Bertelsmann acquires digital media agency Smashing Ideas for Random House, Inc. — from Smashing Ideas (emphasis DSC)
(New York, May 4, 2011)—Bertelsmann AG has acquired cutting-edge digital media agency Smashing Ideas, Inc. for its Random House, Inc. division, the world’s largest English-language trade book publisher. The purchase was announced today by Markus Dohle, Chairman and CEO of Random House and Member of the Executive Board of Bertelsmann AG, and Stephen Jackson, President and CEO of Smashing Ideas, Inc.
The acquisition adds significantly to the set of Random House capabilities and further signals the intention of Random House and its parent company to be leaders in digital content creation, and demonstrates their commitment to expanding revenues from mobile and interactive online products and services.
