Storytelling: Digital technology allows us to tell tales in innovative new ways — from guardian.co.uk by Aleks Krotoski
As the tools available to publishers grow more sophisticated, it’s up to us to experiment and see what sticks
The Cab Ride
The cab arrived at the address and honked the horn. After waiting a few minutes I walked to the door and knocked… ‘Just a minute’, answered a frail, elderly voice. I could hear something being dragged across the floor.
After a long pause, the door opened. A small woman in her 90’s stood before me…
She was wearing a print dress and a pillbox hat with a veil pinned on it, like somebody out of a 1940’s movie.
By her side was a small nylon suitcase. The apartment looked as if no one had lived in it for years. All the furniture was covered with sheets. There were no clocks on the walls, no knickknacks or utensils on the counters. In the corner was a cardboard box filled with photos and glassware.
‘Would you carry my bag out to the car?’ she said. I took the suitcase to the cab, then returned to assist the woman. She took my arm and we walked slowly toward the curb.
She kept thanking me for my kindness. ‘It’s nothing’, I told her.. ‘I just try to treat my passengers the way I would want my mother treated’.
‘Oh, you’re such a good boy’, she said. When we got in the cab, she gave me an address and then asked, ‘Could you drive through downtown?’
‘It’s not the shortest way,’ I answered quickly…
‘Oh, I don’t mind,’ she said. ‘I’m in no hurry. I’m on my way to a hospice’. I looked in the rear-view mirror. Her eyes were glistening. ‘I don’t have any family left,’ she continued in a soft voice.. ‘The doctor says I don’t have very long.’ I quietly reached over and shut off the meter.
‘What route would you like me to take?’ I asked.
For the next two hours, we drove through the city. She showed me the building where she had once worked as an elevator operator. We drove through the neighborhood where she and her husband had lived when they were newlyweds. She had me pull up in front of a furniture warehouse that had once been a ballroom where she had gone dancing as a girl. Sometimes she’d ask me to slow in front of a particular building or corner and would sit staring into the darkness, saying nothing.
As the first hint of sun was creasing the horizon, she suddenly said, ‘I’m tired. Let’s go now’.
We drove in silence to the address she had given me. It was a low building, like a small convalescent home, with a driveway that passed under a portico.
Two orderlies came out to the cab as soon as we pulled up.. They were solicitous and intent, watching her every move. They must have been expecting her.
I opened the trunk and took the small suitcase to the door. The woman was already seated in a wheelchair.
‘How much do I owe you?’ she asked, reaching into her purse.
‘Nothing,’ I said.
‘You have to make a living,’ she answered.
‘There are other passengers,’ I responded.
Almost without thinking, I bent and gave her a hug.
She held onto me tightly.
‘You gave an old woman a little moment of joy,’ she said. ‘Thank you.’
I squeezed her hand, and then walked into the dim morning light…
Behind me, a door shut. It was the sound of the closing of a life…
I didn’t pick up any more passengers that shift. I drove aimlessly lost in thought. For the rest of that day, I could hardly talk. What if that woman had gotten an angry driver, or one who was impatient to end his shift? What if I had refused to take the run, or had honked once, then driven away?
On a quick review, I don’t think that I have done anything more important in my life.
We’re conditioned to think that our lives revolve around great moments. But great moments often catch us unaware-beautifully wrapped in what others may consider a small one.
People may not remember exactly what you did, or what you said *but* they will will always remember how you made them feel.
X Media Lab Presents: The 2011 Jeff Gomez Transmedia Masterclass Series (Australia)
Part I: The Power of Transmedia Storytelling
- The history, the value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to begins to be realised in the entertainment industry.
Part II: Immersion & Incubation
- The role of the Grand Narrative
- Criteria for a successful transmedia franchise
- The elements of storyworld incubation
- Criteria for an evergreen franchise
Part III: Development
- Fiction vs. Non-Fiction / Open vs. Closed systems
- Brand archetypes and aspirational drivers
- Intellectual Property Bibles and Mythologies
- Building platform-neutral Storyworlds that are extensible over multiple touchpoints
- Establishing Authorship and Pitch Materials
- Failed properties
Part IV: Production
- Building partnerships, fans and coalitions
- Role of the driving platform
- Defining and incentivizing canon
- Constructing bridges between marketing, digital and creative
- Remaining the visionary (consumer products & licensing)
Part V: The Future of Transmedia Narrative
Storytelling gets an upgrade: Beyond tactile stories — from digitalbookworld.com by J.C. Hutchins, novelist and transmedia storyteller
Excerpt:
Over the course of my two previous pieces on storytelling upgrades, I showed how tactile and kinetic features native to the iPad can be linked to traditional narrative devices, such as foreshadowing. However, where it gets really exciting is how the device can unlock a deeply interactive and immersive environment in which the “reader” is an integral part of a nonlinear story—all narrative features that cannot be rendered in print.
Up to now, I had been focusing on the tactile and kinetic, but there are dozens of ways exist to leverage the iPad’s other built-in features, including…
Also see:
StoryWorld Conference + Expo is a timely event for:
- Transmedia content developers
- Book publishing professionals
- Television development and acquisition professionals
- Film professionals
- Advertising agencies and multi-media marketing firms
- Game developers (including web, video, roleplaying and alternate reality games)
- Mobile developers
- Production companies
- Literary and entertainment agencies
- Writers and content creators
- Media consultants
- Any firm or professional in the business of producing cross-platform content
Teaching students to be multimedia storytellers — from Spotlight on Digital Media & Learning
From DSC:
With a special congrats out to Laura Fleming on her curation efforts:
We wanted to point Spotlight readers to a new, powerful collection on the National Writing Project’s Digital Is website. Reading and Writing Transmedia is curated by Laura Fleming, a library media specialist in River Edge, N.J., who blogs regularly about the connection between transmedia and education.
Interview: Bryan Alexander, author of The New Digital Storytelling: Creating Narratives with New Media — from Blog Critics by Scott Butki
The Evolution of Transmedia Storytelling
These videos capture a discussion between Frank Rose, Author of “The Art of Immersion” (and a contributing Editor at Wired) and Jeff Gomez, President and CEO of Starlight Runner Entertainment at Ad Age’s “Creativity and Technology” (CaT) Conference in NYC June 9th, 2011.
- The Evolution of Transmedia Storytelling (Part 1 of 3) (5 min introduction)
- The Evolution of Transmedia Storytelling (Part 2 of 3) (15 min)
- The Evolution of Transmedia Storytelling (Part 3 of 3) (14.5 min)
From DSC:
Why post these things on an education-related blog? Because though entertainment is now coming to bat, learning-related applications of these technologies are on deck (if they are not already coming to bat on some occasions).
- News Round-Up _ InteractiveTV Today
- Ensequence Supports Interactive TV on Connected TV Platforms
- Comcast: Interactive TV App Store – Concept
- Interactive TV News Roundup
- Interactive Video and TV Everywhere Highlight CableNET® 2011 Exhibit at Upcoming Cable Show
- Naxoo Goes Interactive in Switzerland, Powered by Zappware
Advanced System Merges Interactive Applications With Traditional Programming - The World’s First Experimentation Of An Interactive TV Portal Broadcast On DTT
Some related resources I ran across:
The ABCs (and Ds and Es) of Plot Development — from DailyWritingTips.com by Mark Nichol
Writer Annie Lamott created a helpful mnemonic catechism, ABCDE, to help writers remember the basics. Here are the elements:
- Action
- Background
- Conflict
- Development
- End