Maximizing Millennials: The who, how, and why of managing Gen Y — from onlinemba.unc.edu posted by jherbst

 
Gen Y In the Workplace Via MBA@UNC
Via MBA@UNC Online Business Degree & The YEC

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Social media in the business of higher education –from the Huffington Post by James Michael Nolan

Excerpt (emphasis DSC):

If Social Media were a person, I would have to make her the highest paid employee at Southwestern College. Her job description would be five pages long. Maybe ten.

As it is, I am the president of a graduate school, I am in my fifties, and Social Media has become my Swiss Army Knife for doing business in higher education. I am a digital immigrant, and am embarrassed to say I have more often than not gone kicking and screaming into each new social media platform that comes along. Initially, I thought they were all, each for their own special reason, stupid. I wish I were exaggerating or being cute. At some point, I read a book about each one, or get some mentoring, and ultimately I end up breathing each one in deeply, letting it teach me its value, sing me its song. Not sure why I take that scenic route, but that is probably another blog.

So, about Social Media in higher education…

I farm a lot of the work out to Facebook, LinkedIn, Twitter, Pinterest, Scoop.It, Hootsuite, Google Plus, You Tube and the online newswires.

Prospective students now show up routinely, saying “I feel like I know you guys already from your videos and blogs and Facebook page … I’ve been following you for months…” It is gratifying, and it is good business, and it is authentic.

That last is probably the most gratifying of all. The new business sensibility, which has been completely transformed by social media, calls for building relationships, connectivity, collaboration, transparency.

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SMO Periodic Table

From DSC:
Readers of this blog will know that I am pro-technology — at least in most areas. However, as our hearts can sometimes become hardened and our feet can sometimes find themselves on slippery ethical ground, we really need hearts, minds, and consciences that prompt us to care about other people — and to do the right thing as a result of that perspective.

 


Example articles that brought this to my mind recently include:


 

7 sinister technologies from Orwell’s 1984 that are still a threat — from dvice.com by Hal Rappaport

Excerpt (emphasis DSC):

Technology is a wonderful thing, but in the words of Spider-Man’s Uncle Ben, “With great power, comes great responsibility.” If we are not careful, the technology we know and love could be used against us, even subtly. In the year 1984, Apple thought IBM was the bringer of “Big Brother.” In reality, the technology of today better resembles George Orwell’s dystopian vision than a 1980s era PC.

Every day we are in the process of becoming a more connected society. With social networks, cloud computing and even more specific, less-thought-about tech such as Internet-connected home surveillance systems, we may find ourselves in a delicate balance of trust and paranoia.

While we are grateful that we don’t live in a world as bleak as Orwell’s Oceana, it’s clear that the technology now exists to make his world possible if we let it. Keeping our paranoia in check, we should all be mindful of our technology and how it’s used. Security is a good thing and so is saving money, but consider how much of each your personal freedom is worth.

Wiping away your Siri “fingerprint” — from technologyreview.com by David Talbot
Your voice can be a biometric identifier, like your fingerprint. Does Apple really have to store it on its own servers?

Excerpt:

“What I’ve discovered through building and running very targeted online ad campaigns using this data is that users respond favorably to ads that are more targeted, but only if the ads don’t make it clear that I’m targeting sensitive information about them,” he said. “What’s most interesting, and what I’m learning, are which attributes are considered too creepy, and which ones are acceptable.”

“Google Now” knows more about you than your family does – are you OK with that? — from readwriteweb.com by Mark Hachman

Excerpt (emphasis DSC):

Google Now aggregates the information Google already collects about you on a daily basis: accessing your email, your calendar, your contacts, your text messages, your location, your shopping habits, your payment history, as well as your choices in music, movies and books. It can even scan your photos and automatically identify them based on their subject, not just the file name (in the Google I/O demo, Google Now correctly found a picture of the Great Pyramid). About the only aspect of your online life that Google hasn’t apparently assimilated yet is your opinions expressed on Google+. But that’s undoubtedly coming.

Social network privacy settings compared — from techhive.com by Nick Mediati

Excerpt (emphasis DSC):

It should go without saying that protecting your privacy online is kind of a big deal. While people are generally good at not giving out their personal information to just any website that asks for it, those same people can be found filling their Facebook accounts with everything from their birthday to where they live and work. Putting this sensitive information onto a social network not only leaves your data exposed to third-parties (advertisers and so forth), but also to anyone who happens across your profile.

Facebook, Google+, and Twitter all have settings that let you tweak what others can see on your profile—but navigating them can be a bit of a mess. Not all social networks give you complete control over your privacy online, so here’s a quick overview of what Facebook, Google+, and Twitter allow you to do.

U.S. companies lost at least $13 billion to espionage last year — from ieee.org by Robert Charette

Google Glass & Now: Utopia or Dystopia? — from extremetech.com by Sebastian Anthony

Excerpt (emphasis DSC):

If you didn’t watch the Google I/O keynote presented by Vic Gundotra, Hugo Barra, and Sergey Brin, let me quickly bring you up to speed.  Google Now is an Android app that uses your location, behavior history, and search history to display “just the right information at just the right time.”  For example, if you regularly search for a certain sports team, Now will show you a card with the latest scores for that team.  When Now predicts or detects that you’re leaving home in the morning, it will display a card with any relevant traffic information.  If you have a lunch meeting in your Google Calendar, Now will show you the route you need to take to get there — and when you need to leave to get there on time.  If you search Google for an airline flight, Now will show a card with the flight details (and any delays).

Big e-reader is watching you — from PaidContent.org  by Laura Hazard Owen

Why privacy is big business for trial lawyers — from technologyreview.com by Antonio Regalado
Tech companies that make privacy mistakes can expect a lawsuit.

Legal discovery: The billboard is imaginary, but the trend is real.
Trial lawyers are ramping up lawsuits over online privacy breaches.
Flickr Creative Commons | AdamL212 and istock/stocknroll


Addendums
On 7/6/12:
  • Your e-book is reading you — WSJ.com by Alexandra Alter
    Digital-book publishers and retailers now know more about their readers than ever before. How that’s changing the experience of reading.

On 7/16/12:

On 7/23/12:

Top 4 IT takeaways from Tata’s tech guy — from gigaom.com by Barb Darrow

  1. The “should we should go to the cloud” discussion is over — move on
  2. Big data remains big
  3. Social media needs to come in-house
  4. The commercial world needs to tap academic research better

Unified opens an online university for social media marketers — from TechCruch.com by Anthony Ha

 

unifiedsocial.com

Services > Unified University

The social media landscape is complex and constantly evolving, leaving top global brands and agencies with the challenge of staying on top of the latest trends and best practices. Unified University is a first of its kind – an all-encompassing training, continuing education and certification program, complete with access to the industry leading best practices knowledge base. Unified University is designed to help marketing and agency executives become experts and internal thought leaders on social strategies, platform insights, earned media measurement, and more.

Through Unified University’s comprehensive training program, a social team can get certified on the Unified Social Operating Platform and learn about the latest advances in social advertising. Certification ensures that a team is up to date on the latest options within the social web, including the benefits of advertising across social ecosystems including Facebook, Twitter, LinkedIn, Google+, StumbleUpon and more.

Teams learn that brands may require very different strategies to ultimately achieve similar results. Unified University assures that teams know how to strategically represent brands across all social options while delivering high quality results and maximum ROI.

From DSC:
Is this a part of the future? If higher ed doesn’t respond more forcefully, I’d say so.

Along these lines, from page 408 of the Steve Jobs book:

One of Job’s business rules was to never be afraid of cannibalizing yourself. “If you can’t cannibalize yourself, someone else will,” he said.

Innovate. Reinvent. Staying relevant. This goes for the accreditation agencies as well.

 Also see:

 

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Staying Relevant

Facebook’s ad business is a $3 billion mystery — from Peter Kafka

Excerpt (emphasis DSC):

So the numbers are out, and we know that Facebook’s ad business really is huge.  And it really is growing like a weed.  Just like we thought.

But how exactly does Facebook’s ad business workWe still don’t know a lot about that part.

The S-1 mentions “advertising” 123 times, and “advertisers” another 117 times.  But when it comes to describing how the company actually sells advertising, it is vague.

And that’s why a good chunk of the S-1 talks about the overall market for advertising — not just Web advertising, but all advertising. The message: There is a lot of money being spent on ads, and as we get even bigger, and smarter, we’ll figure out how to capture more of it.

And at some point they may share some of that knowledge with the rest of us.

From DSC:
If this figure were $3,000, no big deal, right? But $3 billion?!  How is it that it’s a mystery when they’re making that kind of $$$$?  I wonder if that has anything to do with Mark Zuckerberg’s and Facebook’s perspectives on privacy…

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From DSC:
Some items that caught my eye (so far) from CES 2012:

  • CES 2012: The convergence of TV and mobile platforms — from readwriteweb.com by Dan Rowinski
    …mobile operating systems are on a path to fundamentally change how content is delivered.
    .
  • Prepare yourself: Kinect is coming to Windows Feb. 1 — from Mashable.com by Sarah Kessler
    .
  • LG unveils giant 84″ TV with voice, gesture control — from Mashable.com by Samantha Murphy

    .
  • Introducing The MakerBot Replicator™
    January 10, 2012 (Brooklyn, NY) – MakerBot Industries is excited to announce the launch of its latest product, The MakerBot Replicator™, which will debut at CES in Las Vegas, NV on Tuesday, January 10th.  The MakerBot Replicator™ is the ultimate personal 3D printer, with MakerBot Dualstrusion™ (2-color printing) and a bigger printing footprint, giving you the superpower to print things BIG! Assembled in Brooklyn by skilled technicians, the MakerBot Replicator™ is ready within minutes to start printing right out of the box. Starting at $1749, The MakerBot Replicator™ is an affordable, open source 3D printer that is compact enough to sit on your desktop. Want to print in two colors? Choose the Dualstrusion™ option!
    .
  • USA Network taps Yap.tv for branded social TV app
    Yap.tv said the deal will make it the first independent social TV developer to create a custom-branded version of its app for the iPad and iPhone for a major network.??
    NEW YORK – NBCUniversal’s USA Network has partnered with Yap.tv, a maker of a social TV guide app for mobile devices, to launch a USA-branded app for its shows and fans as it and other channels continue to expand the use of social media to reach and engage viewers.
    .
  • Samsung unveils a motion-controlled TV and the U.S. Galaxy Note [PICS]— from Mashable.com by Sarah Kessler
    During its keynote address at CES on Monday, Samsung unveiled a connected TV with voice and gesture recognition, WiFi-enabled cameras and its thinnest ultrabook yet. It also introduced its Galaxy Note smartphone to the U.S. for the first time.

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  • Coincident announces ScreenSync TV Technology — from marketwatch.com
    New solution allows companies to create interactive experiences for viewers that synchronize their tablets with shows they are watching on their televisions
    .
    Also see:
    .

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The Evolving Digital Ecosystem - from Moxie's Trends for 2012

  • The Always On Web
  • Web of Things
  • Big Data
  • Next Gen Search
  • Mobile Sharing
  • Mobile Social Activism
  • Impulse Commerce
  • Brands As Partners
  • The New Living Room  <– From DSC: This is one of those key areas that I’m trying to keep a pulse check on for re: our learning ecosystems of the future 
  • Personal Data Security

 

Also see:

 

12 predictions for social TV in 2012 — from lostremote.com by Cory Bergman

Harvard and Mashable give Social TV Kudos for 2012 in Game Changer Reviews — from appmarket.tv

Excerpt:

Both the Harvard Business Review and Mashable have pegged Social TV as a game changer for 2012 – one year behind MIT Technology Review and the UK’s Wired Magazine slated it for 2011.

Also see:

 

readmill.com

 

From DSC:
I originally saw this at:

LinkedIn Boot Camp [Infographic] — from mashable.com by Lauren Hockenson

Excerpt:

Check out the infographic below to get the skinny on how to whip your LinkedIn into shape…

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Study: More companies embracing new media for employee communication — Chief Learning Officer

Excerpt:

A majority of companies worldwide say they are becoming more knowledgeable about the use of social media tools to connect with and keep their workforces informed.

In fact, more than two-thirds of companies surveyed by global professional services company Towers Watson plan to increase their use of social media tools over the next 12 months, although many question their cost effectiveness.

The biannual study also found that companies with the best communication programs enhance the communication skills of their leaders and managers, and continuously evaluate performance.

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