Aligning the business model of college with student needs: How WGU is disrupting higher education — from christenseninstitute.org by Alana Dunagan
Excerpt:
Since its inception, Western Governors University (WGU) has aimed to serve learners otherwise shut out of the traditional system. Now, the groundbreaking institution has both graduated 100,000 students and has over 100,000 students currently enrolled. These milestones demonstrate WGU’s ability to scale its high-quality, low-cost model, signaling a momentous shift in the higher education landscape.
In the mid-1990s, governors of 19 states across the western United States were concerned about bringing accessible college education to rural populations, especially working adults.These governors, led by Utah Governor Mike Leavitt, decided to explore building a new university to address the challenge. As the memorandum of understanding between those governors that officially marked the founding of WGU stated, “The strength and well-being of our states and the nation depend increasingly on a strong higher education system that helps individuals adapt to our rapidly changing economy and society. States must look to telecommunications and information technologies to provide greater access and choice to a population that increasingly must have affordable education and training opportunities and the certification of competency throughout their lives.”
Now in its third decade, WGU has students in every U.S. state and has over 100,000 enrolled students—a 230% increase since 2011.
The potential of competency-based education
Competency-based education is an approach to learning that allows students to determine the pace of their learning and move ahead once they demonstrate mastery in a concept. As described by Clayton Christensen and Michelle Weise:
Competency-based programs have no time-based unit. Learning is fixed, and time is variable; pacing is flexible. Students cannot move on until they have demonstrated proficiency and mastery of each competency but are encouraged to try as many times as necessary to demonstrate their proficiency. Although skeptics may question the “rigor” behind an experience that allows students to keep trying until they have mastered a competency, this model is actually far more rigorous than the traditional model, as students are not able to flunk or get away with a merely average understanding of the material; they must demonstrate mastery—and therefore dedicated work toward gaining mastery—in any competency.
Competency-based education first took hold in the K-12 education system, but it is also growing in higher education. As of fall 2015, roughly 600 institutions were using or exploring competency-based programs in higher education.13 However, only a handful of institutions are using competency-based education exclusively and have designed their business models around it.
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WGU offers programs across four industry areas: education, business, information technology, and healthcare. All of these programs are offered online; unlike most higher education institutions, WGU has no physical campus. Instead, it has invested heavily in a technology platform that allows it to deliver curriculum asynchronously, to wherever students are. In addition to its online platform, another unique aspect of WGU’s resources is its approach to faculty. In traditional institutions, faculty are responsible for academic research, course development, teaching, assessment, and advising students. Alternatively, WGU’s model unbundles the faculty role into component parts, with specialists in each role.