College branding: The tipping point — from forbes.com by Roger Dooley

Excerpt:

Change is coming to this market. While there are multiple issues of increasing importance to schools, two stand out as major game-changers.

 


From DSC:
Important notes for the boards throughout higher education to consider:


Your institution can’t increase tuition by one dime next year. If you do, you will become more and more vulnerable to being disrupted. Instead, work very hard to go in the exact opposite direction. Find ways to discount tuition by 50% or more — that is, if you want to stay in business.

Sounds like the scene in Apollo 13, doesn’t it? It is. (i.e. as Tom Hanks character is trying to get back to Earth and has very little to do it with. The engineers back in the United States are called upon to “do the impossible.”)

Some possibilities:

  • Pick your business partners and begin pooling resources and forming stronger consortia. Aim to reduce operating expenses, share the production of high-quality/interactive online courses, and create new streams of income. Experimentation will be key.
  • Work with IBM, Apple, Knewton and the like to create/integrate artificial intelligence into your LMS/CMS in order to handle 80% of the questions/learning issues. (Most likely, the future of MOOCs involves this very sort of thing.)
  • Find ways to create shorter courses/modules and offer them via online-based exchanges/marketplaces.  But something’s bothering me with this one..perhaps we won’t have the time to develop high-quality, interactive, multimedia-based courses…are things moving too fast?
  • Find ways to develop and offer subscription-based streams of content


 

Curbing the cost of college: Coursera wins approval to offer online courses for credit for under $200 — from techcrunch.com by Rip Empson

Excerpt:

Up until now, the startup has not offered degrees or credits for its online classes, which has meant that Coursera classes have existed mostly as a way to pursue supplementary or continuing education — not as part of degree programs. But that changed today, as Coursera announced [last Thursday morning] that five of its courses have been approved for “credit equivalency” by the American Council on Education (ACE). This means that students who complete these five courses can receive college transfer credit at institutions that accept ACE recommendations.

So, importantly, Coursera’s new credit equivalency doesn’t automatically mean that every university it has partnered with automatically guarantees credit for the approved courses; instead, institutions have the option to accept or decline credit. In other words, it’s up to them.

Also see:

Creative learning on mass, or the MIT MOOC– from daveswhiteboard.com by Dave Ferguson

Excerpt (emphasis DSC):

Just this morning, I came across MIT Media Lab’s announcement for its Learning Creative Learning online course. You can read about it or skim the outline to make your own judgment; I’m enjoying the laid-back description, which tracks with my previous massive open online course experience:

  • “This is a big experiment. Things will break. We don’t have all the answer.”
  • “We hope that participants will jump in as collaborators rather than passive recipients.”
  • “Check out our shiny new platform. Actually, don’t, because we didn’t build a shiny new platform.”

From DSC:
First, what prompted the questions and reflections that are listed below?  For that, I turn to some recent items that I ran across involving the use of robotics and whether that may or may not be affecting employment:


 

The work of Erik Brynjolfsson and Andrew McAfee; for example their book Race Against the Machine

Excerpt of description:

But digital innovation has also changed how the economic pie is distributed, and here the news is not good for the median worker. As technology races ahead, it can leave many people behind. Workers whose skills have been mastered by computers have less to offer the job market, and see their wages and prospects shrink. Entrepreneurial business models, new organizational structures and different institutions are needed to ensure that the average worker is not left behind by cutting-edge machines.

 

How to freak out responsibly about the rise of the robots — from theatlantic.com by Derek Thompson
It’s fun to imagine an economy where machines are smarter than humans. But we don’t need  an artificial crisis over artificial intelligence.

Excerpt:

Let’s say it upfront: Technology can replace jobs and (at least temporarily) increase income inequality. From the spinning jenny to those massive mechanical arms flying wildly around car assembly lines, technology raises productivity by helping workers accomplish more in less time (i.e.: put a power drill in a human hand) and by replacing workers altogether (i.e.: build a power-drilling bot).

What ails us today isn’t a surplus of robots, but a deficit of demand. Yes, we have a manufacturing industry undergoing a sensational, but job-killing, productivity revolution — very much like the one that took farm employment from 40 percent in 1900 to less than 5 percent today. But the other nine-tenths of the economy are basically going through an old-fashioned weak-but-steady recovery, the kind that hundreds of years of financial crises would predict.

 

America has hit “peak jobs” — from techcrunch.com by Jon Evans

Excerpt:

“The middle class is being hollowed out,” says James Altucher. “Economists are shifting their attention toward a […] crisis in the United States: the significant increase in income inequality,” reports the New York Times.

Think all those job losses over the last five years were just caused by the recession? No: “Most of the jobs will never return, and millions more are likely to vanish as well, say experts who study the labor market,” according to an AP report on how technology is killing middle-class jobs.

 

Technology and the employment challenge — from project-syndicate.org by Michael Spence

Excerpt:

MILAN – New technologies of various kinds, together with globalization, are powerfully affecting the range of employment options for individuals in advanced and developing countries alike – and at various levels of education. Technological innovations are not only reducing the number of routine jobs, but also causing changes in global supply chains and networks that result in the relocation of routine jobs – and, increasingly, non-routine jobs at multiple skill levels – in the tradable sector of many economies.

 

 

Man vs. robot — from macleans.ca by Peter Nowak

.

industrial-robots

 

 

.


Secondly, some reflections (from DSC)


I wonder…

  • What types of jobs are opening up now? (example here)
  • What types of jobs will be opening up soon? How about in 3-5 years from now?
  • Should these trends affect the way we educate and prepare our kids today? 
  • Should these trends affect the way we help employees grow/reinvent themselves?

Again, for me, the answer lies at least partly in helping people consistently obtain the knowledge that they need — i.e. to help them build, grow, and maintain their own learning ecosystems — throughout their lifetimes.  We need to help people dip their feet into the appropriate streams of content that are constantly flowing by.

Perhaps that’s one of the key new purposes that K-12, higher ed, and the corporate training departments out there will play in the future as they sift through the massive amounts of information coming at us to help individuals identify:
.

  • What are the most effective tools — and methods — that people can use to connect with others?
    (Then allow folks to pick what works best for them. Current examples: blogging/RSS feeds, Twitter, social bookmarking.)
    .
  • Who are some of the folks within each particular discipline/line of work that others (who want to learn about those disciplines) should know about?
    .
  • What trends are coming down the pike and how should we be preparing ourselves — and/or our organizations — for those changes?
    .

 

MOOCs for credit — from insidehighered.com by Scott Jaschik

Excerpt:

Two announcements this week suggest that MOOCs — massive open online courses — will increasingly include a route for students to receive academic credit.

Georgia State University announced Tuesday that it will start to review MOOCs for credit much like it reviews courses students have taken at other institutions, or exams they have taken to demonstrate competency in certain areas.

And Academic Partnerships, a company that works with public universities to put their degree programs online, announced an effort in which the first course of these programs can become a MOOC, with full credit awarded to those who successfully complete the course. The educational idea is that this offering will encourage more students to start degree programs. The financial idea is that the tuition revenue gained by participating institutions when students move from the MOOC to the rest of the program (which will continue to charge tuition) will offset the additional costs of offering the first course free.

 

From DSC:
I think MOOCs still need some work, but they tap into a blend of formal/structured learning and informal/unstructured learning that is attractive to many — not to mention that MOOCs offer people more choice/more control, chances for contribution and participation, greater ownership of the learning, and much lower costs.  As such, they continue to be a valuable experiment within higher education. They continue to usher in the era of what I call “The Walmart of Education”. They also provide students with a way to see if they are interested in a discipline without having to invest much $$ in the course(s).

Also see:

  • Free online college courses take big step forward — from forbes.com by Susan Adams
    Excerpt:
    Free online college classes known as “massive open online courses,” or MOOCs, have made another big stride toward changing the model for higher education. Dozens of public universities are planning to offer introductory MOOCs for credit to anyone with an internet connection around the world, according to a piece today in The New York Times. The universities, including Arizona State, the University of Cincinnati and the University of Arkansas system, are hoping that students who pass the free MOOCs will then enroll in the schools and pay tuition to earn a degree.

Less is more — from Harold Jarche

Excerpts:

If you were to sum up the psychology of learning in three words, it would be ‘less is more’. Donald Clark

In FrogDesign’s presentation on Design is Hacking How we Learn, slide #27 clearly shows where the emphasis of our learning efforts should be, and where organizations should place the most support and resources: practice.
.

how we learn

 

 

From DSC:
In the corporate world, my thought is to provide the training as to where and how employees can get/stay in the know — especially by encouraging the use and ownership of blogs, social media, and developing/leveraging their personal learning networks.  But also to provide the infrastructure and tools — the plumbing if you will — to allow for people to quickly connect with each other and to easily share information with each other (i.e. to develop their own learning ecosystems). Formal classes won’t cut it. As Harold and other members of the Internet Alliance have long been saying, it’s about informal learning. (Speaking of his Internet Alliance colleagues, Charles Jennings recently discussed how the pace of change is affecting the corporate world big time; and, just as in higher ed, being able to adapt is key to staying relevant.)

As a relevant aside…my issue with my Master’s Program in Instructional Design for Online Learning was that there was too much emphasis on theory and not enough emphasis on practice.

 

 

 

SanJoseStatePlus-UdacityPartnership-Jan2013

 

Also see:

Excerpt:

Today Udacity is thrilled to announce a partnership with San Jose State University to pilot three courses — Entry-Level Mathematics, College Algebra, and Elementary Statistics — available online at an affordable tuition rate and for college credit. To my knowledge, this is the first time a MOOC has been offered for credit and purely online. Much credit for this partnership goes to Mo Qayoumi and Ellen Junn, president and provost of SJSU, and to the five fearless SJSU professors who have chosen to work with us at Udacity to explore this new medium. The offices of Governor Brown and CSU Chancellor White have also been critically important to this partnership for their leadership and expediency. Last but not least, I want to personally thank our great Udacians who, like everyone on this list, have worked endless hours to drive innovation.
Over the past year, MOOCs have received a lot of attention in the media and education circles mostly because so many students are taking advantage of the course for free. Predictions that MOOCs would fundamentally change higher education often revolved around the fact that the courses have unprecedented reach and affordability.

 

From DSC:
Given that such “Walmarts of Education” (i.e. solid learning at a greatly reduced prices) continue to develop, what’s our/your plans for responding to this trend? How are we/you going to compete?  What’s our/your vision and strategy?  By the way, you can look all you want to for data — but at the end of the day, it’s likely with this sort of thing that you won’t find all of the data that you require to make a decision. Examples:

  • When I began working for Kraft Foods in 1990 (brought in to roll out email to 66 plants at the time), I believed in the power of email when few others did. Email was viewed as “fluff” and it would never be used for solid business practices; management put the project on hold. But I kept working with email at Kraft — trying to get others to use it. If you looked for data back then, you wouldn’t find it. But by the time I left Kraft in 1997, thousands of people could communicate with thousands of other people throughout the world — within minutes.
    .
  • When Alexander Graham Bell introduced the telephone, what data would support the success of his invention?  I suppose you could have pulled some data on the usage of the telegraph, but even then, vision would have had to trump the data (the ancestor of Western Union rejected his invention, as they questioned why anyone would need/use a telephone when there was already the telegraph in usage).
    .
  • Such technological developments often are not so easy to back up with data; they require some vision, experimentation, and risk taking.

 

AmandaRipley-AskTheKids2012

 

Description:

Amanda Ripley is an investigative journalist who writes about human behavior and public policy. For Time Magazine and the Atlantic, she has chronicled the stories of American kids and teachers alongside groundbreaking new research into education reform. “Kids have strong opinions about school. We forget as adults how much time they sit there contemplating their situation.”

 

From DSC:
I post this now, because I just saw this via a post that Patrick Larkin made over the weekend —
Amanda Ripley’s intriguing talk on education reform that contains the following excerpt (bolding/emphasis DSC):

The video concludes with the following takeaways from these conversations:
.

  • In the top performing countries in the world school is harder.
    .
  • No country is like the US with its obsession of playing sports.
    .
  • Kids (in schools in these other countries) believe there’s something in it for them.
    .
  • Kids believe that what they are doing in school impacts their futures.

 

Colleges lose pricing power — from the WSJ by Michael Corkery

Excerpt (emphasis DSC):

The demand for four-year college degrees is softening, the result of a perfect storm of economic and demographic forces that is sapping pricing power at a growing number of U.S. colleges and universities, according to a new survey by Moody’s Investors Service.

Facing stagnant family income, shaky job prospects for graduates and a smaller pool of high-school graduates, more schools are reining in tuition increases and giving out larger scholarships to attract students, Moody’s concluded in a report set to be released Thursday.

.

From DSC:
To me, this is just another way of saying the higher education bubble is popping.  I think the bubble may pop at different times for different institutions, but the overall picture is clear: Higher ed will either reinvent itself — and hopefully quickly — or it will lose a portion of its relevance and place in society (how much is ultimately lost depends upon how much higher ed can experiment, innovate, and reinvent itself).

Also relevant here:

 

Just ahead: The robotics revolution — from kiplinger.com by Art Pine; with thanks going out to Erik Brynjolfsson (@erikbryn) for his posting on Twitter re: this
The U.S. is on the cusp of an explosion in robotics that will have a significant impact on business and the economy over the next decade. Here’s how it will affect you.

Excerpt:

The use of robotics in manufacturing and service industries is expected to mushroom over the next 10 to 15 years, forcing significant changes in the way many companies do business, and posing opportunities — and problems — for workers.

 

From DSC:
I don’t mean to be negative here…but…are we leaving a large swath of people behind?  If many people don’t like learning — as evidenced by the dropout rates across the United States — the mountains will be much harder to climb in terms of helping people reinvent themselves as these events/trends take place.  The ramifications are immense and affect all of us!

What SHOULD these things mean for K-12? Higher education? The corporate training departments?

 

 

 

EV3-Lego-Jan2013

 

From DSC: I originally saw this at
Mindstorms EV3: LEGO Education unveils its next generation robotics platform
from HackEducation.com by Audrey Watters

From DSC:
Whereas:

  • The Walmart of Education continues and higher ed finds itself in a game-changing environment
  • The pace of change continues to accelerate
  • Disruptive innovations continue to poke at the higher education bubble
  • There is danger in the status quo
  • We all need to constantly reinvent ourselves and our organizations in order to remain relevant…

…institutions of higher education would be wise to significantly increase the priority of experimentation on their campuses during 2013.  This might take the form of creating smaller, more nimble organizations within their overall universities or colleges, or it might be experimenting with new business models, or it might be identifying/experimenting with promising educational technologies or new pedagogies, etc.  I will have several blog postings re: experimentation — and potential things to try out — during 2013; so stay tuned.

Whether we are staff, faculty, or administration, change is coming our way in 2013.  So starting today, get involved with further innovations and experiments on your campus — don’t be a roadblock or you will likely find your institution eventually becoming irrelevant. As Steve Jobs did/believed, cannibalize your own organization before someone else does.

 

The pace has changed significantly and quickly

 

From the January/February 2013 issue of The American Interest:

 

.

Excerpts (emphasis DSC):

The most important part of the college bubble story—the one we will soon be hearing much more about—concerns the impending financial collapse of numerous private colleges and universities and the likely shrinkage of many public ones. And when that bubble bursts, it will end a system of higher education that, for all of its history, has been steeped in a culture of exclusivity*. Then we’ll see the birth of something entirely new as we accept one central and unavoidable fact: The college classroom is about to go virtual.

Because recent history shows us that the internet is a great destroyer of any traditional business that relies on the sale of information. The internet destroyed the livelihoods of traditional stock brokers and bonds salesmen by throwing open to everyone access to the proprietary information they used to sell. The same technology enabled bankers and financiers to develop new products and methods, but, as it turned out, the experience necessary to manage it all did not keep up. Prior to the Wall Street meltdown, it seemed absurd to think that storied financial institutions like Bear Stearns and Lehman Brothers could disappear seemingly overnight. Until it happened, almost no one believed such a thing was possible. Well, get ready to see the same thing happen to a university near you, and not for entirely dissimilar reasons.

The higher-ed business is in for a lot of pain as a new era of creative destruction produces a merciless shakeout of those institutions that adapt and prosper from those that stall and die.

But what happens when a limited supply of a sought-after commodity suddenly becomes unlimited? Prices fall. Yet here, on the cusp of a new era of online education, that is a financial reality that few American universities are prepared to face.

Anyone who can access the internet—at a public library, for instance—no matter how poor or disadvantaged or isolated or uneducated he or she may be, can access the teachings of some of the greatest scholars of our time through open course portals. Technology is a great equalizer.

Big changes are coming, and old attitudes and business models are set to collapse as new ones rise. Few who will be affected by the changes ahead are aware of what’s coming. Severe financial contraction in the higher-ed industry is on the way, and for many this will spell hard times both financially and personally. But if our goal is educating as many students as possible, as well as possible, as affordably as possible, then the end of the university as we know it is nothing to fear. Indeed, it’s something to celebrate.

 

 


* The old way:

Colleges rise as they reject — from online.wsj.com
Schools invite more applications, then use denials to boost coveted rankings


 

 

Daniel S. Christian - Think Virtual -- April 2012

 

Also relevant/see:

Combine the trends listed in this graphic:

.

Trends-ReportFromDeptOfEdu-2012

— from The Economics of Higher Education, Dec 2012 (pg 2)

 

…with the next several graphics…

.

Surging college costs price out middle class -- from CNNMoney.com on June 13, 2011

 

.

The middle class falls further behind

 

.

Daniel S. Christian: My concerns with just maintaining the status quo (from 2009).

From 5/21/09

 

 

…and you can see that the Perfect Storm in Higher Ed has been amassed.  Massive change is in the air. People will find a way to achieve their goals/objectives — one way or another. College is still a good call — but what “college” and “university life” will look like in 5 years will likely be very different from what they look like today.

There is no returning to the “good ol’ days” — things are not going back to the way they were 5-10 years ago.  It’s time for massive — but controlled/intentional — experimentation within higher ed, to find out how best to use the Internet in order to promote learning (and, hopefully, to still make a living!).

.

 

asdfsadf

 

 

 


Some examples that illustrate that change is in the air…and that the conversation continues to move outside traditional institutions of higher education (I mention these not to dog higher ed, but to get us to innovate, to reinvent ourselves, and to stay relevant!)


 

Big idea 2013: College becomes optional — from LinkedIn.com by Ben Smith

Jailbreaking the degree: The end of the 4 year diploma — from onlineuniversities.com by Justin Marquis

Excerpt:

What’s wrong with getting a college degree? According to the grassroots movement, “Jailbreaking the Degree,” being pushed by radical education startup Degreed.com, quite a bit. The organization has identified several fundamental flaws with the long standing college degree process. It aims to overcome them and dramatically change the nature of learning and credentialing in the process. In order to justify their initiative they present some dramatic numbers on their website…

Degreed wants to jailbreak the college degree — from techcrunch.com by Rip Empson

Saying no to college — NYT.com by Alex Williams

Do a Google search on uncollege.org and see what you get

The rise of college alternatives— from huffingtonpost.com by Dan Schawbel

educreations.com: Teach what you know. Learn what you don’t.

Higher education and the fiscal threat -- from The Parthenon Group - November 2012

 

Addendum on 12/14/12:

  • Big construction costs, MOOC disruption mean ominous cocktail for higher ed — from educationdive.com by Davide Savenije
    Dive Summary:

    • After years of aggressive expansion efforts, higher education is facing the consequences — according to Moody’s, overall debt levels for rated institutions more than doubled from 2000 to 2011 while donations and investments shrank by more than 40% relative to the debt.
    • While debt has swiftly reached a tipping point for universities, they are not alone —  the total amount of student debt currently exceeds $1 trillion and nearly one in every six borrowers’ student loan balance is in default.
    • Experts and school officials are predicting an imminent reshaping of the field of higher education — Harvard’s annual fiscal report claims “the need for change is clear” as institutions face a decreased “ability to generate […] new resources”.
    • As prospective students become aware of the decreasing value of the higher ed degree, the sudden emergence of MOOCs are becoming an increasingly viable and economically-friendly alternative.

 

From DSC:
We had better step up the pace of innovating/experimenting – and move to do so quickly. But the problem is, moving quickly is not in the cultures of most of the more traditional institutions of higher education.

 

Also relevant:

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