Pearson & McGraw-Hill make multi-million dollar investment in Inkling — from Kirsten Winkler

It seems as if the latest study from Xplana in which they predict that the tipping point for digital textbooks is as near as 2015 has opened up the wallets of two major publishers for an undisclosed “multi million Dollar” investment.

Inkling, the maker of the iPad application and platform which delivers enhanced and engaging textbooks, leaving the “flat, PDF-based digital textbooks” behind is the beneficiary and it could give the startup a competitive edge over the well funded competitor the Kno.

But as money is not everything Inkling, Pearson and McGraw-Hill also made some significant content commitments, boosting the number of titles available on the Inkling platform…

 

Also see:

Blockbuster’s largest shareholder calls Blockbuster worst investment ever made — from FastCompany.com by Austin Carr

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After years as Blockbuster’s largest shareholder, Carl Icahn, who at one point amassed some 17 million shares of the now-bankrupt company, has called Blockbuster “the worst investment I ever made.”

In a candid piece written for the Harvard Business Review, Icahn opens up about the rental giant’s struggles and failures in an ever-changing industry.

“[Blockbuster] failed because of too much debt and changes in the industry. It had too many stores, Netflix created a better business model, and then Redbox kiosks and the whole digital phenomenon eliminated the need for consumers to go to a separate DVD store,” Icahn wrote. “Maybe the board did make a mistake in picking Jim Keyes as [John] Antioco’s successor—Keyes knows retailing and did an excellent job with the stores, but he isn’t a digital guy.”

From DSC:
I write about Blockbuster — and I emphasize the items above — because Blockbuster did not respond to the changes that were occurring around them.

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What about those of us in higher education?
How’s our response(s) coming along?

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The pace has changed -- don't come onto the track in a Model T

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Staying Relevant

 

5/2/11 addendum:

4/7/11 addendum:


What trends really matter? Rob Reynolds presentation -- 2-9-11

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This is a presentation prepared for the “What College Students Think: Making Information Pay for Higher Ed Publishing” conference sponsored by the Book Industry Study Group on February 9.

10 business models that rocked 2010 — from Board of Innovation by Nick Demey

Textbook publishers and rich media — from Higher Education Management Group

The competitive landscape of textbook publishing has changed and it’s not going to get easier for the traditional parties. However, I think it’s possible for the industry to regain the advantage that made them such a strong presence for decades in education. To do this, publishers will need to determine how – given the new market conditions – their competencies, brand and infrastructure can produce a competitive advantage – and to ensure that this new market position meets the needs of the new higher education market. Easier said than done, right? But the funny thing is that this new strategy will mean the publishers return to what made them the great presence in the first place. Let me attempt to unpack this before I get anymore abstract.

5 e-book trends that will change the future of publishing — from Mashable’s Business Section by Philip Ruppel
(Philip Ruppel is the President of McGraw-Hill Professional, a leading global publisher of print and electronic content and services for the business, scientific, technical, and medical communities)

1. Enhanced E-Books Are Coming and Will Only Get Better
2. The Device War Is Nearly Over
3. The $9.99 E-Book Won’t Last Forever
4. The Contextual Upsell Will be a Business Model to Watch
5. Publishers Will Be More Important Than Ever

Revisiting predictions about content subscription and education — from the xplanation

Excerpt: (emphasis by DSC):

This, in turn, is placing pressure on publishers to respond, and the best response is through e-textbooks. While these two segments represented only 5%-6% of the total market, they cut into the sale of print textbooks and will continue to grow aggressively in 2011. In other words, Content Subscription, through rental or digital is now firmly entrenched in the Higher Education market and will occupy an increasingly large share of the market.


Building a bottom up online education marketplace with TinyPay.Me — from Kirsten Winkler
Quoting Kirsten:

Now, I could imagine two use cases for online education. One would be a marketplace for lesson material, lesson plans, tests, exercises etc. hence a more teacher targeting approach. As there are already some websites out there where teachers can sell their material to other teachers I am pretty sure that there is a growing market for that. You could either build something based upon age groups as verticals or subject matters, there are a lot of possible combinations.

The second opportunity I see is a marketplace for live online lessons. As you can sell virtual goods via TinyPay.Me teachers could offer individual lessons or lesson packages just like on the marketplaces and platforms we all know. The interesting part here would be that the marketplace itself would not interfere with the actual teaching part. Student and teacher would sort out where, when and how to meet on their own.

Alibris launches marketplace for books, movies and music — from ProgrammableWeb.com by Romin Irani

Alibris, an online marketplace that brings together Indepenent sellers of popular, collectible and bargain books, music and movies has launched a Developer Network. The company is inviting developers to use its API to not only build applications but earn commissions via its affiliate program. The Alibris API exposes most of its data like current books, music and movies on sale, item information, seller information and item/seller reviews.

From DSC:
I’m interested in trying to take pulse checks on a variety of constantly moving bulls-eyes out there — one of which is new business models within the world of teaching and learning (in higher education, K-12, and the corporate world).
I have no idea whether the courses that this site/service offers are truly great or not. To me, it doesn’t matter right now. What matters is whether this model — or this type of business model — takes off. The costs of obtaining an education could be positively impacted here, as competition continues to heat up and the landscapes continue to morph.

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The Great Courses -- online lectures from across the lands

From DSC:
Examville.com — the power of online exchanges comes to learning

Examville.com -- the power of online exchanges comes to learning

Also see:

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The power of online exchanges

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