Attentionomics: Captivating Attention in the Age of Content Decay -- Steve Rubel

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The Digital Landscape –What’s Next for News? — from spotlight.macfound.org
Harvards’s Nieman Reports weighs in on the future of journalism, including how young people are using technology as consumers and producers of information and how news organizations are looking to gaming as a way to engage audiences. Plus: evidence that journalism is not dying.

The new digital landscape, writes Melissa Ludtke, Neiman Reports editor, is “a place where game playing thrives and augmented reality tugs at possibilities. It’s where video excels, while the appetite for long-form text and the experience of ‘deep reading’ is diminished, and it’s where the allure of multitasking greets the crush of information.”

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Less networks. More meaning. — by David Armano

Less Networks. More Meaning. — from Logic+Emotion by David Armano

Screen shot 2010-02-13 at 8.57.22 AM

Here’s what I observed this past week after scanning the reactions of people in my own networks in relation to Google Buzz. People in my own ecosystem seem utterly exhausted by the plethora of networks they manage and the number of people within those networks. E-mail, Facebook, Twitter, Yammer, Instant Messenger… just how many platforms can we participate in?

Google’s strategy is likely meant to solve this problem. To become the one “ecosystem” to rule them all. But the Web doesn’t work this way. It’s unlikely that people will abandon existing platforms or networks unless they become so polluted that we have no choice. Sure we may have wandered away from e-mail, but how many of us have actually abandoned it? Very few I suspect. E-mail like Twitter or Facebook will remain relevant as long as our friends and co-workers keep using it. When they stop, it might go away—but how likely is it that scenario?

In my trends for 2010 article at Harvard Business, I wrote the following…

From DSC:
David brings up a great point and a serious problem…at least for me. How many networks and services can I belong to and effectively filter through? As the Net continues to splinter, where do I invest my time? That’s why I don’t use Twitter…as I know myself, and I’d be on Twitter all day long. I just can’t afford to do that; and I’m not sure how others are manuevering throughout this splintering space.

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Overcoming Information Overload

In a similar manner, we too must focus and filter.  In 2008, Clay Shirky gave a speech at the Web 2.0 Expo in New York City entitled, “It’s Not Information Overload. It’s Filter Failure.“  In it he says, “We are to information overload as fish are to water. It’s just what we swim in. Itz Acrobean, a man who would know once said, ‘If you have the same problem for a long time, maybe it’s not a problem.  Maybe it’s a fact…’ What’s changing now is the filters we have used (over the last 500 years) are breaking.”  He goes on to say that the solution won’t come from tweaking the old filters, but in creating new ones.

The matter of information overload comes back to supply and trust.  Give others the tools and knowledge to succeed and they will surprise you.

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How to Navigate Social Media (and Avoid Information Overload) — Tom Kuhlmann

(Below is an excerpt from Tom’s posting.)

Here are five simple ways to manage all of the information available to you.  I also did a quick screencast that walks you through some of these tips.

  • Use a feed reader to subscribe to the resources.  Many of the social media tools and sites have an RSS feed.  By subscribing via RSS feed, you can access everything from one site rather than having to visit each site that interests you.
  • Filter by keywords.  Some of the people I follow in Twitter post more than ten times a day.  It’s hard to keep up with all of that.  Besides, there are usually only a few things that interest me.  So I tune them out.  I don’t even look at their posts.  Instead, I create keyword filters.  This helps me get rid of the noise and only see those things that interest me.
  • Find information that’s already aggregated.  Don’t feel like doing any of that sorting or subscribing?  No biggie.  Just find someone else who does it and go to that site.  For example, if you’re active in Facebook and use Articulate products, become a fan of Articulate.  A lot of the community news and resources are available there and that saves you from having to do it yourself.
  • Focus on what’s practical.  Even if you do all of the sorting and filtering, it’s still a lot to handle.  Personally, I’m more interested in practical applications of ideas and not all of the conversation.  So I tend to pay more attention to tutorials, examples, and demos than I do news stories and conversations.
  • Tune out.  OK, this kind of goes contrary to the whole social media thing, but who cares.  Don’t worry about being on top of all of the chatter. As a wise man one said, “There’s nothing new under the sun.”  Sometimes you’re better off tuning out and staying focused, then you are getting anxious and trying to stay on top of everything.  Just tune in when you want.
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“Carving out” information

Two related postings:

1)  Kayaks vs Canoes: George Dyson on how media literacy has really changed — from Ewan McIntosh

George Dyson explains with more clarity than I’ve ever seen the principal difference in how we deal with information properly in 2010:

In the North Pacific ocean, there were two approaches to boatbuilding. The Aleuts (and their kayak-building relatives) lived on barren, treeless islands and built their vessels by piecing together skeletal frameworks from fragments of beach-combed wood. The Tlingit (and their dugout canoe-building relatives) built their vessels by selecting entire trees out of the rainforest and removing wood until there was nothing left but a canoe.

The Aleut and the Tlingit achieved similar results — maximum boat / minimum material — by opposite means. The flood of information unleashed by the Internet has produced a similar cultural split. We used to be kayak builders, collecting all available fragments of information to assemble the framework that kept us afloat. Now, we have to learn to become dugout-canoe builders, discarding unneccessary information to reveal the shape of knowledge hidden within (emphasis DSC).

I was a hardened kayak builder, trained to collect every available stick. I resent having to learn the new skills. But those who don’t will be left paddling logs, not canoes.

2)  Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? — from Robin Good’s blog

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