Traditional embraces Transmedia – to great effect in kid’s storytelling — from appmarket.tv by Adriana Hamacher

Excerpt:

The current buzz around Transmedia is justified to its capital T, to listen to some of the original and fascinating ways theatre, film and even toys are being developed. The award winning Unlimited Theatre Co. and Makieworld were two of the best which showcased at the Children’s Media Conference in Sheffield, UK, last week.

From MakieLab:

MakieLab is a new games-and-toys company, founded this year and based in London. We’re making a new kind of toy: customisable, 3D-printed, locally made, and internet-enabled.