Coursera’s MOOCs go to work: What MasterCard is learning — from forbes.com by George Anders

Excerpt:

An intriguing strategy tweak is taking shape at Coursera, the pioneer of massively open online courses, or MOOCs. While Coursera still opens its (virtual) doors wide to anyone who wants to take a free course for the fun of it, the company also is welcoming big firms such as MasterCard, BNY Mellon, AT&T and Shell, as they seek new content for employee training and development.

At MasterCard, two Coursera offerings have attracted a following, says Charles Silvestro, the payments company’s vice president for global talent development. One is a course on web applications that’s been offered to 2,500 employees; the other is a behavioral economics class taught by Duke professor Dan Ariely that’s been offered to 300 marketers.

 

Living social: How second screens are helping TV make fans — from nielsensocial.com

Excerpt (emphasis DSC):

Television viewing used to be an experience strictly between viewer and show, with water cooler talk coming the day after. The rise of social TV has changed that relationship, and according to a study by Nielsen, more and more Americans are quickly warming up to this new behavior. With tablets, smartphones and laptops at their side, TV viewers can follow their favorite shows, share content and connect with fellow fans before, during and after a program.

 

 

 

 

From DSC:
Instead of TV/entertainment-oriented programs, how about a service that offers cloud-based, scaffolded streams of content that are more educational/training-related in nature, complete with digital playlists of interactive content that can be offered up on the main display, while lifelong learners interact and discuss the content via their PLNs, cohorted groups of learners within their learning hubs, etc.?

 

 

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

MOOCs-MBAs--threats-opps-july2014

 

From DSC:
A paraphrased excerpt:

When I watch my teenagers do their math, they use their laptops, smartphones (to text their friends), and they watch YouTube videos to explain how to do the problems.

This statement made me reflect on the vision that I’m pursuing re: the use of second screen apps in learning as it relates to Learning from the Living [Class] Room.

The video was interesting to watch, and the topic grabbed my eye — i.e., will MOOCs impact MBA programs and if so, what might the potential scenarios look like?

I appreciated the excellent example of peering into the future, developing some scenarios, and planning for those scenarios NOW.

 

Also see:

Excerpt:

Learning continues long after college ends. What if being enrolled in college was also a lifelong condition?

That is how Christian Terwiesch, a professor at the University of Pennsylvania’s Wharton School, thinks graduate business programs might work in the future.

He and a colleague, Karl T. Ulrich, vice dean of innovation at Wharton, have published a paper on how the ascent of short video lectures—the kind popularized by massive open online courses and Khan Academy—might change the cost and structure of top business programs like Wharton’s. The short answer is that they probably won’t, at least not anytime soon.

The business school eventually might have to provide chunks of its curriculum on demand over a student’s whole career, he said, rather than during a two-year stretch at the beginning.

 

From DSC:
I like that question — Would graduate school work better if you never graduated from it? — as it speaks to me of tapping into the streams of content that are constantly flowing by us now…and doing so throughout our lifetimes. That’s one possible scenario for the delivery mechanism for some of our educational programs in the future.

 

 

 

Reflections on “C-Suite TV debuts, offers advice for the boardroom” [Dreier]

C-Suite TV debuts, offers advice for the boardroom — from streamingmedia.com by Troy Dreier
Business leaders now have an on-demand video network to call their own, thanks to one Bloomberg host’s online venture.

Excerpt:

Bringing some business acumen to the world of online video, C-Suite TV is launching today. Created by Bloomberg TV host and author Jeffrey Hayzlett, the on-demand video network offers interviews with and shows about business execs. It promises inside information on business trends and the discussions taking place in the biggest boardrooms.

 

MYOB-July2014

 

The Future of TV is here for the C-Suite — from hayzlett.com by Jeffrey Hayzlett

Excerpt:

Rather than wait for networks or try and gain traction through the thousands of cat videos, we went out and built our own network.

 

 

See also:

  • Mind your own business
    From the About page:
    C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel will be home to such shows as C-Suite with Jeffrey Hayzlett, MYOB – Mind Your Own Business and Bestseller TV with more shows to come.

 

 

From DSC:
The above items took me back to the concept of Learning from the Living [Class] Room.

Many of the following bullet points are already happening — but what I’m trying to influence/suggest is to bring all of them together in a powerful, global, 24 x 7 x 365, learning ecosystem:

  • When our “TVs” become more interactive…
  • When our mobile devices act as second screens and when second screen-based apps are numerous…
  • When discussion boards, forums, social media, assignments, assessments, and videoconferencing capabilities are embedded into our Smart/Connected TVs and are also available via our mobile devices…
  • When education is available 24 x 7 x 365…
  • When even the C-Suite taps into such platforms…
  • When education and entertainment are co-mingled…
  • When team-based educational content creation and delivery are mainstream…
  • When self-selecting Communities of Practice thrive online…
  • When Learning Hubs combine the best of both worlds (online and face-to-face)…
  • When Artificial Intelligence, powerful cognitive computing capabilities (i.e., IBM’s Watson), and robust reporting mechanisms are integrated into the backends…
  • When lifelong learners have their own cloud-based profiles…
  • When learners can use their “TVs” to tap into interactive, multimedia-based streams of content of their choice…
  • When recommendation engines are offered not just at Netflix but also at educationally-oriented sites…
  • When online tutoring and intelligent tutoring really take off…

…then I’d say we’ll have a powerful, engaging, responsive, global education platform.

 

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 

The seven habits of highly effective digital enterprises — from mckinsey.com by Tunde Olanrewaju, Kate Smaje, and Paul Willmott
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven habits that successful digital enterprises share.

Excerpt:

The age of experimentation with digital is over. In an often bleak landscape of slow economic recovery, digital continues to show healthy growth. E-commerce is growing at double-digit rates in the United States and most European countries, and it is booming across Asia. To take advantage of this momentum, companies need to move beyond experiments with digital and transform themselves into digital businesses. Yet many companies are stumbling as they try to turn their digital agendas into new business and operating models. The reason, we believe, is that digital transformation is uniquely challenging, touching every function and business unit while also demanding the rapid development of new skills and investments that are very different from business as usual. To succeed, management teams need to move beyond vague statements of intent and focus on “hard wiring” digital into their organization’s structures, processes, systems, and incentives.

 

From DSC:
“The age of experimentation with digital is over.  …  To take advantage of this momentum, companies need to move beyond experiments with digital and transform themselves into digital businesses.”

Though this may be true for the corporate world (the audience for whom this piece was written), the experimentation within higher education is just beginning.  With that said, I still couldn’t help but wonder if some of these same habits might apply to the world of higher education. For example, three habits that the article mentioned jumped out at me as being highly relevant to those of us working within higher education:

1. Be unreasonably aspirational

4. Challenge everything

7. Be obsessed with the customer
Rising customer expectations continue to push businesses to improve the customer experience across all channels. Excellence in one channel is no longer sufficient; customers expect the same frictionless experience in a retail store as they do when shopping online, and vice versa.

 

 

A potentially-related item, at least from the perspective of the higher ed student of the near future:

  • Accelerating the digitization of business processes — from by Shahar Markovitch and Paul Willmott
    Customers want a quick and seamless digital experience, and they want it now.
    Excerpt:
    Customers have been spoiled. Thanks to companies such as Amazon and Apple, they now expect every organization to deliver products and services swiftly, with a seamless user experience.
 

Harvard MOOCs up ante on production quality — from educationnews.org by Grace Smith

Excerpt (emphasis DSC):

It’s called HarvardX, a program begun two years ago, that films professors who are creating lessons that act as an adjunct to their coursework.   The catch is, the production value is equally proportioned to the subject matter.  The underproduced in-class lecture being filmed by a camera at the back of the lecture hall is being updated, in a big way.

Two video studios, 30 employees, producers, editors, videographers, composers, animators, typographers, and even a performance coach, make HarvardX a far cry from a talking head sort of online class.

The Harvard idea is to produce excellent videos, on subject matters that might be difficult to pull off in a lecture hall or class.  Then, to bring these videos into the class for enrichment purposes.  An example is Ulrich’s online class, “Tangible Things”.

 

 

Also see:

Sea change of technology: Education — from the Harvard Gazette, Christina Pazzanese, May 26, 2014

Excerpt (emphasis DSC):

After centuries of relative torpor, technology breakthroughs have begun to reshape teaching and learning in ways that have prompted paradigm shifts around pedagogy, assessment, and scholarly research, and have upended assumptions of how and where learning takes place, the student-teacher dynamic, the functions of libraries and museums, and the changing role of scholars as creators and curators of knowledge.

“There are massive changes happening right now,” said Robert A. Lue, the Richard L. Menschel Faculty Director of the Derek Bok Center for Teaching and Learning and faculty director of HarvardX (harvardx.harvard.edu). “What has brought it into particularly tight focus now is that the revolution in online education has raised a whole host of very important questions about: What do students do with faculty face-to-face; what is the value of the brick-and-mortar experience; and how does technology in general really support teaching and learning in exciting, new ways? It’s been a major catalyst, if you will, for a reconsideration of how we teach in the classroom.”

Classrooms of the future are likely to resemble the laboratory or studio model, as more disciplines abandon the passive lecture and seminar formats for dynamic, practice-based learning, Harvard academicians say.

“There’s a move away from using the amphitheater as a learning space … toward a room that looks more like a studio where students sit in groups around tables, and the focus is on them, not on the instructor, and the instructor becomes more the ‘guide outside’ rather than the ‘sage onstage,’ facilitating the learning process rather than simply teaching and hoping people will learn,” said Eric Mazur, Balkanski Professor of Physics and Applied Physics at the Harvard School of Engineering and Applied Sciences.

It’s a shift that’s changing teaching in the humanities as well. “It’s a project-based model where students learn by actually being engaged in a collaborative, team-based experience of actually creating original scholarship, developing a small piece of a larger mosaic — getting their hands dirty, working with digital media tools, making arguments in video, doing ethnographic work,” said Jeffrey Schnapp, founder and faculty director of metaLAB (at) Harvard, an arts and humanities research and teaching unit of the Berkman Center for Internet & Society.

 

 

From DSC:
HarvardX is a great example of using teams to create and deliver learning experiences.

Also, the “Sea change…” article reminded me of the concept of learning hubs — whereby some of the content is face-to-face around a physical table, and whereby some of the content is electronic (either being created by the students or being consumed/reviewed by the students).  I also appreciated the work that Jeff Schnapp is doing to increase students’ new media literacy skills.

 

 

 

 

From DSC:
The idea of a learning hub — where some of the learning content is accessed electronically and where some of the learning takes place in a face-to-face manner — seems to be picking up steam. Conceptually, it makes a huge amount of sense, especially if it’s done well. It combines the best of online learning and face-to-face learning. Though not new, blended or hybrid learning, has often been said to be the Holy Grail of learning. So some of the learning could be accessed remotely — via a live videoconference or via a previously recorded lecture — and some of the learning could take place around a table.

 

Let's take the best of both worlds -- online learning and face-to-face learning

 

With that in mind, it was interested to see the following postings:

  • N.Y. Public Library Plans Face-to-Face ‘Classes’ for MOOC Students — from chronicle.com by Steve Kolowich
    Excerpt:
    In a pilot program with Coursera, the New York Public Library plans to organize meet-ups at which people taking massive open online courses can gather and discuss the courses with help from “trained facilitators.”The partnership is part the MOOC company’s effort to build an infrastructure for in-person learning around its free online courses. Research has suggested that MOOC students who receive offline help earn higher scores on their assessments.
    .
  • New Learning Hubs Locations Hosted by The New York Public Library and Seven Other International Partners– — coursera.com
    Excerpt:
    [On April 30th] we are happy to announce eight new Learning Hubs partners including The New York Public Library, the largest library system in the US and our first domestic Learning Hubs network. Fitting we think that one of our first US Learning Hubs partners is located in New York, Coursera’s most popular city in the world by enrollment with more than 50,000 users located in New York City and 160,000 in the greater state of New York!

    We launched the Learning Hubs program last year to give communities around the world the ability to access online courses for free, and also to engage with others in a blended learning setting. We’ve since partnered with a total of 17 trusted institutions around the world including the US Department of State to establish physical spaces where students can access the necessary technology and a global community of learners.

 

 

From DSC:
Combine that vision with the vision that I’ve put forth on this blog before — and which the recent blog posting discusses below – and you have one pumped up learning environment!

 

What will the active learning classroom look like in the not-so-distant future? — from lakelandlearningtechnologies.wordpress.com

The next generation interactive classroom…

1) will support students bringing their smartphones and tablets (BYOD) into the classroom. Students can expect to interact with their peers and the content / media on-the-fly, at the same time, discovering new ways to use classroom and web-based technologies to support their own learning.

2) will be increasingly wireless. Apple TV is already being used in classrooms where students and their teachers share their assignments and class projects on high definition TV screens. Emerging wireless technologies such as 802.11 ac, mean faster connection speeds and improved quality of shared media.

3) will mean classrooms are more configurable around the people using them rather than the fixtures and technology in the room. The use of multiple surfaces fosters collaboration, creativity and design, permitting students and instructors the ability to display, capture and share these interactions.

New learning spaces are emerging as a blend of the formal and informal – with flexibility driving design.

 

Time to retire from online learning? – by Tony Bates

Excerpts:

Teaching in higher education is about to go through as major a revolution as one can imagine. This is not going to be easy; indeed it could get brutal.

…this is not a profession where you can be half in and half out. Dabbling in online learning is very dangerous (politicians please note).

Lastly, I am concerned that the computer scientists seem to be taking over online education. Ivy League MOOCs are being driven mainly by computer scientists, not educators. Politicians are looking to computer science to automate learning in order to save money. Computer scientists have much to offer, but they need more humility and a greater willingness to work with other professionals, such as psychologists and teachers, who understand better how learning operates. This is a battle that has always existed in educational technology, but it’s one I fear the educators are losing. The result could be disastrous, but that’s a theme for a whole set of blog posts.

 

From DSC:
I am very grateful for Tony’s work!  He has helped many, many people develop their own learning ecosystems in a variety of ways throughout these last 45 years.  As I, too, am passionate about online learning, I have really appreciated Tony’s insights and writings about topics that related to online and distance learning.  I was glad to hear that Tony will continue to write in the future.

 

If change is inevitable– is progress optional? Four education institutions opting for progress — from onlinelearninginsights.wordpress.com by Debbie Morrison

Excerpts:

  1. Corporate Sponsored Degree Program: University of Maryland, Cybersecurity
  2. Strategic Planning Initiative: Beyond Forward, Dartmouth University
  3. Institutional Mergers. University System of Georgia
  4. MOOC-Inspired Initiatives. Penn State, flex-MOOC and Georgia Tech Institute.

 

 

 

MOOCs: Coursera moves towards massive revenues on certification — from donaldclarkplanb.blogspot.co.uk by Donald Clark

Excerpt:

Real revenues
Coursera took one year to hit $1 million on revenues from certification, 3 months to hit $2 million (Feb 14) and now report $4 million (Apr 14), that’s $2 million in the following two months. Impressive compound growth. This has been achieved through their Coursera certificate track, which, at $30-$100 per course, has seen an average 1.2% conversion rate double up to the current average of 2.4%, giving them $4 mlllion, driven by demand from employers. Note this last observation – ‘driven by employers’.

 

From DSC:
Donald is right on the mark here: MOOCs continue to experiment, morph, innovate. They appear to have found a solid source of revenue with their certifications.  Also, as Donald emphasizes, this growth is driven by employers. I’d encourage you to read his posting, as he points out several other innovations in what Coursera is doing.  

It makes me wonder…

  • Are institutions of traditional higher education experimenting, morphing, innovating enough?
    .
  • Are we modeling for our students what they will need to do — at least at points — in their careers? (i.e. pivoting, failing/trying again, adapting, experimenting, innovating)

We can’t always hit home runs. We need to be able to fail/try again and create a culture that rewards innovation.

Last thought here:
When connected/smart TV’s get worked out,
MOOCs could add/leverage that type of
platform for some powerful, global
learning (24 x 7 x 365)…helping people reinvent
themselves at extremely attractive prices.

 

What educationally-related affordances might we enjoy from these TV-related developments?

MakingTVMorePersonal-V-NetTV-April2014

 

EducationServiceOfTheFutureApril2014

 

CONTENTS

  • Content discovery and synchronization
    With access to rich data about their subscribers and what they do, operators can improve recommendation, encourage social TV and exploit second screen synchronization.
  • Recordings get more personal
    One of the next big steps in multiscreen TV is giving people access to their personal recordings on every screen. This is the moment for nPVR to finally make its entrance.
  • Evolving the User Experience
    As service providers go beyond household level and address individuals, the role of log-ins or context will become important. There is a place for social TV and big data.
  • The role of audio in personalization
    Audio has a huge impact on how much we enjoy video services. Now it can help to personalize them. ‘Allegiance’ based audio choices are one possibility.
  • Making advertising more targeted
    Addressable advertising is in its infancy but has a bright future, helping to fund the growth of on-demand and multiscreen viewing.

 

Some excerpts from this report:

Good content should be matched by good content discovery , including recommendations. The current state-of -the-art is defined by Netflix.

Today’s TV experience is worlds apart from the one we were talking about even five years ago. We’ve witnessed exponential growth in services such as HD and have moved from a model in which one screen is watched by many, to many screens (and devices) being available to the individual viewer, what is today called TV Everywhere.  Having multiscreen access to content is driving the demand for a more personalised experience, in which the viewer can expect to see what they want, where, and when. While video on-demand (VOD) has been a great method for delivering compelling content to viewers, it is not always a truly seamless TV-like experience, and traditionally has been limited to the living room. The growing demand for the personalised experience is driving seismic change within the TV industry, and we’ve seen great strides made already, with time-shifted TV and nPVR as just two examples of how we in the industry can deliver content in the ways viewers want to watch. The next step is to move towards more advanced content discovery, effectively creating a personalised channel or playlist for the individual user.

As the tools become available to deliver personalized experiences to consumers, content owners can better create experiences that leverage their content. For example, for sports with multiple points of action, like motor racing, multiple camera angles and audio feeds will allow fans to follow the action that is relevant to their favourite racing team. And for movies, access to additional elements such as director’s commentaries, which have been available on Blu-ray discs for some time, can be made available over broadcast networks.

 

 

From DSC:
Some words and phrases that come to my mind:

  • Personalization.
  • Data driven.
  • Content discovery and recommendation engines (which could easily relate to educational playlists)
  • Training on demand
  • Learning agents
  • Web-based learner profiles
  • Learning hubs
  • What MOOCs morph into
  • More choice. More control.
  • Virtual tutoring
  • Interactivity and participation
  • Learning preferences
  • Lifelong learning
  • Reinventing oneself
  • Streams of content
  • Learning from The Living [Class] Room

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 

streams-of-content-blue-overlay

 

Megatrends in MOOCs: #1 Adoption at Corporate Universities — from by Bryant Nielson

Excerpt:

How do MOOCs fit in with corporate universities?

In many ways, the reasons corporate universities have expanded are some of the same reasons that MOOCs are becoming so popular, especially for a growing crop of non-traditional learners: the courses provide a way for learners to get the personalized education they need to succeed in their job and advance their career, and both students and employers are finding that traditional colleges and universities are not satisfactorily preparing graduates to enter the workforce.

Recently in corporate universities, the dominant model of education has started to change. Moving away from instructor-led training and traditional computer-based training, companies are starting to transition toward more connected digital learning environments, including MOOCs. One of the biggest stories of the past year was the announcement in November that multinational steel manufacturing company Tenaris would partner with MOOC provider edX to expand the firm’s training and education offerings to its 27,000 employees worldwide. Under the agreement, Tenaris can both develop MOOCs on the edX platform and license courses developed by others.

MOOCs can provide several advantages for corporate universities…

 

A somewhat-related posting from Debbie Morrison over at the Online Learning Insights blog:

 

A somewhat-related posting from Tony Bate:

 

A somewhat-related posting from Educause:

 

Addendum on 4/8/14:

 

New York Public Library partners with Zola to offer algorithmic book recommendations — from gigaom.com by Laura Hazard Owen
The New York Public Library will offer book recommendations to readers through its website via a new partnership with NYC-based startup Zola Books.

Excerpt:

Visitors to the New York Public Library’s website will have a new way to decide what to read next: The library is partnering with New York-based startup Zola Books to offer algorithm-based recommendations to readers. The technology comes from Bookish, the book discovery site that Zola acquired earlier this year.

 

From DSC:
If the New York Public Library can do this with books, why can’t a smart TV-based service offer this sort of functionality for educationally-related materials?  (Or a second screen-based application?) What if MOOCs integrated this sort of recommendation engine and then accessed/delivered the digitally-based content to you? Some serious personalized/customized micro-learning.

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 

 

Speeding up on curves — from educause.edu by Bradley Wheeler

Excerpt:

Higher education faces a number of important curves, but I’ll focus first on just two:

  1. The finance of higher education is increasingly moving from a public to a private good, leading to increasing cost and price pressures (particularly for state-supported institutions).
  2. The increasing digitization of education and research favors greater scale while it also enables potential new substitutes for colleges and universities.

 


figure 4

 


 

Also see:

 

I failed my online course — but learned a lot about Internet education — from readwrite.com by Selena Larson (by way of eduwire.com)
Massive open online courses, or “MOOCs,” require a lot of motivation—and sometimes, a thick skin.

Excerpts (comments via DSC):

He provided great insight, paired it with interesting required readings, and led Google Hangouts throughout the course, though only a handful of students were able to participate. Time zone differences and limited space ultimately resulted in a select few students receiving the opportunity to participate in this more intimate online setting.

(From DSC:  Last I knew, only 25 students can get into one of these sessions; this seems to be a major mistake to use Google Hangouts if you are talking MOOCs with thousands of students; Coursera should have required that the professor use a different tool.)

I’ll admit it: I had minimal motivation. Sure, I didn’t want to waste $49, but I certainly didn’t stay up all night finishing a 600-word essay—the goal of receiving a course completion certificate just wasn’t appealing enough.

The quizzes were easy—we were given multiple attempts to get a perfect score—but the essays were a different story. Since the professor was unable to grade them himself, each student was subject to peer reviews—five of them. And each review impacted your grade.

I failed my first essay. All but one reviewer gave me a failing grade, for reasons unknown.

In true Internet fashion, these peer reviews were totally anonymous. I couldn’t discuss with my reviewer why he or she thought my essay was lousy, and I couldn’t defend my link to Fox News. I felt uncomfortable and powerless. Stupid.

(From DSC: I don’t have a lot of confidence in asking other students, who aren’t trained in teaching/pedagogy/grading, to effectively use rubrics to grade other students’ papers. Though one could turn right around and say that of many faculty members as well, who often lack training in education-related courses. But in the case of professors, they often build up such expertise over time.)

 

How MOOCs Can Succeed
(from DSC, I’m paraphrasing below)

  • Get rid of  anonymous grading
  • Get the price point right
    (From DSC: This is tough though, as such a figure most likely differs for each student.)

 

From DSC:
The graphic below attempts to relay the potential power of technologies such as IBM’s Watson in auto-curating content for MOOCs.  But there may be other uses for such technologies — such as if these technologies could be used to effectively grade papers, assignments, quizzes, etc. — then today’s MOOCs would be much more effective and would better address one of Selana’s key concerns.

 

Watson-MOOCs-NewTypesCollaboration-DChristian-2-14-13

 

 

WhatsWatson-March2014

 

 
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