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Speaking of tidal waves…

From DSC:
In an earlier post from today, I pictured higher education caught in a tidal wave of technological change. It isn’t just education that’s got tidal waves hitting it. Consider the world of web design and web development and this article from Noupe: 100 Essential Web Development Tools. Heh, all’s you have to know is these 100 web development tools (and that’s not even all of them by a long shot). What’s the big deal?  ; )

A related comment here
is that the bean-counters are always trying to get the most talent for the least amount of money. They want you to wear 10,000 hats and then they pay you for the value of wearing 2-3 hats.  For example, a quote from the above article includes this assertion:

As web technologies constantly advance, the skills a developer is expected to have are constantly increasing. Web users are beginning to expect Ajax interfaces, charts and graphs and a whole host of other tricks and features. This means web developers not only have to be skilled with HTML and a server-side programming language such as PHP or Perl, but they now also need to be JavaScript gurus, Flash experts, and skilled graphic designers (emphasis DSC).

The accounting and ledger sheets and the HR-based job descriptions simply don’t reflect reality. That is, you might want someone who can wear 10,000 hats, but rarely will you find an individual who can do it all. That’s not how we are made. We each have our own gifts, abilities, and strengths; but we also have our own limitations and our own weaknesses. Few, if any of us, can do it all.

For those who can wear 5,000 hats, they aren’t interested in the position that you’re offering anyway — as you are not offering to pay them for nearly what they’re worth. There are web designers…and then there are web developers…but rarely will you find someone who is excellent in both areas. And if you can find them, you can’t afford them. So for the bean-counters and HR departments out there, you need to get real with either one of two things:

  1. The expectations for one job description that you post/create
    OR
  2. The salaries that you are offering web designers and web developers

Common…let’s get real. We’ve had more than a decade now to figure this out. As my old telecommunications instructor at Northwestern always used to say, “There is no such thing as a $5,000 new Mercedes.” That is, you get what you pay for.

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The Digital Journalist’s Handbook is composed of 12 chapters, each covering a different tool in the digital journalist’s arsenal:

THE NEW MEDIA MINDSET

An examination of the current state of journalism and what it means to be a digital journalist.

WRITING FOR THE WEB

• Search Engine Optimization (SEO)
• Headlines
• Linking
• Breaking news
• Comments
• Analytics
• Computer-assisted reporting

BLOGGING

• Getting started
• Blog platforms
• Design
• Other types of blogs
• RSS
• Creating a successful blog

PHOTOGRAPHY

• Choosing a camera
• Composing a photo
• Shooting in the field
• Digital photo editing

AUDIO

• Choosing an audio recorder
• Microphones and accessories
• Recording in the field
• Interviewing
• Ambient sound
• Narration
• Audio editing
• Posting and sharing audio
• Podcasting

AUDIO SLIDESHOWS

• Creating the slideshow
• Soundslides

VIDEO

• Choosing a camera
• Camera accessories
• Composing video
• Recording in the field
• Interviewing
• Video editing
• Posting and sharing video

WEB DESIGN

• Content Management Systems (CMS)
• HTML
• CSS
• Journalism and programming

SOCIAL NETWORKING

• Twitter
• Facebook
• MySpace
• Digg
• StumbleUpon
• YouTube
• Flickr
• Delicious
• Making the most of social networks

DATA VISUALIZATION

• Interactive maps
• Databases
• Creating a visualization

FLASH

• The Flash interface
• The capabilities of Flash
• Publishing Flash files
• The disadvantages of Flash

WHAT NOW?

Advice and lessons on what digital journalists should do with the tools they learn

GLOSSARY

The glossary contains more than 130 definitions of everything from ActionScript to zoom. It includes simple definitions for commonly used terms such as convergence, geotagging, flame war and technologies like Drupal, Creative Commons, and Ruby on Rails.

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© 2024 | Daniel Christian