Software is eating marketing — from Inc.com by Jeff Bussgang
One VC argues that software is disrupting several industries in the 21st century, including marketing.
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Computer Code

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Excerpt:

Within the $1 trillion marketing industry, the impact of software eating marketing has now reached the board room.  With the explosion of digital marketing, it is clear that technology is radically transforming the marketing function and the role of the marketing professional.

 

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After hearing Sebastian Thrun’s keynote last week at the Sloan Consortium Conference on online learning — where he at one point alluded to the creation of “rockstar professors” arising from the current day MOOCs — and after reading the following item, I wonder…

…are we already owning our own personal brands more and more…?

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Academia.Edu overhauls profiles as the onus falls on researchers to manage their personal brands — from techcrunch.com by Kim-Mai Cutler

 

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kpcb
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Excerpt:

Last year, venture firm Kleiner Perkins debuted its plans for a summer internship program to place top engineering talent from colleges at the firm’s portfolio companies. The benefit is two-fold: students get to work at the startup level and are mentored (and have the prestige of Kleiner Perkins on their resume), and startups get access to young engineering talent. After a successful inaugural program this summer, the venture firm is now accepting applications for the 2013 class.

Top 10: Best jobs for robots 2012 — from roboticsbusinessreview.com by Tom Green
Help wanted: humans need not apply

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Also on that page, a link to:

 

From DSC:
Why do I keep putting these items re: robotics up on a blog called Learning Ecosystems? Off the top of my head, here are a couple of the reasons why:

  1. Each year, more workers are losing their jobs to robots.  Such workers, if they want to remain in the workforce, are going to need to go back and do some more learning. Lifelong learning continues its way to becoming the norm now. To put it another way…we are potentially leaving a large swath of people behind in this quickly moving technological age — with a larger swath amassing unless such folks can reinvent themselves. Such reinventing work will likely require obtaining some new skills and/or knowledge
  2. It relates to engineering and computer science, two (of the many) disciplines that I’m interested in and like to keep an eye on.

 

 

 

Deanna Jump’s ten tips to make a million bucks — from edsurge.com by Betsy Corcoran
Every teacher should be a millionaire. Here’s what one kindergarten teacher who did it learned along her way.

 

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Do not wait to take control of your professional development– by Harold Jarche

Excerpt (emphasis DSC):

What happens when freelancing becomes the norm?

The US is no longer an industrial-based society where you can count on having a job for life and a sparkly new watch at your retirement party. (And forget about that pension.) According to the Freelancers Union, one in three workers are now toiling as freelancers, temps, “permalancers”, perma-temps, contractors, contingent workers, etc. That amounts to some 42 million freelancers in the US – people who are working without the benefit of employer-sponsored health insurance, 401k plans and flexible spending accounts. – How America is becoming a nation of freelancers

From DSC:
High-stakes testing: Is it removing the enjoyment ot teaching….and learning?
I reflected on that question after I saw the item below:

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Opt-Out Movement Gains Steam -- Harvard Education Letter - Sep/Oct 2012

 

From DSC:
I wonder:

  • How such high-stakes assessment systems are impacting incentive systems and funding? Are they changing the field of teaching?
  • How much standardized testing — and having to teach to such tests — is impacting teachers’ enjoyment of their careers?
  • How much standardized testing is impacting learners’ enjoyment of their educational experiences?  If it’s killing the love of learning, I say we significantly lessen the importance that we place upon such standardized tests.  One of the key deliverables that I think we need to strive for right now in education is that people enjoy learning and appreciate it — because the reality in today’s workplace is that they’ll need to be doing it for the rest of their lives:

Mind the (Skills) Gap –– from HBR by William D. Eggers, John Hagel and Owen Sanderson

Excerpt:

A bachelor’s degree used to provide enough basic training to last a career. Yet today, the skills college graduates acquire during college have an expected shelf life of only five years according to extensive work we’ve done in conjunction with Deloitte’s Shift Index. The key takeaway? The lessons learned in school can become outdated long before student loans are paid off.

And it’s not only white-collar, college-driven careers that will suffer rapid skills obsolescence. Think of how new metering systems and motion sensors suddenly require highly technical skills from contractors, plumbers and electricians. Or how welders working on wind turbines now need specialized degrees and the ability to read CAD blueprints or LEED certification requirements.

skills-of-the-future.png

 

 

10 things for high-school students to remember — from quintcareers.com by Randall S. Hansen

Excerpt:

Believe it or not, if you’re in high school right now, you’re at a great point in your life. You have your whole life in front of you. And now is a good time to start thinking about your future, to make some initial plans; just remember that plans can be easily changed. Remember too, that experts predict that the average person will change careers — not just jobs — more than five times in his or her lifetime (from DSC, I’ve heard it’s more like 10-14 times by the time we’re 38 years old now – regardless, you get the point). Now is the time to pursue your dreams!

And as you start thinking about one or more potential educational and career paths, here are 10 things to remember in the days ahead.

 Also see:

12 features of supporting social collaboration in the workplace — from Learning in the Social Workplace by Jane Hart

Excerpt:

I am often asked how to support social collaboration in the workplace. As I showed in my recent blog post, there are some big differences between learning in an e-business and learning in a social/collaborative business.

So it is not just about adding new social approaches or social media into the training “blend”, supporting social collaboration is underpinned not only by new technologies but by a new mindset.  In other words, it means ..

 

From DSC:
Some reflections on on David Warlick’s solid posting,
I never needed to know that. First, some excerpts (emphasis DSC):

But the fact is that one reason we, as educators, do not readily recognize this compelling truth and try to make sense of its profound implications is that we can not predict what our children will need to know and not need to know.  It would be nothing more than speculation.

So again, “What do our children need to be learning today?

Several ideas spring to my mind as I try to unfold this.

  1. Our children need to learn something.
  2. What they need to learn is no longer as important as it use to be.
  3. Increasing the stakes on what they learn does little more than punish our children for our own arrogance.
  4. If what they learn today may not be useful to them tomorrow, then how will they continue to learn what is?
  5. How they learn has become much more important.
  6. Perhaps the most important thing we can help our children learn, is how to teach themselves.

I think David’s comments are right on. How students learn — and I would add enjoying learning — are very important. If I don’t like to learn, or if school is a painful experience, I will be at a huge disadvantage in life these days. Lifelong learning is now a requirement for most of us, if we want to stay marketable/employed. But if I don’t like to learn, this is going to be an uphill battle for me.

So when I approach the Common Core, or standardized tests, or questions concerning curriculum, etc….I am looking through the lenses that constantly ask the questions:

  • Will this help develop a passion for learning?
  • Does this allow students to pursue their passions?

 

What students want to do vs. the jobs the economy has to offer — froom anniemurphypaul.com

Excerpt:

What happens when students want to learn is different from what the economy wants them to do? Should students (and their parents) even pay attention to such projections, since the needs of the workplace seem to be changing so fast?

 

The middle class falls further behind -- part of the perfect storm for higher ed in the US

 

From DSC:
Along with a host of other trends, this is a piece of the perfect storm in higher ed. People will find a way to make a living — whether this involves “traditional” higher education or not. From a career development side of things, robotics may make these graphics even more pronounced as jobs move from being done by humans to jobs being done by robots.

Also see:

 

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Addendums:

 

The decline of US manufacturing jobs and living standards — from bbc.co.uk by Jonny Dymond BBC News, Michigan

Excerpt:

For decades America’s vibrant manufacturing sector provided poorly educated workers a bridge to the middle class. But today’s plants need highly skilled workers who know their way around ultra-high tech machinery.

From DSC:
While manufacturing levels are back up, unemployment rates continue (McAfee, 8/8/12 –> “But new manufacturing facilities in America and elsewhere today don’t need large numbers of hard-working-but-unskilled workers; they need small numbers of hard-working-and-highly-skilled ones.”).

I have a feeling the middle class is going to continue to shrink here in America, unless we can reinvent ourselves. But reinventing ourselves requires that people learn about new things — something much more feasible if people like to learn. 

Upon graduating high school, do our students like to learn? Upon graduating college, do your students enjoy learning about new things? If not, how can we make learning more engaging and enjoyable?  That’s imporant these days because there”s no more hopping on the corporate bandwagon for 40 years and then retiring with a nice pension/401(K) plan.  All of us will need to “go back to our drawing boards” many times during our lifetimes now.

 Also see:

 

 

© 2024 | Daniel Christian