Understanding dual screen content apps: A market overview [Costa]

 

Also see:

The Future of TV -- an infographic from Beesmart

 

From DSC:
The educational “store” part of this graphic could take several forms:

  • Online-based exchanges between buyers and sellers (teachers/professors and learners) — professors as their own brand
  • Institutional offerings/brands
  • Team-based content from newly-developed firms, organizations
  • Each of us puts up our own learning materials for others to take (for free or for a price)
  • Other

 

American Express launches the largest ever Interactive TV advertising campaign — from marketwatch.com
New branded channel will serve as “always on” brand hub

Excerpt:

NEW YORK, Nov 21, 2012 (BUSINESS WIRE) — American Express and BrightLine announced today the rollout of the largest Interactive TV campaign ever executed, including an “always-on”, unified destination point that can be accessed by multiple cable and satellite providers. The AMEX Channel will enable American Express Cardmembers and prospects to have an interactive on-demand viewing experience that matches consumers’ evolving TV viewing behaviors.

The nationwide interactive TV channel will reach more than 50 million households in the United States. Viewers can access it through various gateways including clickable overlays that will air alongside some American Express commercials, dedicated channel positions, channel guide listings, interactive banners and more. The AMEX Channel has been designed to function as an evolving resource for Cardmembers and prospects by enabling them to visually explore the American Express experience via shared member stories, games, special offers and more on the big screen. The channel will have a consistent presence and frequently update to keep the American Express community informed, entertained and connected.

 

American Express Interactive Channel is set to reach 50 million homes — from The New York Times by Sturart Elliott

Excerpt:

American Express is promoting its wares to cardholders and potential cardholders through an interactive branded channel under a new agreement with BrightLine. American Express is promoting its wares to cardholders and potential cardholders through an interactive branded channel under a new agreement with BrightLine.

American Express is taking another step toward the new world of television that is always on, making a deal with BrightLine for a yearlong campaign centered on an interactive branded channel.

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From DSC:
Further exploration/experimentation such as this is excellent; this is another pulse check on the Smart/Connected TV situation — and machine-to-machine communications and the use of second screen-based apps may be relevant here as well.

 

From DSC:
I understand that Mr. George Lucas is going to express his generosity in donating the $4.05 billion from the sale of Lucasfilm to education.

Here’s a question/idea that I’d like to put forth to Mr. Lucas (or to the United States Department of Education, or to another interested/committed party):

Would you consider using the $4+ billion gift to build an “Online Learning Dream Team?”

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Daniel Christian -- The Online Learning Dream Team - as of November 2012

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 Original image credit (before purchased/edited by DSC)
yobro10 / 123RF Stock Photo

 

 

From DSC:
What do you think? What other “players” — technologies, vendors, skillsets, etc. — should be on this team?

  • Perhaps videography?
  • Online tutoring?
  • Student academic services?
  • Animation?
  • Digital photography?

 

Broadband, broadcast lines erode as TV shifts to a mobile, multiscreen media landscape — from by Joseph O’Halloran back from 2/11/2012

Excerpt:

[Q2 2012] research from online video firm Ooyala has confirmed the trend that viewers around the world are embracing mobile, multiscreen experiences for both long-form and short-form content.

The Ooyala Global Video Index Report for the second quarter of 2012 reveals that online video uptake may be rising across the world but that engagement patterns vary by country and region, with a number of global video hot spots. For example, in the UK the survey revealed that 15% of the total time spent watching online video occurs on mobile phones and tablets, while 11% of the total time spent watching online video in China occurs on tablets and smart phones.

From DSC:
Though this report summarizes data from Q2 2012, it shows the developing trends on some of the ways that people are using their devices (throughout the globe).  I will continue to watch this space  for what happens with learning-based applications; especially those apps using 2 screens.
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Also see:

 

 

Also see:

Sony releases first 4K TV: The 84-inch XBR-84X900 — from CNET.com by Ty Pendlebury
Sony has announced its first 4K television, the 84-inch XBR-84X900, which features a separate stereo speaker system and passive 3D viewing.

 

Where can I buy it?

 
 
Addendum on 8/31/12 — 3 65” Presenters from Ideum

Recent installation from Ideum - August 2012

 


 From DSC:
This relates to BYOD, Smart Classrooms, and students being able to participate and contribute content to discussions:


 

A piece of the Next Generation Smart Classroom -- Daniel Christian -- June 2012

Your future TV is not about Tele-Vision [Eaton]

Your future TV is not about Tele-Vision — from FastCompany.com by Kit Eaton

Excerpt (emphasis below from DSC; also see the above categories to see how I see this as a highly-relevant component to our future learning ecosystems):

Then imagine what a hybrid of Apple’s tech and efforts like GetGlue, Shazam, and other interactive systems will be like when they’re more integrated into your 2017 smart TV. The big screen in your living room won’t be a one-way window into another world you can’t touch anymore. It’ll be a discovery engine, a way to learn facts, interact with the world, talk to people, find new and surprising content to absorb. Advertisers will love it, and companies like Nielsen–which largely has to guess all those stats about who watches which show at primetime nowadays–will be able to get accurate data…which may mean more appealing shows.

 

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

Also see:

AT&T brings more second-screen features, content to U-verse customers on iPhone, iPad & iPod touch, and online — from prnewswire.com

Excerpt:

DALLAS, July 9, 2012 /PRNewswire/ — The remote control is no longer the main device sitting next to you on the couch. Your iPhone or iPad is quickly becoming an integral part of TV watching, and AT&T* U-verse® TV customers now have access to several new features and content that bring their TV and wireless experiences together, including:

  • An expanded lineup of on demand premium and TV content available through the U-verse App for iPhone and iPod touch and AT&T U-verse App for iPad at no extra charge, including HBO®, Cinemax®, HBO, STARZ, ENCORE, MOVIEPLEX and Music Choice videos.
  • The ability to now link your iPad to your U-verse TV receiver with the AT&T U-verse App to access up to the minute sports companion content and scores from various leagues for today’s games, a review of yesterday’s games, and to see who is playing tomorrow.
  • The ability to now share information about what you are watching with friends on Facebook, and now, on Twitter through the AT&T U-verse App for iPad.
  • The ability to use your iPhone or iPod touch to control your U-verse TV with a full-featured, intuitive U-verse remote control with channel, guide, DVR, interactive app and on-demand controls, now available on the U-verse App for iPhone and iPod touch. The capability is already available today with the AT&T U-verse App for iPad.

From DSC:
Another illustration of convergence as well as another vendor taking one more step towards enabling a “Learning from the Living [Class] Room” piece of our future learning ecosystems.

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 

Addendum:

 

 

Videos from Qualcomm Uplinq 2012 show the future of Smart TV
— from hexus.net by Mark Tyson

Excerpt:
Here are the feature highlights of these “redefined” Smart TVs:

  • Console quality gaming
  • Concurrency of apps
  • Miracast wireless technology allowing smartphone and tablet screens to partake in multi-screen interactivity
  • Personalisation and facial recognition
  • Gestures
  • HD picture quality
  • HD video calling

 

From DSC:
…and add to that list the power of customized learning and analytics!

Future of…connected TV — by Mindshare

  • Connected TV penetration & usage will lag behind second screens
  • Most of the opportunities that connectivity creates are better suited to the second screen
  • Connected TV usage will mostly focus on video
  • For advertisers, the real opportunity lies on the second screen
For the full analysis, download Future of Connected TV (pdf, 1.8 Mb); some example slides include:

 

 

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Also see:

10 Second Screen Apps to Watch in 2012 — from digitalvideospace.blogspot.com

Excerpt:

The last time we published an app summary was just before the CES show this year in early January  and then again leading up to our 2nd Screen Summit in LA in mid-Febraury.  While the nascent 2nd screen app market segment has been exploding with new apps for shows, network channels, movies, major events, and sports all over the place, 3rd party apps have been quietly improving themselves and trying to find their way into more consumer living rooms.  As we prepare for another Second Screen Summit on June 27th in NYC, we should pause and review the progress those 3rd party apps have been making.

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