FlixMaster changes model; becomes Rapt — from bcbr.com by Joshua Lindenstein

Excerpts:

BOULDER – Highlighting a shift toward a new model for its interactive online video platform, Boulder-based FlixMaster Inc. this week announced that it is changing its name to Rapt Media Inc.

“When we founded FlixMaster, we set out to create the best toolset for video creators wanting to build interactive videos, and we succeeded in doing that that,” Rapt co-founder and chief executive Erika Trautman said in an email.  “But as we partnered with really sophisticated companies (like HBO and Maybelline), we realized that our platform and the opportunity it posed was bigger than just interactive video. It was about improving online communication and storytelling through interactivity of all kinds, with video as the central component. Our company had already transitioned to this bigger vision, and we wanted a name that could reflect that vision.

 

FlixMasterBecomingRapt-August2013

 

Additional thought from DSC:
This item relates to the convergence of the television, the computer, and the telephone that I’m pulse-checking. I’m hopeful that such a convergence will provide students in the future with 24×7, highly-engaging, interactive, customized/personalized content:

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More choice. More control.

 

 

From DSC:
I love multimedia because it enables me to craft a message using audio, video, text, graphics, and even animations.  The Internet extends the power of this communication by allowing that message to go forth 24 x 7 x 365 in multi-directional ways — even allowing others to join in the conversations and participate.

The following item made me reflect upon on how important this is becoming to business:

Excerpt:

How (and why) is Marketing Changing?
The first thing to understand about marketing today is that it’s all about shared experience. Consumer behavior is radically changing with respect to content consumption. No longer are people consuming most of their content on the TV, a newspaper, or even their computer. Rather, they are using a combination of channels:

 

 

From DSC:

  • Won’t this trend also impact students’ expectations/hopes/engagement?
  • What do we need to do to help youth build these skillsets?

 

 

Also related/see:

  • The rise, implications & benefits of the second screen — from newsworks.org.uk by Mark Challinor
    Telegraph Media Group’s director of mobile Mark Challinor says in this new era of second screens, news companies must create content that helps consumers to multi-task on multiple platforms with multiple devices.

Excerpt:
Watching television – or even reading a newspaper – with a smartphone and/or tablet device is becoming one of the most popular leisure activities of this “mobile age”. In turn, publishers such as ourselves are trying to find ways to capitalise on this somewhat new consumer behaviour of real-time interaction, which, more often than not, includes social media. This type of interaction, referred to as “the second screen” or “the companion device”, has become not just a latest hot topic of discussion all over social media blogs; it is a huge development for the mobile app industry and a target-rich environment for our advertisers.

  • Emerging markets’ second-screen boost with 1BN smart devices by 2014 — from rapidtvnews.com by Joseph O’Halloran
    Excerpt:
    New research by IDC has revealed that it won’t just be Western Europe and North America forming happy hunting grounds for second-screen services and applications. The analyst says it is clear that demand for smart connected devices is quickly shifting from developed to emerging markets and that by the end of 2014, global shipments of smart connected devices such as PCs, tablets, and smartphones will exceed surpass 1.7 billion units, with roughly one billion units delivered to emerging markets. The emerging markets are expected to grow at a compound annual growth rate (CAGR) of 17% over the 2012-2017 forecast period, compared to the 7% CAGR expected in developed markets.
 

From DSC:
The way we interact with digital video may never be the same again.  Consider the following developments/items:

 


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Touchcast2-July2013

Touchcast.com

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TouchcastDisruptsTVWatching-July2013

How TouchCast plans to disrupt TV watching

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TouchCast: a television studio in your iPad — from agbeat.com by Jennifer Walpole .

 


 

 

Interlude2-July2013

 

interlude.fm

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Interlude-July2013

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Interactive video startup Interlude raises $16m from Intel, Sequoia and other big names — from thenextweb.com by Robin Wauters

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FlixMaster2-July2013

Flixmaster.com

 

 


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  • What is MTEVIDEO?
    The Motion Touch Enabled Video platform allows you touch on the things that interest you as they move within video, adding them to your personal boutique so you can learn, shop, and share from any MTEVIDEO whenever you want.

 

With Cinematique’s ‘touch-enabled’, shoppable videos, product placement might not be so bad — from techcrunch.com by Anthony Ha

 


From DSC:
I sure hope that we can use these sorts of tools, concepts, and technologies within the educational/training-related realms! More choice. More control. Participation. Interactivity. Engagement.

 

 

 

Confused about ed tech tools? New rating site for apps and games — from blogs.kqed.org by Katrina Schwartz

Excerpt:

To evaluate the bonanza of apps, games, and websites that claim to have educational value, Common Sense Media, a non-profit organization best known for rating commercial media for age-level appropriateness, has developed a new rating system called Graphite.

The site provides ratings of products in three categories: pedagogy, engagement, and support. Pedagogy is the highest weighted category, and is based on the depth and quality of content and how well it’s integrated into the mechanics of the reviewed game or website. The highest rated games require players to think critically about how to progress, and help build skills that are transferable. The engagement category measures how well the game grabs and keeps players’ attention, and the support category refers to the quality of tools the product offers to help learners when they get stuck. Support also includes tools for parents or teachers so they can help a learner and gets higher marks if it offers content in a variety of ways, catering to different types of learners. Some examples might be clear tutorials or content offered with both visuals and text.

 

From DSC:
First, take a look at this interactive video from the Wall Street Journal:

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WSJ-interactive-video-Obamacare-7-9-13

 

For further information on that video, you can also see:

  • ‘Obamacare’ Made Easy to Understand — from /live.wsj.com
    David Wessel discusses a new WSJ.com interactive video that helps viewers better understand the Affordable Health Care Act as well as its slate of rules and penalties.

 

WSJ-interactive-video-Obamacare2-7-9-13

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From DSC:

Excellent, creative use of technology!   Lifelong learners of the world, let me hear some noise!  Your learning futures just got much more interesting, dynamic, and interactive! 

You will be given more choice and more control than you’ve ever had before. You will be able to interact with digital videos, drill down, take some rights turns and come back again, and more.

For example, during the WSJ video, you can click on the radio within the digital video in order to “drill down” and listen to more about a certain topic — while the main presentation “holds on”…

 

WSJ-interactive-video-Obamacare3-7-9-13

 

…you can jump ahead to the next marker…pause…rewind…click to get some further text-based information/details on a topic of interest:

 

WSJ-interactive-video-Obamacare4-7-9-13

 

…and more. In other words, you have more choice, more control in your learning experience. This, at minimum, is a piece of online learning’s — and digital video’s — future.

But I hear you saying, so what? Flash has been doing this for a while now.  And that, my friends, is the only downside I see in this implementation from the WSJ — it was done using Flash. 

As Flash won’t fly on iOS-based devices, an HTML5-based solution needs to come into the picture…and this is where Touchcast shines!

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Touchcast-July2013

 

As Paul Sawers explains, you can add interactive, browsable layers onto your video and deliver it in an HTML5-based format.

 

d11 730x547 TouchCast for iPad brings the future of the Web to video authoring with interactive browsable layers

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An excerpt from Paul’s article:

Things start to get really interesting with video apps (vApps). TouchCast lets you create videos that are layered with live Web pages, video clips, maps, Twitter streams and other facets of the digital world. “We’re actually claiming that this is the future of the Web,” says Segal, TouchCasts’s CEO.

Indeed, TouchCast’s vApp library is ‘open’, so developers can create and customize their own vApps.

 

Bottom line:
“Digital textbooks” will never be the same again (not to mention learning modules, transmedia, ads, presentations, digital storytelling, and more)!

 

 

Also see:

 

iPad still dominates in latest tablet web usage numbers — from ipadinsight.com by Patrick Jordan

From DSC:
This is especially important data given the ever increasing trend towards mobility as well as when you are considering which ecosystem(s) to build up and around (i.e. consider things such as BYOD, what apps and platforms your students are going to develop for, digital textbooks, smartphone/tablet-based “clickers,” etc.)

 

 

Here’s why the TV apps economy will be a $14 billion business [Wolf]

Here’s why the TV apps economy will be a $14 billion business — from forbes.com by Michael Wolf

 

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Excerpt:

According to new research published this week, the TV apps economy is forecasted to reach $14 billion by 2017.

Take for example today’s news that Apple will begin selling video advertisements served by iAd through iTunes Radio loaded on Apple TVs. This is only the first move for Apple in this space, and others like Samsung and Google  are already investing heavily in connected TV app advertising.

 

From DSC:
Why post this? Because:

  • It lays out future directions/careers related to Programming, Computer Science, Data Mining, Analytics, Marketing, Telecommunications, User Experience Design, Digital and Transmedia Storytelling, and more
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  • It leads to “Learning from the Living [Class] Room”

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

From DSC:
And if this does take off,
$14 billion won’t begin to capture the profits from this new industry.

It will be far larger than that.

 

Relevant addendum on 6/27/13:

  • The future of cinema is on demand — from bitrebels.com by Ben Warner (From DSC: Having just paid $32 for 4 people — 3 of whom were kids — to see Monsters U, I believe it!)
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future-of-cinema-on-demand

Via: [The Verge] Image Credits: [Venture Beat] [Home Theater]

 

 

The New Storytelling Frontier — from huffingtonpost.ca by Katherine Brodsky

Excerpts (emphasis DSC):

Long gone are the days of static content. Consumers are looking for more and transmedia storytelling offers an increasingly popular approach for creating property-based universes. Transmedia content itself is also evolving. It’s becoming more dynamic, more interactive, offering greater opportunities to engage audiences with creative user-generated content that adds to the storytelling experience. It is becoming more communal.

Although traditional models allow for greater control of content, strategies that can engage fans more actively and allow them to express themselves and even contribute to the development of a show, get them more involved and, ultimately, more willing to buy in.

 

From DSC:
As the use of storytelling is a powerful tool for learning, I can’t help but wonder…

  • What might be some creative possibilities arising from the developing world of transmedia that students and/or educational organizations could develop?
  • In what ways could we build more interactivity and social networking into our “digital textbooks” and mobile-based applications?
  • Would transmedia-based content help maintain interest, engagement, attention?
  • Would it help establish longer term memories/recall?
  • How might it help build students creativity and foster more experimentation/play/participation?
  • What roles might students play? (Writer, videographer, sound designer, actress, programmer, game designer, project manager, entrepreneur, etc.)
  • What tools and skills would students need to create their own transmedia-based experiences?
  • What new forms of storytelling might evolve from these efforts?
  • Could transmedia work its way into blended learning models?
  • Are new opportunities for immersing oneself in a particular subject matter becoming more available through transmedia-based experiences?
  • Could streams of content be wrapped in transmedia-based experiences?

 

 

 

 
 

Heads up Jony Ive! You need to see this brilliant concept for the Apple TV! Superb work by Sam Beckett!

BrilliantTVConceptBySamBeckett-May2013

 

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From DSC:
Now picture this from the educational standpoint — and what MOOCs could morph into.  The foundation for some serious learning power (from the living room) seems to be developing!

Streams of content/learning channels/cloud-based applications that each of us can create and make available.

Voice recognition, learning analytics, machine-to-machine communications, transmedia and more!  Wow!

 

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 

Microsoft unveils Xbox One: the ultimate all-in-one home entertainment system — from microsoft.com

Excerpt:

REDMOND, Wash. — May 21, 2013 — A new vision for the future comes to life today as Microsoft Corp. unveils Xbox One , the all-in-one gaming and entertainment system created for today and the next generation. At Microsoft headquarters in Redmond, Wash., the company showcased how Xbox One puts you at the center of all your games, TV, movies, music, sports and Skype.

“Xbox One is designed to deliver a whole new generation of blockbuster games, television and entertainment in a powerful, all-in-one device,” said Don Mattrick, president, Interactive Entertainment Business at Microsoft. “Our unique, modern architecture brings simplicity to the living room and, for the first time ever, the ability to instantly switch across your games and entertainment.”

With Xbox One, games push the boundaries of realism, and TV obeys your commands. Say “Xbox On” to launch your personalized Xbox One Home screen, discover what is popular on TV or see friends’ latest gaming achievements all using the most natural interface — your voice. The more you interact with Xbox One, the more it gets to know you and learns what you like.

 

From DSC:
Here’s the item I find particularly interesting (emphasis DSC):

  • Skype for Xbox One.
    Specially designed for Xbox One, talk with friends on your TV in stunning HD, or for the first time ever, hold group Skype calls on your TV.

 

Netflix CEO: ‘TV in the future will be like a giant iPad’ [Ligaya ]

Netflix CEO: ‘TV in the future will be like a giant iPad — from business.financialpost.com by Armina Ligaya

Excerpt (emphasis DSC):

Q: What do you think is going to happen over the next five or 10 years in internet video?

A: Well, you know, the fundamental thing is the internet has been getting faster. And now it’s video capable, which is really a last-five-years phenomenon. And, internet video will be very transformative across all societies for telemedicine, for online learning, for education. For communication of various sorts. And it brings, whether it’s person to person, or a recorded video like a movie or a TV show, to a person it will be very transformative.

And, TV in the future will be like a giant iPad. It will have a bunch of apps on it, each app will have a unique experience.

So we’re getting beyond just a stream of video, which is all broadcast technology can do, to really try to be innovative about the interaction.

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The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

Mezzanine-from-Oblong-May2013

 

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Mezzanine2-from-Oblong-May2013

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From the Oblong.com website:

Mezzanine™ is a collaborative conference room solution that introduces multi-user, multi-screen, multi-device collaboration. This is next-generation communication: share any content from any device with anyone, anywhere.

Mezzanine transforms creative teamwork, executive meetings, and sales presentations into real-time, collaborative work sessions. Mezzanine expands on existing telepresence technology by providing what we call InfoPresence™—the incorporation of multiple users, multiple devices, and multiple streams of information in the collaboration environment. The future of conference room collaboration is here.

A Mezzanine workspace lets any person on a network bring their own device and share content and applications with any colleague, anywhere in the world, interactively. Mezzanine is a collaborative conference room solution combining presentation design and delivery, application sharing, whiteboard capture, and video conferencing, all within a framework of multi-participant control.

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Also see:

  • Oblong Technovates with LA High School
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  • Oblong at OME
    Oblong Industries recently participated at OME, a summit hosted by UC San Francisco.  The two-day summit focused on charting the future of precision medicine—an emerging field combining big data with clinical research and patient care to deliver insights and advances in treatment that is more targeted and enables improved patient outcomes.

 

Part 3: Transmedia is a mindset, not a science — from by Matt Doherty — thanks to the Scoop from siobhan-o-flynn  at Tracking Transmedia
The end of TV as we know it & the rise of transmedia

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Also see:

The end of TV as we know it & the birth of transmedia — slideshare by Ogilvy & Mather

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today’s complex, digtally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.

Doug Scott and Matt Doherty discussed how the idea of TV might be a thing of the past, but the stories that drive our content will always be our constant. Our variable? Telling. Telling has evolved due to the primary role of digital in our lives and disruptive innovation which has given us the ability to craft transmedia experiences. Transmedia has brought about a new set of creative tools and narratives that are rooted in content, formed by context and crossed by all things culture. Are you a story? Or are you a teller?

 

© 2024 | Daniel Christian