Augmented Reality – hype, or the future? — from by EE Publishers
The concept of Augmented Reality has existed for many years now – and commentators have remained rigidly sceptical about whether it will truly materialise in our everyday lives.


Essentially, AR describes the way in which a device (such as a smartphone camera, wearables like Google Glasses, or a videogame motion sensor) uses an application to “see” the real world around us, and overlay augmented features onto that view.

These augmented features are aimed at adding value to the user’s experience of their physical environment.

We predict there will be three primary areas in which we will initially engage with AR:

The way we consume information: Imagine going to a library or museum and being able to have a “conversation” with key people throughout history, or instantly transform the world around to you resemble a bygone era.

The fields of product development, marketing and customer engagement: Overlaying new digital services into retail environments opens up a host of new possibilities for organisations to tailor products to their consumers.

Back office/operational functions within the organisation: Companies are already finding ways to use AR in their supply chain, logistics and warehousing environments. Find out, for example, if a particular unit is missing from a shelf.



From DSC:
I wonder how Machine-to-Machine communications, beacons, GPS, and more will come into play here…? The end result, I think is a connection between the physical world and the digital world: