On 07/23/2010,
in change, digital audio, digital learning, digital storytelling, digital textbooks, digital video, disruption, future of higher education, innovation, learning ecosystem, new business models, new media literacies, publishing,
by Daniel Christian
McGraw-Hill Education: Product Manager – Student Innovations
Profession: Marketing -> Product Management
The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor’s and J. D. Power and Associates. McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning.
Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages. Our technical innovations are changing the way people learn, with e-books, online tutoring, customized course Web sites and subscription services. We are also a leading provider of reference and trade publishing for the medical, business, engineering and other professions. McGraw-Hill is investing in and committed to innovation, both in its business and in shaping the future of higher education.
The Learning Ecosystems Group is the team responsible for defining that vision of the future. We are building businesses that meet the needs of higher education students – products that can be directly marketed to students and to institutions, including our current GradeGuru product as well as the significant digital platform products in our short-term pipeline. The Learning Ecosystems Group is thus offering a unique and exciting opportunity for an experienced Product Manager in our New York City offices. The ultimate aim for this Product Manager is loosely to develop, deliver and monetize products/ services that will give students the tools they need to meet their course goals, as well as to drive the research, ideation and vision for new product(s)/ service(s) that are responsive to the needs of students.
Essential Accountabilities
- Manage and conduct research to understand and synthesize student tasks, presenting and sharing the findings across the MHHE business.
- Analyze market and product opportunities in the context of primary, secondary and competitive research. Continually collect, distill, and disseminate foundational research to inform product development.
- Build prototypes and/ or wireframes to define functional requirements that can be market tested to determine and prove market potential.
- Develop and thoroughly document/ articulate the vision and business case for the product(s) to gain buy-in from stakeholders across the organization. Clearly communicate a cohesive strategy and product road map.
- Drive product implementation in collaboration with vendors and business analysis and design partners. Build out the detailed functional requirements and design of the initial product/ service based on research, wire-framing, prototyping, user testing, experimentation and iteration.
- Drive the growth of the product/ service(s) over time, both in terms of the product road map/ functionally and customer base and revenues.
- Build out the monetization plans and business model elements to drive the product to ultimate profitability, setting aggressive targets.
- Ensure all resources are in place across the product and working in concert to achieve the ultimate success of the business, including analytical, design, technical and sales/ marketing resources as appropriate. Articulated accountabilities for team members for successful execution and delivery of the overall business objectives and targets.
- Work in collaboration with the existing MHHE sales, marketing and strategy team for maximum productivity, efficiency and product success as well as manage customer needs in collaboration with the existing MHHE customer service group
- Resource and lead a marketing team to drive rapid growth through a sound marketing and PR plan based on our understanding of our market segmentation motivations, our stakeholder interests, social media marketing tools, the power of PR and a grassroots, viral approach.
- Bachelor’s degree; Master’s degree preferred
- 8-12 years experience in related field, at least 2-3 as a lead product manager
- Proven ability to deliver…
On 07/02/2010,
in Adobe, animation, creativity, digital audio, digital learning, digital storytelling, digital textbooks, digital video, emerging technologies, engagement / engaging students, game-changing environment, innovation, learning ecosystem, learning preferences, mobile learning, mobile technologies, multimedia, music, new media literacies, online learning, online media, pedagogy, podcasting, presentations, productivity / tips and tricks, simulations, storytelling, strategy, teaching & learning, training / L&D, workplace,
by Daniel Christian
On 07/01/2010,
in copyright/ownership/NFTs, digital learning, new media literacies,
by Daniel Christian
Disclaimer/comment from DSC:
I have not reviewed this material carefully, but I especially appreciated this quote from Joe Brennan:
Renée Hobbs of Temple University is passionate about teachers’ rights and asserting those rights when teaching. Forget about those 10% and 30 second rules. She has even proposed teachers’ legal right to bypass the encryption on movies for the sake of education AND it’s under consideration by the U.S. copyright office! Want to know more? Check out her resources on “Fair Use supporting digital learning,” the “Code of Best Practices for Fair Use in Media Literacy Education,” and the Center for Social Media.
On 06/24/2010,
in digital learning, education technology, future, future of higher education, learning spaces, multimedia, new media literacies, online media, smart classrooms,
by Daniel Christian
The Next Generation of Digitally Enhanced Learning — from The Journal by Scott Aronowitz
At the recent Ed Tech Summit, a technology consultant took a distant look at the future of education, based on both widespread speculation and technologies currently on the market and in development
In his lecture at the Ed Tech Summit at the InfoComm 2010 conference in Las Vegas, Mark S. Valenti, founder and president of Pittsburgh-based technology consulting firm The Sextant Group, delved into the myriad of ways in which advancing technology will continue to enhance, improve, and expand education–both K-12 and post-secondary education–as well as the shifts in priorities and attitudes such advancements will likely cause.
In Valenti’s “big picture” view of the next stage of education, there will be several significant changes, some of which we are already witnessing, that will alter the entire landscape for “providers” of education and related services, e.g., colleges and universities, vocational and trade institutes, public and private K-12 schools, etc., as well as for teachers and students:
* The process will continue to become more technology-dependent;
* There will be increased demand for access, in terms of user capacity, frequency, transmission speed, and content capacity, leading to increased demand for bandwidth;
* Information will become increasingly media rich, which will also impact bandwidth demand; and
* The individual will increasingly become both a consumer and a producer of information, leading to shifts in the dynamic between educators and the educated.
…
Finally, such technology will lead to a rethinking of the architecture of learning spaces themselves. “Collaboration across time and space will drive facility design [in the coming years]. We’re seeing technologies like Skype become commonplace. We’re seeing major investments from companies like Cisco in things like TelePresence, which is a prime example of cross-collaboration.” Valenti said he believes that, in the long run, in addition to the changes in teaching and learning methods, the physical space that accommodates learning will also change. Classrooms driven by multimedia, virtual hands-on combinations of laboratories and lecture spaces, and the aforementioned virtual operating rooms are all examples of the digitally enhanced learning spaces on the horizon.
On 06/24/2010,
in education technology, multimedia, new media literacies, strategy, teaching & learning, tools, trends,
by Daniel Christian
Highlights from the New Media Consortium’s Summer 2010 Conference — by Alan Levine
…
Whether you were there or not, below you will find our collection of media and highlights from the 2010 Summer Conference, hosted by the University of Southern California.
- USC 2010 NMC welcome web site and video
- Keynotes
- Mimi Ito: Learning with Social Media: The Positive Potential of Peer Pressure and Messing Around Online– full video recording
- John Seely Brown: A New Culture of Learning – full video recording
- Center of Excellence Award Winners- videos
- Photo Safari Showcase -slideshow of work by participants in the Pre-Conference Digital Photography Workshop
- Poster and Interactives Award Winners
- Five Minutes of Fame – video coming soon
- Conference Bloggers
- Photos Shared in Flickr
- Twitter activity: twapperkeeper archive or twitter search results
- Invitation video for NMC 2011 hosted by the University of Wisconsin-Madison
On 05/27/2010,
in education technology, educational games / serious games, emerging technologies, engagement / engaging students, higher education, IT in HE, leadership, multimedia, new media literacies,
by Daniel Christian
New Media Consortium’s Summer 2010 Conference
Tracks include:
- Emerging Technologies
- Mobile applications and tools for learning
- Cloud-based applications in practice
- Geolocation technologies and applications
- Augmented reality
- Applications of collective intelligence
- Discipline-specific applications for emerging technologies
- Discussions of challenges and trends related to educational technology
- Projects that employ the Horizon Report in any capacity
- New Media and Learning
- Applications for educational gaming and virtual worlds
- Digital storytelling techniques and applications
- Open source and open content projects
- New forms of scholarship and publication
- Inter-generational learning
- Supporting and working with faculty or curatorial staff
- International and multi-institutional projects
- Immersive learning environments
- New Media and Leadership
- Identity management
- Allocation of resources
- Support and integration of course management systems
- Learning space design
- Support of technology environments on and off campus
- Use, creation, and management of open content
- Fair use, intellectual property, and copyright issues
- Accessibility issues
- Assessment and evaluation
- New media programs and degrees
- Supporting a global student body
- Global outreach programs and activities
- Tools and Techniques
- Mobile delivery of educational content
- Social networking tools and techniques
- Cloud-based applications and tools
- Semantic-aware tools
- 3D and animation techniques
- 2D animation and motion graphics
- Digital video production and delivery
- Demonstrations of new software from NMC partners
- New techniques involving established software
- Tools and techniques for online research and collaborative work
On 04/22/2010,
in art, computer science, digital audio, digital learning, digital storytelling, digital textbooks, digital video, economics, education technology, educational games / serious games, emerging technologies, engagement / engaging students, engineering, interaction design, interactivity, interface design, learning spaces, multi-touch, multimedia, music, new media literacies, physics, programming, project-based learning, psychology, science, smart classrooms, sociology, storytelling, student-related, user experience (UX), virtual field trips, Virtual Reality (VR) / worlds / learning, visualizing information, web-based collaboration, workplace,
by Daniel Christian
What sorts of cross-disciplinary assignments come to mind when you view these items?
- Visitors explore the electromagnetic spectrum on a custom 100? multitouch table
- AudioTouch Multitouch Audio Table
- MT 50 Multitouch Table
- Microsoft Surface – The Possibilities
- Innovative use of technology
- Interactive Retail Solutions
- “Holographic” Multitouch (Eatang Digital Technology)
- The Big Screens Show
- Touch Topics
- Multi Touch Music Wall
- Video-wall / Multi-display / Big Screen / Super Size Display
- How to Build a 20′ Multitouch Screen in 3 Weeks
- Interactive Storytelling on Microsoft Surface
- More Multi-touch: Multi-touch Table at Schlossmuseum Linz, by Struckt Design Studio (added 4/24/10)
For these and other reasons, I’m trying to get a multi-touch wall built into our future smart classrooms.
Talk about keeping students engaged! Talk about working together in teams — very real-world!
On 04/17/2010,
in digital audio, digital learning, digital storytelling, digital textbooks, digital video, disruption, education technology, emerging technologies, entrepreneurship, faculty/staff, future of higher education, game-changing environment, generational differences, higher education, history, internet, learning ecosystem, multimedia, new media literacies, online media, pace of change, tools,
by Daniel Christian
From DSC:
In an assignment for a class last week, I ran across a time-saving tool offered via timetoast.com. If you want to put together interactive timelines — without having to know programming languages or scripting languages — you might be interested in kicking the tires on this web-based tool. As an example, I was able to put together the following timeline of instructional media* in an hour or so:
Further reflections on this from DSC:
- As I was putting this timeline together, I saw how Thomas Edison and others proclaimed that technology X would make _____ obsolete…or that invention Y would change education forever. (I made a note to myself that I didn’t want to make such bold proclamations…and appear so foolish…but I’m probably too late in this area!) 🙂
- But anyway, I reflected on how school museums were first used, on how radio and instructional television had an impact for a while but then died down in terms of educational use, how the training films of WWII impacted what we know and do today, and the post WWII research in audio-visual-based arenas , and then the advent/rise of the personal computer as well as other educational technologies and the Internet……….and I thought of how disappointed people probably were after the hype ended. But then I reflected upon these technologies as seeds that were planted over time and later produced a harvest. They changed our “wineskins” (see below):
- Radio didn’t really disappear or disappoint. We still use it today; however, not necessarily for education, but we appreciate the audio it delivers to us (whether that be in music or in talkshows). Some seeds were planted…and the wineskins were changed**.
- Motion picture films and TV didn’t disappear or disappoint either, really. We still use these technologies today…but again, not necessarily for education (though some programs are definitely educational in nature and intent). We are used to viewing films and consider it second nature to watch video. So, other seeds were planted…and the wineskins were changed again.**
- Neither did the computer disappear or disappoint. We are still using computers today and they present another piece of the communications juggernaut that’s been created. Again, more seeds were planted…and the wineskins were changed yet again.**
- The Internet is here and growing as well. A significant ROI is being enjoyed with each passing day — and from educational perspectives no doubt. Again, the fields are starting to grow, and are growing quickly now. The seeds are no longer seeds and the wineskins we have today are not like the wineskins from 100+ years ago. **
So what am I saying here?
I’m saying that we are used to using/hearing/seeing audio, video, interactivity, multi-directional communications because of these technologies. They cultivated the ground for people using the technologies that we are:
- Comfortable with
- Using
- and innovating with today.
So when we employ highly-powerful, multimedia-based, educationally-beneficial items on the Net today — when we contribute podcasts, vodcasts, lectures, exercises, animations, etc. to the Net — we can thank these technologies for being the technological ancestors in the tech-family tree. They really didn’t disappoint after all. They were the seeds that were planted over time to create a wonderful harvest….a very powerful communications network…the most powerful one the world has ever known. Not bad for 100 years.
* Based upon article by Robert Reiser:
Reiser, R. (2001). A history of instructional design and technology: Part I: A history of instructional media. ETR&D. Vol. 49(1). pp. 53-64.
**As Jesus once responded when asked about why his disciples didn’t fast, he replied:
16“No one sews a patch of unshrunk cloth on an old garment, for the patch will pull away from the garment, making the tear worse. 17Neither do men pour new wine into old wineskins. If they do, the skins will burst, the wine will run out and the wineskins will be ruined. No, they pour new wine into new wineskins, and both are preserved.”
These technologies created the environment…the proper wineskins…to lay the foundation for the “new wine” to be poured into our worlds without this new wine “running out” and ruining the wineskins. Can you imagine if someone had been able to introduce these technologies within 10-20 years…would they have taken? Given human nature, I doubt it. The wineskins took time to change. The thing is, the pace of change is quickening and is increasingly more difficult to keep up with.
I wonder…will the current wineskins hold? Or are our wineskins now very used to this pace of change?
On 04/15/2010,
in emerging technologies, leadership, new media literacies, tools,
by Daniel Christian
On 02/26/2010,
in creativity, digital audio, digital storytelling, digital video, education technology, engagement / engaging students, game-changing environment, interactivity, K-12 related, more voice more choice more control, multimedia, new media literacies, online media, publishing,
by Daniel Christian
Resource from http://spotlight.macfound.org/blog/entry/toward_ecosystem_learning_reflections_first_digital_media_learning_conferen/
From DSC:
Wow! You talk about the power of creativity, of multimedia, of combining multiple/powerful/engaging technologies! I look forward to seeing how this project grows and what it can produce for today’s students. Check out the scenarios on their site.
It will also be interesting to see how this relates to trends within publishing (iPad, interactive magazines) and the continued convergence of technologies. The learning ecosystem continues to move, morph, grow, connect, engage.
On 02/23/2010,
in blogs / blogging / vlogging, education technology, emerging technologies, innovation, internet, IT in HE, mobile technologies, multimedia, new media literacies, online learning, technologies for your home,
by Daniel Christian
