When Ivory Towers Fall: The Emerging Education Marketplace — from The World Future Society by Thomas Frey

Excerpt:

Throughout history, education has been formed around the concept of “place.”  Build fancy buildings, attract world-renowned scholars, and you have a college or university.  This model works well in a culture based on teaching. Over the coming years, with our hyper-connected world, we will be shifting to a learning model.  While “place” will still matter, it will matter differently. Teaching requires experts; learning only requires coaches.  The two primary variables of time and money will drive the new education marketplace, and the four primary trend lines will involve…

Addendum 3/9/12:

Unified opens an online university for social media marketers — from TechCruch.com by Anthony Ha

 

unifiedsocial.com

Services > Unified University

The social media landscape is complex and constantly evolving, leaving top global brands and agencies with the challenge of staying on top of the latest trends and best practices. Unified University is a first of its kind – an all-encompassing training, continuing education and certification program, complete with access to the industry leading best practices knowledge base. Unified University is designed to help marketing and agency executives become experts and internal thought leaders on social strategies, platform insights, earned media measurement, and more.

Through Unified University’s comprehensive training program, a social team can get certified on the Unified Social Operating Platform and learn about the latest advances in social advertising. Certification ensures that a team is up to date on the latest options within the social web, including the benefits of advertising across social ecosystems including Facebook, Twitter, LinkedIn, Google+, StumbleUpon and more.

Teams learn that brands may require very different strategies to ultimately achieve similar results. Unified University assures that teams know how to strategically represent brands across all social options while delivering high quality results and maximum ROI.

From DSC:
Is this a part of the future? If higher ed doesn’t respond more forcefully, I’d say so.

Along these lines, from page 408 of the Steve Jobs book:

One of Job’s business rules was to never be afraid of cannibalizing yourself. “If you can’t cannibalize yourself, someone else will,” he said.

Innovate. Reinvent. Staying relevant. This goes for the accreditation agencies as well.

 Also see:

 

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Staying Relevant

From DSC:
This is exactly what I was getting at with The Forthcoming Walmart of Education (2008) and it points out, again, that innovation is much faster and stronger in the online world than it is in the face-to-face world. The tools being developed to engage, track, diagnose, and adapt continue to be developed. What may have once been poo-pooed continues to pick up steam. (Christensen, Johnson, & Horn are right on track.) The trend will be towards more team-based endeavors that can be made available at a greatly reduced price. They will be multimedia-based, highly-interactive, and state-of-the-art (technically and pedagogically).

Treating Higher Ed’s ‘Cost Disease’ With Supersize Online Courses — from The Chronicle by Marc Parry

Excerpt (with emphasis from DSC):

Professors should move away from designing foundational courses in statistics, biology, or other core subjects on the basis of “intuition,” she argues. Instead, she wants faculty to work with her team to put out the education equivalent of Super Bowl ads: expensively built online course materials, cheaply available to the masses.

“We’re seeing failure rates in these large introductory courses that are not acceptable to anybody,” Ms. Thille says. “There has to be a better way to get more students—irrespective of where they start—to be able to successfully complete.”

Her approach brings together faculty subject experts, learning researchers, and software engineers [from DSC — a TEAM-based approach] to build open online courses grounded in the science of how people learn. The resulting systems provide immediate feedback to students and tailor content to their skills. As students work through online modules outside class, the software builds profiles on them, just as Netflix does for customers. Faculty consult that data to figure out how to spend in-person class time.

From DSC:
Such learner profiles will most likely reside in the cloud and eventually standards will be established to insert new data into these profiles. The access to view/edit these profiles will be controlled by the individual learners (hopefully!).  What if learners could selectively grant corporations access to this type of profile as their new resume?

For items concerning team-based approaches, see this recording (June 2009) as well as this collection of items.

For items concerning consortia and pooling resources, see here and here.

 

 

Does The Online Education Revolution Mean The Death Of The Diploma? — from fastcoexist.com by Michael Karnjanaprakor, CEO of Skillshare
As the options for self-education explode, what does a college education mean? And how can we measure what a good education is?

Excerpt:

What we’re witnessing is a bottom-up revolution in education: Learners, not institutions, are leading innovation.

From DSC:
I post this in hopes that those of us working within higher education will strive all the harder to:

  • Create innovative solutions
  • Reinvent ourselves
  • Stay relevant
  • Reduce the costs of obtaining an education

 Also see:

From DSC:
For those who don’t think that the conversation is moving outside of academia, here’s yet another example:

 

Enstitute U -- A community that educates and prepares Millennials to be valuable and actively participating members of the economy, and society at large, through apprenticeship, hyper-focused curriculum, and real-life projects that have real-life consequences.

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E[nstitute] was founded on a very simple idea: If you want to be the best, you have to learn from the best. We are creating a community that educates and prepares Millennials to be valuable and actively participating members of the economy, and society at large, through apprenticeship, hyper-focused curriculum, and real-life projects that have real-life consequences.

E[nstitute] is a two-year educational program built on an apprenticeship model that provides an alternative path to traditional post secondary education. E[nstitute] is a full-time commitment.

Also relevant:

An infographic series on the current crisis facing higher education — from educationnews.org

  • Video
  • Infographic Part I
    A breakdown re: how an economic bubble forms, expands, and bursts; a comparison of the higher ed bubble to the housing bubble, and a look at the first major contributor to college’s bubble behavior: the rising cost of tuition.
  • Infographic part II:
    Analysis of the second and third big factors in blowing up the higher ed bubble: the student loans crisis, and the unforgiving post-graduation job market.

 

 

Daniel Christian - Emerging Technologies and Trends - January 20th 2012 Presentation at Calvin College

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Daniel Christian - Emerging Technologies and Trends - January 20th 2012 Presentation at Calvin College

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From DSC:
In case it’s helpful, clicking on this link or on one of the images above will link you to a recent presentation that I did for an Interim course at Calvin College entitled, “Social Media for Business?”  As the class had already covered a lot of the topics relating to social media, my job was to focus more on some of the recent emerging trends and technologies.  I will continue to keep pulse checking on those technologies which will allow for ubiquitous, mobile (as well as from the living room), 24x7x365, multimedia-based learning.

NOTE:

  • Almost all of the images on the slides are linked up to web-based resources; so if you see something of interest, go ahead and click on that image/slide in order to learn more about that topic/article/etc.

 

 

 

Has the higher-ed revolution begun? — from mindingthecampus.com by Charlotte Allen

Excerpts (emphasis DSC):

It’s happening, almost overnight: what could be the collapse of the near-monopoly that traditional brick-and-mortar colleges and universities currently enjoy as respected credentialing institutions whose degrees and grades mean something to employers.

The most dramatic development, just a few days ago, was the decision of robotics-expert Sebastian Thrun to resign from his position as a tenured professor of computer science at Stanford in order to start an online university he calls Udacity that he hopes will reach hundreds of thousands of students who either can’t afford Stanford’s $40,000-a-year tuition or who can’t travel thousands of miles to one of the bricks-and-mortar classes he used to teach.

Besides threatening to up-end universities’ traditional control of educational credentials, Thrun may also drastically change the shape of for-profit education. Udacity is being operated by Know Labs, a Thrun-founded for-profit enterprise funded by the venture-capital firm Charles River Ventures. Know Labs’ ultimate aim, according to Thrun, is to offer high-quality online courses that will be either free or cheap (the company is in the process of developing a business model). Thrun has estimated, for example, that if he and Norvik had charged only $1 apiece to all 160,000 enrollees in their artificial-intelligence course last fall, they could have easily recouped their costs. By contrast, the majority of existing for-profit colleges charge relatively high tuition that has made those institutions highly dependent upon their students’ federal grants and loans. It’s unlikely that anyone would have to borrow in order to take an Udacity course.

Also see:

Obama wants lower college costs, higher dropout age — from edweek.org by Alyson Klein

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SOTU_Blog.jpg

Excerpt (emphasis DSC):

President Obama gave college affordability a prominent place in his domestic agenda during his annual State of the Union address, calling directly on universities to hold down costs in order to make higher education more accessible to the middle class. He outlined a set of proposals that include threatening universities with a loss of federal money if they are unable to tamp down tuition.

“Let me put colleges and universities on notice: If you can’t stop tuition from going up, the funding you get from taxpayers will go down,” Obama said in his hour-long address. He didn’t offer specifics, however, and the blueprint document the White House sent out to accompany the speech didn’t get specific either. But advocates expect him to lay out more concrete details in the coming days.

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State higher education spending sees big decline — from HuffingtonPost.com by Christine Armario

Excerpt:

MIAMI — State funding for higher education has declined because of a slow recovery from the recession and the end of federal stimulus money, according to a study released Monday.

Overall, spending declined by some $6 billion, or nearly 8 percent, over the past year, according to the annual Grapevine study by the Center for the Study of Education Policy at Illinois State University. The reduction was slightly lower, at 4 percent, when money lost from the end of the American Reinvestment and Recovery Act was not taken into account.

The funding reductions, seen across nearly every state, have resulted in larger class sizes and fewer course offerings at many universities and come as enrollment continues to rise.

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Beware: Alternative certification is coming — from The Chronicle by Richard Vedder

Excerpt (emphasis DSC):

As college costs rise, however, people are asking: Aren’t there cheaper ways of certifying competence and skills to employers? Employers like the current system, because the huge (often over $100,000) cost of demonstrating competency is borne by the student, not by them. Employers seemingly have little incentive to look for alternative certification. That is why reformers like me cannot get employer organizations like the U.S. Chamber of Commerce to take alternative certification seriously. But if companies can find good employees with high-school diplomas who have demonstrated necessary skills and competency via some cheaper (to society) means, they might be able to hire workers more cheaply than before–paying wages that are high by high-school-graduate standards, but low relative to college-graduate norms. Employers can capture the huge savings of reduced certification costs. And students avoid huge debt, get four years more time in the labor force, and do not face the risks of not getting through college. Since millions of college grads have jobs which really do not use skills developed in college anyhow, alternative certification is more attractive than ever.

Addendums on 1/26:

  • President Obama: ‘Higher education can’t be a luxury – it is an economic imperative’ — from annarbor.com by Ryan Stanton
  • Survey finds that dwindling financial aid contributes to fewer college options — from the NYT by Daniel Slotnik
    Excerpt:
    College freshmen entering school last fall were less likely to attend their first choice of college, a function of both competition and cost, than at any other time since 1974, and fewer received financial aid through grants or scholarships, according to an annual survey of nearly 204,000 high school students.
  • Pressure remains for higher education: Moody’s — from Reuters
    The financial conditions of many U.S. colleges and universities will likely not improve much this year, as states continue cutting funding for public schools, students become more price sensitive, and areas for other revenue remain stretched, a lead rating agency said on Monday.  “During the past year, public and political scrutiny of colleges and universities, both not-for-profit and for-profit, has escalated and we expect that the sector will remain under the microscope in 2012 and beyond,” said Moody’s Investors Services in a report outlining why it is maintaining a “mixed outlook for U.S. not-for-profit private and public colleges and universities, mirroring our 2011 outlook.”

Stormy waters ahead as ‘disruptive forces’ sweep the old guard — from timeshighereducation.co.uk by Sarah Cunnane
Online education will turn the academy inside out, argue US authors. 

Excerpt:

Graduation rates in the US have fallen, and states have slashed funding for higher education. As a result, public universities have raised tuition fees, and many are struggling to stay afloat during the recession. But two authors working in the US higher education sector claim that the academy has a bigger battle on the horizon: the “disruptive innovation” ushered in by online education.

This disruption, they say, will force down costs, lure prospective students away from traditional “core” universities, transform the way academics work, and spell the end for the traditional scholarly calendar based around face-to-face teaching.

Clayton M. Christensen, the Kim B. Clark professor of business administration at Harvard Business School, and Henry J. Eyring, advancement vice-president at Brigham Young University-Idaho, outline their ideas in The Innovative University: Changing the DNA of Higher Education from the Inside Out.

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The perfect storm in higher ed

 

Also see:

Kodak files for Chapter 11 bankruptcy protection in US — from wired.co.uk by Mark Brown

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Tagged with:  

American Association of University Professors -- Program Closures

Excerpt:

The financial crisis that began in 2008 and the ensuing reductions in state support for higher education have led to devastating cuts at colleges and universities across the country. A growing number of institutions are eliminating majors, graduate programs, or even entire departments; the map above tracks program closures that have been reported in the media since the start of the crisis.

This map is not comprehensive. It is designed solely to highlight media coverage of program closures, which is sometimes flawed and can quickly become outdated, and does not reflect the ongoing casework of the AAUP’s Committee A on Academic Freedom and Tenure.

Apple to announce tools, platform to “digitally destroy” textbook publishing– by Chris Foresman

Excerpt:

GarageBand for e-books

At the same time, however, authoring standards-compliant e-books (despite some promises to the contrary) is not as simple as running a Word document of a manuscript through a filter. The current state of software tools continues to frustrate authors and publishers alike, with several authors telling Ars that they wish Apple or some other vendor would make a simple app that makes the process as easy as creating a song in GarageBand.

Our sources say Apple will announce such a tool on Thursday.

 

Some thoughts/reflections from DSC:

  • If the educational publishing industry doesn’t want to help students out by greatly lowering their prices…
    (But don’t relax people in higher ed…most likely, we are next.)
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  • Another example of “the dangers of the status quo.
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  • We constantly need to be actively reinventing ourselves and our businesses so that we are staying relevant.
    (And at prices running up to and over $200,000 for 4 years of college — as of January 2012 —  the assertion that higher ed is not a business just doesn’t hold any water for me anymore.)
    .

 

Addendum later on 1/17/12:

 

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