Tyrrany-of-the-textbook----Jobrack- 2011.

Book Description
Publication Date: December 16, 2011 | ISBN-10: 1442211415 | ISBN-13: 978-1442211414

Excerpt:

Educational reforms and standards have been a topic of public debate for decades, with the latest go-round being the State Common Core Curriculum Standards. But time and again those reforms have failed, and each set of standards, no matter how new and different, has had little impact on improving student achievement. Why? The textbooks. Textbooks sell based on design and superficial features, not because they are based on the latest research on how children learn and how well they promote student achievement. In Tyranny of the Textbook, Beverlee Jobrack, retired from educational publishing, sheds light on why this happens. She gives an engaging and fascinating look behind-the-scenes of how K-12 textbooks are developed, written, adopted, and sold. And, perhaps most importantly, she clearly spells out how the system can change so that reforms and standards have a shot at finally being effective.

Did you Know?

  • Reform efforts have focused on writing and rewriting standards and tests, but these rarely have any effect on the core curriculum that is published.
  • School districts and states don’t use effectiveness as a criterion for evaluating and purchasing textbooks.
  • Publishers don’t offer textbooks with better content or the latest teaching methods because teachers don’t want textbooks that require them to change their practices.
  • Teachers report that they don’t rely on a textbook in their class, but research shows that they do.
  • Three companies publish 75 percent of the K-12 educational materials.
  • Those three companies are producing similar programs with the same instructional strategies, none of which require teachers to change their practices significantly.
  • Publishers write textbooks for California and Texas. All the other markets have to make do with books only superficially adjusted for their states.

From DSC:
I originally saw this at:

Has the higher-ed revolution begun? — from mindingthecampus.com by Charlotte Allen

Excerpts (emphasis DSC):

It’s happening, almost overnight: what could be the collapse of the near-monopoly that traditional brick-and-mortar colleges and universities currently enjoy as respected credentialing institutions whose degrees and grades mean something to employers.

The most dramatic development, just a few days ago, was the decision of robotics-expert Sebastian Thrun to resign from his position as a tenured professor of computer science at Stanford in order to start an online university he calls Udacity that he hopes will reach hundreds of thousands of students who either can’t afford Stanford’s $40,000-a-year tuition or who can’t travel thousands of miles to one of the bricks-and-mortar classes he used to teach.

Besides threatening to up-end universities’ traditional control of educational credentials, Thrun may also drastically change the shape of for-profit education. Udacity is being operated by Know Labs, a Thrun-founded for-profit enterprise funded by the venture-capital firm Charles River Ventures. Know Labs’ ultimate aim, according to Thrun, is to offer high-quality online courses that will be either free or cheap (the company is in the process of developing a business model). Thrun has estimated, for example, that if he and Norvik had charged only $1 apiece to all 160,000 enrollees in their artificial-intelligence course last fall, they could have easily recouped their costs. By contrast, the majority of existing for-profit colleges charge relatively high tuition that has made those institutions highly dependent upon their students’ federal grants and loans. It’s unlikely that anyone would have to borrow in order to take an Udacity course.

Also see:

Free courses, elite colleges — from InsideHigherEd.com by Steve Kolowich

Excerpt:

Robert Garland, a professor of classics at Colgate University, is not accustomed to discussing Greek religion with the lifeless lens of his MacBook’s built-in video camera. But that was how Garland spent Wednesday afternoon: in his home study, recording lectures on his laptop in 20-minute chunks.

Garland, a novice to online teaching, says it is difficult to think of these solitary sessions as lectures. “I think of them more as chats,” he says.

Garland’s gear is lo-fi: just the laptop, which he owns, and a microphone mailed to him by Udemy, the company that roped him into this.

Obama wants lower college costs, higher dropout age — from edweek.org by Alyson Klein

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SOTU_Blog.jpg

Excerpt (emphasis DSC):

President Obama gave college affordability a prominent place in his domestic agenda during his annual State of the Union address, calling directly on universities to hold down costs in order to make higher education more accessible to the middle class. He outlined a set of proposals that include threatening universities with a loss of federal money if they are unable to tamp down tuition.

“Let me put colleges and universities on notice: If you can’t stop tuition from going up, the funding you get from taxpayers will go down,” Obama said in his hour-long address. He didn’t offer specifics, however, and the blueprint document the White House sent out to accompany the speech didn’t get specific either. But advocates expect him to lay out more concrete details in the coming days.

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State higher education spending sees big decline — from HuffingtonPost.com by Christine Armario

Excerpt:

MIAMI — State funding for higher education has declined because of a slow recovery from the recession and the end of federal stimulus money, according to a study released Monday.

Overall, spending declined by some $6 billion, or nearly 8 percent, over the past year, according to the annual Grapevine study by the Center for the Study of Education Policy at Illinois State University. The reduction was slightly lower, at 4 percent, when money lost from the end of the American Reinvestment and Recovery Act was not taken into account.

The funding reductions, seen across nearly every state, have resulted in larger class sizes and fewer course offerings at many universities and come as enrollment continues to rise.

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Beware: Alternative certification is coming — from The Chronicle by Richard Vedder

Excerpt (emphasis DSC):

As college costs rise, however, people are asking: Aren’t there cheaper ways of certifying competence and skills to employers? Employers like the current system, because the huge (often over $100,000) cost of demonstrating competency is borne by the student, not by them. Employers seemingly have little incentive to look for alternative certification. That is why reformers like me cannot get employer organizations like the U.S. Chamber of Commerce to take alternative certification seriously. But if companies can find good employees with high-school diplomas who have demonstrated necessary skills and competency via some cheaper (to society) means, they might be able to hire workers more cheaply than before–paying wages that are high by high-school-graduate standards, but low relative to college-graduate norms. Employers can capture the huge savings of reduced certification costs. And students avoid huge debt, get four years more time in the labor force, and do not face the risks of not getting through college. Since millions of college grads have jobs which really do not use skills developed in college anyhow, alternative certification is more attractive than ever.

Addendums on 1/26:

  • President Obama: ‘Higher education can’t be a luxury – it is an economic imperative’ — from annarbor.com by Ryan Stanton
  • Survey finds that dwindling financial aid contributes to fewer college options — from the NYT by Daniel Slotnik
    Excerpt:
    College freshmen entering school last fall were less likely to attend their first choice of college, a function of both competition and cost, than at any other time since 1974, and fewer received financial aid through grants or scholarships, according to an annual survey of nearly 204,000 high school students.
  • Pressure remains for higher education: Moody’s — from Reuters
    The financial conditions of many U.S. colleges and universities will likely not improve much this year, as states continue cutting funding for public schools, students become more price sensitive, and areas for other revenue remain stretched, a lead rating agency said on Monday.  “During the past year, public and political scrutiny of colleges and universities, both not-for-profit and for-profit, has escalated and we expect that the sector will remain under the microscope in 2012 and beyond,” said Moody’s Investors Services in a report outlining why it is maintaining a “mixed outlook for U.S. not-for-profit private and public colleges and universities, mirroring our 2011 outlook.”

Stormy waters ahead as ‘disruptive forces’ sweep the old guard — from timeshighereducation.co.uk by Sarah Cunnane
Online education will turn the academy inside out, argue US authors. 

Excerpt:

Graduation rates in the US have fallen, and states have slashed funding for higher education. As a result, public universities have raised tuition fees, and many are struggling to stay afloat during the recession. But two authors working in the US higher education sector claim that the academy has a bigger battle on the horizon: the “disruptive innovation” ushered in by online education.

This disruption, they say, will force down costs, lure prospective students away from traditional “core” universities, transform the way academics work, and spell the end for the traditional scholarly calendar based around face-to-face teaching.

Clayton M. Christensen, the Kim B. Clark professor of business administration at Harvard Business School, and Henry J. Eyring, advancement vice-president at Brigham Young University-Idaho, outline their ideas in The Innovative University: Changing the DNA of Higher Education from the Inside Out.

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The perfect storm in higher ed

 

Also see:

American Association of University Professors -- Program Closures

Excerpt:

The financial crisis that began in 2008 and the ensuing reductions in state support for higher education have led to devastating cuts at colleges and universities across the country. A growing number of institutions are eliminating majors, graduate programs, or even entire departments; the map above tracks program closures that have been reported in the media since the start of the crisis.

This map is not comprehensive. It is designed solely to highlight media coverage of program closures, which is sometimes flawed and can quickly become outdated, and does not reflect the ongoing casework of the AAUP’s Committee A on Academic Freedom and Tenure.

U.S. debt is now equal to economy — from ABCNews.com/USAToday.com by Richard Wolf

Apple to announce tools, platform to “digitally destroy” textbook publishing– by Chris Foresman

Excerpt:

GarageBand for e-books

At the same time, however, authoring standards-compliant e-books (despite some promises to the contrary) is not as simple as running a Word document of a manuscript through a filter. The current state of software tools continues to frustrate authors and publishers alike, with several authors telling Ars that they wish Apple or some other vendor would make a simple app that makes the process as easy as creating a song in GarageBand.

Our sources say Apple will announce such a tool on Thursday.

 

Some thoughts/reflections from DSC:

  • If the educational publishing industry doesn’t want to help students out by greatly lowering their prices…
    (But don’t relax people in higher ed…most likely, we are next.)
    .
  • Another example of “the dangers of the status quo.
    .
  • We constantly need to be actively reinventing ourselves and our businesses so that we are staying relevant.
    (And at prices running up to and over $200,000 for 4 years of college — as of January 2012 —  the assertion that higher ed is not a business just doesn’t hold any water for me anymore.)
    .

 

Addendum later on 1/17/12:

 

Population of needy college students is exploding — from The Washington Post by Daniel de Vise

Excerpt (emphasis DSC):

A higher education official from Wisconsin who attended the recent Council of Independent Colleges conference in Florida made a remarkable statement during a question-and-answer session.

There is a group of students who enter college with such dire financial need that the amount the federal government expects their families to contribute to college is effectively zero. In Wisconsin, that zero-pay population has grown by half in a single year: from 42,641 students in the 2008-09 academic year to 65,800 in 2009-10.

The data come from Rolf Wegenke, president of the Wisconsin Association of Independent Colleges and Universities, and surely they mirror a national trend.

Incoming college students have grown markedly more needy since the 2008 economic downturn.

From DSC:
This perfect storm that continues to amass must be addressed.

How can all institutions of higher education — across the board — cut tuition costs by 50% or more?

That should be the #1 question boards are asking themselves throughout 2012 until they have some ideas/answers — then begin experimenting with implementing those pilots/ideas/potential directions.  If not, the conversation will continue to move outside of academia and fewer people will even care what those of us inside higher ed think.  The development of a Walmart of Education has become a sure thing in my mind — it will happen. In fact, it’s already started.

 

 

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The Evolving Digital Ecosystem - from Moxie's Trends for 2012

  • The Always On Web
  • Web of Things
  • Big Data
  • Next Gen Search
  • Mobile Sharing
  • Mobile Social Activism
  • Impulse Commerce
  • Brands As Partners
  • The New Living Room  <– From DSC: This is one of those key areas that I’m trying to keep a pulse check on for re: our learning ecosystems of the future 
  • Personal Data Security

 

Also see:

 

Excerpts from An open letter to university administrators by Clayton Christensen

Defending the status quo is futile, and it’s no fun. Given fiscal realities beyond the control of university administrators, defending the operational status quo means choosing between big, focused cuts or death by a thousand small ones. Trading up to a larger school offers no escape from the grisly task of doing less with less.

Clinging to tradition will worsen individual and institutional disruption, while embracing innovation will hasten a new era of higher education productivity—not only of well-educated degree holders, but of new knowledge.

 Also see:

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BERKELEY, Calif. — Across the nation, a historic collapse in state funding for higher education threatens to diminish the stature of premier public universities and erode their mission as engines of upward social mobility.

Will your college survive?– from TechCrunch.com by John Katzman

college

 

Editor’s note: Guest contributor John Katzman is the founder and CEO of 2tor, an education startup that partners with universities to deliver selective degree programs online to students across the world. Katzman also founded the Princeton Review where he served as president and CEO from 1981-2007.

The Internet will save higher education, but it may kill your alma mater.

Peter Thiel believes smart people don’t need college, and he’s right: There have always been autodidacts who can learn without assistance. Of course, we don’t really need supermarkets and restaurants either; we could all grow and cook our own food.

Yet having professionals help us has always been a cost-benefit decision. What are the costs of a great education, including the opportunity cost of four years of work, and how do these costs balance against the impact of that education on your life?

The Internet is the first technology since the printing press, which could lower the cost of a great education and, in doing so, make that cost-benefit analysis much easier for most students. It could allow American schools to service twice as many students as they do now, and in ways that are both effective and cost-effective. For reasons that will be outlined below, however, it will probably end up doing this with half as many schools. And your school, even if it’s bumper-sticker worthy, might not make the cut.

..

Evolve or Else

Like any other disruptive transition, the move to online and blended universities will bring tremendous benefit to students—better education in more places at lower tuition. However, these changes will be painful for many schools. Most bookstores and travel agencies found themselves on the wrong side of a steadily growing force; the schools that thrive over the next two decades will do so only because they have carefully harnessed that very same force: the Internet.

 

Also see:

  • Mary Sue Coleman’s (President of the University of Michigan) Open Letter to President Obama
    Mary Sue Coleman is president of the University of Michigan and chair of the Association of American Universities.
    Excerpt:
    And yet college is costly – too costly for some families. To meet the myriad needs of students and society, we absolutely must find ways to provide a college education at a cost that is sustainable. President Thomas Jefferson was rightfully adamant that a cornerstone of democracy is education for all, “from the richest to the poorest.”

http://www.microsoft.com/presspass/ImageGallery/Images/Products/Xbox/12-05TVEvolution-Infographic_web.jpg

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From DSC:
What if educationally-related apps and services were driven by such a platform as
actv8.me? If you want to leapfrog everyone else, then explore this direction.

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actv8.me/platform.html


 

Do not underestimate or discount the disruptive power of technology! Daniel S. Christian -- June 2009

 

From DSC:
The tidal wave of technological change swept over Blockbuster and the article below shows how it drowned Kodak as well. These players were once at THEE top of their games…now they are either bankrupt or soon to be bankrupt (if things don’t change fast).

This relates to higher education as well, but I don’t think that we’ve seen anything yet (though 2012 may change that). Higher ed may have a limited window of time left before the conversation moves completely out of academia and higher ed as we know it gets left behind. The word “reinvent” and the phrases “staying relevant” as well as “lowering the price” should be at the top of the agendas for boards at most academic institutions of higher education throughout America (and other nations as well). I use the word most here because some folks will likely continue to pay enormous prices to get the name brands that they’ve been paying $50,000+ per year for.

If companies eventually don’t care who accredited your degree but rather what you can DO for them, watch out. The barriers to entry will plummet.

 

You Press the Button. Kodak Used to Do the Rest. — from technologyreview.com
Kodak saw the shift from analog to digital photography coming. Here’s why it couldn’t win.

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Excerpt (emphasis from DSC):

But the industry landscape was completely different in the digital era. Barriers to entry were significantly lowered and the industry was flooded by entrants with a background in consumer electronics, such as Casio, Samsung, and Hewlett-Packard, not to mention Japanese camera manufacturers including Canon, Nikon, and Olympus. Large parts of Kodak’s competence base related to chemistry and film manufacturing were rendered obsolete. The vertical integration that had previously been a core asset to Kodak lost its value. Digital cameras became a commodity business with low margins. The problem facing Kodak wasn’t just that film profits had died but that those revenues could not be replaced.

Once images became digital, Kodak’s business model of “doing the rest” was effectively destroyed. Doing the rest used to entail a large and complex process that only a couple of companies in the world could master. Today, it is done by the click of a button.

Related graphic from DSC:

From Daniel S. ChristianAlso see:

 

12/15/11 addendum re: the conversation moving away from higher ed:

Excerpt (emphasis DSC):

No single blog can adequately capture or represent what was going on at Learning 2011. But if you are intrigued, I suggest you go to www.Learning2011and see what the agenda and the presentations looked like for yourself.
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What I sensed, and what I am trying to describe here, was an accelerating transition in workforce education from a higher education-centric model to a learner-workplace-centric model. In a world where higher education institutions have dominated, controlled, and driven the conversation about quality, content, access, and results; the balance of power is shifting away from that more monolithic tendency to a far more disaggregated power structure where good information, metrics, and results that can be validated against third party standards are the “coin of the realm”.

 

© 2024 | Daniel Christian