technologies for your home

Google Helpouts — Is this where things are heading?

On 11/06/2013, in adjunct faculty, collaboration, communications, corporate / business world, corporate universities / corporate training, cost of getting a degree, curriculum, dangers of the status quo, Daniel S. Christian, digital learning, disruption, education technology, elearning, faculty, future, future of higher education, game-changing environment, Google, higher education, innovation, internet, learning ecosystem, Learning from the Living [Class] Room, platforms, reinvent, second screen apps, smart/connected TV, social learning / networks, staying relevant, streams of content, surviving, teachers, teaching & learning, teaching online, technologies for your home, videoconferencing, web-based collaboration, by Daniel Christian

Items re: Helpouts by Google, which was just introduced on Monday, November 4th, 2013:

Google Helpouts: Need Help With Your Shakespeare? — video from The Wall Street Journal
Google Launches Helpouts, Paid Video Chats With Experts To Address Whatever Is Bothering You Right Now — from techcrunch.com by Alex Wilhelm
Google’s Helpouts could be the company’s secret weapon to take on healthcare — from gigaom.com by Janko Roettgers
Will Google Helpouts Undercut Freelancers? — from mashable.com by Chris Taylor
Per Paul Simbeck-Hampson

All things Helpouts
Thanks for compiling +Denis Labelle .

+Helpouts -> helpouts.google.com
1. Help/Support: support.google.com/helpouts
2. Google Help: support.google.com/helpouts/topic/3168357
3. Meet with a Helpouts Specialist: helpouts.google.com/supporthelpouts
4. Settings: helpouts.google.com/settings
5. On Google+: Circle +Helpouts
6. Helpouts Community on Google+:
plus.google.com/communities/103151120922119140466
7. On YouTube: youtube.com/helpouts
8. Mobile app: https://play.google.com/store/apps/details?id=com.google.android.apps.helpouts

Video -> Introducing Helpouts by Google

From DSC:
This type of thing goes hand and hand with what I’m saying in the Learning from the Living Room vision/concept: “More choice. More control.” This type of thing may impact K-12, higher ed, and corporate training/L&D departments.

It this how we are going to make a living in the future? If so, what changes do we need to make:

To the curricula out there?
To the “cores” out there?
In helping people build their digital/online-based footprints?
In helping people market themselves?

Streaming International: How the Internet has made TV a global medium [McWalters]

On 11/05/2013, in Asia, Australia, Daniel S. Christian, digital learning, Europe, global / globalization, India, internet, Learning from the Living [Class] Room, technologies for your home, television, UK, United States, by Daniel Christian

Streaming International: How the Internet has made TV a global medium — from sparksheet.com by Maura McWalters

Excerpt:

Television used to be one of America’s biggest exports. But the internet is bringing content from Asia, India and the Middle East into U.S. homes – and new advertising opportunities along with it, reports TV columnist Maura McWalters.

“Learning in the Living [Class] Room” — as explained by Daniel Christian [Campus Technology]

On 11/05/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, active learning, adult learning, analytics, animation, Artificial Intelligence/Agents/LLMs/and Related, attention, blended learning, Bring your own device (BYOD), business side of he, career development, change, changing business models, cloud-based computing / apps / other cloud-related, collaboration, colleges, communications, communities of practice, community colleges, competency-based learning/education, computer science, consortiums, content development, aggregation, repositories, convergence, corporate / business world, corporate universities / corporate training, cost of getting a degree, creativity, dangers of the status quo, Daniel S. Christian, data related items, digital audio, digital learning, digital storytelling, digital textbooks, digital video, disruption, distance education, e-books, e-publishing related items (EPUB and more), e-readers, education, education reform, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, entrepreneurship, expectations, experimentation, flipping -- inverted learning, formal learning, future of higher education, game-changing environment, global / globalization, heutagogy, higher education, homeschooling/homeschoolers, human-computer interaction (HCI), hybrid learning, IBM, ideas, immersion, informal learning, innovation, instructional design, intelligent systems, intelligent tutoring, interaction design, interactivity, interface design, internet, IT in HE, K-12 related, learner profiles, learning, learning agents, learning ecosystem, Learning from the Living [Class] Room, learning preferences, learning spaces, liberal arts, lifelong learning, love of learning, machine-to-machine communications, marketplaces, media/film, Michigan, mirroring and/or multiple devices, mobile learning, mobile technologies, MOOCs -- Massive Open Online Courses, more voice more choice more control, motivation, multi-touch, multimedia, Near Field Communication (NFC), neurodivergent/special needs, New "Amazon.com" of Higher Education, new business models, new media literacies, online learning, online media, online tutoring, open courseware and systems, organizational change, pace of change, participation, passions, personalized/customized learning, platforms, play, professional development, programming, real-world assignments, reinvent, second screen apps, simulations, smart classrooms, smart/connected TV, social learning / networks, social media, society, staying relevant, STEAM-related, story, storytelling, strategy, streams of content, student-related, surviving, tablets, teaching & learning, technologies for your home, technology (general), telecommunications, telepresence, television, transmedia, trends, ubiquitous learning, universities, user experience (UX), user interface design, using teams, videoconferencing, virtual field trips, virtual K-12 schools, Virtual Reality (VR) / worlds / learning, virtual tutoring, vision/possibilities, web-based collaboration, webinars, workplace, by Daniel Christian

Learning from the Living [Class] Room — from Campus Technology by Daniel Christian and Mary Grush; with a huge thanks also going out to Mr. Steven Niedzielski (@Marketing4pt0) and to Mr. Sam Beckett (@SamJohnBeck) for their assistance and some of the graphics used in making these videos.

From DSC:
These 4 short videos explain what I’m trying to relay with a vision I’m entitling, Learning from the Living [Class] Room. I’ve been pulse checking a variety of areas for years now, and the pieces of this vision continue to come into fruition. This is what I see Massive Open Online Courses (MOOCs) morphing into (though there may be other directions/offshoots that they go in as well).

After watching these videos, I think you will see why I think we must move to a team–based approach.

(It looks like the production folks for Campus Technology had to scale things way back in terms of video quality to insure an overall better performance for the digitally-based magazine.)

To watch these videos in a higher resolution, please use these links:

Alternatively, these videos can be found at:

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Mobile education: Lessons from 35 education experts on improving learning with mobile technology [Citrix]

On 11/04/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, attention, blended learning, collaboration, communications, convergence, creativity, Daniel S. Christian, digital audio, digital learning, digital storytelling, digital textbooks, digital video, e-books, education, education reform, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, experimentation, future, game-changing environment, heutagogy, higher education, human-computer interaction (HCI), hybrid learning, ideas, innovation, interactivity, internet, K-12 related, learning, learning ecosystem, Learning from the Living [Class] Room, learning theories, mobile learning, mobile technologies, MOOCs -- Massive Open Online Courses, more voice more choice more control, multimedia, online learning, smart classrooms, smart/connected TV, social learning / networks, student-related, technologies for your home, technology (general), telepresence, tools, trends, vendors, web-based collaboration, workplace, by Daniel Christian

Description:

Education is at a tipping point. From the rising cost of a college education and the financial pressures upon local districts and state agencies to fund K-12 schools and programs, to the questions of how to employ mobile technologies and leverage social platforms to support the growing trend toward mobile, collaborative learning models, educators face an almost overwhelming set of challenges. While there are no easy answers to these and other issues, Citrix believes strongly that online learning technologies can help enhance and extend the teaching and learning process and provide greater, more wide-spread access to education to students. We are committed to developing and delivering learning solutions that will meet the evolving needs of teachers and students in this changing landscape. We hope that our sponsorship of this ebook and other projects will help you, the reader, gain a better understanding of the opportunities that online learning technologies provide, increase your mastery of these solutions, and enable you to put them to productive use. We look forward to working with you as we explore new and effective ways to help teachers teach and learners learn.

CaIlin Pitcher
Product Line Director, Collaboration, Citrix

Comments/disclosure from DSC:
I do not work for Citrix — I have been at Calvin College since
March 2007. I was not paid to develop/contribute this piece.

I’d like to thank David Rogelberg for his work on this project.

Excerpt:

Many of us go about our lives constantly surrounded by screens, immersed in various “stories”: movies, TV shows, books, plot-driven video games, news articles, advertising, and more. Whether we realize it or not, we’re creating new behaviors, routines, mindsets, and expectations around what we watch, read or play—which in turn presents new challenges and opportunities for creators and marketers.

In other words, while the fundamentals of good storytelling remain the same, technology is changing how stories can be told. But what does that mean exactly?

From DSC:
What does this have to do with learning? Keep your eye on the convergence of the television, the telephone, and the computer. This involves the software side of things as well (with technologies like WebRTC). I have it that in the future, it will have everything to do with learning and will greatly accelerate one of the other massive trends on my radar, the “Walmart of Education.”

Hacking the classroom: Purdue U’s approach to augmented learning [Grush]

On 09/23/2013, in learning spaces, second screen apps, smart classrooms, smart/connected TV, social learning / networks, tablets, teaching & learning, technologies for your home, television, by Daniel Christian

Hacking the classroom: Purdue U’s approach to augmented learning — from campustechnology.com by Mary Grush
A Q&A with Kyle Bowen

Excerpt:

A term more familiar in the competitive world of the television industry, “second screen” offers a simple way for viewers to access additional information relevant to a TV program. At Purdue University, researchers aim to put the concept to work in the classroom — making an enriched and interactive learning experience with classroom apps easier. Here, Kyle Bowen, Purdue’s director of informatics explores his latest research on “hacking the classroom”: how to leverage the second screen concept to help instructors and students negotiate the realm of multiple and varied classroom apps.

From DSC:
Reminds me of the underlying vision that I was trying to get at here:

True personalization is the next big thing in multiscreen TV [Moulding]

On 09/18/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, active learning, adult learning, analytics, Apple, blended learning, Bring your own device (BYOD), collaboration, communications, corporate / business world, corporate universities / corporate training, Daniel S. Christian, digital audio, digital learning, digital storytelling, digital video, disruption, education, education reform, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, experimentation, future of higher education, global / globalization, Google, higher education, homeschooling/homeschoolers, innovation, intelligent systems, intelligent tutoring, interactivity, internet, K-12 related, learner profiles, learning, learning agents, learning ecosystem, Learning from the Living [Class] Room, learning preferences, learning spaces, lifelong learning, love of learning, machine-to-machine communications, Microsoft, mirroring and/or multiple devices, mobile learning, mobile technologies, MOOCs -- Massive Open Online Courses, more voice more choice more control, multi-touch, multimedia, Near Field Communication (NFC), new media literacies, online learning, online media, online tutoring, participation, personalized/customized learning, second screen apps, smart classrooms, smart/connected TV, storytelling, streams of content, technologies for your home, telepresence, television, transmedia, user experience (UX), videoconferencing, web-based collaboration, by Daniel Christian

True personalization is the next big thing in multiscreen TV — from .v-net.tv by John Moulding

From DSC:
Not a far stretch to see some applications of this in the future aimed at learning objects/learning agents/and personalized streams of content.

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

Addendum:
(With thanks going out to Mr. Richard Byrne over at the Free Technology for Teachers blog for this item)

Faith Lutheran School in Plano offers free trial of live, online high school classes [Crawford]

On 09/09/2013, in 21st century, distance education, education technology, homeschooling/homeschoolers, internet, K-12 related, new business models, online learning, technologies for your home, telecommunications, telepresence, United States, videoconferencing, by Daniel Christian

Faith Lutheran School in Plano offers free trial of live, online high school classes — from by Amy Crawford

Excerpt:

This year, Faith Lutheran High School in Plano, Texas will offer live online high school classes using two-way HD-video streaming through the Internet. This allows home-schooled students or others across the country to participate in some of the school’s classes in real time.

I originally saw this at etale.org:
Example of a school that embraces the unbundling of education

Excerpt (emphasis by Bernard Bull):

What is new about this latest offering at Faith Lutheran High School is that they are using the two-way video as a tool to offer unbundled services. This is a private tuition-based school and instead of offering a single package service (full tuition and full participation in the school or nothing), they are offering an à la carte menu. Choose the courses that interest you, and use them to support your otherwise personalized home school curriculum.

…

I continue to argue that this unbundling provides us with a glimpse into the future of k-12 education, especially k-12 education that provides an alternative to traditional public schools. Separate all of the distinct attributes of a given school and imagine a model where families and students can pick and choose from those services, paying only for what they use (in the case of private schools).

Will IBM’s Watson — or a similar set of technologies — be a key ingredient of our future MOOCs? [Christian]

On 09/05/2013, in 21st century, 24x7x365 access, blended learning, career development, corporate / business world, corporate universities / corporate training, cost of getting a degree, Daniel S. Christian, data related items, digital learning, disruption, global / globalization, health, heutagogy, higher education, homeschooling/homeschoolers, human-computer interaction (HCI), hybrid learning, IBM, ideas, innovation, instructional design, intelligent systems, intelligent tutoring, interactivity, internet, IT in HE, K-12 related, lifelong learning, marketing/social marketing, MOOCs -- Massive Open Online Courses, more voice more choice more control, New "Amazon.com" of Higher Education, new business models, online learning, online media, online tutoring, passions, personalized/customized learning, professional development, research, second screen apps, smart/connected TV, social learning / networks, social media, society, storytelling, strategy, streams of content, teaching online, technologies for your home, training / L&D, trends, ubiquitous learning, United States, using teams, vendors, videoconferencing, virtual K-12 schools, virtual tutoring, vision/possibilities, web-based collaboration, workplace, by Daniel Christian

From DSC:
IBM Watson continues to expand into different disciplines/areas, which currently include:

Healthcare
Finance
Customer Service

But Watson is also entering the marketing and education/research realms.

I see a Watson-type-of-tool as being a key ingredient for future MOOCs and the best chance for MOOCs to morph into something very powerful indeed — offloading the majority of the workload to computers/software/intelligent tutoring/learning agents, while at the same time allowing students to connect with each other and/or to Subject Matter Experts (SME’s) as appropriate.

The price of education could hopefully come way down — depending upon the costs involved with licensing Watson or a similar set of technologies — as IBM could spread out their costs to multiple institutions/organizations. This vision represents another important step towards the “Walmart of Education” that continues to develop before our eyes.

Taking this even one step further, I see this system being available to us on our mobile devices as well as in our living rooms — as the telephone, the television, and the computer continue to converge. Blended learning on steroids.

What would make this really powerful would be to provide:

The ability to create narratives/stories around content
To feed streams of content into Watson for students to tap into
Methods of mining data and using that to tweak algorithms, etc. to improve the tools/learning opportunities

Such an architecture could be applied towards lifelong learning opportunities — addressing what we now know as K-12, higher education, and corporate training/development.

.

IBM and USTA captivate tennis fans with immersive second screen experience [MarketWatch.com]

On 08/28/2013, in analytics, Daniel S. Christian, data related items, digital learning, education technology, educational games / serious games, emerging technologies, engagement / engaging students, experimentation, health, IBM, innovation, interactivity, internet, learning agents, learning ecosystem, Learning from the Living [Class] Room, lifelong learning, mirroring and/or multiple devices, mobile learning, mobile technologies, multimedia, online learning, online media, online tutoring, participation, second screen apps, social learning / networks, streams of content, tablets, technologies for your home, technology (general), by Daniel Christian

IBM and USTA captivate tennis fans with immersive second screen experience — from MarketWatch.com
Analytics, cloud, mobile and social computing technologies deliver US Open to fans’ fingertips

Excerpt:

The innovative digital US Open environment provides fans, players, broadcasters and media with access to a range of Big Data insights streaming from the courts, including stats, facts, videos, live scoring, and historical and real-time analysis of tennis data served to tablets, smartphones, PCs and other devices.

Also see:

.

From DSC:
Questions I wonder about:

How might this sort of thing help us in education? What if, instead of a tennis match, it was a debate on X vs. Y…?
.
Could we use it in educational gaming apps?
.
If so, what sorts of apps that lean on social learning could we create?
.
How could professional development/conferences use this type of immersive second screen experience? What sorts of opportunities for participation would open up?
.
Could we develop things like this that help us learn things IN REAL TIME from the streams of content flowing by? (Do learning agents employ this sort of thing?)

Somewhat-related items:

College students bring targeted media to doctors’ waiting rooms — from entrepreneur.com by Michelle Goodman

Excerpt:

Their idea was to sell doctors’ offices prepackaged video segments containing tips on diet, exercise and other lifestyle tweaks patients could make to improve their health. A TV screen in the reception area would broadcast this programming, modeled after segments on shows such as Today, while patients waited for appointments.

To test the idea, Agarwal, Shah and classmate Derek Moeller bought TVs and DVD players, culled content from the internet and distributed the equipment and “shows” to 50 doctors in five states.

MOOCing the Liberal Arts? Technology and Relationship in Liberal Arts Education
The Thirteenth Annual Conversation on the Liberal Arts
February 13 – 15, 2014

What types of innovative learning experiences can be crafted as “TV” becomes more interactive, participatory, and engaging? [Christian]

On 08/21/2013, in 21st century, A/V -- audio/visual, Apple, colleges, community colleges, corporate universities / corporate training, Daniel S. Christian, digital learning, education technology, emerging technologies, engagement / engaging students, game-changing environment, Google, higher education, homeschooling/homeschoolers, human-computer interaction (HCI), ideas, informal learning, innovation, interactivity, interface design, internet, K-12 related, learning ecosystem, Learning from the Living [Class] Room, learning spaces, lifelong learning, media/film, MOOCs -- Massive Open Online Courses, more voice more choice more control, multimedia, New "Amazon.com" of Higher Education, new business models, online learning, online media, participation, personalized/customized learning, second screen apps, smart/connected TV, social learning / networks, student-related, teaching & learning, technologies for your home, technology (general), telecommunications, telepresence, television, training / L&D, transmedia, user experience (UX), user interface design, videoconferencing, virtual field trips, virtual K-12 schools, Virtual Reality (VR) / worlds / learning, virtual tutoring, vision/possibilities, web-based collaboration, webinars, workplace, by Daniel Christian

From DSC:
The massive convergence of the telephone, the television, and the computer continues. How that media gets to us is also changing (i.e. the cord cutting continues).

What types of innovative learning experiences can be crafted as “TV” becomes more interactive, participatory, and engaging? What happens if technologies like WebRTC make their way into our browsers and we can videoconference with each other without having to download anything?

What doors open for for us when Google, Apple, or an Amazon.com delivers your “shows” vs. NBC/ABC/CBS/etc.?

The items below cause me to reflect on those questions…

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Streaming devices lead the way to Smart TV — from nytimes.com by Brian Stelter

Julia Yellow

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Is Google ready to buy its way into TV with an NFL deal? — from allthingsd.com by Peter Kafka

Excerpt:

Here’s a fun combination to ponder: The world’s most powerful media company and America’s most popular sport.

That could happen if Google buys the rights to the NFL’s Sunday Ticket package, the all-you-can-eat subscription-TV service currently owned by DirecTV.

Cord Cliff Coming: What happens to TV when Netflix streams live events? — from allthingsd.com by Ben Elowitz, CEO, Wetpaint

Addendums on 8/22/13:

CBS, Time Warner Cable, and the Disruption of TV — from newyorker.com by Ken Auletta
Netflix inks exclusive deal for first-run Weinstein films — from cnet.comThe Internet’s biggest on-demand video service will stream movies from the indie film studio before any other pay-TV providers starting in 2016, the same year it kicks off a similar Disney deal.
Vevo reportedly inks music video content deals with Apple and Samsung, Apple TV app could launch this week — from appleinsider.com by AppleInsider Staff
Music video platform Vevo is said to have signed deals with both Apple and Samsung to deliver streaming and on-demand content via set-top boxes and television sets, with a possible Apple TV debut coming as soon as this week.
Disney’s ESPN Holds Preliminary Talks for Web-Based TV –– from bloomberg.com by Christopher Palmeri & Andy Fixmer
Why Apple should buy NFL digital rights — from money.cnn.com by David Goldman
The tv of tomorrow and the living room of the future— from visual.ly <– a very solid infographic

The tv of tomorrow and the living room of the future

by beutlerink.
Explore more infographics like this one on the web’s largest information design community – Visually.

The battle of the ecosystems: Apple, Google, Microsoft, & Amazon.com [Christian]

On 08/12/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, Apple, business, changing business models, cloud-based computing / apps / other cloud-related, computer science, corporate / business world, corporate universities / corporate training, Daniel S. Christian, education technology, educational games / serious games, elearning, emerging technologies, Google, higher education, innovation, internet, IT in HE, K-12 related, learning ecosystem, Learning from the Living [Class] Room, learning spaces, media/film, Microsoft, mirroring and/or multiple devices, mobile learning, mobile technologies, more voice more choice more control, multimedia, music, new business models, online learning, online media, online tutoring, platforms, productivity / tips and tricks, programming, second screen apps, smart classrooms, smart/connected TV, social media, student-related, tablets, technologies for your home, technology (general), tools, trends, ubiquitous learning, vendors, videoconferencing, virtual K-12 schools, virtual tutoring, workplace, by Daniel Christian

The battle of the ecosystems: Apple, Google, Microsoft, & Amazon.com — by Daniel Christian with thanks to Krista Spahr, Michael Mandeville, Bill Vriesema, and Adam Tozer from Calvin College for their feedback/inputs on this.

PDF version here [1.35MB]

Also see:

A game of ecosystems: Measuring ecosystem performance — from visionmobile.com by Andreas Pappas

Addendums on 8/13/13:

Battle of the media ecosystems: Amazon, Apple, Google and Microsoft — from computerworld.com by Michael deAgonia, Preston Gralla, JR Raphael
Four large tech ecosystems are currently vying for our attention — and for our dollars. How well are they succeeding?
Apple still tops the App Store despite Google Play growth — from tapscape.com

Reflections on “FlixMaster changes model; becomes Rapt” [Lindenstein] <- involves interactive/digital video

On 08/02/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, convergence, Daniel S. Christian, digital audio, digital learning, digital storytelling, digital textbooks, digital video, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, higher education, human-computer interaction (HCI), immersion, innovation, interactivity, internet, learning ecosystem, Learning from the Living [Class] Room, media/film, multimedia, online learning, online media, participation, personalized/customized learning, second screen apps, smart/connected TV, social learning / networks, storytelling, technologies for your home, transmedia, trends, vision/possibilities, by Daniel Christian

FlixMaster changes model; becomes Rapt — from bcbr.com by Joshua Lindenstein

Excerpts:

BOULDER – Highlighting a shift toward a new model for its interactive online video platform, Boulder-based FlixMaster Inc. this week announced that it is changing its name to Rapt Media Inc.

…

“When we founded FlixMaster, we set out to create the best toolset for video creators wanting to build interactive videos, and we succeeded in doing that that,” Rapt co-founder and chief executive Erika Trautman said in an email. “But as we partnered with really sophisticated companies (like HBO and Maybelline), we realized that our platform and the opportunity it posed was bigger than just interactive video. It was about improving online communication and storytelling through interactivity of all kinds, with video as the central component. Our company had already transitioned to this bigger vision, and we wanted a name that could reflect that vision.

Additional thought from DSC:
This item relates to the convergence of the television, the computer, and the telephone that I’m pulse-checking. I’m hopeful that such a convergence will provide students in the future with 24×7, highly-engaging, interactive, customized/personalized content:

.

More choice. More control.

The growing importance of being able to craft a multimedia-based message/narrative [Christian]

On 07/23/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, animation, communications, Daniel S. Christian, digital audio, digital learning, digital photography, digital storytelling, digital video, education technology, educational games / serious games, emerging technologies, engagement / engaging students, expectations, graphics, internet, learning ecosystem, Learning from the Living [Class] Room, marketing/social marketing, multimedia, participation, second screen apps, social learning / networks, social media, story, storytelling, tablets, technologies for your home, television, transmedia, user experience (UX), by Daniel Christian

From DSC:
I love multimedia because it enables me to craft a message using audio, video, text, graphics, and even animations. The Internet extends the power of this communication by allowing that message to go forth 24 x 7 x 365 in multi-directional ways — even allowing others to join in the conversations and participate.

The following item made me reflect upon on how important this is becoming to business:

Is transmedia storytelling the new digital marketing? — from rethinkeverythingblog.com by Jason Thibeault (as Scooped by siobhan-o-flynn onto Tracking Transmedia)

Excerpt:

How (and why) is Marketing Changing?
The first thing to understand about marketing today is that it’s all about shared experience. Consumer behavior is radically changing with respect to content consumption. No longer are people consuming most of their content on the TV, a newspaper, or even their computer. Rather, they are using a combination of channels:

From DSC:

Won’t this trend also impact students’ expectations/hopes/engagement?
What do we need to do to help youth build these skillsets?

Also related/see:

The rise, implications & benefits of the second screen — from newsworks.org.uk by Mark Challinor
Telegraph Media Group’s director of mobile Mark Challinor says in this new era of second screens, news companies must create content that helps consumers to multi-task on multiple platforms with multiple devices.

Excerpt:
Watching television – or even reading a newspaper – with a smartphone and/or tablet device is becoming one of the most popular leisure activities of this “mobile age”. In turn, publishers such as ourselves are trying to find ways to capitalise on this somewhat new consumer behaviour of real-time interaction, which, more often than not, includes social media. This type of interaction, referred to as “the second screen” or “the companion device”, has become not just a latest hot topic of discussion all over social media blogs; it is a huge development for the mobile app industry and a target-rich environment for our advertisers.

Emerging markets’ second-screen boost with 1BN smart devices by 2014 — from rapidtvnews.com by Joseph O’Halloran
Excerpt:
New research by IDC has revealed that it won’t just be Western Europe and North America forming happy hunting grounds for second-screen services and applications. The analyst says it is clear that demand for smart connected devices is quickly shifting from developed to emerging markets and that by the end of 2014, global shipments of smart connected devices such as PCs, tablets, and smartphones will exceed surpass 1.7 billion units, with roughly one billion units delivered to emerging markets. The emerging markets are expected to grow at a compound annual growth rate (CAGR) of 17% over the 2012-2017 forecast period, compared to the 7% CAGR expected in developed markets.

Learning Ecosystems

Streaming International: How the Internet has made TV a global medium [McWalters]

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