Susan Patrick: Why online learning is a smart solution

Blockbusted: A Netflix Knock-Out, Bad Metaphors on the Path to the Movie Monster’s Bankruptcy — from Fast Company – Technology by Austin Carr

The Blockbuster age is fading, and at last the company is preparing for bankruptcy. In the past two years, the shrinking video-rental store has struggled to stay afloat with $920 million in debt, drowning all the while in revenue losses of $1.1 billion. The LA Times reports that Blockbuster executives and senior debt holders have entered discussions with major movie studios for a “pre-planned” bankruptcy mid-September.

But for everyone other than Blockbuster’s sunny faced spin masters, bankruptcy was about as surprising as another Rocky comeback. Blockbuster’s brick-and-mortar business was unviable in the digital world, and competitors Netflix and Redbox took every advantage to pick apart the dinosaur’s carcass. The company’s numbers have signaled extinction, too, with value withering from $8.4 billion when Viacom purchased it in 1994 to total market value of $24 million today. Continuing the Mesozoic metaphor, here’s why bankruptcy hit Blockbuster like a surprise asteroid.

Netflix Who?

From DSC:
And I would add the questions:

  • “Who cares about the iPod?”
  • “What does Internet-related technology have to do with our business anyway?”

In a presentation I created last year (see Section II), I used Blockbuster as an example of an organization who completely discounted the disruptive impact of technology..and now they are paying the price (along with much of the newspaper industry).

There IS a lesson here for those of us in higher ed.

I’ll end this posting with the following quote/excerpt:

“This is a pattern we see over and over,” he said, of the many parallels he could draw to Blockbuster’s financial troubles. “If a company is not able to keep up with the changing needs of its customer, it will become irrelevant,” he said.

Ultimately, it was these words which may have saved the company. Blockbuster was not able to keep up with the changing needs of its customers.

Blockbuster has become irrelevant.

Staying Relevant

Relevant addendum:

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Distance Education: The Centralization vs. Decentralization Debate — from Faculty Focus

The debate for “control” of distance education at institutions of higher learning continues. On one side, the administration side, there is a need for centralization of operations, to include course development, instructor training and development, scheduling, evaluation, and student and faculty issues. On the other side of the debate, faculty leaders (deans, department chairs, program coordinators) tend to favor decentralization.

In June 2010, the Western Cooperative for Educational Telecommunication (WCET) asked the membership how institutions were doing with this issue: centralization vs. de-centralization. Twenty-three administrators (provosts, VPs, associate VPs, directors, associate directors, COOs, deans, associate deans) and faculty members provided their valuable insights on the issue.

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Lecture Capture: Policy and Strategy — University Business by Ellen Ullman
What is happening to the pedagogical process because of lecture capture?
July/August 2010 2010

http://innovations.helixhighered.com/

HELIX Innovations Collection Press Release

A NEW, CROWDSOURCED RESOURCE FOR HIGHER EDUCATION PRACTITIONERS, RESEARCHERS, AND POLICY MAKERS HIGHLIGHTS POSTSECONDARY INNOVATION
The Higher Education Leadership and Innovation eXchange Launches the HELIX Innovations Collection

Boston, Massachusetts – August 19, 2010 – The Higher Education Leadership and Innovation eXchange announces the launch of their online, crowdsourced resource HELIX Innovations Collection at http://innovations.helixhighered.com. The Innovations Collection is intended to spark conversation about new ideas and promising practices for the next generation of higher education.

“The Collection invites higher education practitioners, researchers, and policy makers to make their voices heard and speak out about potential solutions to the challenges faced by the education field today,” said Jim Woodell, HELIX co-founder. “True innovation is open. We created the HELIX Innovations Collection to allow everyone concerned with improving higher education to share and comment on innovative solutions.”

Applying the interactive potential of Web 2.0 technologies to problems in higher education provides the opportunity to share innovations quickly, identify their potential, and refine them with the help of peers worldwide. Visitors to the Collection can suggest innovative solutions, comment on suggested ideas, and rate an idea’s potential to influence the field along several ‘innovation dimensions’.

“It is our hope that the innovations which receive broad support and fine-tuning by the ‘crowd’ will be picked up by practitioners in the field and discussed, piloted, and perhaps even implemented by their home institutions. We hope that true linkages between and among research, policy, and practice will be forged from such collaborative efforts,” said HELIX co-founder Greg Lamontagne.

About the Higher Education Leadership & Innovation eXchange (HELIX)
HELIX is a networking and information sharing resource for Higher Education research, policy, and practice. Founded in 2010 by Jim Woodell and Greg Lamontagne, HELIX is located in Boston Massachusetts. More information is available at http://www.helixhighered.com.

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Digital Learning Council press release — from EdReformer.com

Tallahassee, Florida and Washington, D.C. August 18, 2010 – Jeb Bush, governor of Florida 1999 – 2007, and Bob Wise, governor of West Virginia 2001 – 2005, today launched the Digital Learning Council to identify policies that will integrate current and future technological innovations into public education. The Digital Learning Council unites a diverse group of more than 50 leaders from education, government, philanthropy, business, technology, and think tanks to develop the roadmap of reform for local, state and federal lawmakers and policymakers.

“Technology has the power to customize education for every student in America,” said Jeb Bush, co-chair of the Digital Learning Council. “Providing a customized, personalized education for students was a dream just a decade ago. Technology can turn that dream into reality today. The Digital Learning Council will develop the roadmap to achieve that ultimate goal.”

Buffett, Gates persuade 40 billionaires to donate half of wealth — from OregonLive.com

SEATTLE — Forty wealthy families and individuals have joined Microsoft co-founder Bill Gates and billionaire investor Warren Buffett in a pledge to give at least half their wealth to charity.

Those who have joined the Giving Pledge, as listed on its website, are: Paul G. Allen, Laura and John Arnold, Michael R. Bloomberg, Eli and Edythe Broad, Warren Buffett, Michele Chan and Patrick Soon-Shiong, Barry Diller and Diane von Furstenberg, Ann and John Doerr, Larry Ellison, Bill and Melinda Gates, Barron Hilton, Jon and Karen Huntsman, Joan and Irwin Jacobs, George B. Kaiser, Elaine and Ken Langone, Gerry and Marguerite Lenfest, Lorry I. Lokey, George Lucas, Alfred E. Mann, Bernie and Billi Marcus, Thomas S. Monaghan, Tashia and John Morgridge, Pierre and Pam Omidyar, Bernard and Barbro Osher, Ronald O. Perelman, Peter G. Peterson, T. Boone Pickens, Julian H. Robertson Jr., David Rockefeller, David M. Rubenstein, Herb and Marion Sandler, Vicki and Roger Sant, Walter Scott Jr., Jim and Marilyn Simons, Jeff Skoll, Tom Steyer and Kat Taylor, Jim and Virginia Stowers, Ted Turner, Sanford and Joan Weill and Shelby White.

From DSC:
This is fantastic news! Excellent. I’m a big supporter of various charities myself — albeit with far fewer O’s ($$) behind the amounts of my checks than what these folks are able to provide!  🙂     But it got me to thinking…

If the United States government — or the government from another interested nation — could even get 1-2 billion of this enormous accumulation of wealth, think what could be done to create interactive, multimedia-based, engaging, customized/personalized, online learning-based materials that could be offered FREE of charge to various age groups/cognitive levels. Creative simulations and animations could be built and offered — free of charge — to students throughout the world. The materials would be available on a variety of devices for maximum flexibility (laptops, notebooks, iPads, iPhones, tablet PCs, workstations, etc.)

An amazing amount of digital scaffolding could be provided on a variety of disciplines. THIS could represent the Walmart of Education that I’ve been talking about…wow!

Innovate to Educate: [Re]Design for Personalize Learning — from mobl21.com/blog

The Symposium on [Re]Design for Personalized Learning has begun.

An initiative of the SIIA (Software & Information Industry Association) with ASCD (formerly the Association for Supervision and Curriculum Development) and the Council of Chief State School Officers (CCSSO), this collaborative effort asserts that the education system can more efficiently and effectively meet the needs of all students through a true paradigm shift from a mass production to a mass customization learning system.

An excerpt from the SIIA-ASCD-CCSSO Symposium Primer:
Some education leaders are becoming more focused on personalizing learning as critical to meeting the needs of all students.  They understand that changing student outcomes requires transforming their experience and our current education system.  They recognize the definition of educational insanity:  offering the same type of education model over and over again, and expecting a different result.  These leaders also see that educational equity is not simply about equal access and inputs, but as importantly requires that a student’s educational path, curriculum, instruction and schedule be personalized to meet her unique needs.  Reform efforts that continue to focus on the factory model, one-size fits all approach to learning are unlikely to make a sufficient difference for too many students in this knowledge-age when expectations are higher than ever.

In contrast to trends in other industries to personalize products, services, and the user experience – in part by leveraging continually evolving technologies – education has only scratched the surface on the potential to personalize the learner experience.  Such efforts continue to be the exception rather than the rule and often represent a “tweaking” of the traditional model rather than the necessary systemic redesign of how we educate our children.  Similarly, students have come to expect personalization in every other aspect of their lives, including through services like Facebook, Netflix and iTunes, to name a few.  If Google and Amazon can thoughtfully leverage customer data and virtual communities to better serve each person’s unique preferences and interests from afar, then education can do so for each student from a near — to understand each one’s performance level, learning style and learning preferences and then adjust instructional strategies and content to meet those needs.

Read the full primer here: http://www.siia.net/pli/primer.doc

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From DSC:
Eventually, we will have to deal with some major changing student expectations. Perhaps that’s this year..? Next year? 5 years down the line…? I’m not sure. But with the storm brewing, we don’t want to discount changing student expectations. We need to adapt and deliver and meet changing expectations.

A business model for higher education: Aggregate, filter, connect

Professor Tim Kastelle at the University of Queensland talks about business models
for information businesses and identifies three key areas that require leadership attention.

From DSC:
Two items I read this morning remind me of the need to be very flexible — as the world is full of change:

  1. RIP Google Wave
    NEW YORK (CNNMoney.com) — Google’s attempt to reinvent e-mail has fizzled. The company said Wednesday it is pulling the plug on Google Wave, a collaborative tool that drew intense attention when it debuted last year. “Wave has not seen the user adoption we would have liked,” Urs Hölzle, Google’s senior vice president of operations, wrote in a post on the company’s blog. “We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.”
  2. Apple will be phasing out the ALI website
    On September 3, 2010, Apple will be phasing out the ALI website and folks are encouraged to visit iTunes U instead.  Apple believes that iTunes U is the best way to meet the growing needs of teachers and students demanding flexible access to world-class curriculum and learning resources.

From DSC:
These two items are in addition to the fairly recent announcement that NING-based groups would be charged for services that were previously free of charge.

As an instructional technologist, these waters are rough. Picking the right vendor and the right product is not easy — but one develops some principles over time. As an example:  For best adoption, follow the “KISS principle.” Google Wave floundered because it was too complex — it was understood by the programmers at Google who were joined by a very limited # of folks after that…but the product was not comprehended by the masses.

Furthermore, this move by Google to pull the plug here is troubling for various types of institutions — whether they be in higher ed, K-12, or in the corporate world — as we look towards cloud-based applications to help serve the needs of our organizations. If those apps have a life span of 12-18 months…that’s not going to cut it. We need greater stability than that.

But we may not get it…so how do we respond? We need to be able to change — quickly; and we don’t implement a product without having an escape plan/backup plan in place.

I wonder…will organizations take more of a “wait and see” approach before implementing cloud-based apps? Perhaps.


Further info on iTunes U:
There are over 800 universities with active iTunes U sites. Nearly half of these institutions — including Stanford, Yale, MIT, Oxford, and UC Berkeley — distribute their content publicly on the iTunes Store.  In addition, cultural and education institutions such as the Library of Congress, public broadcasting, and state departments of education also contribute to this growing educational content repository which now includes over 325,000 free lectures, audiobooks, lesson plans, and more. iTunes U is the ideal resource for educators who want to gain insight into curriculum being taught world wide, get access to primary resources, and find inspiration for enhancing teaching and learning with technology.

A sampling of the amazing resources available for both K12 and HIED on iTunes U include:
KQED
Arizona IDEAL
Virginia Department of Education
University of South Florida
Virginia Department of Education
Texas A&M
Poynter Institute
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