videoconferencing, virtual field trips, virtual K-12 schools, Virtual Reality (VR) / worlds / learning, virtual tutoring, vision/possibilities, web-based collaboration, webinars, by Daniel Christian

PayWizard launches first dedicated payment and subscriber management solution for TV and media industry — from PayWizard

Excerpt:

London, 21 February 2013 – PayWizard, specialists in payment and subscription management, has launched the TV and media industry’s first dedicated, end to end payment and subscription solution. The integrated solution brings together a strong heritage in the Pay-TV market with a deep understanding of the challenges TV operators and media companies face in monetising the multiplatform world.

Using its award-winning modular Payment and Subscription platform, PayWizard combines payment processing, intelligent subscriber management technology and real-time customer service operations to tailor-make solutions that enhance the consumer experience across all screens.

With 16.8 billion video-enabled devices set to be in the global marketplace by 2015, content owners are facing the challenge of enhancing existing services while creating compelling experiences that embrace new routes to market. PayWizard’s comprehensive set of products and services has enabled clients, such as the UK’s biggest commercial broadcaster, ITV, to address these commercial challenges by enabling new monetisation strategies to drive revenue and profitability.

 

Also see:

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ConnectedTVSummit-London-2013

 

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Nagra-Kudelskidotcom-March2013

 

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civolution-march2013

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Also see:

 

From DSC:
See the categories listed above for the items/topics/disciplines/trends that are relevant here.

 

Addendum:

Check this out!

Massive Open Online Course offered by UMass Boston to feature the first adaptive MOOC technology
Enables students to be taught according to individual learning strategies

Excerpt from email:

(Boston, MA) – February 27, 2013 – If you’ve ever been in a course and struggled because you just aren’t “getting it,” the reason might be less your ability than the way in which the material is being presented.

New technology is now allowing online course environments to analyze how individual students learn, customizing instruction to individualized learning strategies. The College of Advancing and Professional Studies (CAPS) at the University of Massachusetts Boston has teamed up with USDLA 21st Century Sponsor, Synaptic Global Learning (SGL), to use the new learning management system, Adaptive Mobile Online Learning (AMOL), to deliver the first adaptive Massive Online Open Course (a-MOOC) ever offered. The course launches March 25.

PhilipsSmartTV-March2013

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Understanding transmedia: How story world’s are changing the art of communication [Hartman]

On 02/26/2013, in communications, convergence, creativity, digital storytelling, marketing/social marketing, second screen apps, storytelling, transmedia, by Daniel Christian

Understanding transmedia: How story world’s are changing the art of communication [John Hartman] — with thanks to siobhan-o-flynn for scooping this at Tracking Transmedia

 

transmedia-john-hartman-feb2013

 

Also see:

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Some interesting items re: the app ecosystem — via research from Park Associates

On 01/31/2013, in Bring your own device (BYOD), changing business models, cloud-based computing / apps / other cloud-related, corporate / business world, emerging technologies, human-computer interaction (HCI), innovation, learning ecosystem, Learning from the Living [Class] Room, marketing/social marketing, mobile learning, mobile technologies, second screen apps, smart/connected TV, technologies for your home, trends, workplace, by Daniel Christian

Some interesting items re: the app ecosystem — via research from Park Associates

 

ParkAssociates-AppEcosystem-Jan2013

 

Also see:

 

From DSC:
How might this changing landscape affect what’s possible with developing our learning ecosystems within higher education? K-12? Corporate training?

 

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Speaking a common second screen language – launching the 2nd screen lexicon [digitalvideospace.blogspot.com]

On 01/22/2013, in second screen apps, by Daniel Christian

Speaking a common second screen language – launching the 2nd screen lexicon — from digitalvideospace.blogspot.com by Chuck Parker

Excerpt:

When we sat down for our first advisory board meeting last June in NYC, we discussed which topics and challenges to try to tackle as a team, where the issues were on one hand not competitive and on the other hand would genuinely help move the entire second screen ecosystem forward.

Within a few short minutes, we were in a heated debate over what second screen was or wasn’t.  It is very tough to work together without a common language or lexicon.

So we worked with more than 40 advisory board members to develop an initial set of 25 terms  that we felt like were the “25 Essential 2nd Screen Terms” to deal with the problems facing all of us now.

 

Lexicon for the 2nd Screen Society from http://www.2ndscreensociety.com/lexicon/

1. Second Screen
2. ACR / Automatic Content Recognition

3. API
4. Catch-up TV
5. Companion Experiences
6. Content Source
7. Dual Screening / Second Screening
8. Gamification
9. Grid Guide / Electronic Programming Guide/ EPG
10. Multi-screen / Screen-Shifting
11. OTT (Over-The-Top)
12. Recommendation Engine
13. Search
14. Social Feeds
15. Curated Social Feeds
16. Time-code Synchronized / Spoiler-Proof Social Feeds
17. Social TV
18. Sync-to-Broadcast / Synchronized Experience
19. Transmedia, or Transmedia Storytelling
20. TV Everywhere
21. Simple (Universal Remote Control)
22. Social
23. Seamless (Universal Search and Access)
24. Stimulating (Enhanced Viewing Experience)
25. Discovery

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Rhianna Pratchett at TEDx Transmedia 2012 – ‘The Future of the Videogames Writer’

On 01/22/2013, in creativity, digital storytelling, future, second screen apps, story, storytelling, transmedia, writing, by Daniel Christian

Rhianna Pratchett at TEDx Transmedia 2012 – ‘The Future of the Videogames Writer’

 

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McGraw-Hill & Kno offer a peek into the future of textbooks [Empson]

On 01/10/2013, in Daniel S. Christian, digital learning, digital textbooks, future, innovation, more voice more choice more control, online learning, publishing, second screen apps, tablets, technologies for your home, textbooks, by Daniel Christian

McGraw-Hill & Kno offer a peek into the future of textbooks: They’re dynamic, vocal, adaptive & bring stats to studying — from techcrunch.com by Rip Empson

Excerpt:

The suite leverages adaptive learning technology — one of the hottest topics in education this past year — which, simply put, seeks to personalize the educational experience by collecting data on student comprehension (knowledge, skill and confidence), employing algorithms to create customized study plans/paths based on that data. The goal being to keep students engaged (and improving) by helping them to identify and focus on areas where they’re struggling.

 

Prediction from DSC:
I’d like to take these developments one step further…

These developments will find their way into our living rooms, via second screen devices and interactions with Smart/Connected TVs. Highly-sophisticated, back-end, behind the scenes technologies will continue to develop (think Next Gen Knewton or IBM’s Watson) — aiding in the fulfillment of one’s learning objectives. Personalized, digital playlists will be presented and will feature multimedia-based content, with chances for more choice, more control, interactivity, social learning, and more. They will meet us where we are at (i.e. in our Zone of Proximal Development), and encourage us to keep learning via game-like interfaces…but will try not to overwhelm or discourage us.  But live persons will either be instantly available to assist, and/or will help us walk through the steps, and/or perhaps we’ll go through these types of exercises in virtual cohorts (that come together quickly, then once finished with the badge or exercise, will disband).

 

 

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2nd Screen Society announces definitive Second Screen market research study

On 01/09/2013, in convergence, Daniel S. Christian, emerging technologies, innovation, learning ecosystem, Learning from the Living [Class] Room, second screen apps, smart/connected TV, tablets, technologies for your home, by Daniel Christian

2nd Screen Society announces definitive Second Screen market research study — frpom digitalvideospace.blogspot.com

Excerpt:

The 2nd Screen: Transforming Video Consumption” written and produced by The Intersection
LAS VEGAS   — At the 2nd Screen Summit at International CES today, 2nd Screen Society Chairman Chuck Parker introduced data and details from his new research study: “The 2nd Screen: Transforming Video Consumption.”  The 250-page document details the current state and five-year projections for this emerging marketplace, which the researchers estimate as a $490 million market today and expect to reach $5.9 billion by 2017.

 

2ndscreensociety-research-jan2013

 

 

Also see:

 

ParksAssociates-Jan2013

 

From DSC:
This relates to my earlier posting/suggested experiment.

 

 

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Experiment: Build and evaluate the impact of more educationally-related second screen apps [Christian]

On 01/08/2013, in 21st century, A/V -- audio/visual, analytics, Artificial Intelligence/Agents/LLMs/and Related, Asia, Bring your own device (BYOD), cloud-based computing / apps / other cloud-related, convergence, corporate / business world, corporate universities / corporate training, Daniel S. Christian, data related items, digital learning, disruption, e-publishing related items (EPUB and more), education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, experimentation, future, game-changing environment, innovation, interactivity, internet, learning agents, learning ecosystem, Learning from the Living [Class] Room, machine-to-machine communications, mirroring and/or multiple devices, mobile learning, MOOCs -- Massive Open Online Courses, multimedia, Near Field Communication (NFC), New "Amazon.com" of Higher Education, online learning, online media, online tutoring, participation, personalized/customized learning, platforms, second screen apps, smart classrooms, smart/connected TV, social learning / networks, technologies for your home, telepresence, television, transmedia, trends, vision/possibilities, by Daniel Christian

From DSC:
In this series of periodic postings re: experimentation (see here and here), this week’s Consumers Electronics Show prompts me to think about different types of experiments, prompting such questions as:
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  • When will we see more educationally-related second screen apps?
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  • How might this type of setup dovetail with MOOCs provided by institutions of higher education? With MOOCs offered by the corporate world?
    .
  • What sorts of technologies will weave their way into what could be offered here?
    (The following possibilities come to my mind: Artificial Intelligence (AI), learning agents, recommendation engines, course or topic playlists, web-based learner profiles, data mining/analytics, videoconferencing, educational gaming, virtual tutoring, BYOD, and/or cloud-based computing. Other…?)
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  • Will Internet-enabled marketplaces and exchanges — between learners and teachers — become commonplace?
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  • Will technologies involved with endeavors like IBM’s Watson or with Knewton be deployed in this kind of convergent environment? If so, what sorts of doors/job opportunities/new skillsets would that open up or require?
    .

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

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Some relevant items on this include:

Flingo reveals Samba, a first of its kind dual interactive TV and second screen platform — from pandodaily.com byasdf

Excerpt:

This week at CES in Las Vegas (the Consumer Electronics Show), San Francisco-based Flingo will release the latest version of its platform, dubbed Samba, aimed at changing this. Samba will make four-year-old Flingo one of the first to offer a combined Interactive TV and Second Screen experience.

“We saw a surge of Smart TV and tablet adoption in 2012, but realized that a seamless TV experience across all screens was missing,” says Flingo co-founder and CEO Ashwin Navin, formerly of BitTorrent. “Samba will blur the lines between linear television and the Web.”

Flingo is unique in that it uses video, not audio to identify what content is being viewed…

…

Samba offers viewers the ability to actively engage with programming in real-time through their primary screen. This can take the form of polls, social conversations, recommendations, or consumption of related media. In the case of Second Screens, aka internet-connected laptops, tablets, and smartphones used simultaneously while watching TV, the company can offer an even wider array of complementary content and engagement, such as aggregated social feeds relating to live programming or an ability to watch past episodes of a live show. This can all be delivered across multiple screens, in concert.

 

Also see:

Smart TV Alliance adds Panasonic and IBM to its fold, lays bare new SDK features -- Sean Buckley

 

Also see:

 

samsung smart tv ces 2013

 

Kevin Smith/Business Insider

 

More tangentially, but still relevant:

  • McGraw-Hill to debut adaptive e-book for students — from blogs.wsj.com by Shalini Ramachandran
    Excerpt:
    The SmartBook…works like this: All readers essentially see the same textbook as they read for the first five minutes. But as a reader answers review questions placed throughout the chapter, different passages become highlighted to point the reader to where he or she should focus attention.

 

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How might future educational apps use this sort of interactive TV related functionality?

On 12/27/2012, in 21st century, Daniel S. Christian, digital learning, education technology, emerging technologies, human-computer interaction (HCI), Learning from the Living [Class] Room, second screen apps, smart/connected TV, by Daniel Christian

Taiwan’s ITRI unveils interactive TV app — from taiwantoday.tw

Excerpt (emphasis DSC):

“CutX enables users to capture images and video clips instantly from the program they are watching or from those they have missed, note down important information and take pictures of or record stunning scenes,” Chou explained, adding that the captured scenes can be shared with friends through Facebook and other social media.

Chou pointed out that the saved images will not take up any storage space in one’s smartphone, because when users download CutX, the software automatically establishes an exclusive database in the cloud server to store photos and clips. Users need only launch the app to retrieve something, he said.

 

Also see:

 

2nd screen streaming tablet mobile

 

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