Pharrell Williams debuts 24-hour, interactive music video for ‘Happy’ — from theverge.com by Amar Toor; with thanks to Mr. Colton Credelle for this item

 

pharrell

Excerpt:

On Thursday, at the stroke of midnight, pop impresario Pharrell Williams debuted the video for his new single, “Happy.” It’s 24 hours long.

The video, available for streaming on 24hoursofhappy.com, features various dancers lip-synching to Williams’ single throughout the course of a day in Los Angeles. The four-minute, upbeat song is played on loop, with each cycle introducing a new dancer (or dancers) at a different location. Viewers can fast-forward or move backward using a clock interface that hovers over the display, and share specific moments on Twitter or Facebook. The dancers, meanwhile, include both anonymous extras and celebrities like Magic Johnson, Steve Carrell, and of course, Williams himself.

 

Also see:

MusicVideoGoesInteractive-Dec2013

 

 

From DSC:
How might this relate to educationally-related videos?

And for those of you in marketing and retail out there, could be some sharp/beneficial applications for you all here.