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  • Brightcove PLAY is a global gathering of Brightcove customers, partners and industry leaders at the forefront of the digital media revolution. On June 25-27, hundreds of media companies, marketers and developers from around the world will convene in Boston for three action-packed days of hands-on learning, in-depth strategy sessions, next-generation product demos, all-star keynotes, and networking.

[Report] Developer Economics 2012 – The new app economy – from


Here’s just a sample of the key insights and graphs from the report – download the full report for more!

The new pyramid of handset maker competition.
In the new pyramid of handset maker competition, Apple leads innovators, Samsung leads fast-followers, ZTE leads assemblers and Nokia leads the feature phone market. Apple has seized almost three quarters of industry profits by delivering unique product experiences and tightly integrating hardware, software, services and design. Samsung ranks second to Apple in total industry profits. As a fast follower, its recipe for success is to reach market first with each new Android release. It produces its own chipsets and screens – the two most expensive components in the hardware stack – ensuring both profits and first-to-market component availability.

Tablets are now a mainstream screen for developers.
Developers are rapidly responding to the rising popularity of tablets: our Developer Economics 2012 survey found that, irrespective of platform, more than 50% of developers are now targeting tablets, with iOS developers most likely (74%) to do so. This is a massive increase over last year, when just a third of developers (34.5%) reported targeting tablets. On the other end of the spectrum are TVs and game consoles, with fewer than 10% of developers targeting those screens.

Survival of the fittest has played out within 12 months.
Whereas 2011 was the era of developer experimentation, 2012 is shaping up as the era of ecosystem consolidation around iOS and Android. Developer Mindshare is at an all-time-high 76% for Android and 66% for iOS. Darwin’s “survival of the fittest” model explains how BlackBerry, BREW, and Bada (Samsung) have lost Mindshare by failing to compete in terms of user reach, which is by far and consistently the top platform selection criterion for developers. In 2012, developers used on average 2.7 platforms in parallel, vs 3.2 in 2011, a clear sign of consolidation. The trend is further evidenced by declining IntentShare scores for most platforms – apart from mobile web and Windows Phone.

Computer programming for all: A new standard of literacy — from by Dan Rowinski

From DSC:
Dan Rowinski brings up some solid questions and points here, and I’ve heard others wrestle with the question whether we should require all students to take programming courses.

I’ve taken some computer programming courses and I’ve had some experience with scripting. 

Bottom line:
I find it to be a very different way of thinking. Programmers have their shortcuts which are intuitive to them and work very well for them. But the syntax loses many of the rest of us:

  • What happened to that variable?
  • Why did you make it a local vs. a global variable?
  • What occurs in this loop?
  • Why did (blank) not make it into the array?
  • Where do I have to declare this variable?
  • Why is the syntax written like this?
  • Is (blank) a reserved word of the programming language’s syntax or can I use it?

The reason programmers make a pretty good coin is because most people don’t like programming and don’t want to do it. The manner of thinking doesn’t work for them. It’s highly-detailed and very unforgiving. Along these lines and by way of example, I find that people in the web world fall into 1 or 2 camps: either they are web developers (i.e. the back end world of programming, databases, infrastructure, etc.) or they are web designers (i.e. the front end world of graphic design and layout, interface design, interaction design, etc.). It is a rare person who excels at both the front and back ends.

If we are going to make programming required, we had better do a better job with providing higher-level languages that are more intuitive for the masses.  Or we’ll just discourage many who try their hand at it.  And it’s not that I don’t value programming — I do! In fact, I wish that manner of thinking came much easier to me. But it doesn’t.


In Silicon Valley, designers emerge as rock stars — from by Gerry Shih


The new breed of “user experience” designers – part sketch artist, part programmer, with a dash of behavioral scientist thrown in – are some of the most sought-after employees in technology. Entry-level interactive designers at startups are commanding salaries easily topping $80,000, almost twice the median pay for primarily print designers of about $45,000, according to a recent survey by the American Institute of Graphic Arts.

From DSC:
From my experience with Internet-related work and careers, most people are either gifted in the front end of things (interface design, graphic design, web design, etc.) or in the back end of things (programming, databases, scripting, e-commerce, security, etc.). I have seen individuals who can do both…but it’s rare that someone is deeply versed in both sides of the coin.

What are we doing in higher ed to foster more cross-disciplinary skills/assignments/projects/teams like this?


Code wars: PHP vs Ruby vs Python – Who reigns supreme? [Infographic from Udemy]
programming languages, infographic
Source: Udemy Blog

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KidsRuby is for underage programmers — from by Sara Williams 



Computer programming is very tough no doubt but it is very interesting when you see your work is appreciated on a big platform. If you’re a kid by yourself or have kids who want to be programmers but wondering from where to start this early career then Ruby is your answer.

Tagged with: -- learn web design, web development, and iOS development







Learn the Basics of Coding — from

Greenfoot teaches object orientation with Java. Create ‘actors’ which live in ‘worlds’ to build games, simulations, and other graphical programs.  Greenfoot is visual and interactive. Visualisation and interaction tools are built into the environment. The actors are programmed in standard textual Java code, providing a combination of programming experience in a traditional text-based language with visual execution.

Scott Hanselman’s 2011 Ultimate Developer and Power Users Tool List for Windows’s blogs

Best of the Web Blogs re: Programming



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Marc Andreessen: Predictions for 2012 (and beyond)  — from by Paul Sloan


Software has chewed up music and publishing. It’s eaten away at Madison Avenue. It’s swallowed up retail outlets like Tower Records. The list goes on.

No area is safe–and that’s why Andreessen sees so much opportunity.

Fueling his optimism: ubiquitous broadband, cloud computing, and, above all, the smartphone revolution. In the 1990s, the Internet led to crazy predictions that simply weren’t yet possible. Now they are.

5 things to know about the future of Computer Science — from by Peggy Heminitz

  1. Computer science is key to solving the world’s most crucial problems — environmental sustainability, poverty, hunger and homeland security.
  2. The U.S. Department of Labor predicts that computing-based jobs will be among the fastest-growing and highest-paying over the next decade.
  3. By the year 2018, there will be 1.4 million computer specialist jobs available, but only enough college graduates to fill a fraction of them.
  4. Kindergarten through grade 12 education has fallen behind in preparing students with the fundamental computer science knowledge they need for 21st century careers.
  5. Computer science needs more people and more diversity.

Sixth-grade developer teaches students how to make apps– from by Liz Dwyer


Why isn’t an app club standard fare at schools like French or drama clubs? It would allow students to learn both problem-solving skills and programming basics in a practical, fun way. Let’s hope Suarez’s app club idea spreads so that more kids can make the transition from app user to app developer.

IBM sends Watson supercomputer to business school – from by Eric Smalley


IBM's Watson takes on Harvard and MIT students.


There have been four waves of technological innovation that disrupted the labor market over the last two and a half centuries starting with the Industrial Revolution, and we’re beginning the fifth, said IBM Chief Economist Martin Fleming. “We’re now beginning to enter into, in my view, a period where the economy is beginning to open up opportunities for the deployment of very significant innovation … We’re going to see many new industries get created, radical new technologies being deployed, but being deployed in the context of new business models,” he said.

“This will have significant implications from an income and income distribution point of view.”

The MIT economists generally agree that we’re at the beginning of a technology-driven shift in the economy and ultimately the labor market will adjust. But no one had any good news for workers in the middle of economy during the transition. “The future is already here in many ways, in terms of what technology can do,” Brynjolfsson said. “But right now the benefits are not very evenly distributed.”

Lessons from a review of JavaScript code — from by Addy Osmani


Today we’ll look at where to get your code reviewed, how to structure your requests, and what reviewers look for. I was recently asked to review some code for a new JavaScript application, and thought I’d like to share some of my feedback, because it covers some JavaScript fundamentals that are always useful to bear in mind.

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