Measuring the Net’s growth dividend
New McKinsey research finds that the Internet now accounts for a significant share of global GDP and plays an increasingly important role in economic growth.


The Internet is a vast mosaic of economic activity, ranging from millions of daily online transactions and communications to smartphone downloads of TV shows. Little is known, however, about how the Net in its entirety contributes to global growth, productivity, and employment. New McKinsey research examined the Internet economies of the G8 nations (Canada, France, Germany, Italy, Japan, Russia, the United Kingdom, and the United States), as well as Brazil, China, India, South Korea, and Sweden. It found that the Internet accounts for a significant and growing portion of global GDP.

An extensive study by the McKinsey Global Institute (MGI)—Internet matters: The Net’s sweeping impact on growth, jobs, and prosperity—includes these findings…


The Net's Sweeping Impact On Growth, Jobs, and Prosperity -- McKinsey Global Institute -- May 2011