Also see:
With Oyster, keep 100,000 books in your pocket for $10 a month — from fastcompany.com by Christina Chaey
Oyster is trying to bring the magic of books to your smartphone through an iPhone app that connects readers to 100,000 titles for a flat, monthly fee.
Oyster releases the first true Netflix-for-e-books app — from Mashable.com by Seth Fiegerman
Oyster launches Netflix for books — from forbes.com by Steven Bertoni
Excerpt:
Today (9/5/13) Oyster launches its iPhone platform giving users 100,000 titles, from publishers like HarperCollins, Houghton Mifflin Harcourt, Workman and self-publishing giant Smashwords , for $9.95 a month. An iPad version will be released later this fall.