The rise of the app/book

App/Books are in fact a new category of entertainment; a combination of book and software application that leverages the best of both mediums. An App/Book is interactive, it can have sound, video, animations. It is more like a random access film than a book in some ways. You watch or listen or interact with any part of the book at any time. Actually, that’s not even a good enough description. An App/Book is potentially more than an application, a book, or a film.