Transmedia in the church — check out the work of  The reThink Group

From DSC:
I recently reflected that the materials that my wife is using for her pre-K through 5th grade ministry illustrates some serious use of transmedia in the church!

Check out the work of The reThink Group. For example, see whatisorange.org. I say transmedia because they are ultimately telling THEE story — the Gospel — across a multitude of channels and delivery methods. Just looking at the description below of one of these channels — Parent Cue app for the iPhone — lets you know that they are pursuing multiple channels to enlist the aid of parents in relaying the gospel message to their kids.

  • A Parent Cue app for the iPhone
    Our lives are busy. As parents, we want to prioritize our children. We want to do everything we can to invest in them relationally, to guide them developmentally and to help them grow in their faith in Christ. But it’s just so easy to get caught up in the urgent day-to-day business of life.  This Parent Cue App provides you with simple CUES throughout the week that remind you to pause and make the most of everyday moments. Every month, Parent Cue will focus on one specific virtue, or life application. You will receive prompts for videos, activities, discussion questions and more that will help you connect with your child around this one key virtue. These prompts will come in the form of Drive Time videos, Hang Time activities, and Meal Time discussion starters to help you fit them into the day-to-day moments of your routine. There’s even a section just for you called Parent Time that’s filled with parent blogs, podcasts and more.

Beside the above app, they also have:

Wow! That’s a lot of information to keep coordinated, but The reThink Group is harnessing the power of multiple types of media/channels to positively impact the hearts and minds of children.