From DSC:
I’m sure it’s possible, but the really fun thing here would be if students could create these things from scratch — to foster their creativity, innovation, digital storytelling skills, and their new media literacies!
Also, somewhat related:
Getty Images bets on videos, transmedia storytelling — from techgoondu.com by Raymond Lau
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— from Walt Disney Imagineering Research & Development (“WDI R&D”)
From DSC:
Though it looks like the latest round appears to be done, what caught my eye here were the following items:
Blending the physical w/ the virtual and the platform:
Immersion
Digital storytelling
Creativity
New media literacies
Interactivity
Participation
Imagination
Questions:
From DSC:
I love multimedia because it enables me to craft a message using audio, video, text, graphics, and even animations. The Internet extends the power of this communication by allowing that message to go forth 24 x 7 x 365 in multi-directional ways — even allowing others to join in the conversations and participate.
The following item made me reflect upon on how important this is becoming to business:
Excerpt:
How (and why) is Marketing Changing?
The first thing to understand about marketing today is that it’s all about shared experience. Consumer behavior is radically changing with respect to content consumption. No longer are people consuming most of their content on the TV, a newspaper, or even their computer. Rather, they are using a combination of channels:
From DSC:
Also related/see:
Excerpt:
Watching television – or even reading a newspaper – with a smartphone and/or tablet device is becoming one of the most popular leisure activities of this “mobile age”. In turn, publishers such as ourselves are trying to find ways to capitalise on this somewhat new consumer behaviour of real-time interaction, which, more often than not, includes social media. This type of interaction, referred to as “the second screen” or “the companion device”, has become not just a latest hot topic of discussion all over social media blogs; it is a huge development for the mobile app industry and a target-rich environment for our advertisers.
Part 3: Transmedia is a mindset, not a science — from by Matt Doherty — thanks to the Scoop from siobhan-o-flynn at Tracking Transmedia
The end of TV as we know it & the rise of transmedia
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The end of TV as we know it & the birth of transmedia — slideshare by Ogilvy & Mather
Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.
Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today’s complex, digtally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.
Doug Scott and Matt Doherty discussed how the idea of TV might be a thing of the past, but the stories that drive our content will always be our constant. Our variable? Telling. Telling has evolved due to the primary role of digital in our lives and disruptive innovation which has given us the ability to craft transmedia experiences. Transmedia has brought about a new set of creative tools and narratives that are rooted in content, formed by context and crossed by all things culture. Are you a story? Or are you a teller?
Beyond the Page: Transmedia Storytelling — from macict.edu.au by Cathie Howe
Below are some excerpted slides from:
Rethinking literacy through transmedia storytelling final from Cathie Howe and Katy Lumkin
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From DSC:
Transmedia storytelling ties in very nicely with my thoughts re: Learning from the Living [Class] Room!
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![The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV](http://danielschristian.com/learning-ecosystems/wp-content/uploads/2012/07/The-Living-Class-Room-Daniel-S-Christian-July-2012.jpg)
Notes from DSC:
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From DSC:
The word Bible is here not quite I think of as the Bible…but you’ll get the point if you review Gianluca’s presentation.
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Questions from DSC:
3 demos available now from socraticarts.com — per Roger Schank (@rogerschank)
Excerpt from SEO module:
How is this course different than most university courses?
This course differs from a typical university course in many ways. It is based on a story-centered, learn-by-doing approach, rather than lectures and exams. The context in which you work is not a classroom but a job, with task assignments similar to those done by professionals in the real world. Unlike the real world, we are here to help you as you move through the scenario.
- Our support resources, which include books and links, have been carefully selected to be directly relevant to the tasks you need to accomplish. They are appropriate for beginners, and aligned with the current professional standards of best practice.
- Our mentors will give you detailed, informative critiques of your solutions, pointing out how your solutions can be dramatically improved.
The net result of the above is that if you successfully complete this course, you will achieve not just basic understanding of key concepts, but actual mastery of the skills needed in the real world.
30 compelling examples of visual storytelling on the web — from dtelepathy.com by Jessica Moon
Excerpt:
Storytelling is a powerful approach that can, when done right, compel users to convert more effectively than what any amount of optimization, crazy visual callouts, or awesome interactive elements can do otherwise. Much like how we expect to see a moral at the end of a book, we expect to find a purpose at the end of a site with a storytelling experience. When the path to the “moral of the story” (or conversion point, to be more specific) is laid out clearly in front of our users’ eyes, the rest of the work lies simply in convincing them that the purpose is really worth grabbing on to… which is great since with storytelling, a user is normally in the mindset of learning more about what the story has to offer. So take a look at the examples below and experience how their visual storytelling compels you to continue scrolling down their pages!
All Together Now:
Bring two powerful generations together: change the story to change the world!
Excerpt of email I rec’d:
Whatever future we face, it’s going to require all of our stories. All Together Now was created to bridge two generations that aren’t often in dialogue. With our partners, The Future Project (high school students based on the East Coast) and Osher Lifelong Learning Institute (active elders based on the West Coast), participants will portray their own journeys out of silence, standing to lift their voices in community. Please donate today. There’s a great list of perks for contributors, but the best one of all is knowing that when we ask some urgent questions—Whose story counts? Whose story gets heard?—The answer has to be everyone. Your support for All Together Now will put that answer into practice.
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