Study: 30% of all US households already have TV connected to Internet
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 30% of all households have at least one television set connected to the Internet via a video game system, a Blu-ray player, and/or the TV set itself — up from 24% a year ago. Overall, 10% of all adults watch video from the Internet via one of these devices at least weekly, compared to 5% last year. This increased usage is heavily driven by Netflix subscribers, with 30% of Netflix subscribers watching video from the Internet via one of these connected devices weekly, compared to 3% weekly use among all non-Netflix subscribers.
Also see:
- Online TV Revenues Up as Living Rooms Shift to Digital
- Facebook vs. Twitter: Heavyweights Battle for Social TV
- Second Screen Race Heats Up – Fox Teams up with Miso for Multiplatform Play – Moving Beyond the Checkin
- twowaytv.com
Addendums:
- Study: 123 million connected TVs to ship in 2014
- Yahoo Acquires TV-Tagging Startup IntoNow for $20M to $30M
- What NBC’s New Social TV App Means For The Future Of Television
From DSC:
Why post this? Because:
- These postings demonstrate a continued convergence, a continued trend that is impacting the distribution of content. If it hasn’t already (in some shape or form), online-based learning — with social networking capabilities/functionality baked in — will be entering your living room. Given the budgetary pressures out there, such change may happen sooner rather than later.
- The Forthcoming Walmart of Education is definitely involved here.