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Cara face recognition transforms standard webcams into intelligent sensors [Dorrier]

On 05/20/2013, in 21st century, Daniel S. Christian, digital video, human-computer interaction (HCI), innovation, Learning from the Living [Class] Room, machine-to-machine communications, marketing/social marketing, second screen apps, by Daniel Christian

Cara face recognition transforms standard webcams into intelligent sensors — from singularityhub.com by Jason Dorrier

Excerpt:

Founder and CEO, Jason Sosa, told Singularity Hub, “Website stats are powerful—gender, age breakdowns, age categories, how many impressions you have based on traffic. Cara gives you the same thing, only it’s for a real world space.”

…

Cara detects multiple faces up to 25 feet away and notes whether they are a male or female child (0-13), young adult (14-35), adult (35-65), or senior (65+). It also records how much and what kind of attention they’re giving the camera. This includes total duration (time in front of the camera), glances (looking away and back), attention time (facing the camera), and opportunity to see (traffic near the camera).

 

 

Also see:

Also, here is an excerpt from an email from IMRSV:

We’re excited to announce a breakthrough in perceptive computing. Cara is a face detection software that uses a basic webcam to measure gender, age, attention time and glances for up to 25 people simultaneously, up to 25 ft away. It’s available to download now at http://imrsv.com. With complete privacy by design, it doesn’t record video, images or any personal information. Cara is a way to measure retail, advertising and other real world environments that have typically required expensive research studies using a handwritten pen, paper and clipboard.

This new technology enables smarter spaces and devices – whether toys that smile back at you, or advertising messages that adapt to the audience automatically – with real-time, continuous data collection. There are many possible applications including audience measurement, retail insights, adaptive advertising, gaming/entertainment and internet of things capabilities. We’re very excited to share with you a brand new way to measure the world. Cara is also available as a REST API allowing third party developers to leverage real world data for custom applications.

 

From DSC:
As I mentioned to Jason, I could easily see this type of technology being integrated into what I’ve been thinking about re: the Learning from the Living [Class] Room concept — i.e. a “Smart/Connected TV” and/or a second screen app recognizes who is viewing the materials, brings up a customized listing of educational materials as well as that person’s digital learning playlists (and where that person last left off), their social learning networks, and their communities of practice, etc.

I also wonder whether this type of technology could be used in interactive storytelling…?

 

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The emergence of Chief Digital Officers [Berkman]

On 05/09/2013, in 21st century, analytics, career development, corporate / business world, data related items, marketing/social marketing, social media, strategy, workplace, by Daniel Christian

The emergence of Chief Digital Officers — from sloanreview.mit.edu by Robert Berkman
As social and other digital technologies shift responsibilities in the C-suite, businesses are creating a new position, the chief digital officer or CDO, to focus their digital strategy. This is the fifth and final piece in our series on how social business is changing power dynamics in the C-suite.

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Also see:

  • The coming era of ‘on-demand’ marketing — from mckinsey.com by Peter Dahlström and David Edelman
    Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.
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The tech industry’s massive marketing problem [Asay]

On 04/12/2013, in career development, computer science, marketing/social marketing, programming, workplace, by Daniel Christian

The tech industry’s massive marketing problem — from readwrite.com by Matt Asay

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The Tech Industry's Massive Marketing Problem

 

Excerpt:

The US has a skilled developer shortage, and it’s one of its own making. While Silicon Valley wrings its hands over H1B visa caps on skilled foreign workers, the bigger issue remains the U.S.’ inability to educate its own citizens. Actually, it may be worse than this: while we may educate a surplus of STEM (Science, Technology, Engineering and Mathematics) students for traditional STEM roles, we seem to fail to entice enough of them to get into technology.

Which is bizarre, if we stop to think about this for even a nanosecond.

 

Comments/reflections on this from DSC:

I think that the shock waves are still being felt from the decades’ worth of how the corporate world handled IT-related personnel and projects — that and the Dot Com crash.

A member from our CS department mentioned a while back that many of the high school career counselors were encouraging students not to go into a technology-related field such as programming.  I think they were basing such a perspective on how quickly the tech-related projects and personnel were dropped when the economy started heading south.

Another tough thing about the tech-side of the house…
With the pace of technological change, choosing which technologies to invest one’s time in is very difficult. One can easily choose an incorrect path or a product line or a programming language that didn’t turn out to be the one in demand.

 

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Understanding transmedia: How story world’s are changing the art of communication [Hartman]

On 02/26/2013, in communications, convergence, creativity, digital storytelling, marketing/social marketing, second screen apps, storytelling, transmedia, by Daniel Christian

Understanding transmedia: How story world’s are changing the art of communication [John Hartman] — with thanks to siobhan-o-flynn for scooping this at Tracking Transmedia

 

transmedia-john-hartman-feb2013

 

Also see:

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Very interesting, new offering/business model from imgZine — personal subscriptions to journalists

On 02/14/2013, in career development, Europe, marketing/social marketing, new business models, new media literacies, publishing, streams of content, by Daniel Christian

imgZine-Feb2013

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From DSC:
Hmmmm…I wonder how this might apply to education? Will we move more towards personal brands vs. institutional brands?

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Some interesting items re: the app ecosystem — via research from Park Associates

On 01/31/2013, in Bring your own device (BYOD), changing business models, cloud-based computing / apps / other cloud-related, corporate / business world, emerging technologies, human-computer interaction (HCI), innovation, learning ecosystem, Learning from the Living [Class] Room, marketing/social marketing, mobile learning, mobile technologies, second screen apps, smart/connected TV, technologies for your home, trends, workplace, by Daniel Christian

Some interesting items re: the app ecosystem — via research from Park Associates

 

ParkAssociates-AppEcosystem-Jan2013

 

Also see:

 

From DSC:
How might this changing landscape affect what’s possible with developing our learning ecosystems within higher education? K-12? Corporate training?

 

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Get some solid ideas/techniques from Techsmith’s 2012 ScreenChamps Awards

On 12/17/2012, in corporate universities / corporate training, creativity, design, digital learning, education technology, elearning, engagement / engaging students, graphics, instructional design, marketing/social marketing, multimedia, online learning, presentations, productivity / tips and tricks, quality, tools, training / L&D, user experience (UX), by Daniel Christian

ScreenChampsAwards-Techsmith2012

 

Excerpt:

Description:

Enter up to three (3) screencast videos. Videos will be assigned a category based on the information you provide (so please be as detailed as possible!). Categories are: Education (videos with a focus on teaching and/or schools, at any level); Tutorial/Training (videos with a focus on training or tutorial content); Sales and Marketing (videos made to sell or persuade); and Wildcard (videos that don’t fit in the previous categories).

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The future of augmented reality [Hidden Creative]

On 12/14/2012, in Augmented Reality (AR), future, marketing/social marketing, UK, by Daniel Christian

The future of augmented reality — by Hidden Creative on behance.net

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Are we moving more towards a world where professors represent their own brands…?

On 12/13/2012, in adjunct faculty, change, colleges, community colleges, cost of getting a degree, dangers of the status quo, Daniel S. Christian, digital learning, disruption, elearning, experimentation, faculty, future of higher education, game-changing environment, learning ecosystem, Learning from the Living [Class] Room, lifelong learning, marketing/social marketing, marketplaces, New "Amazon.com" of Higher Education, new business models, online learning, by Daniel Christian

From DSC:
Some reflections on New platform lets professors set prices for their online courses — from InsideHigherEd.com by Jeffrey R. Young

Excerpt:

Professors typically don’t worry about what price point a course will sell at, or what amenities might attract a student to pick one course over another. But a new online platform, Professor Direct, lets instructors determine not only how much to charge for such courses, but also how much time they want to devote to services like office hours, online tutorials, and responding to students’ e-mails.

The new service is run by StraighterLine, a company that offers online, self-paced introductory courses. Unlike massive open online courses, or MOOC’s, StraighterLine’s courses aren’t free. But tuition is lower than what traditional colleges typically charge—the company calls its pricing “ultra-affordable.” A handful of colleges accept StraighterLine courses for transfer credit.
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StraighterLine-ProfsDirectlyToStudents-12-12-12

 

 

From DSC:
The power of online-based marketplaces. We’ve seen it in other industries.  Are we now going to see more of this within higher education as the unbundling of higher education seems to be a possibility?  Will there be an increased importance of professors’ individual brands? Could be.

The Power of Online Exchanges

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DanielChristian-The-unbundling-of-higher-education

 

From DSC:
Congrats Burck & Co. on your continued innovative thinking and business models! Way to help keep a college education accessible to many!

 

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Gamechangers: The next generation in business are changing the game — by Peter Fisk

On 12/07/2012, in 21st century, business, career development, changing business models, creativity, economics, entrepreneurship, experimentation, game-changing environment, generational differences, global / globalization, innovation, leadership, marketing/social marketing, participation, passions, real-world assignments, social learning / networks, social media, web-based collaboration, workplace, by Daniel Christian

 

Also see the following items from Genius:

  • The New Consumer Agenda:
    From authentic collaboration to small indulgences … what consumers want in 2013 and beyond, and how brands are responding.
  • Marketing Trends 2013+:
    From black marketing to crowd creatives, brand gaming to urban formats, solomo and diffusion … what will be big in marketing in 2013

 

Additional notes from DSC:

  • With thanks going out to Mr. Jim Woods (@hyperinnovation) on twitter for this resource
  • The wave-related graphics above are very appropriate for our times — and I’d rather be surfing the waves then being crushed by them!

 

 

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American Express launches the largest ever Interactive TV advertising campaign [marketwatch.com]

On 11/26/2012, in 24x7x365 access, A/V -- audio/visual, human-computer interaction (HCI), interactivity, marketing/social marketing, second screen apps, smart/connected TV, by Daniel Christian

American Express launches the largest ever Interactive TV advertising campaign — from marketwatch.com
New branded channel will serve as “always on” brand hub

Excerpt:

NEW YORK, Nov 21, 2012 (BUSINESS WIRE) — American Express and BrightLine announced today the rollout of the largest Interactive TV campaign ever executed, including an “always-on”, unified destination point that can be accessed by multiple cable and satellite providers. The AMEX Channel will enable American Express Cardmembers and prospects to have an interactive on-demand viewing experience that matches consumers’ evolving TV viewing behaviors.

The nationwide interactive TV channel will reach more than 50 million households in the United States. Viewers can access it through various gateways including clickable overlays that will air alongside some American Express commercials, dedicated channel positions, channel guide listings, interactive banners and more. The AMEX Channel has been designed to function as an evolving resource for Cardmembers and prospects by enabling them to visually explore the American Express experience via shared member stories, games, special offers and more on the big screen. The channel will have a consistent presence and frequently update to keep the American Express community informed, entertained and connected.

 

American Express Interactive Channel is set to reach 50 million homes — from The New York Times by Sturart Elliott

Excerpt:

American Express is promoting its wares to cardholders and potential cardholders through an interactive branded channel under a new agreement with BrightLine. American Express is promoting its wares to cardholders and potential cardholders through an interactive branded channel under a new agreement with BrightLine.

American Express is taking another step toward the new world of television that is always on, making a deal with BrightLine for a yearlong campaign centered on an interactive branded channel.

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From DSC:
Further exploration/experimentation such as this is excellent; this is another pulse check on the Smart/Connected TV situation — and machine-to-machine communications and the use of second screen-based apps may be relevant here as well.

 

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Software is eating marketing [Bussgang]

On 10/16/2012, in career development, computer science, corporate / business world, disruption, marketing/social marketing, programming, by Daniel Christian
Software is eating marketing — from Inc.com by Jeff Bussgang
One VC argues that software is disrupting several industries in the 21st century, including marketing.
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Computer Code

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Excerpt:

Within the $1 trillion marketing industry, the impact of software eating marketing has now reached the board room.  With the explosion of digital marketing, it is clear that technology is radically transforming the marketing function and the role of the marketing professional.

 

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Smart TV related items — which speaks to “Learning from the Living Room”

On 10/15/2012, in emerging technologies, Learning from the Living [Class] Room, marketing/social marketing, marketplaces, smart/connected TV, Uncategorized, by Daniel Christian

Smart TV is the future — from guardian.co.uk by Dan Brilot
The take-up of smart TV is low now, but a time will come when owning a single device that meets all of our home entertainment needs is norm, says Dan Brilot

Excerpt:

The future of media and technology may lie then in the convergence of what we love the most: television, film, music and social networking, [DSC insert here *], even shopping, all from the comfort of our own living room. Smart TV could soon become the one device to rule them all.

* DSC insert –> I would add teaching and taking courses as well!!!

 

BrightLine releases nearly a decade of interactive television advertising metrics with the relaunch of www.brightline.tv — from .bloomberg.com

Is transmedia storytelling the new digital marketing? — from jasonthibeault.com

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New multi-screen world [infographic from Google]

On 08/30/2012, in A/V -- audio/visual, business, corporate / business world, emerging technologies, Google, marketing/social marketing, second screen apps, tablets, technologies for your home, television, trends, by Daniel Christian

The new multi-screen world -- infographic from Google -- August 2012

 

Also see:

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[Report] Developer Economics 2012 – The new app economy [visionmobile.com]

On 06/22/2012, in Apple, business, cloud-based computing / apps / other cloud-related, computer science, Google, marketing/social marketing, Microsoft, platforms, programming, tablets, by Daniel Christian

[Report] Developer Economics 2012 – The new app economy –– from visionmobile.com

Excerpt:

Here’s just a sample of the key insights and graphs from the report – download the full report for more!

The new pyramid of handset maker competition.
In the new pyramid of handset maker competition, Apple leads innovators, Samsung leads fast-followers, ZTE leads assemblers and Nokia leads the feature phone market. Apple has seized almost three quarters of industry profits by delivering unique product experiences and tightly integrating hardware, software, services and design. Samsung ranks second to Apple in total industry profits. As a fast follower, its recipe for success is to reach market first with each new Android release. It produces its own chipsets and screens – the two most expensive components in the hardware stack – ensuring both profits and first-to-market component availability.

Tablets are now a mainstream screen for developers.
Developers are rapidly responding to the rising popularity of tablets: our Developer Economics 2012 survey found that, irrespective of platform, more than 50% of developers are now targeting tablets, with iOS developers most likely (74%) to do so. This is a massive increase over last year, when just a third of developers (34.5%) reported targeting tablets. On the other end of the spectrum are TVs and game consoles, with fewer than 10% of developers targeting those screens.

Survival of the fittest has played out within 12 months.
Whereas 2011 was the era of developer experimentation, 2012 is shaping up as the era of ecosystem consolidation around iOS and Android. Developer Mindshare is at an all-time-high 76% for Android and 66% for iOS. Darwin’s “survival of the fittest” model explains how BlackBerry, BREW, and Bada (Samsung) have lost Mindshare by failing to compete in terms of user reach, which is by far and consistently the top platform selection criterion for developers. In 2012, developers used on average 2.7 platforms in parallel, vs 3.2 in 2011, a clear sign of consolidation. The trend is further evidenced by declining IntentShare scores for most platforms – apart from mobile web and Windows Phone.

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