Is Thomas Frey right? “…by 2030 the largest company on the internet is going to be an education-based company that we haven’t heard of yet.”

From a fairly recent e-newsletter from edsurge.com — though I don’t recall the exact date (emphasis DSC):

New England is home to some of the most famous universities in the world. But the region has also become ground zero for the demographic shifts that promise to disrupt higher education.

This week saw two developments that fit the narrative. On Monday, Southern Vermont College announced that it would shut its doors, becoming the latest small rural private college to do so. Later that same day, the University of Massachusetts said it would start a new online college aimed at a national audience, noting that it expects campus enrollments to erode as the number of traditional college-age students declines in the coming years.

“Make no mistake—this is an existential threat to entire sectors of higher education,” said UMass president Marty Meehan in announcing the online effort.

The approach seems to parallel the U.S. retail sector, where, as a New York Times piece outlines this week, stores like Target and WalMart have thrived by building online strategies aimed at competing with Amazon, while stores like Gap and Payless, which did little to move online, are closing stores. Of course, college is not like any other product or service, and plenty of campuses are touting the richness of the experience that students get by actually coming to a campus. And it’s not clear how many colleges can grow online to a scale that makes their investments pay off.

 

“It’s predicted that over the next several years, four to five major national players with strong regional footholds will be established. We intend to be one of them.”

University of Massachusetts President Marty Meehan

 

 

From DSC:
That last quote from UMass President Marty Meehan made me reflect upon the idea of having one or more enormous entities that will provide “higher education” in the future. I wonder if things will turn out to be that we’ll have more lifelong learning providers and platforms in the future — with the idea of a 60-year curriculum being an interesting idea that may come into fruition.

Long have I predicted that such an enormous entity would come to pass. Back in 2008, I named it the Forthcoming Walmart of Education. But then as the years went by, I got bumbed out on some things that Walmart was doing, and re-branded it the Forthcoming Amazon.com of Higher Education. We’ll see how long that updated title lasts — but you get the point. In fact, the point aligns very nicely with what futurist Thomas Frey has been predicting for years as well:

“I’ve been predicting that by 2030 the largest company on the internet is going to be an education-based company that we haven’t heard of yet,” Frey, the senior futurist at the DaVinci Institute think tank, tells Business Insider. (source)

I realize that education doesn’t always scale well…but I’m thinking that how people learn in the future may be different than how we did things in the past…communities of practice comes to mind…as does new forms of credentialing…as does cloud-based learner profiles…as does the need for highly efficient, cost-effective, and constant opportunities/means to reinvent oneself.

Also see:

 

 

Addendum:

74% of consumers go to Amazon when they’re ready to buy something. That should be keeping retailers up at night. — from cnbc.com

Key points (emphasis DSC)

  • Amazon remains a looming threat for some of the biggest retailers in the country — like Walmart, Target and Macy’s.
  • When consumers are ready to buy a specific product, nearly three-quarters of them, or 74 percent, are going straight to Amazon to do it, according to a new study by Feedvisor.
  • By the end of this year, Amazon is expected to account for 52.4 percent of the e-commerce market in the U.S., up from 48 percent in 2018.

 

“In New England, there will be between 32,000 and 54,000 fewer college-aged students just seven years from now,” Meehan said. “That means colleges and universities will have too much capacity and not enough demand at a time when the economic model in higher education is already straining under its own weight.” (Marty Meehan at WBUR)

 

 

4 key tech strategies for the survival of the small liberal arts college — from campustechnology.com by Kellie B. Campbell
In a recent study on the use of technology to reduce academic costs in liberal arts colleges, four distinct themes emerged: the strategic role of IT; the importance of data; the potential of alternative education delivery modes; and opportunities for institutional partnerships. Here’s how IT leaders at these small colleges understand the future of their institutions.

Excerpt:

In this study, the flexibility of the semi-constructed interview format resulted in a fascinating level of honesty and bluntness from participants. In particular, participants’ language changed when they were asked to take off their professional hat and consider a new point of view — it was a chance to be vulnerable and honest. What was probably most interesting was that almost everyone signaled that the status quo is not sustainable. Something in the higher education model has to change for institutions to stay open, yet many lack a strategy for effecting change. Even if they do have a strategy in place on the business side, many are hesitant to dive into analysis and change on the academic side of the institution.

Institutions simply cannot continue to nibble at the edges of change. Significant change is needed in order to sustain the financial model of higher education. The ideas for doing so are out there, though the work must be guided by the institutional mission and consider new models for delivering education. CIOs and their departments can play an important role in that work — providing infrastructure, data, access, services and ideas — but institutional leadership at large needs to understand IT’s strategic role and position the organization to make that impact.

When participants were able to think about the “what if” question — what if the institution were forced to drastically cut academic costs — several had detailed, “out there” ideas that might not be traditionally welcomed into higher education cultures. Yet a number of participants were not being asked by their institutions to think about such ideas. The question is, if everyone agrees that the status quo is not sustainable, why aren’t they thinking about it?

 

 

56% of employees lack digital skills needed for future jobs — from techrepublic.com by Macy Bayern
Only 29% of employees globally said their digital skills are sufficient, according to a Vodafone report.

Excerpt:

The majority of respondents (85%) said digital skills are necessities for their jobs, but only 29% of employees felt their skills are currently strong enough, according to the report. Specifically in the US, only 32% of respondents said their companies give them the opportunities or tools to continue gaining digital skills.

 

 

Excerpt:

CONCLUSION
This paper has outlined the plethora of new credential types, uses, and modes of delivery. It also has highlighted advancements in assessment. In terms of assessment content, the progression of mastery-based assessments is a distinct departure from the traditional knowledge-based assessment approaches. New assessments are likely to enter the market, as companies see the tremendous growth of competency-based assessments that will be critical and necessary in the future ecosystem described.

Assessments are no longer just a source of grades for gradebooks. They have forged two meaningful bypass routes to seat time in higher education. In the first, competency-based education assessments gate the pace of student progress through the curriculum. In the second, certification by an exam delivers not a grade, but a degree-like credential in a relevant occupation, indicating skill and expertise. For some occupations, this exam-as-credential has already been market validated by employers’ willingness to require it, hire by it, and pay a salary premium for it.

All of these innovations are driving towards a common end. The future learning-to employment ecosystem will be heavily reliant on credentials and assessments. We see:

  • A future in which credentials will no longer be limited to degrees, but will come in varying shapes and sizes, offered by many organizations, training providers, and employers;
  • A future in which credentials will, however, be able to articulate a set of underlying “know” knowledge and “do” performance skill competencies;
  • A future in which a credential’s scope will be described by the set of competencies it covers, and measured via assessment;
  • A future in which a credential’s quality will be indicated by evidence of mastery within each competency before it is awarded;
  • A future in which quality metrics, such as consumer reviews or employer use of credentials will come into play, bringing the best and most usable credentials and assessments to the forefront.

And, finally, the future ecosystem will depend heavily on online and technology-enabled strategies and solutions. The working learner will turn away from those stringent solutions that require seat time and offer little flexibility. They will drive the market hard for innovations that will lead to consumer-facing marketplaces that allow them a “one-stop shop” approach for working, learning, and living.

The massive market of the working learner/the learning worker is here to stay. The future is that learner. Credentials and assessment will find their own strong footing to help successfully meet both the learners’ needs and the employers’ needs. We applaud this SHIFT. For, it will be an ecosystem that services many more learners than today’s education to employment system serves.

 

 

Most coherent report I have read on the erosion of degrees and the rise of assessing-for-work and amassing certifications as the competencies for the modern workplace. Jamai Blivin, of www.innovate-educate.org, and Merrilea Mayo, of Mayo Enterprises, have put in one report the history, current trends and the illogic for many people of paying for a retail bachelor’s degree when abundant certifications are beginning to prove themselves. Workforce and community colleges, this is a must-read. Kudos! 

Per Gordon Freedman on LinkedIn

 

 

LinkedIn 2019 Talent Trends: Soft Skills, Transparency and Trust — from linkedin.com by Josh Bersin

Excerpts:

This week LinkedIn released its 2019 Global Talent Trends research, a study that summarizes job and hiring data across millions of people, and the results are quite interesting. (5,165 talent and managers responded, a big sample.)

In an era when automation, AI, and technology has become more pervasive, important (and frightening) than ever, the big issue companies face is about people: how we find and develop soft skills, how we create fairness and transparency, and how we make the workplace more flexible, humane, and honest.

The most interesting part of this research is a simple fact: in today’s world of software engineering and ever-more technology, it’s soft skills that employers want. 91% of companies cited this as an issue and 80% of companies are struggling to find better soft skills in the market.

What is a “soft skill?” The term goes back twenty years when we had “hard skills” (engineering and science) so we threw everything else into the category of “soft.” In reality soft skills are all the human skills we have in teamwork, leadership, collaboration, communication, creativity, and person to person service. It’s easy to “teach” hard skills, but soft skills must be “learned.”

 

 

Also see:

Employers Want ‘Uniquely Human Skills’ — from campustechnology.com by Dian Schaffhauser

Excerpt:

According to 502 hiring managers and 150 HR decision-makers, the top skills they’re hunting for among new hires are:

  • The ability to listen (74 percent);
  • Attention to detail and attentiveness (70 percent);
  • Effective communication (69 percent);
  • Critical thinking (67 percent);
  • Strong interpersonal abilities (65 percent); and
  • Being able to keep learning (65 percent).
 

When the future comes to West Michigan, will we be ready?


 

UIX: When the future comes to West Michigan, will we be ready? — from rapidgrowthmedia.com by Matthew Russell

Excerpts (emphasis DSC):

“Here in the United States, if we were to personify things a bit, it’s almost like society is anxiously calling out to an older sibling (i.e., emerging technologies), ‘Heh! Wait up!!!'” Christian says. “This trend has numerous ramifications.”

Out of those ramifications, Christian names three main points that society will have to address to fully understand, make use of, and make practical, future technologies.

  1. The need for the legal/legislative side of the world to close the gap between what’s possible and what’s legal
  2. The need for lifelong learning and to reinvent oneself
  3. The need to make pulse-checking/futurism an essential tool in the toolbox of every member of the workforce today and in the future

 

When the future comes to West Michigan, will we be ready?

Photos by Adam Bird

 

From DSC:
The key thing that I was trying to relay in my contribution towards Matthew’s helpful article was that we are now on an exponential trajectory of technological change. This trend has ramifications for numerous societies around the globe, and it involves the legal realm as well. Hopefully, all of us in the workforce are coming to realize our need to be constantly pulse-checking the relevant landscapes around us. To help make that happen, each of us needs to be tapping into the appropriate “streams of content” that are relevant to our careers so that our knowledgebases are as up-to-date as possible. We’re all into lifelong learning now, right?

Along these lines, increasingly there is a need for futurism to hit the mainstream. That is, when the world is moving at 120+mph, the skills and methods that futurists follow must be better taught and understood, or many people will be broadsided by the changes brought about by emerging technologies. We need to better pulse-check the relevant landscapes, anticipate the oncoming changes, develop potential scenarios, and then design the strategies to respond to those potential scenarios.

 

 

Towards a Reskilling Revolution: Industry-Led Action for the Future of Work — from weforum.org

As the Fourth Industrial Revolution impacts skills, tasks and jobs, there is growing concern that both job displacement and talent shortages will impact business dynamism and societal cohesion. A proactive and strategic effort is needed on the part of all relevant stakeholders to manage reskilling and upskilling to mitigate against both job losses and talent shortages.

Through the Preparing for the Future of Work project, the World Economic Forum provides a platform for designing and implementing intra-industry collaboration on the future of work, working closely with the public sector, unions and educators. The output of the project’s first phase of work, Towards a Reskilling Revolution: A Future of Jobs for All, highlighted an innovative method to identify viable and desirable job transition pathways for disrupted workers. This second report, Towards a Reskilling Revolution: Industry-Led Action for the Future of Work extends our previous research to assess the business case for reskilling and establish its magnitude for different stakeholders. It also outlines a roadmap for selected industries to address specific challenges and opportunities related to the transformation of their workforce.

 

See the PDF file / report here.

 

 

 

 

Attention, college shoppers. These schools are slashing their prices. — from washingtonpost.com by Nick Anderson

Excerpt:

As soaring tuition scares off many families, a growing number of private colleges have embraced a marketing tactic associated more with selling airline tickets or flat-screen televisions than higher education: a price cut.

St. John’s College slashed tuition from $52,734 in this school year to $35,000 in the next.

The liberal arts school, with campuses in Maryland and New Mexico, joined more than 20 others nationwide that have reduced prices in the past three years.

The movement exposes a reality of higher education long hidden in plain sight: The difference between sticker prices and what the average student actually pays is often vast.

 

“Is that tenable? Is that right? Is that who we are?” asked Panayiotis Kanelos, president of the campus in Annapolis, Md. “Is it right for us to expect families to bear that burden?”

 

“Every time you raise the tuition, the screw gets tighter and tighter on families in the middle,” Kanelos said. “Something is broken in tuition pricing. We want to fix it now.”

 

Futures thinking enters the mainstream — from thefuturesschool.com

Excerpts:

Organizations and society are beginning to acknowledge the incredible benefits of foresight. Even if these leaders and their organizations aren’t well-versed in all of the tools and lingo of futures thinking, more people are demanding that “we do things differently.” The momentum is building, and we believe 2019 could be another pivotal year for foresight!

Brands are Looking to Futurists to Foresee Trends and Anticipate Disruption”– Companies are realizing that traditional short-term strategic planning process will not uphold in the 21st century landscape. Instead, they are turning to futurists or Strategic Foresight methods to ensure their brands don’t become “obsolete.”

 

From DSC:
This reminds me of a slide that I created back in January 2017 where I mentioned that surveying the relevant landscapes is increasingly becoming a skill that our students should have:

 

 

I have it that all of us need to be pulse-checking the environments around us in order to spot emerging trends and potential future scenarios. We need to develop plans to address those potential scenarios ahead of time…so we can reduce the chances of getting broadsided.

 

 

Training the workforce of the future: Education in America will need to adapt to prepare students for the next generation of jobs – including ‘data trash engineer’ and ‘head of machine personality design’– from dailymail.co.uk by Valerie Bauman

Excerpts:

  • Careers that used to safely dodge the high-tech bullet will soon require at least a basic grasp of things like web design, computer programming and robotics – presenting a new challenge for colleges and universities
  • A projected 85 percent of the jobs that today’s college students will have in 2030 haven’t been invented yet
  • The coming high-tech changes are expected to touch a wider variety of career paths than ever before
  • Many experts say American universities aren’t ready for the change because the high-tech skills most workers will need are currently focused just on people specializing in science, technology, engineering and math

.

 

 

Ten HR trends in the age of artificial intelligence — from fortune.com by Jeanne Meister
The future of HR is both digital and human as HR leaders focus on optimizing the combination of human and automated work. This is driving a new HR priority: requiring leaders and teams to develop fluency in artificial intelligence while they re-imagine HR to be more personal, human, and intuitive.

Excerpt from 21 More Jobs Of the Future (emphasis DSC):

Voice UX Designer: This role will leverage voice as a platform to deliver an “optimal” dialect and sound that is pleasing to each of the seven billion humans on the planet. The Voice UX Designer will do this by creating a set of AI tools and algorithms to help individuals find their “perfect voice” assistant.

Head of Business Behavior: The head of business behavior will analyze employee behavioral data such as performance data along with data gathered through personal, environmental and spatial sensors to create strategies to improve employee experience, cross company collaboration, productivity and employee well-being.

The question for HR leaders is: What are new job roles in HR that are on the horizon as A.I. becomes integrated into the workplace?

Chief Ethical and Humane Use Officer: This job role is already being filled by Salesforce announcing its first Chief Ethical and Humane Officer this month. This new role will focus on developing strategies to use technology in an ethical and humane way. As practical uses of AI have exploded in recent years, we look for more companies to establish new jobs focusing on ethical uses of AI to ensure AI’s trustworthiness, while also helping to diffuse fears about it.

A.I. Trainer: This role allows the existing knowledge you have about a job to be ready for A.I. to use.  Creating knowledge for an A.I. supported workplace requires individuals to tag or “annotate” discrete knowledge nuggets so the correct data is served up in a conversational interface. This role is increasingly important as the role of a recruiter is augmented by AI.

 

 

Also see:

  • Experts Weigh in on Merits of AI in Education — from by Dian Schaffhauser
    Excerpt:
    Will artificial intelligence make most people better off over the next decade, or will it redefine what free will means or what a human being is? A new report by the Pew Research Center has weighed in on the topic by conferring with some 979 experts, who have, in summary, predicted that networked AI “will amplify human effectiveness but also threaten human autonomy, agency and capabilities.”

    These same experts also weighed in on the expected changes in formal and informal education systems. Many mentioned seeing “more options for affordable adaptive and individualized learning solutions,” such as the use of AI assistants to enhance learning activities and their effectiveness.

 

 

The world is changing. Here’s how companies must adapt. — from weforum.org by Joe Kaeser, President and Chief Executive Officer, Siemens AG

Excerpts (emphasis DSC):

Although we have only seen the beginning, one thing is already clear: the Fourth Industrial Revolution is the greatest transformation human civilization has ever known. As far-reaching as the previous industrial revolutions were, they never set free such enormous transformative power.

The Fourth Industrial Revolution is transforming practically every human activity...its scope, speed and reach are unprecedented.

Enormous power (Insert from DSC: What I was trying to get at here) entails enormous risk. Yes, the stakes are high. 

 

“And make no mistake about it: we are now writing the code that will shape our collective future.” CEO of Siemens AG

 

 

Contrary to Milton Friedman’s maxim, the business of business should not just be business. Shareholder value alone should not be the yardstick. Instead, we should make stakeholder value, or better yet, social value, the benchmark for a company’s performance.

Today, stakeholders…rightfully expect companies to assume greater social responsibility, for example, by protecting the climate, fighting for social justice, aiding refugees, and training and educating workers. The business of business should be to create value for society.

This seamless integration of the virtual and the physical worlds in so-called cyber-physical systems – that is the giant leap we see today. It eclipses everything that has happened in industry so far. As in previous industrial revolutions but on a much larger scale, the Fourth Industrial Revolution will eliminate millions of jobs and create millions of new jobs.

 

“…because the Fourth Industrial Revolution runs on knowledge, we need a concurrent revolution in training and education.

If the workforce doesn’t keep up with advances in knowledge throughout their lives, how will the millions of new jobs be filled?” 

Joe Kaeser, President and Chief Executive Officer, Siemens AG

 

 


From DSC:
At least three critically important things jump out at me here:

  1. We are quickly approaching a time when people will need to be able to reinvent themselves quickly and cost-effectively, especially those with families and who are working in their (still existing) jobs. (Or have we already entered this period of time…?)
  2. There is a need to help people identify which jobs are safe to reinvent themselves to — at least for the next 5-10 years.
  3. Citizens across the globe — and their relevant legislatures, governments, and law schools — need to help close the gap between emerging technologies and whether those technologies should even be rolled out, and if so, how and with which features.

 


 

What freedoms and rights should individuals have in the digital age?

Joe Kaeser, President and Chief Executive Officer, Siemens AG

 

 

MOOCs are dead, welcome MOOC-based degrees — from iblnews.org

 

Coursera, edX, Udacity grew their businesses by over 20% in 2018 — from iblnews.org

 

Also see:

Reinventing the College Degree: A Future with Modular Credentials — from iblnews.org

Excerpt:

Rapidly changing technology is impacting the workforce and the economy, highlighting the need to be continually learning and refreshing skills in order to stay relevant. Additionally, the jobs of the future will require a set of skills from a variety of subject areas. “We have to rethink our education system,” writes Anant Agarwal, CEO at edX, on a column in Quartz.

A summary of Mr. Agarwal’s ideas:

  • Lego-like modular education…
  • MOOCs at scale, with personalized pacing and open admissions…
  • Modular credentials…

 

 

5 questions we should be asking about automation and jobs — from hbr.org by Jed Kolko

Excerpts:

  1. Will workers whose jobs are automated be able to transition to new jobs?*
  2. Who will bear the burden of automation?
  3. How will automation affect the supply of labor?
  4. How will automation affect wages, and how will wages affect automation?
  5. How will automation change job searching?

 

From DSC:
For those Economics profs and students out there, I’m posted this with you in mind; also highly applicable and relevant to MBA programs.

* I would add a few follow-up questions to question #1 above:

  • To which jobs should they transition to?
  • Who can help identify the jobs that might be safe for 5-10 years?
  • If you have a family to feed, how are you going to be able to reinvent yourself quickly and as efficiently/flexibly as possible? (Yes…constant, online-based learning comes to my mind as well, as campus-based education is great, but very time-consuming.)

 

Also see:

We Still Don’t Know Much About the Jobs the AI Economy Will Make — or Take — from medium.com by Rachel Metz with MIT Technology Review
Experts think companies need to invest in workers the way they do for other core aspects of their business they’re looking to future-proof

One big problem that could have lasting effects, she thinks, is a mismatch between the skills companies need in new employees and those that employees have or know that they can readily acquire. To fix this, she said, companies need to start investing in their workers the way they do their supply chains.

 

Per LinkedIn:

Putting robots to work is becoming more and more popularparticularly in Europe. According to the European Bank for Reconstruction and Development, Slovakian workers face a 62% median probability that their job will be automated “in the near future.” Workers in Eastern Europe face the biggest likelihood of having their jobs overtaken by machines, with the textile, agriculture and manufacturing industries seen as the most vulnerable. • Here’s what people are saying.

 

Robot Ready: Human+ Skills for the Future of Work — from economicmodeling.com

Key Findings

In Robot-Ready, we examine several striking insights:

1. Human skills—like leadership, communication, and problem solving—are among the most in-demand skills in the labor market.

2. Human skills are applied differently across career fields. To be effective, liberal arts grads must adapt their skills to the job at hand.

3. Liberal art grads should add technical skills. There is considerable demand for workers who complement their human skills with basic technical skills like data analysis and digital fluency.

4. Human+ skills are at work in a variety of fields. Human skills help liberal arts grads thrive in many career areas, including marketing, public relations, technology, and sales.

 

 

 

The top learning trends for 2019: Towards a digital-human workforce — from hrdive.com; a sponsored posting by Shelley Osborne, Head of L&D at Udemy

Excerpt:

New digital technologies like artificial intelligence (AI) and automation tools are rapidly changing the way we work, develop products, and interact with our customers. Intelligent automation tools augment what people do at work and will redefine what’s possible.

As organizations navigate this complex digital transformation, learning & development (L&D) leaders are tasked with keeping employees up to speed with the ever-evolving skills ecosystem.

To uncover emerging trends and predict what’s required for 2019, we surveyed 400 L&D leaders to find out what they’re doing to prepare their workforce for this digital transformation.

 

With the rise of automation, the world of work is experiencing the largest job transition since the shift from agriculture to manufacturing jobs during the Industrial Revolution. By 2030, as many as 375 million workers—or roughly 14 percent of the global workforce—may need to switch occupational categories as digitization, automation, and advances in artificial intelligence disrupt the world of work,” according to McKinsey Global Institute.

 
© 2024 | Daniel Christian