Behind the immersiveness trend: Why now? — from deepmediaonline.com by Frank Rose with a thanks to Digital Rocking Chair for the Scoop on this

Excerpt (emphasis DSC):

 When JWT Intelligence announced its “10 Trends for 2014 and Beyond” recently, trend #1 was “immersive experiences.” Certainly you can feel this in New York: From Punchdrunk’s Sleep No More (now running for nearly three years) to MoMA’s Rain Room to Yayoi Kusama’s Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?

The new report—based on a survey of Internet users in the US and the UK, on as­sessments from JWT planners around the world, and on in­terviews with outside observers (myself includ­ed)—lists six key reasons. Interestingly, only two have anything to do with advances in technology or production techniques. The re­maining four stem from broad societal shifts—shifts that are tied to, but in many cases a re­action against, the always-on nature of the digital world.

 

From DSC:
Notice one of the first slides.

ImmersiveExperiences-Dec182013

It mentions the word attention. I submit to you that these types of immersive experiences will impact how easy it is or hard it is to get our students’ attentions.  If we can’t get our students’ attentions, we have zero (0) chance of getting the information into their short term and/or long term memories. 

This is why I’d like to see more transmedia-based storytelling and digital storytelling occurring within K-20.  We should have students create the experiences using content taken directly from the course’s learning objectives. Such as course could be multidisciplinary in nature, helping students find roles that they enjoy doing while learning the content.

However, on the other side of things…I need to post another slide (below) as well.  Some students might not like this type of learning experience at all.  Thus, we need to offer more choice, more control to our students…letting them pick the assignments/pathways to their learning that work best for them.

 

FrankRoseRagingAgainstMachine-Dec182013

 

 

 

Transit 2013 — from thebigidea.co.nz by Anna Jackson and Fiona Milburn

Excerpt:

For their last Transit post of the year, Transmedia NZ’s Anna Jackson and Fiona Milburn asked six influential and inspiring people to look ahead to 2014 and share their thoughts on the future of transmedia storytelling in New Zealand.

 

I think that 2014 is going to be a banner year for transmedia storytelling, and that New Zealand is going to be a key participant in creating it and proliferating it.  We know that Weta Workshop and Weta Digital are hosting the production of the new Avatar films in NZ.  Weta has a distinctly transmedia approach, which they have been refining in recent years.  Weta is proving that, when carefully planned, the production of transmedia content can be integrated into the filmmaking process, which in turn saves time and money.

On the education front, we understand that various colleges and universities in New Zealand are more closely investigating transmedia practice.  Starlight Runner is exploring how we can directly help the Unitec Institute of Technology in Auckland to integrate practical transmedia studies into its curriculum, which is very exciting.

— Jeff Gomez, President and CEO
Starlight Runner Entertainment

 

Pharrell Williams debuts 24-hour, interactive music video for ‘Happy’ — from theverge.com by Amar Toor; with thanks to Mr. Colton Credelle for this item

 

pharrell

Excerpt:

On Thursday, at the stroke of midnight, pop impresario Pharrell Williams debuted the video for his new single, “Happy.” It’s 24 hours long.

The video, available for streaming on 24hoursofhappy.com, features various dancers lip-synching to Williams’ single throughout the course of a day in Los Angeles. The four-minute, upbeat song is played on loop, with each cycle introducing a new dancer (or dancers) at a different location. Viewers can fast-forward or move backward using a clock interface that hovers over the display, and share specific moments on Twitter or Facebook. The dancers, meanwhile, include both anonymous extras and celebrities like Magic Johnson, Steve Carrell, and of course, Williams himself.

 

Also see:

MusicVideoGoesInteractive-Dec2013

 

 

From DSC:
How might this relate to educationally-related videos?

And for those of you in marketing and retail out there, could be some sharp/beneficial applications for you all here.

 

 

Learning from the Living (Class) Room [Grush & Christian]

CampusTechnology-12-5-13-DSCLivingClassRoom

 

Learning in ‘the Living [Class] Room’
From campustechnology.com by Mary Grush and Daniel Christian
Convergent technologies have the ability to support streams of low-cost, personalized content, both at home and in college.

 
 

A proposal for Apple, Google, IBM, Microsoft, and any other company who wants to own the future living room [Christian]

DanielChristian-A-proposal-to-Apple-MS-Google-IBM-Nov182013

 

 

 

“The main obstacle to an Apple television set has been content. It has mostly failed to convince cable companies to make their programming available through an Apple device. And cable companies have sought to prevent individual networks from signing distribution deals with Apple.”

Apple, closer to its vision for a TV set, wants
ESPN, HBO, Viacom, and others to come along

qz.com by Seward, Chon, & Delaney, 8/22/13

 

From DSC:
I wonder if this is because of the type of content that Apple is asking for. Instead of entertainment-oriented content, what if the content were more focused on engaging, interactive, learning materials? More on educational streams of content (whether we — as individuals — create and contribute that content or whether businesses do)?

Also see:

 

internet of things

 

Excerpt (emphasis DSC):

The communications landscape has historically taken the form of a tumultuous ocean of opportunities. Like rolling waves on a shore, these opportunities are often strong and powerful – yet ebb and flow with time.

Get ready, because the next great wave is upon us. And, like a tropical storm, it is likely to change the landscape around us.

As detailed by analyst Chetan Sharma, this particular wave is the one created by the popularity of over-the-top (OTT) solutions – apps that allow access to entertainment, communication and collaboration over the Internet from smartphones, tablets and laptops, rather than traditional telecommunications methods. Sharma has coined this the mobile “fourth wave” – the first three being voice, messaging (SMS) and data access, respectively – and it is rapidly washing over us.

 

Addendum on 11/25:

 

SmartTVFeatures

 

 

 

 

qCraft: A Beginner’s Guide to Quantum Physics in Minecraft — from with thanks to Steve Node for this item

 

Minecraft-being-used-to-teach-about-quantum-physics--11-2013

 

Description of video:

qCraft is a mod that brings principles of quantum physics to Minecraft. Learn more at qCraft.org.  This video is a look at those principles, how you can use them, and how they relate to real quantum physics.

 

From DSC:
Wow! What a great way to grab someone’s attention, keep it, and then use that medium to teach someone something!  This approach made me wonder…

  • In what other ways could we use Minecraft for purposes of teaching and learning?
  • How could we use it in digital storytelling?
  • What sorts of creativity are fostered by using such an environment?
  • What’s a mod and how is one created for Minecraft?

 

 

 

 

 

 

Jeff Gomez Masterclass: Creating Blockbuster Transmedia Story Worlds & Brands — from nymediacenter.com

Excerpt:

Who Should Attend?

SCREEN PROFESSIONALS
Producers, writers, directors, commissioners, distributors, investors, policy makers from the film, television and online industries

INTERACTIVE MEDIA PROFESSIONALS
Web developers and designers, app and mobile developers, games developers and designers, multiplatform producers, digital media strategists

BRAND + COMMUNICATION PROFESSIONALS
Advertising, marketing and PR professionals and creatives, public relations professionals, social media strategists, branded content producers

PUBLISHING PROFESSIONALS
Publishers, authors, editors, agents, Commissioners

 

From DSC:
Wondering a few things here:

1)  Why aren’t there similar events aimed at educators, professors, teachers, and trainers? At instructional designers and instructional technologists?

2)  Are we preparing our students for these types of opportunities?

3) That same web page also reads:

It is a philosophy of communication and brand extension that creates intense audience loyalty and long-term engagement, enriches the value of creative content, and generates multiple revenue streams.

Hmmm…couldn’t this also apply to higher education/K-12 education/training as well? 

 

 

 

mindsy-November2013

 

From DSC:
Does Mindsy represent a new ingredient of — and/or model for — our future learning ecosystems?

Learning on demand.

 

Addendum from The Economist:

Mindsy’s website hosts more than 5,000 courses provided by vendors, many of whom are specialised in e-learning. Tens of thousands of users pay $29 a month to access as many courses as they would like in that time, a model some have compared to Netflix, a popular online film-rental service. Users pick and choose their courses, says Christian Owens, Mindsy’s founder, with many preferring to watch short modular videos on one topic before moving on to another area. Whereas TED provides lofty academia in easily-digestible formats, Mindsy prefers to focus on the practical. One of the most popular courses explains how to build a website. Swap the ankle boots on our TED Talks commuter for winklepickers, and the flannel shirt for a well-cut suit, and you have the young professional who makes up most of Mindsy’s user base.

 

“Learning in the Living [Class] Room” — as explained by Daniel Christian [Campus Technology]

Learning from the Living [Class] Room  — from Campus Technology by Daniel Christian and Mary Grush; with a huge thanks also going out to Mr. Steven Niedzielski (@Marketing4pt0) and to Mr. Sam Beckett (@SamJohnBeck) for their assistance and some of the graphics used in making these videos.

From DSC:
These 4 short videos explain what I’m trying to relay with a vision I’m entitling, Learning from the Living [Class] Room.  I’ve been pulse checking a variety of areas for years now, and the pieces of this vision continue to come into fruition.  This is what I see Massive Open Online Courses (MOOCs) morphing into (though there may be other directions/offshoots that they go in as well).

After watching these videos, I think you will see why I think we must move to a teambased approach.

(It looks like the production folks for Campus Technology had to scale things way back in terms of video quality to insure an overall better performance for the digitally-based magazine.) 


To watch these videos in a higher resolution, please use these links:


  1. What do you mean by “the living [class] room”?
  2. Why consider this now?
  3. What are some examples of apps and tech for “the living [class] room”?
  4. What skill sets will be needed to make “the living [class] room” a reality?

 

 


Alternatively, these videos can be found at:


 

DanielSChristianLearningFromTheLivingClassRoom-CampusTechnologyNovember2013

.

 

 

Citrix-Mobile-Education-10-31-13

 

 

Citrix-Mobile-Education-TOC-10-31-13

 

Description:

Education is at a tipping point. From the rising cost of a college education and the financial pressures upon local districts and state agencies to fund K-12 schools and programs, to the questions of how to employ mobile technologies and leverage social platforms to support the growing trend toward mobile, collaborative learning models, educators face an almost overwhelming set of challenges. While there are no easy answers to these and other issues, Citrix believes strongly that online learning technologies can help enhance and extend the teaching and learning process and provide greater, more wide-spread access to education to students. We are committed to developing and delivering learning solutions that will meet the evolving needs of teachers and students in this changing landscape. We hope that our sponsorship of this ebook and other projects will help you, the reader, gain a better understanding of the opportunities that online learning technologies provide, increase your mastery of these solutions, and enable you to put them to productive use. We look forward to working with you as we explore new and effective ways to help teachers teach and learners learn.

CaIlin Pitcher
Product Line Director, Collaboration, Citrix

 

Comments/disclosure from DSC:
I do not work for Citrix — I have been at Calvin College since
March 2007.  I was not paid to develop/contribute this piece.

I’d like to thank David Rogelberg for his work on this project.

 

 

 

8PredictionsFutureOfStorytellingGaskinsOct2013

 

The 8 items that Kim discusses include:

  1. Stories will come out of the screen, into the physical world.
  2. Characters will become connections.
  3. Audiences will be able to experience stories unfolding from different vantage points.
  4. Stories will be told 24/7.
  5. The notion of authorship will evolve; in many cases, storytelling will be more of a “bottom-up” process.
  6. Stories will make the world a better place (even more than they already do).
  7. Videos will offer one-click storefronts.
  8. Passive or active narrative experience? It’ll be your choice.

 

From DSC:
Again, we see:

More choice. More control.

 

Recent trends in storytelling and new business models for publishers — from smashingmagazine.com by Jose Martinez Salmeron; with thanks to Gary Hayes for the Scoop on this

Excerpts (emphasis DSC):

It is clear that the ongoing dramatic transformation of the media industry in all its formats (audio, video and text) leaves the door open for a complete reinvention of the publishing business. This transition has opened up opportunities for experimentation, and many players are trying to define the future of media in general, and journalism in particular.

In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference.

The Media Industry As We Knew It Is Gone

“The publishing ecosystem is now primed for complete disruption.” – Craig Mod

 

The science behind transmedia storytelling & why you need to be across it now — infographic from marketingmag.com.au

Excerpt/description of infographic:

Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason. Brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation.

Getty Images has released a new infographic explaining the effective transmedia storytelling can offer the consumer if done correctly.

The infographic details how a transmedia story can lead to stronger emotional connections to brands and the ability for businesses to engage with new or jaded audiences to send brand loyalty soaring via this new media experience.

For this reason, Getty’s infographic explains why becoming effective storytellers in the transmedia marketplace is something that should be top of mind for marketers, advertisers and business decision makers.

.

From DSC:
After reviewing the infographic, I wondered…how might some of this relate to education? Engaging students? Fostering creativity in a variety of areas/disciplines?

 

 

23 iPad alternatives to the book report — from ipadders.eu by Suzanne Lustenhouwer; with thanks to Jackie Gerstein for the tweet this.

Excerpt:

  1. If a journey was involved, draw a map with explanatory notes of significant places. (Google Earth, Notability, Showme)
  2. Dramatize a scene from the book. Write a script and have several rehearsals before performing it to the class or recording it. Include stage directions in your script. (Screenplay, iMoviePuppet Pals)
  3. Lead a small group discussion with other readers of the same book. Focus on a specific topic and report your group’s conclusion to the class. (Notability)

 

 

 

 
© 2024 | Daniel Christian