Professors control course content by publishing e-textbooks

Earn more, charge less

He also spends less money publishing them. With his original textbook, he printed 3,000 copies and had to store them, so he didn’t break even for a while. That’s not the case with creating e-textbooks.

“You don’t have to have a bunch of books laying around, you don’t have to have the initial startup costs,” Chamberlain said, “and then you can send that savings on back to the students.”

For the past five years, Florida State College at Jacksonville has been driving down the cost of textbooks for its students through the SIRIUS initiative. SIRIUS brings together between 50 and 75 faculty members to create course material and textbooks for classes they’re qualified to teach, said Chief Operations Officer Jack Chambers. So far, they’ve developed 20 interactive general education courses.

The textbooks cost $60.98 in print, but this fall, they will publish online through CafeScribe at a price of $48 each. Eleven other colleges will use them as well.

Before the courses publish, a team of content specialists, instructional designers, quality assurance staff and multimedia personnel review them, as do expert faculty members outside the college (emphasis DSC).

http://www.sirius-education.org/course_dev.html

The coming melt-down in higher education (as seen by a marketer) — by Seth Godin

For 400 years, higher education in the US has been on a roll. From Harvard asking Galileo to be a guest professor in the 1600s to millions tuning in to watch a team of unpaid athletes play another team of unpaid athletes in some college sporting event, the amount of time and money and prestige in the college world has been climbing.

I’m afraid that’s about to crash and burn. Here’s how I’m looking at it…

From DSC:
Seth’s perspectives on this are similar to what I’ve been saying — and warning would happen — for years now.

My take on the future of higher education is that someone will get it right and will be able to offer team-created and delivered content 24 x 7 x 365 that is mind-blowing by today’s standards and will be able to package and deliver that content and learning experience at discounts of 50%+ off of today’s prices. Yeah, yeah, yeah I hear ya say. Right Daniel…I’ve heard it all before.. your talk about disruption…about technology, etc. etc. etc.

You might have heard it, but you haven’t seen it in higher ed……....yet! My take on this is that you will see this happen. Massive change. The great commoditization of higher education as we know it today. The bubble is about to burst.

After all, the same publishers are selling the same textbooks to many institutions of higher education. In fact, I’m surprised that some publisher hasn’t yet taken a right turn and started offering degrees.They have access to subject matter experts (SME’s), teams of talented instructional designers, programmers, project managers, interface designers, legal/copyright experts, etc.  What they lack is accreditation.

More and more I think societies will become increasingly interested in what you can DO and not where you attended school. Sure, there will still be those companies who want to hire only from ____ , ____, or _____; but that type of hiring perspective may not hold up if that organization is being outperformed by others. Also, who knows if corporations are even going to be around in 20 years. It’s turning into a situation where everyone is their own brand, their own company. Project teams come together, do the project, and then disband.

If students are paying a premium today, they should be paying that premium to go to an institution of higher education that:

  • Has excellent faculty members — knowledgeable, passionate teachers who know their material cold and know how to teach that material; they are adaptable and are open to changing pedagogy and the use of various kinds of technologies
  • Emphasizes and rewards teachingnot necessarily research
  • Provides small class sizes and/or the ability to meet frequently with their professors (not a TA, not a grad student, and not a faculty member who might be a skilled researcher but who doesn’t know how to teach very well)

The thing all of us in higher ed need to be on guard about and the question we need to constantly be asking ourselves is, “How do we keep from becoming a commodity? What value do we bring to the table? Why should someone pay X when they are about to be able to pay 0.25 X elsewhere?”

Future of Education (video)

Future of Education (video) -- from the Higher Education Management Group

…and ends with, “Are you?”

Shift represents a new commercial model for authoring software — from Clive Sheperd

Sandra Arnold of Mercer UK alerted me to a new authoring tool that they are using called Shift. Here’s how the vendors describe the tool on their website:

“Shift by MindMuze is more than an eLearning Authoring Tool. It is an eLearning ecosystem. It can be used to create detailed answers to frequently-asked questions, or sophisticated multimedia presentations, or even interactive tests or quizzes. Best of all, everything is online. That means collaboration is a snap, letting anyone you designate access your project to offer suggestions or make changes, and members of your team can be located anywhere in the world. Need more graphics? Push a button and our team can create some in a matter of hours. And because it is online, there is no software licensing fee, which means you do not pay a penny to develop your courses, unless you choose to ‘publish’.”

Ecosystem or not, the tool is one of a number of web-based authoring solutions allowing authors to…(rest of posting here)

shiftelearning.com

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Online education is lurking — from the Center for College Affordability and Productivity by Daniel L. Bennett

Our friend Jane Shaw of the Pope Center wrote an exceptional essay about how online education is lurking in the background, waiting for its moment to revolutionize college education as we now know it. The full piece is worth reading, but here are a few excerpts.

The Iceman Cometh — from the John William Pope Center for Higher Education Policy by Jane Shaw
One theory suggests that higher education institutions will experience the fate of industrial dinosaurs.

Christensen’s unique discovery was that even when existing companies see clearly that a new “disruptive” technology is coming along, they can’t stop it, adopt it, or control it.

Because they are caught in a web of their own traditions and ongoing business relationships, they cannot incorporate disruptive innovations—even though they are good at the kind of innovations that lead to better performance for their traditional customers. Such companies are often well-managed and much admired, with farsighted leaders who see the technology bearing down on them, but they remain frozen in place and the freight train runs them down.

Christensen has since written about K-12 education in this light, but the lessons are even more apt in higher education. Many colleges and universities are trying to tame the new technology—primarily, online education—but they may not be able to muster the forces to avoid disaster.

How does Christensen’s “disruptive technology” apply to the university setting? Most people would agree that such a technology is lurking on the Internet in the form of online education, a technology that could revolutionize education. But (shades of fire and ice) we don’t know how it will happen. Here are some ideas.


From DSC:
Consider the following timeline of the Florida Virtual School according to this article:

1997: Florida Virtual School is founded.

2002: Hillsborough County establishes a virtual school program for high school classes.

2007: Hillsborough County starts offering middle school classes.

2008: Hillsborough County starts the elementary program.

2009: New state law requires school districts to offer full-time virtual classes for K-12 students.

Now consider that they started with 77 students.

Now consider that the “…program served more than 71,000 students during the 2008-2009 school year, according to its Web site.” (emphasis DSC)

The pace has changed significantly and quickly

Do not underestimate the disruptive impact of technology.
And I realize it’s not just about the technology…it’s about people.
But technology can connect people to each other at ever-increasing speeds.

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2020 forecast: creating the future of learning

The Specialists — from InsideHigherEd.com
April 5, 2010

Is the “bundled” model of higher education outdated?

Some higher-ed futurists think so. Choosing the academic program at a single university, they say, is a relic of a time before online education made it possible for a student in Oregon to take courses at a university in Florida if she wants.

Since the online-education boom, the notion that students could cobble together a curriculum that includes courses designed and delivered by a variety of different institutions — including for-profit ones — has gained traction in some circles. “As it has with industries from music to news, the logic of digital technology will compel institutions to specialize and collaborate, find economies of scale and avoid duplications,” journalist Anya Kamenetz wrote last week in an op-ed. “Excellent [course] content,” noted the author and higher-ed innovator Peter Smith in an interview earlier this month, “is increasingly commodified and available (emphasis DSC).” Leaders in the liberal arts community recently nodded at the idea that even small colleges could soon teach from open courseware “modules.”

From DSC:
Even at the predominantly face-to-face college where I work, I know that several students have supplemented their educations and/or fulfilled their educational degree programs with online-based courses from other schools. And many students attend several colleges or universities in their pursuit of a degree. So this idea of piece-mealing a degree via the combination of virtual and physical means is not far-fetched at all.

Also, did you notice the word commodity? Anyone who has followed my announcements through the years (as seen here, here, here, and here) will see that I have warned institutions to take steps to guard themselves from becoming a commodity.

Signing off for now with the reminder…do not underestimate the disruptive impact of technology.


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TUCSON, Ariz., March 10 /PRNewswire/ — If current trends in the use of online education continue, 50% of continuing medical education (CME) used by physicians will be delivered via the Internet in 2016. This would represent a dramatic increase over the 9% of CME delivered via the Internet in 2008. According to a new study published in the winter, 2010 issue of the Journal of Continuing Education in the Health Professions these changes in how practicing physicians obtain ongoing training could disrupt the multi-billion dollar CME industry in much the same way technological innovations have disrupted other established industries.

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Collaborative learning — For the people, by the people — from Bloomfire.com by Josh Little (emphasis below by DSC)

Should training organizations cancel their LMS subscriptions, take a hammer to their laser pointers, and bury their Webcams? By all means, NO! Formal learning is needed in most organizations. What we must do is redefine ourselves as learning construction experts.

Traditional approaches to training are facing disruption. When I say “traditional,” I mean more than instructor-led training located in classrooms. I include e-Learning in most of the forms that have prevailed for the last 15 years or longer. Disruptive innovation, in the form of social software, is sparking new philosophies about formal and informal use of collaboration to support learning. But why are these ideas finding support among business leaders and e-Learning experts?

The basic reason is simple. Information moves too fast. The speed of commerce is faster than ever. Today, product releases happen every three months instead of every three years. Customers define your brand through online communities faster than you can think about creating a branding campaign. The pace at which workers must learn outstrips anything we have seen before. The influx of Millennials (gen Y), who will comprise 50% of our workforce in the next five years, brings with it new entry-level technology skills and new expectations. And that, in a few sentences, is your disruption.

From DSC:
This speed of information applies to higher ed as well. In fact, I wish my master’s program would drop the use of printed-based textbooks and use materials that are much more up-to-date and accessible via online-based methods; also I can search these online-based items in a much fast, easier manner.

ENABLING WORLDWIDE LEARNING – THE “MULTI-VERSITY” — from Changing the Education Equation (part 3) – My Reflections on the 2010 HP Innovation in Education Worldwide Summit

This hybrid and distributed approach we used in our summit has wonderful (and challenging!) implications for how we think about “the learning institution” (universities, colleges, school systems), and there are many institutions already seeing the “disruption” at the end of the tunnel.

Ray Schroeder, one of our presenters on the panel, “Learning without Limits…” sent me a post-summit email in which he shared one example of the changing education institution, which he calls the “Multi-versity”:

“…following on Michael Horn’s predictions that community colleges and online universities are the delivery platforms in higher education today and tomorrow, [I believe] that the “day-after-tomorrow” will be the advent of the multi-versity. That is, colleges and universities collaborating in offering a vast range of interconnected classes from which students will select to fulfill degree requirements that allow for nearly unlimited emphases and specializations. The motivation for these multi-versity collaborations will be both push and pull – the economy is pushing higher education to become more efficient through sharing resources and the students are pulling universities to be more responsive to their individual needs for access to a wide range of classes.  This, I believe is the true potential of [Google] Wave as a Web 2.0 platform, to enable and facilitate inter-institutional class collaborations that provide a diversity of perspectives and a rich breadth of information sharing.” (emphasis DSC)

From DSC:
I don’t mention this to support or plug Google Wave. Rather, I mention it because the idea of a multi-versity is a model that could easily happen (and, in fact, is already occurring to some degree).


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HP, in collaboration with the International Society for Technology in Education (ISTE), invites educators around the world to participate remotely in the 2010 HP Innovations in Education Worldwide Summit. More than 100 educators in 23 countries will be attending the summit in person on 22-24 February to learn from education experts and innovation thought leaders such as Michael Horn (co-author of “Disrupting Class”), Georges Haddad (UNESCO), Phil McKinney (HP Innovation “guru” www.philmckinney.com), David Williamson Schaffer (www.epistemicgames.org), and students as they discuss how social media impacts their learning experience.

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From the Product Review section at Amazon.com

In Education Nation author Milton Chen draws from extensive experience in media—from his work on Sesame Street in its nascent years to his current role as executive director of the George Lucas Educational Foundation—to support his vision for a new world of learning. Presented in five parts and divided into “module” chapters, this book examines the ways in which K-12 learning can be revolutionized through innovative reform and the use of technology.

Due in large part to new technologies, over the last few decades we’ve witnessed a huge shift in how we imagine teaching and learning. A good example is the educational revolution sparked by Sesame Street—which in its first season had a goal of teaching preschool-age children the numbers 1 to 10. At the time, experts dismissed it as an unrealistic goal since many kindergarten students were having trouble mastering this simple counting. Yet the research proved that preschool-age children learned those skills and many others directly from the TV screen. Now Sesame Street’s curriculum teaches the numbers from 1 to 40. In today’s digital age the number of new ways to teach and learn is ever-expanding and includes: television, Google, YouTube, TeacherTube, Facebook, iPhones, video games, GPS devices, open source textbooks, interactive whiteboards; and there are countless examples of ways technology positively impacts student learning—from voice-recognition software that helps children learn to read to translation tools that help teachers communicate with non-English speaking parents. As a result of constant innovation, learning is no longer limited by traditional confines and we’re quickly moving beyond students tied to their chairs, desks, and textbooks—and teachers locked away in classrooms (emphasis DSC).

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