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Transmedia is a mindset, not a science [Doherty] — another piece of Learning from the Living [Class] Room

On 05/15/2013, in 21st century, A/V -- audio/visual, animation, art, Bring your own device (BYOD), communities of practice, creativity, Daniel S. Christian, digital storytelling, drama/theater, educational games / serious games, emerging technologies, experimentation, human-computer interaction (HCI), innovation, interactivity, Learning from the Living [Class] Room, media/film, mirroring and/or multiple devices, mobile learning, second screen apps, smart/connected TV, social learning / networks, story, storytelling, transmedia, user experience (UX), by Daniel Christian

Part 3: Transmedia is a mindset, not a science — from by Matt Doherty — thanks to the Scoop from siobhan-o-flynn  at Tracking Transmedia
The end of TV as we know it & the rise of transmedia

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Also see:

The end of TV as we know it & the birth of transmedia — slideshare by Ogilvy & Mather

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today’s complex, digtally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.

Doug Scott and Matt Doherty discussed how the idea of TV might be a thing of the past, but the stories that drive our content will always be our constant. Our variable? Telling. Telling has evolved due to the primary role of digital in our lives and disruptive innovation which has given us the ability to craft transmedia experiences. Transmedia has brought about a new set of creative tools and narratives that are rooted in content, formed by context and crossed by all things culture. Are you a story? Or are you a teller?

 

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The folks needed to create the next generation of learning: Computers can’t touch this. [Christian]

On 05/03/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, accessibility / UDL, adjunct faculty, analytics, animation, Artificial Intelligence/Agents/LLMs/and Related, Augmented Reality (AR), Bring your own device (BYOD), collaboration, content development, aggregation, repositories, creativity, Daniel S. Christian, data related items, design, digital audio, digital learning, digital photography, digital storytelling, digital video, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, entrepreneurship, experimentation, faculty, global / globalization, graphics, innovation, instructional design, intelligent systems, intelligent tutoring, interaction design, interactivity, interface design, internet, learning, learning agents, learning ecosystem, Learning from the Living [Class] Room, learning preferences, machine-to-machine communications, mobile learning, mobile technologies, multimedia, music, Near Field Communication (NFC), new media literacies, online learning, online media, online tutoring, participation, personalized/customized learning, photography, play, reinvent, research, second screen apps, simulations, smart/connected TV, social learning / networks, social media, society, story, storytelling, streams of content, teachers, telepresence, television, transmedia, trends, user experience (UX), user interface design, using teams, videoconferencing, Virtual Reality (VR) / worlds / learning, virtual tutoring, web design and production, web-based collaboration, by Daniel Christian

From DSC:
What we need is a major hackathon — or an organization with deep pockets — that can bring together folks from a variety of disciplines including:

  • Subject Matter Experts
  • Instructional Designers
  • Cognitive Psychologists
  • Computer Scientists and/or those exerienced with learning analytics/data mining, Artificial Intelligence (AI)
  • Those gifted in film/media/videography/photography
  • Great storytellers/writers (including writing for transmedia-based learning experiences)
  • Folks who can create engaging, educational games
  • Designers
    • Web
    • Graphic
    • Interface
    • User experience
    • User interaction
    • Those gifted in creating multimedia-based content
  • Musicians
  • Human Computer Interaction (HCI) experts
  • Mobile learning experts
  • Those knowledgeable with second screens/M2M communications
  • Animators
  • Illustrators
  • Social media experts
  • Accessibility experts
  • Researchers
  • Those gifted in creating augmented reality-based apps
  • Legal/copyright experts
  • & others

We need for these specialists to collaborate in order to create the next generation of learning.  Anyone who can bring these skillsets together and experiment with creating materials will have significantly contributed something to the current generations and to future generations! 

And, in the words of M.C. Hammer,  computers “can’t touch this!”  Why? Because “learning is messy!”

What fields did I miss?
Please leave your thoughts and
feedback in the comments section.

 

 

 

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Beyond the page: Transmedia storytelling [Howe]

On 04/30/2013, in Australia, creativity, digital audio, digital learning, digital photography, digital storytelling, digital textbooks, digital video, education, educational games / serious games, emerging technologies, engagement / engaging students, experimentation, face-to-face, innovation, interactivity, K-12 related, Learning from the Living [Class] Room, multimedia, story, storytelling, student-related, transmedia, by Daniel Christian

Beyond the Page: Transmedia Storytelling — from macict.edu.au by Cathie Howe

 

Below are some excerpted slides from:
Rethinking literacy through transmedia storytelling final from Cathie Howe and Katy Lumkin

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TransmediaStorytellingLumkinHowe-April2013

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TransmediaStorytellingLumkinHowe1-April2013

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TransmediaStorytellingLumkinHowe2-April2013

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TransmediaStorytellingLumkinHowe3-April2013

 

From DSC:
Transmedia storytelling ties in very nicely with my thoughts re: Learning from the Living [Class] Room!

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

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Excerpts from transmedia storytelling presentation by Gianluca Fiorelli

On 04/25/2013, in career development, communications, computer science, creativity, Daniel S. Christian, digital audio, digital learning, digital photography, digital storytelling, digital video, e-books, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, entrepreneurship, experimentation, human-computer interaction (HCI), immersion, informal learning, innovation, interactivity, internet, learning ecosystem, Learning from the Living [Class] Room, learning preferences, media/film, multimedia, new business models, new media literacies, online media, participation, platforms, play, programming, social media, story, storytelling, strategy, streams of content, transmedia, trends, user experience (UX), Virtual Reality (VR) / worlds / learning, by Daniel Christian

Notes from DSC:

  • Some of the material in this presentation or the website may not be appropriate for a younger audience.
  • Notice how many potential jobs/roles/positions/skillsets can be explored here!

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TransmediaStoryProductionIntro-April2013

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TransmediaStoryProduction-April2013

From DSC:
The word Bible is here not quite I think of as the Bible…but you’ll get the point if you review Gianluca’s presentation.
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TransmediaStoryProduction2-April2013

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TransmediaStoryProduction3-April2013

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Questions from DSC:

  • What opportunities might be presented by this type of trend within the worlds of education/training? (i.e. within K-12, higher ed, the corporate world)
  • What sorts of streams of contents could be created for educational/training-related purposes?
  • What sorts of open doors are now present within the world of communications? For a church, a school, a college, a business?
  • How can we incorporate the use of story more effectively in our teaching and learning environments? (If we could do this, we could greatly increase our students’ ROI.)

 

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BII REPORT: Here’s why the “second screen” industry is set to explode — BusinessInsider.com

On 04/19/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, analytics, animation, Artificial Intelligence/Agents/LLMs/and Related, Bring your own device (BYOD), cloud-based computing / apps / other cloud-related, convergence, cost of getting a degree, dangers of the status quo, Daniel S. Christian, data related items, digital audio, digital learning, digital storytelling, digital textbooks, digital video, disruption, distance education, e-books, e-publishing related items (EPUB and more), e-readers, education, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, entrepreneurship, experimentation, flipping -- inverted learning, game-changing environment, homeschooling/homeschoolers, human-computer interaction (HCI), innovation, intelligent systems, intelligent tutoring, interactivity, learning ecosystem, Learning from the Living [Class] Room, lifelong learning, machine-to-machine communications, mirroring and/or multiple devices, mobile learning, mobile technologies, MOOCs -- Massive Open Online Courses, more voice more choice more control, multi-touch, multimedia, Near Field Communication (NFC), New "Amazon.com" of Higher Education, new business models, online learning, online media, online tutoring, personalized/customized learning, second screen apps, smart/connected TV, social learning / networks, social media, storytelling, streams of content, student-related, technologies for your home, television, transmedia, trends, ubiquitous learning, videoconferencing, virtual field trips, virtual K-12 schools, Virtual Reality (VR) / worlds / learning, virtual tutoring, vision/possibilities, web-based collaboration, webinars, by Daniel Christian

BII REPORT: Here’s why the “second screen” industry is set to explode — BusinessInsider.com

Excerpt:

Here’s why the second screen industry will ultimately succeed:

  • Usage is growing rapidly
  • And mass acceptance isn’t even necessary
  • Second screen isn’t really a new activity
  • Second screen apps and sites are bridges

 

From DSC:
As this article alludes to, I wouldn’t rule the living room out in terms of where interactive, multimedia-based, educationally-related, second screen-based applications will turn up (apps backed up by data mining, AI, and opportunities for social learning). This area is poised for some serious growth. 

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

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My reflections on “MOOCs of Hazard” – a well-thought out, balanced article by Andrew Delbanco

On 04/10/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, analytics, animation, Artificial Intelligence/Agents/LLMs/and Related, Bring your own device (BYOD), cloud-based computing / apps / other cloud-related, collaboration, computer science, consortiums, content development, aggregation, repositories, convergence, cost of getting a degree, creativity, Daniel S. Christian, data related items, design, digital learning, digital storytelling, disruption, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, experimentation, future of higher education, game-changing environment, higher education, human-computer interaction (HCI), instructional design, intelligent systems, intelligent tutoring, interaction design, interactivity, interface design, internet, learning agents, learning ecosystem, Learning from the Living [Class] Room, machine-to-machine communications, media/film, mirroring and/or multiple devices, mobile learning, MOOCs -- Massive Open Online Courses, multi-touch, multimedia, Near Field Communication (NFC), New "Amazon.com" of Higher Education, new media literacies, online learning, online tutoring, personalized/customized learning, programming, real-world assignments, reinvent, second screen apps, simulations, smart/connected TV, social learning / networks, storytelling, streams of content, user experience (UX), user interface design, using teams, Virtual Reality (VR) / worlds / learning, virtual tutoring, by Daniel Christian

From DSC: Below are my reflections on MOOCs of Hazard — from newrepublic.com by Andrew Delbanco — who asks:  Will online education dampen the college experience? Yes. Will it be worth it? Well…

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While I’m not sure that I agree with the idea that online education will dampen the college experience — and while I could point to some amazing capabilities that online education brings to the table in terms of true global exchanges — I’ll instead focus my comments on the following items:

 

1) Massively Open Online Courses (MOOCs) are recent experiments — ones that will continue to change/morph into something else.
They are half-baked at best, but they should not be taken lightly. Christensen, Horn, Johnson are spot on with their theories of disruption here, especially as they relate to innovations occurring within the virtual/digital realm.  For example, the technologies behind IBM’s Watson could be mixed into the list of ingredients that will be used to develop MOOCs in the future.  It would be a very powerful, effective MOOC indeed if you could get the following parties/functionalities to the table:

  • IBM — to provide Watson like auto-curation/filtering capabilities, artificial intelligence (AI) capabilities, as well as data mining/learning analytics expertise, joined by
  • Several highly-creative firms from the film/media/novel/storytelling industry, who would be further joined by
  • Experts from Human Computer Interaction (HCI)/user interface/user experience design teams, who would be further joined by
  • Programmers and interaction specialists from educational gaming endeavors (and from those who can design simulations), joined by
  • Instructional designers, joined by
  • The appropriate Subject Matter Experts who can be reached by the students as necessary, joined by
  • Those skilled in research and library services, joined by
  • Legal experts to assist with copyright issues, joined by
  • Other specialists in mobile learning,  3D, web development, database administration, animation, graphic design, musicians, etc.

It won’t be long before this type of powerful team gets pulled together — from some organizations(s) with deep pockets — and the content is interacted with and presented to us within our living rooms via connected/Smart TVs and via second screen devices/applications.

2) The benefits of MOOCs
  • For colleges/universities:
    • MOOCs offer some serious marketing horsepower (rather than sound pedagogical tools, at this point in time at least)
    • They are forcing higher ed to become much more innovative
    • They provide great opportunities to build one’s personalized learning networks, as they bring forth those colleagues who are interested in topic A, B, or C
    • They move us closer to team-based content creation and delivery
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  • For students:
    • They offer a much less expensive option to go exploring disciplines for themselves…to see if they enjoy (and/or are gifted in) topic A, B or C
    • They provide great opportunities to build one’s personalized learning networks, as they bring forth those colleagues who are interested in topic A, B, or C
    • They provide a chance to see what it’s like to learn about something in a digital/virtual manner

3)  The drawbacks of MOOCs:
  • MOOCs are not nearly the same thing as what has come to be known as “online learning” — at least in the higher ed industry. MOOCs do not yet offer what more “traditional” (can I say that?) online learning provides: Far more support and pedagogical/instructional design, instructor presence and dialog, student academic support services, advising, more student-to-student and student-to-faculty interaction, etc.
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  • MOOCs are like drinking from a firehose — there are too many blogs/RSS feeds, twitter feeds, websites, and other resources to review.

4) It would be wise for all of us to be involved with such experiments and have at least a subset of one’s college or university become much more nimble/responsive.

 

Also see:

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Items re: multi-screen media — eventually this trend/convergence enables “Learning from the Living [Class] Room”

On 03/15/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, analytics, Artificial Intelligence/Agents/LLMs/and Related, business, convergence, corporate / business world, corporate universities / corporate training, cost of getting a degree, dangers of the status quo, Daniel S. Christian, digital learning, digital storytelling, digital textbooks, digital video, disruption, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, Europe, game-changing environment, global / globalization, human-computer interaction (HCI), innovation, intelligent systems, intelligent tutoring, interactivity, internet, languages and translation, learning agents, learning ecosystem, Learning from the Living [Class] Room, learning preferences, machine-to-machine communications, media/film, mirroring and/or multiple devices, mobile learning, mobile technologies, MOOCs -- Massive Open Online Courses, multimedia, Near Field Communication (NFC), New "Amazon.com" of Higher Education, new business models, new media literacies, online learning, online media, online tutoring, passions, personalized/customized learning, play, real-world assignments, second screen apps, smart/connected TV, social learning / networks, social media, society, storytelling, streams of content, student-related, technologies for your home, telepresence, television, training / L&D, transmedia, trends, ubiquitous learning, UK, using teams, vendors, videoconferencing, virtual field trips, virtual K-12 schools, Virtual Reality (VR) / worlds / learning, virtual tutoring, vision/possibilities, web-based collaboration, webinars, by Daniel Christian

PayWizard launches first dedicated payment and subscriber management solution for TV and media industry — from PayWizard

Excerpt:

London, 21 February 2013 – PayWizard, specialists in payment and subscription management, has launched the TV and media industry’s first dedicated, end to end payment and subscription solution. The integrated solution brings together a strong heritage in the Pay-TV market with a deep understanding of the challenges TV operators and media companies face in monetising the multiplatform world.

Using its award-winning modular Payment and Subscription platform, PayWizard combines payment processing, intelligent subscriber management technology and real-time customer service operations to tailor-make solutions that enhance the consumer experience across all screens.

With 16.8 billion video-enabled devices set to be in the global marketplace by 2015, content owners are facing the challenge of enhancing existing services while creating compelling experiences that embrace new routes to market. PayWizard’s comprehensive set of products and services has enabled clients, such as the UK’s biggest commercial broadcaster, ITV, to address these commercial challenges by enabling new monetisation strategies to drive revenue and profitability.

 

Also see:

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ConnectedTVSummit-London-2013

 

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Nagra-Kudelskidotcom-March2013

 

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civolution-march2013

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Also see:

 

From DSC:
See the categories listed above for the items/topics/disciplines/trends that are relevant here.

 

Addendum:

Check this out!

Massive Open Online Course offered by UMass Boston to feature the first adaptive MOOC technology
Enables students to be taught according to individual learning strategies

Excerpt from email:

(Boston, MA) – February 27, 2013 – If you’ve ever been in a course and struggled because you just aren’t “getting it,” the reason might be less your ability than the way in which the material is being presented.

New technology is now allowing online course environments to analyze how individual students learn, customizing instruction to individualized learning strategies. The College of Advancing and Professional Studies (CAPS) at the University of Massachusetts Boston has teamed up with USDLA 21st Century Sponsor, Synaptic Global Learning (SGL), to use the new learning management system, Adaptive Mobile Online Learning (AMOL), to deliver the first adaptive Massive Online Open Course (a-MOOC) ever offered. The course launches March 25.

PhilipsSmartTV-March2013

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Understanding transmedia: How story world’s are changing the art of communication [Hartman]

On 02/26/2013, in communications, convergence, creativity, digital storytelling, marketing/social marketing, second screen apps, storytelling, transmedia, by Daniel Christian

Understanding transmedia: How story world’s are changing the art of communication [John Hartman] — with thanks to siobhan-o-flynn for scooping this at Tracking Transmedia

 

transmedia-john-hartman-feb2013

 

Also see:

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Rhianna Pratchett at TEDx Transmedia 2012 – ‘The Future of the Videogames Writer’

On 01/22/2013, in creativity, digital storytelling, future, second screen apps, story, storytelling, transmedia, writing, by Daniel Christian

Rhianna Pratchett at TEDx Transmedia 2012 – ‘The Future of the Videogames Writer’

 

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30 compelling examples of visual storytelling on the web [Moon]

On 12/10/2012, in design, digital storytelling, story, storytelling, user experience (UX), user interface design, by Daniel Christian

30 compelling examples of visual storytelling on the web — from dtelepathy.com by Jessica Moon

Excerpt:

Storytelling is a powerful approach that can, when done right, compel users to convert more effectively than what any amount of optimization, crazy visual callouts, or awesome interactive elements can do otherwise. Much like how we expect to see a moral at the end of a book, we expect to find a purpose at the end of a site with a storytelling experience. When the path to the “moral of the story” (or conversion point, to be more specific) is laid out clearly in front of our users’ eyes, the rest of the work lies simply in convincing them that the purpose is really worth grabbing on to… which is great since with storytelling, a user is normally in the mindset of learning more about what the story has to offer. So take a look at the examples below and experience how their visual storytelling compels you to continue scrolling down their pages!

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All Together Now: Bring two powerful generations together: change the story to change the world!

On 12/07/2012, in collaboration, communications, digital storytelling, entrepreneurship, future, generational differences, innovation, society, story, storytelling, by Daniel Christian

All Together Now:
Bring two powerful generations together: change the story to change the world!

Excerpt of email I rec’d:

Whatever future we face, it’s going to require all of our stories. All Together Now was created to bridge two generations that aren’t often in dialogue. With our partners, The Future Project (high school students based on the East Coast) and Osher Lifelong Learning Institute (active elders based on the West Coast), participants will portray their own journeys out of silence, standing to lift their voices in community. Please donate today. There’s a great list of perks for contributors, but the best one of all is knowing that when we ask some urgent questions—Whose story counts? Whose story gets heard?—The answer has to be everyone. Your support for All Together Now will put that answer into practice.

 

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Web series creator Greg Ash on the impact of the second screen on storytelling [Beet.TV]

On 11/07/2012, in creativity, digital storytelling, media/film, multimedia, second screen apps, smart/connected TV, story, storytelling, tablets, transmedia, by Daniel Christian

 

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Also see:

 

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The Art of Immersion [Weiler]

On 09/20/2012, in 21st century, communications, convergence, creativity, immersion, innovation, media/film, multimedia, new media literacies, smart/connected TV, social media, story, storytelling, television, transmedia, trends, by Daniel Christian

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The end of TV as we know it & the birth of transmedia [Scott & Doherty]

On 09/04/2012, in 21st century, 24x7x365 access, A/V -- audio/visual, Daniel S. Christian, digital storytelling, educational games / serious games, emerging technologies, engagement / engaging students, future of higher education, game-changing environment, higher education, Learning from the Living [Class] Room, mirroring and/or multiple devices, MOOCs -- Massive Open Online Courses, more voice more choice more control, multimedia, online learning, participation, personalized/customized learning, second screen apps, smart/connected TV, social learning / networks, story, storytelling, tablets, technologies for your home, television, transmedia, trends, user experience (UX), by Daniel Christian

The end of TV as we know it.

 

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From DSC:
My interest in this? All of this ultimately relates to:

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 

Addendum on 9/12/12:

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Possible futures for storytelling

On 08/16/2012, in creativity, story, storytelling, transmedia, writing, by Daniel Christian

What audiences want: Study uncovers possible futures for storytelling — from latd.com by Kim Gaskins

Excerpt:

Earlier this year, Latitude set out to understand audiences’ evolving expectations around their everyday content experiences—with TV shows, movies, books, plot-driven video games, news, and even advertising. We began by speaking with leaders in the emerging “transmedia” space to investigate the challenges and the opportunities that today’s storytellers are encountering.

Then we asked 158 early adopters from across the world how they’d like to experience stories in the future. During the course of a generative, online survey, participants were asked to play the role of producer; they chose a narrative (a book, movie, TV show, plot-driven video games, news story, etc.) that they know well and re-invented how audiences might experience that story. Some of the ideas participants suggested are possible today even if they don’t exist yet—while others require technologies that are still several years coming.

 

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