expectations

Enhancing the student digital experience: a strategic approach — from jisc.ac.uk
Supporting institutions to develop digital environments which meet students’ expectations and help them to progress to higher study and employment

Excerpts:

How are you responding to the changing digital needs and expectations of your students and staff?
Do the experiences and the digital environment you offer to your students adequately prepare them to flourish in a society that relies heavily on digital technologies?
What are you doing to engage students in dialogue about digital issues and to work collaboratively with them to enhance their digital learning experience?
How well is the digital vision for your establishment embedded in institutional policies and strategies?

Contents

Context

Deliver a relevant digital curriculum

Deliver a relevant digital curriculum: make a difference in your organisation
Further resources for delivering a relevant digital curriculum

Deliver an inclusive digital student experience

Inclusive digital experience: make a difference in your organisation
Further resources for inclusive digital experience delivery

Deliver a robust, flexible, digital environment

Robust digital environment: make a difference in your organisation
Further resources for delivering a robust digital environment

Engage in dialogue with students about their digital experience and empower them to develop their digital environment

Students’ digital environment development: make a difference in your organisation
Further resources for students’ digital environment development

Develop coherent ‘bring your own’ policies

‘Bring your own’ policies: make a difference in your organisation
Further resources for ‘bring your own’ policies development

Support students and staff to work successfully with digital technologies

Digital technologies support: make a difference in your organisation
Further resources for supporting staff and students with digital technologies

Take a strategic approach to developing the student digital experience

A strategic approach to student digital experience: make a difference in your organisation
Further resources for taking a strategic approach to student digital experience development

Summary

With so many competing pressures educational leaders do not always recognise the strategic and operational importance of digital technology or realise the potential transformative effect this could have on their institutions, the wider sector, employers and society.

What might our learning ecosystems look like by 2025? [Christian]

On 07/31/2015, in 21st century, 24x7x365 access, active learning, adult learning, analytics, Apple, Artificial Intelligence / Machine Learning / Deep Learning / Algorithms, Augmented Reality (AR), blended learning, business side of he, career development, changing business models, collaboration, colleges, communities of practice, community colleges, competency-based learning/education, content development, aggregation, repositories, corporate / business world, corporate universities / corporate training, cost of getting a degree, Daniel S. Christian, data related items, digital learning, digital storytelling, disruption, distance education, education, education technology, elearning, emerging technologies, engagement / engaging students, expectations, experimentation, formal learning, future, future of higher education, game-changing environment, Google, higher education, homeschooling/homeschoolers, human-computer interaction (HCI), IBM, ideas, informal learning, innovation, intelligent systems, intelligent tutoring, K-12 related, learner profiles, learning, learning agents, learning ecosystem, Learning from the Living [Class] Room, learning hubs & pods & microschooling, liberal arts, lifelong learning, marketplaces, mobile learning, more voice more choice more control, New "Amazon.com" of Higher Education, online learning, online media, online tutoring, pace of change, participation, Personal Learning Networks (PLNs), personalized/customized learning, platforms, professional development, reinvent, second screen apps, smart/connected TV, social learning / networks, staying relevant, streams of content, student-related, surviving, technologies for your home, technology (general), telepresence, television, training / L&D, transmedia, trends, universities, user experience (UX), using teams, videoconferencing, virtual field trips, virtual K-12 schools, Virtual Reality (VR) / worlds / learning, virtual tutoring, vision/possibilities, web-based collaboration, workplace, by Daniel Christian

This posting can also be seen out at evoLLLution.com (where LLL stands for lifelong learning):

From DSC:
What might our learning ecosystems look like by 2025?

In the future, learning “channels” will offer more choice, more control. They will be far more sophisticated than what we have today.

That said, what the most important aspects of online course design end up being 10 years from now depends upon what types of “channels” I think there will be and what might be offered via those channels. By channels, I mean forms, methods, and avenues of learning that a person could pursue and use. In 2015, some example channels might be:

Attending a community college, a college or a university to obtain a degree
Obtaining informal learning during an internship
Using social media such as Twitter or LinkedIn
Reading blogs, books, periodicals, etc.

In 2025, there will likely be new and powerful channels for learning that will be enabled by innovative forms of communications along with new software, hardware, technologies, and other advancements. For examples, one could easily imagine:

That the trajectory of deep learning and artificial intelligence will continue, opening up new methods of how we might learn in the future
That augmented and virtual reality will allow for mobile learning to the Nth degree
That the trend of Competency Based Education (CBE) and microcredentials may be catapulted into the mainstream via the use of big data-related affordances

Due to time and space limitations, I’ll focus here on the more formal learning channels that will likely be available online in 2025. In that environment, I think we’ll continue to see different needs and demands – thus we’ll still need a menu of options. However, the learning menu of 2025 will be more personalized, powerful, responsive, sophisticated, flexible, granular, modularized, and mobile.

Highly responsive, career-focused track

One part of the menu of options will focus on addressing the demand for more career-focused information and learning that is available online (24×7). Even in 2015, with the U.S. government saying that 40% of today’s workers now have ‘contingent’ jobs and others saying that percentage will continue climbing to 50% or more, people will be forced to learn quickly in order to stay marketable. Also, the 1/2 lives of information may not last very long, especially if we continue on our current trajectory of exponential change (vs. linear change).

However, keeping up with that pace of change is currently proving to be out of reach for most institutions of higher education, especially given the current state of accreditation and governance structures throughout higher education as well as how our current teaching and learning environment is set up (i.e., the use of credit hours, 4 year degrees, etc.). By 2025, accreditation will have been forced to change to allow for alternative forms of learning and for methods of obtaining credentials. Organizations that offer channels with a more vocational bent to them will need to be extremely responsive, as they attempt to offer up-to-date, highly-relevant information that will immediately help people be more employable and marketable. Being nimble will be the name of the game in this arena. Streams of content will be especially important here. There may not be enough time to merit creating formal, sophisticated courses on many career-focused topics.

With streams of content, the key value provided by institutions will be to curate the most relevant, effective, reliable, up-to-date content…so one doesn’t have to drink from the Internet’s firehose of information. Such streams of content will also offer constant potential, game-changing scenarios and will provide a pulse check on a variety of trends that could affect an industry. Social-based learning will be key here, as learners contribute to each other’s learning. Subject Matter Experts (SMEs) will need to be knowledgeable facilitators of learning; but given the pace of change, true experts will be rare indeed.

Microcredentials, nanodegrees, competency-based education, and learning from one’s living room will be standard channels in 2025. Each person may have a web-based learner profile by then and the use of big data will keep that profile up-to-date regarding what any given individual has been learning about and what skills they have mastered.

For example, even currently in 2015, a company called StackUp creates their StackUp Report to add to one’s resume or grades, asserting that their services can give “employers and schools new metrics to evaluate your passion, interests, and intellectual curiosity.” Stackup captures, categorizes, and scores everything you read and study online. So they can track your engagement on a given website, for example, and then score the time spent doing so. This type of information can then provide insights into the time you spend learning.

Project teams and employers could create digital playlists that prospective employees or contractors will have to advance through; and such teams and employers will be watching to see how the learners perform in proving their competencies.

However, not all learning will be in the fast lane and many people won’t want all of their learning to be constantly in the high gears. In fact, the same learner could be pursuing avenues in multiple tracks, traveling through their learning-related journeys at multiple speeds.

The more traditional liberal arts track

To address these varied learning preferences, another part of the menu will focus on channels that don’t need to change as frequently. The focus here won’t be on quickly-moving streams of content, but the course designers in this track can take a bit more time to offer far more sophisticated options and activities that people will enjoy going through.

Along these lines, some areas of the liberal arts* will fit in nicely here.

*Speaking of the liberal arts, a brief but important tangent needs to be addressed, for strategic purposes. While the following statement will likely be highly controversial, I’m going to say it anyway. Online learning could be the very thing that saves the liberal arts.

Why do I say this? Because as the price of higher education continues to increase, the dynamics and expectations of learners continue to change. As the prices continue to increase, so do peoples’ expectations and perspectives. So it may turn out that people are willing to pay a dollar range that ends up being a fraction of today’s prices. But such greatly reduced prices won’t likely be available in face-to-face environments, as offering these types of learning environment is expensive. However, such discounted prices can and could be offered via online-based environments. So, much to the chagrin of many in academia, online learning could be the very thing that provides the type of learning, growth, and some of the experiences that liberal arts programs have been about for centuries. Online learning can offer a lifelong supply of the liberal arts.

But I digress…
By 2025, a Subject Matter Expert (SME) will be able to offer excellent, engaging courses chocked full of the use of:

Engaging story/narrative
Powerful collaboration and communication tools
Sophisticated tracking and reporting
Personalized learning, tech-enabled scaffolding, and digital learning playlists
Game elements or even, in some cases, multiplayer games
Highly interactive digital videos with built-in learning activities
Transmedia-based outlets and channels
Mobile-based learning using AR, VR, real-world assignments, objects, and events
…and more.

However, such courses won’t be able to be created by one person. Their sophistication will require a team of specialists – and likely a list of vendors, algorithms, and/or open source-based tools – to design and deliver this type of learning track.

Final reflections

The marketplaces involving education-related content and technologies will likely look different. There could be marketplaces for algorithms as well as for very granular learning modules. In fact, it could be that modularization will be huge by 2025, allowing digital learning playlists to be built by an SME, a Provost, and/or a Dean (in addition to the aforementioned employer or project team). Any assistance that may be required by a learner will be provided either via technology (likely via an Artificial Intelligence (AI)-enabled resource) and/or via a SME.

We will likely either have moved away from using Learning Management Systems (LMSs) or those LMSs will allow for access to far larger, integrated learning ecosystems.

Functionality wise, collaboration tools will still be important, but they might be mind-blowing to us living in 2015. For example, holographic-based communications could easily be commonplace by 2025. Where tools like IBM’s Watson, Microsoft’s Cortana, Google’s Deepmind, and Apple’s Siri end up in our future learning ecosystems is hard to tell, but will likely be there. New forms of Human Computer Interaction (HCI) such as Augmented Reality (AR) and Virtual Reality (VR) will likely be mainstream by 2025.

While the exact menu of learning options is unclear, what is clear is that change is here today and will likely be here tomorrow. Those willing to experiment, to adapt, and to change have a far greater likelihood of surviving and thriving in our future learning ecosystems.

Click here to download the PDF of the report.
Click here to view the report in HTML.

Also see:

Key findings from [the April 30th, 2015 Project Tomorrow] briefing include — from projecttomorrowblog.blogspot.com

Excerpt (emphasis DSC):

When students have access to technology as part of their learning, especially school-provided or enabled technology, their use of the digital tools and resources is deeper and more sophisticated.
The availability of online learning continues to increase with only 27 percent of high school principals reporting that they are not yet offering any online courses for students. Interest among students continues to grow, with 24% of high school students saying they wish they could take all their classes online – a large increase from 8% in 2013.
Almost three-quarters of students with school-provided devices as well as students with limited or non-existent technology access at school agreed that every student should be able to use a mobile device during the school day for learning.
Students connect the use of technology tools within learning to the development of college, career, and citizenship skills that will empower their future capabilities.
Digital experiences for students in a 100 percent virtual environment are much different than those in traditional schools. For instance, 72 percent of high school students in virtual schools take online tests, compared with 58 percent of traditional students.
Students see the smartphone as the ideal device for communicating with teachers (46%) and classmates (72%) and for social media (64%).
A gender bias exists in STEM interest –middle school girls are 38% less likely and high school girls are 32% less likely than their male peers to say they are very interested in a STEM career.

Excerpt from Press Release (emphasis DSC):

Students Report Digital Learning Supports Goals of Self-Directed and Collaborative Education, National Survey Finds
Nearly 60 Percent of High School Students Report Using Their Own Mobile Devices in School for Learning
Report Explores Differences Among Students in Blended Learning, Online Learning, STEM Learning and School-Sponsored Mobile Device Environments

Washington, D.C. – The ultimate learning experience for students is both highly collaborative and extremely personalized, supported by mobile devices and digital content, reports Project Tomorrow in their latest Speak Up report.

Over the last few years of the Speak Up survey, more students and administrators have signaled the importance of being able to access mobile devices in the classroom, whether through Bring Your Own Device policy consideration and implementation or through school-provided technology. This year, nearly half of teachers (47 percent) said their students have regular access to mobile devices in their classrooms. Among high school students, 58 percent said they now use their own mobile device at school to support learning activities.

From DSC:
This is a great pulse check on students’ use of ed tech — and on some things that they might be coming to expect.

Looking at these 2 toys, do we really believe that the expectations of today’s children will be the same as previous generations?!

On 03/10/2015, in 21st century, analytics, Artificial Intelligence / Machine Learning / Deep Learning / Algorithms, Daniel S. Christian, data related items, digital learning, emerging technologies, engagement / engaging students, expectations, higher education, human-computer interaction (HCI), IBM, innovation, intelligent systems, intelligent tutoring, personalized/customized learning, play, student-related, by Daniel Christian

Cognitoy-ElementalPath-March2015
CognitoyFramed-March2015

From DSC:
Given the above…what are the ramifications of that in our/your work?

Also see:

Kickstarter campaign: CogniToys: Internet-connected Smart Toys that Learn and Grow
2,003 backers | $243,021 pledged of $50,000 goal
Elementalpath.com
IBM Watson
A somewhat-related resource: AlchemyAPI Now a Part of IBM Watson, following acquisition

A related addendum on 3/11/15
Look at the different expectations of the generations found in this article:

What is work to a Millennial? — from clomedia.com by Ladan Nikravan

A related addendum on 3/17/15:

MIT’s DragonBot Evolving to Better Teach Kids — from spectrum.ieee.org by Evan Ackerman

Excerpt:
The overall goal for DragonBot (which, as far as I can tell, is a common platform used for many different projects) is to develop “personalized learning companions” for children. In other words, MIT is finding ways in which robots like DragonBot can effectively help kids learn.

DragonBot isn’t intended to work like that IBM Watson-based dinosaur robot; it’s not a primary source of knowledge, and it’s not actively teaching a whole bunch of new facts to kids who use it. Rather, DragonBot is intended to help with the process of learning itself, encouraging kids to be interactively engaged in whatever they happen to be learning about.

Why you now need a team to create and deliver learning [Christian & Grush]

On 02/26/2015, in 21st century, A/V -- audio/visual, active learning, adjunct faculty, adult learning, analytics, animation, attention, blended learning, changing business models, collaboration, colleges, communities of practice, community colleges, computer science, copyright/ownership/NFTs, dangers of the status quo, Daniel S. Christian, data related items, design, digital audio, digital learning, digital storytelling, digital textbooks, digital video, distance education, e-books, education reform, education technology, elearning, emerging technologies, expectations, experimentation, face-to-face, faculty, future of higher education, game-changing environment, graphics, higher education, human-computer interaction (HCI), hybrid learning, ideas, innovation, instructional design, interaction design, interactivity, interface design, internet, learning, learning ecosystem, learning spaces, more voice more choice more control, multimedia, online learning, online media, programming, staying relevant, strategy, student-related, surviving, teaching & learning, traditional / tradition, trends, universities, user experience (UX), user interface design, using teams, web design and production, writing, by Daniel Christian

My thanks to Mary Grush at Campus Technology for her continued work in bringing relevant topics and discussions to light — so that our institutions of higher education will continue delivering on their missions well into the future. By doing so, learners will be able to continue to partake of the benefits of attending such institutions. But in order to do so, we must adapt, be responsive, and be willing to experiment. Towards that end, this Q&A with Mary relays some of my thoughts on the need to move more towards a team-based approach.

When you think about it, we need teams whether we’re talking about online learning, hybrid learning or face-to-face learning. In fact, I just came back from an excellent Next Generation Learning Space Conference and it was never so evident to me that you need a team of specialists to design the Next Generation Learning Space and to design/implement pedagogies that take advantage of the new affordances being offered by active learning environments.

Trend: Campuses moving from online to On-Demand — from ecampusnews.com by Meris Stansbury
Management expert discusses why the future for college campuses is on-demand, not just online

Excerpt (emphasis DSC):

IT experts are calling it a super storm of forces that’s changing the way a campus ecosystem operates.

First, the very foundation of student expectations is changing, with requirements for education delivery models that are more flexible and accessible than those of generations past.

Second, the higher-ed market—thanks to the economy and possibilities available via technology—is reshaping itself under new requirements for competition, delivery, funding, and outcomes.

And it’s this super storm, say experts, that’s creating the need for new business processes and strategies to better compete and retain students.

From DSC:
I don’t have data to back this up, but I also have it that student expectations are changing. (It would be great if someone out there who has some resources in this regard would post some links to such resources in the comments section.) Anecdotally, the students’ expectations of today are different from when I attended college years ago. We didn’t have the Internet back then; we didn’t have personal computing devices such as smartphones, tablets, and laptops; we didn’t work collaboratively; there were no online-based courses; we didn’t have nearly as many choices for learning at our disposal.

But taking cues from society at large and from the trends in computing, people want to connect and they want to do so on their terms — i.e., when it fits into their schedules. So I can see this sort of phenomenon picking up steam, at least for a significant subset of learners out there. In fact, it’s an underlying assumption I have in my Learning from the Living [Class] Room vision. Many of us will seek out training/education-on-demand types of resources throughout our careers — as we need them. Heutagogy, lifelong learning, and rhizomatic learning come to mind; so does the growth of Lynda.com and the growth of bootcamps/accelerated learning programs (such as flatironschool.com).

Finally, the concept of “learning hubs” is interesting in this regard, whereby a group of learners get together in a physical setting, but tap into online-based resources to help them learn about a topic/discipline. Those online-based resources could be synchronous or asynchronous. But learners come together when it works into their schedules.

The University of the Future: The Student Perspective [laureate.net]

On 06/10/2014, in career development, change, changing business models, colleges, community colleges, expectations, future of higher education, higher education, online learning, open courseware and systems, student-related, universities, by Daniel Christian

The University of the Future: The Student Perspective — from laureate.net

Excerpt:

In the interest of changing the debate about the future of higher education to include more students’ perspectives, we commissioned Zogby Analytics, a leading international opinion research firm, to survey students at 37 Laureate network institutions in 21 countries. More than 20,800 students responded to the survey, making it the largest international survey ever of student attitudes.

In the survey, students express the belief that the “university of the future” will be accessible, flexible, innovative and job-focused. Students foresee classes being offered at a variety of times throughout the day and year, courses being affordable and online, and learning being a lifelong process through degree and certificate programs that are geared to market needs.

Some of the specific findings of the survey include…

Also see:

Report: Students expect future universities to be flexible, accessible, career-oriented — from campustechnology.com by Joshua Bolkan

Excerpt:

Students expect universities to be more accessible, flexible and focused on jobs, according to a new survey commissioned by Laureate International Universities and compiled by Zogby Analytics.

The “2014 Global Survey of Students” compiled responses from more than 20,800 students at 37 institutions in the Laureate network. Students from 21 countries participated in the survey, which sought student opinions on what universities would look like in 15 years.

A new pedagogy is emerging… and online learning is a key contributing factor — from contactnorth.ca

Excerpt:

THREE EMERGING PEDAGOGICAL TRENDS
Underlying these developments are some common factors or trends:

1. A move to opening up learning, making it more accessible and flexible. The classroom is no longer the unique centre of learning, based on information delivery through a lecture.

2. An increased sharing of power between the professor and the learner. This is manifest as a changing professorial role, towards more support and negotiation over content and methods, and a focus on developing and supporting learner autonomy. On the student side, this can mean an emphasis on learners supporting each other through new social media, peer assessment, discussion groups, even online study groups but with guidance, support and feedback from content experts.

3. An increased use of technology not only to deliver teaching, but also to support and assist students and to provide new forms of student assessment.

It is important to emphasize that these are emerging pedagogical trends. More experimentation, evaluation, and research are needed to identify those that will have lasting value and a permanent effect on the system.

…

Impact on Student Learning
Student learning is the other key component of an emerging pedagogy, with their success as the goal of all our efforts.

What new demands are student making in terms of how they want to be taught and assessed and what are your responses?
What new roles are students taking in their online or hybrid learning and how has this changed your teaching practice?
What new strategies for and areas of student support are being built into course structures to facilitate effective online learning?

A new pedagogy is emerging..and online learning is a key contributing factor — from Contact North ; with thanks to Stephen Downes (@oldaily) for putting this on The MOOC Newsletter

Excerpt (emphasis DSC):

What is clear is that major changes in the way we teach post-secondary students are being triggered by online learning and the new technologies that increase flexibility in, and access to, post-secondary education.

…

What drives the development of this new pedagogy? Changes in society, student expectations, and technology are motivating innovative university and college professors and instructors to re-think pedagogy and teaching methods.

…

As professors and instructors become more familiar with digital technologies for teaching and learning, pedagogical challenges and strategies are emerging. The developments listed below have had an impact on how teaching is structured and how and where learning happens.

“Learning in the Living [Class] Room” — as explained by Daniel Christian [Campus Technology]

On 11/05/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, active learning, adult learning, analytics, animation, Artificial Intelligence / Machine Learning / Deep Learning / Algorithms, attention, blended learning, Bring your own device (BYOD), business side of he, career development, change, changing business models, cloud-based computing / apps / other cloud-related, collaboration, colleges, communications, communities of practice, community colleges, competency-based learning/education, computer science, consortiums, content development, aggregation, repositories, convergence, corporate / business world, corporate universities / corporate training, cost of getting a degree, creativity, dangers of the status quo, Daniel S. Christian, data related items, digital audio, digital learning, digital storytelling, digital textbooks, digital video, disruption, distance education, e-books, e-publishing related items (EPUB and more), e-readers, education, education reform, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, entrepreneurship, expectations, experimentation, flipping -- inverted learning, formal learning, future of higher education, game-changing environment, global / globalization, heutagogy, higher education, homeschooling/homeschoolers, human-computer interaction (HCI), hybrid learning, IBM, ideas, immersion, informal learning, innovation, instructional design, intelligent systems, intelligent tutoring, interaction design, interactivity, interface design, internet, IT in HE, K-12 related, learner profiles, learning, learning agents, learning ecosystem, Learning from the Living [Class] Room, learning preferences, learning spaces, liberal arts, lifelong learning, love of learning, machine-to-machine communications, marketplaces, media/film, Michigan, mirroring and/or multiple devices, mobile learning, mobile technologies, MOOCs -- Massive Open Online Courses, more voice more choice more control, motivation, multi-touch, multimedia, Near Field Communication (NFC), New "Amazon.com" of Higher Education, new business models, new media literacies, online learning, online media, online tutoring, open courseware and systems, organizational change, pace of change, participation, passions, Personal Learning Networks (PLNs), personalized/customized learning, platforms, play, professional development, programming, real-world assignments, reinvent, second screen apps, simulations, smart classrooms, smart/connected TV, social learning / networks, social media, society, special needs, staying relevant, STEAM-related, story, storytelling, strategy, streams of content, student-related, surviving, tablets, teaching & learning, technologies for your home, technology (general), telecommunications, telepresence, television, transmedia, trends, ubiquitous learning, universities, user experience (UX), user interface design, using teams, videoconferencing, virtual field trips, virtual K-12 schools, Virtual Reality (VR) / worlds / learning, virtual tutoring, vision/possibilities, web-based collaboration, webinars, workplace, by Daniel Christian

Learning from the Living [Class] Room — from Campus Technology by Daniel Christian and Mary Grush; with a huge thanks also going out to Mr. Steven Niedzielski (@Marketing4pt0) and to Mr. Sam Beckett (@SamJohnBeck) for their assistance and some of the graphics used in making these videos.

From DSC:
These 4 short videos explain what I’m trying to relay with a vision I’m entitling, Learning from the Living [Class] Room. I’ve been pulse checking a variety of areas for years now, and the pieces of this vision continue to come into fruition. This is what I see Massive Open Online Courses (MOOCs) morphing into (though there may be other directions/offshoots that they go in as well).

After watching these videos, I think you will see why I think we must move to a team–based approach.

(It looks like the production folks for Campus Technology had to scale things way back in terms of video quality to insure an overall better performance for the digitally-based magazine.)

To watch these videos in a higher resolution, please use these links:

Alternatively, these videos can be found at:

.

The growing importance of being able to craft a multimedia-based message/narrative [Christian]

On 07/23/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, animation, communications, Daniel S. Christian, digital audio, digital learning, digital photography, digital storytelling, digital video, education technology, educational games / serious games, emerging technologies, engagement / engaging students, expectations, graphics, internet, learning ecosystem, Learning from the Living [Class] Room, marketing/social marketing, multimedia, participation, second screen apps, social learning / networks, social media, story, storytelling, tablets, technologies for your home, television, transmedia, user experience (UX), by Daniel Christian

From DSC:
I love multimedia because it enables me to craft a message using audio, video, text, graphics, and even animations. The Internet extends the power of this communication by allowing that message to go forth 24 x 7 x 365 in multi-directional ways — even allowing others to join in the conversations and participate.

The following item made me reflect upon on how important this is becoming to business:

Is transmedia storytelling the new digital marketing? — from rethinkeverythingblog.com by Jason Thibeault (as Scooped by siobhan-o-flynn onto Tracking Transmedia)

Excerpt:

How (and why) is Marketing Changing?
The first thing to understand about marketing today is that it’s all about shared experience. Consumer behavior is radically changing with respect to content consumption. No longer are people consuming most of their content on the TV, a newspaper, or even their computer. Rather, they are using a combination of channels:

From DSC:

Won’t this trend also impact students’ expectations/hopes/engagement?
What do we need to do to help youth build these skillsets?

Also related/see:

The rise, implications & benefits of the second screen — from newsworks.org.uk by Mark Challinor
Telegraph Media Group’s director of mobile Mark Challinor says in this new era of second screens, news companies must create content that helps consumers to multi-task on multiple platforms with multiple devices.

Excerpt:
Watching television – or even reading a newspaper – with a smartphone and/or tablet device is becoming one of the most popular leisure activities of this “mobile age”. In turn, publishers such as ourselves are trying to find ways to capitalise on this somewhat new consumer behaviour of real-time interaction, which, more often than not, includes social media. This type of interaction, referred to as “the second screen” or “the companion device”, has become not just a latest hot topic of discussion all over social media blogs; it is a huge development for the mobile app industry and a target-rich environment for our advertisers.

Emerging markets’ second-screen boost with 1BN smart devices by 2014 — from rapidtvnews.com by Joseph O’Halloran
Excerpt:
New research by IDC has revealed that it won’t just be Western Europe and North America forming happy hunting grounds for second-screen services and applications. The analyst says it is clear that demand for smart connected devices is quickly shifting from developed to emerging markets and that by the end of 2014, global shipments of smart connected devices such as PCs, tablets, and smartphones will exceed surpass 1.7 billion units, with roughly one billion units delivered to emerging markets. The emerging markets are expected to grow at a compound annual growth rate (CAGR) of 17% over the 2012-2017 forecast period, compared to the 7% CAGR expected in developed markets.

Nuts and bolts: How to be an overnight success [Bozarth]

On 07/03/2013, in career development, corporate / business world, corporate universities / corporate training, expectations, graphics, teachers, workplace, by Daniel Christian

Nuts and bolts: How to be an overnight success — from learningsolutionsmag.com by Jane Bozarth

Excerpts (emphasis DSC):

I was in a conversation the other day with Lynda.com’s Koreen Olbrish and Float Learning’s Chad Udell. We were poking at a workshop on gamification with a description that promised: “You will build a learning game in 60 minutes!” When Koreen said, “I could build a game in 60 minutes,” Chad responded, “Yes, 60 minutes and the rest of your life up to that point.”

We deal with that a lot in this business: the oversimplification of complex tasks, the marginalization of hard-earned knowledge. It often takes the form of a problem I think of as “develop before design.” People want a quick tool that will crank out a beautiful and effective eLearning program without putting any time into crafting a sound solution or a sound treatment for the content. Or they want a product that will take a static, template-based, text-heavy slide deck and, with the push of a magic button, turn it into an engaging, performance-enhancing course. The expectation is akin to driving a Kia into a carwash and expecting it to come out a Lexus.

…

The “Nuts and Bolts” part of this? It’s meant as advice to newish folks: A huge part of your job will be expectations management.

.

From DSC:
Right on Jane! I’ve personally seen/experienced this as well – even within the church. I’ve seen it happen to the teaching profession and to those in the graphic arts.

A solid animation/website of 10 expectations from today’s student — from LeavingToLearn.org

On 05/22/2013, in engagement / engaging students, expectations, experimentation, love of learning, motivation, passions, personalized/customized learning, play, real-world assignments, reinvent, relationships, staying relevant, student-related, by Daniel Christian

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Viewing some graphs from Mary Meeker’s “2012 KPCB Internet Trends Year-End Update” in a different way

On 05/08/2013, in change, Daniel S. Christian, expectations, pace of change, by Daniel Christian

From DSC:
When I first saw the graphs (below) from Mary Meeker’s 2012 KPCB Internet Trends Year-End Update — as a technologist — my mind/focus went to the increasing pace of change/adoption of technologies. But another way to view these graphs would be to ask:

What does this say about society’s expectations? About society’s use of technology?
Are folks willing to wait around as long as they used to? Apparently, not as much these days.

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Viewing some graphs from Mary Meeker’s “2012 KPCB Internet Trends Year-End Update” in a different way

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