Why cloud computing is expanding the powers of Big Data analysis — from wired.co.uk by Dan Smith
 

 

Excerpt:

According to Werner Vogels, Amazon.com’s chief technology officer, data analysis — specifically “Big Data” analysis — is the backbone of modern business. Without it, your survival chances are limited and, with the growth of cloud computing it’s becoming easier than ever for startups and SMEs. “There’s a shift going on,” Vogels says. “Five or ten years ago, when thinking about data analysis, you would think about the biggest companies in the world. Today, there’s not a new business not thinking about data analysis.”

 
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