Textbook publishers and rich media — from Higher Education Management Group
The competitive landscape of textbook publishing has changed and it’s not going to get easier for the traditional parties. However, I think it’s possible for the industry to regain the advantage that made them such a strong presence for decades in education. To do this, publishers will need to determine how – given the new market conditions – their competencies, brand and infrastructure can produce a competitive advantage – and to ensure that this new market position meets the needs of the new higher education market. Easier said than done, right? But the funny thing is that this new strategy will mean the publishers return to what made them the great presence in the first place. Let me attempt to unpack this before I get anymore abstract.