Mike Matas: A next-generation digital book (filmed March 2011)


TED: Mike Matas -- Next Generation Digital Book - filmed March 2011

 

About this talk
Software developer Mike Matas demos the first full-length interactive book for the iPad — with clever, swipeable video and graphics and some very cool data visualizations to play with. The book is “Our Choice,” Al Gore’s sequel to “An Inconvenient Truth.”

About Mike Matas
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he’s helping to rewrite the electronic book.