IBM and USTA captivate tennis fans with immersive second screen experience — from MarketWatch.com
Analytics, cloud, mobile and social computing technologies deliver US Open to fans’ fingertips

 

Excerpt:

The innovative digital US Open environment provides fans, players, broadcasters and media with access to a range of Big Data insights streaming from the courts, including stats, facts, videos, live scoring, and historical and real-time analysis of tennis data served to tablets, smartphones, PCs and other devices.

 

Also see:

USOpen-USTA-IBM-Aug2013

 

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USOpen2-USTA-IBM-Aug2013

 

From DSC:
Questions I wonder about:

  • How might this sort of thing help us in education? What if, instead of a tennis match, it was a debate on X vs. Y…?
    .
  • Could we use it in educational gaming apps?
    .
  • If so, what sorts of apps that lean on social learning could we create?
    .
  • How could professional development/conferences use this type of immersive second screen experience? What sorts of opportunities for participation would open up?
    .
  • Could we develop things like this that help us learn things IN REAL TIME from the streams of content flowing by? (Do learning agents employ this sort of thing?)

 

 

 

Somewhat-related items:

College students bring targeted media to doctors’ waiting rooms — from entrepreneur.com by Michelle Goodman

Excerpt:

Their idea was to sell doctors’ offices prepackaged video segments containing tips on diet, exercise and other lifestyle tweaks patients could make to improve their health. A TV screen in the reception area would broadcast this programming, modeled after segments on shows such as Today, while patients waited for appointments.

To test the idea, Agarwal, Shah and classmate Derek Moeller bought TVs and DVD players, culled content from the internet and distributed the equipment and “shows” to 50 doctors in five states.

MOOCing the Liberal Arts? Technology and Relationship in Liberal Arts Education
The Thirteenth Annual Conversation on the Liberal Arts
February 13 – 15, 2014
 

Transmedia stories and games explained — from splash.abc.net.au by Dr. Christy Dena; with thanks to The Digital Rocking Chair for Scooping this onto Transmedia: Storytelling for the Digital Age
Opportunity abounds in the area of ‘transmedia projects’, or stories and games that span more than one medium or artform. Dr Christy Dena explains this evolving area of education. This is Part 1 in her blog series.

Excerpt:

One of the areas I work in is ‘transmedia’ or ‘cross-media’ writing and design. I work in the area as a practitioner, and also as an educator for industry professionals and undergraduate students. Transmedia or cross-media fundamentally refers to projects that span more than one medium; for example, a book and computer. I work in creating transmedia stories and games, and so also teach students about making their own. Over my two articles for ABC Splash, I share some of the approaches I use when giving students the opportunity to make their own transmedia stories and games.

Opening the door to transmedia projects — from splash.abc.net.au by Dr. Christy Dena
In her second article on transmedia projects, Dr Christy Dena shares the guidelines she’s created to open the door to this form of education in schools.

Excerpt:

It is important that students are given at least two media locations to work with, such as a website and poster. I always include a live event of some kind as well.

 
 

The battle of the ecosystems: Apple, Google, Microsoft, & Amazon.com — by Daniel Christian with thanks to Krista Spahr, Michael Mandeville, Bill Vriesema, and Adam Tozer from Calvin College for their feedback/inputs on this.

 

BattleOfTheEcosystems-DanielChristian-August2013

PDF version here [1.35MB]

 

 

Also see:

 

Ecosystem value metrics

 

Ecosystem value metrics - developer perspective

 

Addendums on 8/13/13:

 

FlixMaster changes model; becomes Rapt — from bcbr.com by Joshua Lindenstein

Excerpts:

BOULDER – Highlighting a shift toward a new model for its interactive online video platform, Boulder-based FlixMaster Inc. this week announced that it is changing its name to Rapt Media Inc.

“When we founded FlixMaster, we set out to create the best toolset for video creators wanting to build interactive videos, and we succeeded in doing that that,” Rapt co-founder and chief executive Erika Trautman said in an email.  “But as we partnered with really sophisticated companies (like HBO and Maybelline), we realized that our platform and the opportunity it posed was bigger than just interactive video. It was about improving online communication and storytelling through interactivity of all kinds, with video as the central component. Our company had already transitioned to this bigger vision, and we wanted a name that could reflect that vision.

 

FlixMasterBecomingRapt-August2013

 

Additional thought from DSC:
This item relates to the convergence of the television, the computer, and the telephone that I’m pulse-checking. I’m hopeful that such a convergence will provide students in the future with 24×7, highly-engaging, interactive, customized/personalized content:

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More choice. More control.

 

 

From DSC:
I love multimedia because it enables me to craft a message using audio, video, text, graphics, and even animations.  The Internet extends the power of this communication by allowing that message to go forth 24 x 7 x 365 in multi-directional ways — even allowing others to join in the conversations and participate.

The following item made me reflect upon on how important this is becoming to business:

Excerpt:

How (and why) is Marketing Changing?
The first thing to understand about marketing today is that it’s all about shared experience. Consumer behavior is radically changing with respect to content consumption. No longer are people consuming most of their content on the TV, a newspaper, or even their computer. Rather, they are using a combination of channels:

 

 

From DSC:

  • Won’t this trend also impact students’ expectations/hopes/engagement?
  • What do we need to do to help youth build these skillsets?

 

 

Also related/see:

  • The rise, implications & benefits of the second screen — from newsworks.org.uk by Mark Challinor
    Telegraph Media Group’s director of mobile Mark Challinor says in this new era of second screens, news companies must create content that helps consumers to multi-task on multiple platforms with multiple devices.

Excerpt:
Watching television – or even reading a newspaper – with a smartphone and/or tablet device is becoming one of the most popular leisure activities of this “mobile age”. In turn, publishers such as ourselves are trying to find ways to capitalise on this somewhat new consumer behaviour of real-time interaction, which, more often than not, includes social media. This type of interaction, referred to as “the second screen” or “the companion device”, has become not just a latest hot topic of discussion all over social media blogs; it is a huge development for the mobile app industry and a target-rich environment for our advertisers.

  • Emerging markets’ second-screen boost with 1BN smart devices by 2014 — from rapidtvnews.com by Joseph O’Halloran
    Excerpt:
    New research by IDC has revealed that it won’t just be Western Europe and North America forming happy hunting grounds for second-screen services and applications. The analyst says it is clear that demand for smart connected devices is quickly shifting from developed to emerging markets and that by the end of 2014, global shipments of smart connected devices such as PCs, tablets, and smartphones will exceed surpass 1.7 billion units, with roughly one billion units delivered to emerging markets. The emerging markets are expected to grow at a compound annual growth rate (CAGR) of 17% over the 2012-2017 forecast period, compared to the 7% CAGR expected in developed markets.
 

From DSC:
The way we interact with digital video may never be the same again.  Consider the following developments/items:

 


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Touchcast2-July2013

Touchcast.com

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TouchcastDisruptsTVWatching-July2013

How TouchCast plans to disrupt TV watching

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TouchCast: a television studio in your iPad — from agbeat.com by Jennifer Walpole .

 


 

 

Interlude2-July2013

 

interlude.fm

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Interlude-July2013

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Interactive video startup Interlude raises $16m from Intel, Sequoia and other big names — from thenextweb.com by Robin Wauters

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FlixMaster2-July2013

Flixmaster.com

 

 


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  • What is MTEVIDEO?
    The Motion Touch Enabled Video platform allows you touch on the things that interest you as they move within video, adding them to your personal boutique so you can learn, shop, and share from any MTEVIDEO whenever you want.

 

With Cinematique’s ‘touch-enabled’, shoppable videos, product placement might not be so bad — from techcrunch.com by Anthony Ha

 


From DSC:
I sure hope that we can use these sorts of tools, concepts, and technologies within the educational/training-related realms! More choice. More control. Participation. Interactivity. Engagement.

 

 

 

Confused about ed tech tools? New rating site for apps and games — from blogs.kqed.org by Katrina Schwartz

Excerpt:

To evaluate the bonanza of apps, games, and websites that claim to have educational value, Common Sense Media, a non-profit organization best known for rating commercial media for age-level appropriateness, has developed a new rating system called Graphite.

The site provides ratings of products in three categories: pedagogy, engagement, and support. Pedagogy is the highest weighted category, and is based on the depth and quality of content and how well it’s integrated into the mechanics of the reviewed game or website. The highest rated games require players to think critically about how to progress, and help build skills that are transferable. The engagement category measures how well the game grabs and keeps players’ attention, and the support category refers to the quality of tools the product offers to help learners when they get stuck. Support also includes tools for parents or teachers so they can help a learner and gets higher marks if it offers content in a variety of ways, catering to different types of learners. Some examples might be clear tutorials or content offered with both visuals and text.

 

From DSC:
First, take a look at this interactive video from the Wall Street Journal:

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WSJ-interactive-video-Obamacare-7-9-13

 

For further information on that video, you can also see:

  • ‘Obamacare’ Made Easy to Understand — from /live.wsj.com
    David Wessel discusses a new WSJ.com interactive video that helps viewers better understand the Affordable Health Care Act as well as its slate of rules and penalties.

 

WSJ-interactive-video-Obamacare2-7-9-13

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From DSC:

Excellent, creative use of technology!   Lifelong learners of the world, let me hear some noise!  Your learning futures just got much more interesting, dynamic, and interactive! 

You will be given more choice and more control than you’ve ever had before. You will be able to interact with digital videos, drill down, take some rights turns and come back again, and more.

For example, during the WSJ video, you can click on the radio within the digital video in order to “drill down” and listen to more about a certain topic — while the main presentation “holds on”…

 

WSJ-interactive-video-Obamacare3-7-9-13

 

…you can jump ahead to the next marker…pause…rewind…click to get some further text-based information/details on a topic of interest:

 

WSJ-interactive-video-Obamacare4-7-9-13

 

…and more. In other words, you have more choice, more control in your learning experience. This, at minimum, is a piece of online learning’s — and digital video’s — future.

But I hear you saying, so what? Flash has been doing this for a while now.  And that, my friends, is the only downside I see in this implementation from the WSJ — it was done using Flash. 

As Flash won’t fly on iOS-based devices, an HTML5-based solution needs to come into the picture…and this is where Touchcast shines!

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Touchcast-July2013

 

As Paul Sawers explains, you can add interactive, browsable layers onto your video and deliver it in an HTML5-based format.

 

d11 730x547 TouchCast for iPad brings the future of the Web to video authoring with interactive browsable layers

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An excerpt from Paul’s article:

Things start to get really interesting with video apps (vApps). TouchCast lets you create videos that are layered with live Web pages, video clips, maps, Twitter streams and other facets of the digital world. “We’re actually claiming that this is the future of the Web,” says Segal, TouchCasts’s CEO.

Indeed, TouchCast’s vApp library is ‘open’, so developers can create and customize their own vApps.

 

Bottom line:
“Digital textbooks” will never be the same again (not to mention learning modules, transmedia, ads, presentations, digital storytelling, and more)!

 

 

Also see:

 

iPad still dominates in latest tablet web usage numbers — from ipadinsight.com by Patrick Jordan

From DSC:
This is especially important data given the ever increasing trend towards mobility as well as when you are considering which ecosystem(s) to build up and around (i.e. consider things such as BYOD, what apps and platforms your students are going to develop for, digital textbooks, smartphone/tablet-based “clickers,” etc.)

 

 

Here’s why the TV apps economy will be a $14 billion business [Wolf]

Here’s why the TV apps economy will be a $14 billion business — from forbes.com by Michael Wolf

 

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Excerpt:

According to new research published this week, the TV apps economy is forecasted to reach $14 billion by 2017.

Take for example today’s news that Apple will begin selling video advertisements served by iAd through iTunes Radio loaded on Apple TVs. This is only the first move for Apple in this space, and others like Samsung and Google  are already investing heavily in connected TV app advertising.

 

From DSC:
Why post this? Because:

  • It lays out future directions/careers related to Programming, Computer Science, Data Mining, Analytics, Marketing, Telecommunications, User Experience Design, Digital and Transmedia Storytelling, and more
    .
  • It leads to “Learning from the Living [Class] Room”

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

From DSC:
And if this does take off,
$14 billion won’t begin to capture the profits from this new industry.

It will be far larger than that.

 

Relevant addendum on 6/27/13:

  • The future of cinema is on demand — from bitrebels.com by Ben Warner (From DSC: Having just paid $32 for 4 people — 3 of whom were kids — to see Monsters U, I believe it!)
    .

future-of-cinema-on-demand

Via: [The Verge] Image Credits: [Venture Beat] [Home Theater]

 

 

The New Storytelling Frontier — from huffingtonpost.ca by Katherine Brodsky

Excerpts (emphasis DSC):

Long gone are the days of static content. Consumers are looking for more and transmedia storytelling offers an increasingly popular approach for creating property-based universes. Transmedia content itself is also evolving. It’s becoming more dynamic, more interactive, offering greater opportunities to engage audiences with creative user-generated content that adds to the storytelling experience. It is becoming more communal.

Although traditional models allow for greater control of content, strategies that can engage fans more actively and allow them to express themselves and even contribute to the development of a show, get them more involved and, ultimately, more willing to buy in.

 

From DSC:
As the use of storytelling is a powerful tool for learning, I can’t help but wonder…

  • What might be some creative possibilities arising from the developing world of transmedia that students and/or educational organizations could develop?
  • In what ways could we build more interactivity and social networking into our “digital textbooks” and mobile-based applications?
  • Would transmedia-based content help maintain interest, engagement, attention?
  • Would it help establish longer term memories/recall?
  • How might it help build students creativity and foster more experimentation/play/participation?
  • What roles might students play? (Writer, videographer, sound designer, actress, programmer, game designer, project manager, entrepreneur, etc.)
  • What tools and skills would students need to create their own transmedia-based experiences?
  • What new forms of storytelling might evolve from these efforts?
  • Could transmedia work its way into blended learning models?
  • Are new opportunities for immersing oneself in a particular subject matter becoming more available through transmedia-based experiences?
  • Could streams of content be wrapped in transmedia-based experiences?

 

 

 

 
 

Heads up Jony Ive! You need to see this brilliant concept for the Apple TV! Superb work by Sam Beckett!

BrilliantTVConceptBySamBeckett-May2013

 

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From DSC:
Now picture this from the educational standpoint — and what MOOCs could morph into.  The foundation for some serious learning power (from the living room) seems to be developing!

Streams of content/learning channels/cloud-based applications that each of us can create and make available.

Voice recognition, learning analytics, machine-to-machine communications, transmedia and more!  Wow!

 

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 
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