storytelling

Recent trends in storytelling and new business models for publishers [Jose Martinez Salmeron]

On 10/30/2013, in business, digital audio, digital storytelling, digital video, disruption, experimentation, journalism, media/film, multimedia, new business models, new media literacies, online media, publishing, storytelling, trends, by Daniel Christian

Recent trends in storytelling and new business models for publishers — from smashingmagazine.com by Jose Martinez Salmeron; with thanks to Gary Hayes for the Scoop on this

Excerpts (emphasis DSC):

It is clear that the ongoing dramatic transformation of the media industry in all its formats (audio, video and text) leaves the door open for a complete reinvention of the publishing business. This transition has opened up opportunities for experimentation, and many players are trying to define the future of media in general, and journalism in particular.

In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference.

The Media Industry As We Knew It Is Gone

…

“The publishing ecosystem is now primed for complete disruption.” – Craig Mod

Science behind transmedia storytelling & why you need to be across it now [marketingmag.com.au]

On 10/25/2013, in Australia, business, communications, creativity, digital storytelling, learning ecosystem, Learning from the Living [Class] Room, marketing/social marketing, marketplaces, multimedia, new media literacies, story, storytelling, transmedia, by Daniel Christian

The science behind transmedia storytelling & why you need to be across it now — infographic from marketingmag.com.au

Excerpt/description of infographic:

Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason. Brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation.

Getty Images has released a new infographic explaining the effective transmedia storytelling can offer the consumer if done correctly.

The infographic details how a transmedia story can lead to stronger emotional connections to brands and the ability for businesses to engage with new or jaded audiences to send brand loyalty soaring via this new media experience.

For this reason, Getty’s infographic explains why becoming effective storytellers in the transmedia marketplace is something that should be top of mind for marketers, advertisers and business decision makers.

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From DSC:
After reviewing the infographic, I wondered…how might some of this relate to education? Engaging students? Fostering creativity in a variety of areas/disciplines?

Excerpt:

Many of us go about our lives constantly surrounded by screens, immersed in various “stories”: movies, TV shows, books, plot-driven video games, news articles, advertising, and more. Whether we realize it or not, we’re creating new behaviors, routines, mindsets, and expectations around what we watch, read or play—which in turn presents new challenges and opportunities for creators and marketers.

In other words, while the fundamentals of good storytelling remain the same, technology is changing how stories can be told. But what does that mean exactly?

Here’s an augmented reality app to help your young one develop some creativity!

On 10/14/2013, in Augmented Reality (AR), cloud-based computing / apps / other cloud-related, communications, creativity, Daniel S. Christian, digital storytelling, innovation, K-12 related, new media literacies, story, storytelling, tools, by Daniel Christian

From DSC:
I’m sure it’s possible, but the really fun thing here would be if students could create these things from scratch — to foster their creativity, innovation, digital storytelling skills, and their new media literacies!

Also, somewhat related:

Our Story for iPad — by The Open University

Getty Images bets on videos, transmedia storytelling — from techgoondu.com by Raymond Lau

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Also see:

Getty Images Interactive video wall in action at Cannes Lions 2013 <– the type of technologies that may be featured in Smart Classrooms of the future; or better yet, in our living rooms

From DSC:
There’s something here for classrooms/education — even for the living rooms of the future!

Little Mermaid Second Screen Live makes iPads part of the movie world — from gigaom.com by Liz Shannon Miller

Summary:

Disney advertises the Second Screen Live experience as a rebellion: “Break the rules — bring your iPad to the movies!” But it’s less a trip to the movies and more a fully interactive experience.

…

As the film began, so did the games. Most second-screen experiences I’ve tried have been largely passive, but Little Mermaid demanded the audience’s attention right from the beginning with games, trivia questions and other forms of interactivity for all ages.

…

The action on the big screen even froze from time to time for more complex games, and there were moments of seemingly new animation inserted at key plot points, as well.

True personalization is the next big thing in multiscreen TV [Moulding]

On 09/18/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, active learning, adult learning, analytics, Apple, blended learning, Bring your own device (BYOD), collaboration, communications, corporate / business world, corporate universities / corporate training, Daniel S. Christian, digital audio, digital learning, digital storytelling, digital video, disruption, education, education reform, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, experimentation, future of higher education, global / globalization, Google, higher education, homeschooling/homeschoolers, innovation, intelligent systems, intelligent tutoring, interactivity, internet, K-12 related, learner profiles, learning, learning agents, learning ecosystem, Learning from the Living [Class] Room, learning preferences, learning spaces, lifelong learning, love of learning, machine-to-machine communications, Microsoft, mirroring and/or multiple devices, mobile learning, mobile technologies, MOOCs -- Massive Open Online Courses, more voice more choice more control, multi-touch, multimedia, Near Field Communication (NFC), new media literacies, online learning, online media, online tutoring, participation, personalized/customized learning, second screen apps, smart classrooms, smart/connected TV, storytelling, streams of content, technologies for your home, telepresence, television, transmedia, user experience (UX), videoconferencing, web-based collaboration, by Daniel Christian

True personalization is the next big thing in multiscreen TV — from .v-net.tv by John Moulding

From DSC:
Not a far stretch to see some applications of this in the future aimed at learning objects/learning agents/and personalized streams of content.

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

Addendum:
(With thanks going out to Mr. Richard Byrne over at the Free Technology for Teachers blog for this item)

Will IBM’s Watson — or a similar set of technologies — be a key ingredient of our future MOOCs? [Christian]

On 09/05/2013, in 21st century, 24x7x365 access, blended learning, career development, corporate / business world, corporate universities / corporate training, cost of getting a degree, Daniel S. Christian, data related items, digital learning, disruption, global / globalization, health, heutagogy, higher education, homeschooling/homeschoolers, human-computer interaction (HCI), hybrid learning, IBM, ideas, innovation, instructional design, intelligent systems, intelligent tutoring, interactivity, internet, IT in HE, K-12 related, lifelong learning, marketing/social marketing, MOOCs -- Massive Open Online Courses, more voice more choice more control, New "Amazon.com" of Higher Education, new business models, online learning, online media, online tutoring, passions, personalized/customized learning, professional development, research, second screen apps, smart/connected TV, social learning / networks, social media, society, storytelling, strategy, streams of content, teaching online, technologies for your home, training / L&D, trends, ubiquitous learning, United States, using teams, vendors, videoconferencing, virtual K-12 schools, virtual tutoring, vision/possibilities, web-based collaboration, workplace, by Daniel Christian

From DSC:
IBM Watson continues to expand into different disciplines/areas, which currently include:

Healthcare
Finance
Customer Service

But Watson is also entering the marketing and education/research realms.

I see a Watson-type-of-tool as being a key ingredient for future MOOCs and the best chance for MOOCs to morph into something very powerful indeed — offloading the majority of the workload to computers/software/intelligent tutoring/learning agents, while at the same time allowing students to connect with each other and/or to Subject Matter Experts (SME’s) as appropriate.

The price of education could hopefully come way down — depending upon the costs involved with licensing Watson or a similar set of technologies — as IBM could spread out their costs to multiple institutions/organizations. This vision represents another important step towards the “Walmart of Education” that continues to develop before our eyes.

Taking this even one step further, I see this system being available to us on our mobile devices as well as in our living rooms — as the telephone, the television, and the computer continue to converge. Blended learning on steroids.

What would make this really powerful would be to provide:

The ability to create narratives/stories around content
To feed streams of content into Watson for students to tap into
Methods of mining data and using that to tweak algorithms, etc. to improve the tools/learning opportunities

Such an architecture could be applied towards lifelong learning opportunities — addressing what we now know as K-12, higher education, and corporate training/development.

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E-books could be the future of social media — from fastcolabs.com by Michael Grothaus

Excerpt (emphasis DSC):

Both Apple and Amazon were designing e-book readers by copying the 2,500-year-old idea of books as self-contained collections of words, completely missing how readers share and discuss content online today. While most e-readers allow you to share passages or links to the book you are reading, and sites like Goodreads let you share what you’ve read, their implementations treat the book and the discussions around them as separate collections. Worse, these apps force users to venture into the distracting world of the open Internet when they want to share, making it hard to stay focused on reading.

This didn’t sit well with Berggren, so he came up with an ingenious solution: Make each and every book its own self-contained social network.

From DSC:
When people urge us to do things differently due to the technologies at our disposal, this is a great example of that. It rethinks what can be done now vs. how it has been done in the past. I like the increased opportunities this type of big-thinking, innovative solution offers for increased participation, collaboration, and discussion.

Questions that come to my mind:

How might this affect what’s possible with digital storytelling? With transmedia?
Could each MOOC/course/stream of content be its own social network?
“The app itself is free, so the company makes money by selling anonymized data it collects about its users’ consumption habits to publishers.” Will we see more of this type of business model?

Also see:

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Also see:

From managing learning to building an Enterprise Learning Network — by Jane Hart

Addendum on 9/10/13:

Content as a Service (CaaS) — from knowledgestarblog.wordpress.com by David Grebow

Excerpt:

The etextbook in 2018 will be dramatically different than the etextbook of today. It will be coupled to an app that will provide you with Content as a Service (CaaS). CaaS will include many of the following features (and more that have yet to be imagined):

Multimedia
Simulations
Educational Games
Animations
Pre- and post-tests
Formative and Summative Quizzes
Adaptive testing
Networked Social Learning
Study groups
Analytic Datasets
Virtual and Flipped classes
Communities of Learning and Practice
Virtual classes.

— from Walt Disney Imagineering Research & Development (“WDI R&D”)

From DSC:
Though it looks like the latest round appears to be done, what caught my eye here were the following items:

Blending the physical w/ the virtual and the platform:

The experience must take place simultaneously in a physical space and one of the following:
- Interactive Website
- Mobile (smartphone, tablet device, etc.)
- Another physical location
Other media formats and platforms are encouraged as well. Use your imagination!

Immersion

Digital storytelling

Creativity

New media literacies

Interactivity

Participation

Imagination

Questions:

How might these concepts be used in modern K-12 courses? In higher education?
How could our “textbooks” incorporate these concepts?
Which disciplines should be involved in these cross-disciplinary endeavors?

Reflections on “FlixMaster changes model; becomes Rapt” [Lindenstein] <- involves interactive/digital video

On 08/02/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, convergence, Daniel S. Christian, digital audio, digital learning, digital storytelling, digital textbooks, digital video, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, higher education, human-computer interaction (HCI), immersion, innovation, interactivity, internet, learning ecosystem, Learning from the Living [Class] Room, media/film, multimedia, online learning, online media, participation, personalized/customized learning, second screen apps, smart/connected TV, social learning / networks, storytelling, technologies for your home, transmedia, trends, vision/possibilities, by Daniel Christian

FlixMaster changes model; becomes Rapt — from bcbr.com by Joshua Lindenstein

Excerpts:

BOULDER – Highlighting a shift toward a new model for its interactive online video platform, Boulder-based FlixMaster Inc. this week announced that it is changing its name to Rapt Media Inc.

…

“When we founded FlixMaster, we set out to create the best toolset for video creators wanting to build interactive videos, and we succeeded in doing that that,” Rapt co-founder and chief executive Erika Trautman said in an email. “But as we partnered with really sophisticated companies (like HBO and Maybelline), we realized that our platform and the opportunity it posed was bigger than just interactive video. It was about improving online communication and storytelling through interactivity of all kinds, with video as the central component. Our company had already transitioned to this bigger vision, and we wanted a name that could reflect that vision.

Additional thought from DSC:
This item relates to the convergence of the television, the computer, and the telephone that I’m pulse-checking. I’m hopeful that such a convergence will provide students in the future with 24×7, highly-engaging, interactive, customized/personalized content:

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More choice. More control.

The growing importance of being able to craft a multimedia-based message/narrative [Christian]

On 07/23/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, animation, communications, Daniel S. Christian, digital audio, digital learning, digital photography, digital storytelling, digital video, education technology, educational games / serious games, emerging technologies, engagement / engaging students, expectations, graphics, internet, learning ecosystem, Learning from the Living [Class] Room, marketing/social marketing, multimedia, participation, second screen apps, social learning / networks, social media, story, storytelling, tablets, technologies for your home, television, transmedia, user experience (UX), by Daniel Christian

From DSC:
I love multimedia because it enables me to craft a message using audio, video, text, graphics, and even animations. The Internet extends the power of this communication by allowing that message to go forth 24 x 7 x 365 in multi-directional ways — even allowing others to join in the conversations and participate.

The following item made me reflect upon on how important this is becoming to business:

Is transmedia storytelling the new digital marketing? — from rethinkeverythingblog.com by Jason Thibeault (as Scooped by siobhan-o-flynn onto Tracking Transmedia)

Excerpt:

How (and why) is Marketing Changing?
The first thing to understand about marketing today is that it’s all about shared experience. Consumer behavior is radically changing with respect to content consumption. No longer are people consuming most of their content on the TV, a newspaper, or even their computer. Rather, they are using a combination of channels:

From DSC:

Won’t this trend also impact students’ expectations/hopes/engagement?
What do we need to do to help youth build these skillsets?

Also related/see:

The rise, implications & benefits of the second screen — from newsworks.org.uk by Mark Challinor
Telegraph Media Group’s director of mobile Mark Challinor says in this new era of second screens, news companies must create content that helps consumers to multi-task on multiple platforms with multiple devices.

Excerpt:
Watching television – or even reading a newspaper – with a smartphone and/or tablet device is becoming one of the most popular leisure activities of this “mobile age”. In turn, publishers such as ourselves are trying to find ways to capitalise on this somewhat new consumer behaviour of real-time interaction, which, more often than not, includes social media. This type of interaction, referred to as “the second screen” or “the companion device”, has become not just a latest hot topic of discussion all over social media blogs; it is a huge development for the mobile app industry and a target-rich environment for our advertisers.

Emerging markets’ second-screen boost with 1BN smart devices by 2014 — from rapidtvnews.com by Joseph O’Halloran
Excerpt:
New research by IDC has revealed that it won’t just be Western Europe and North America forming happy hunting grounds for second-screen services and applications. The analyst says it is clear that demand for smart connected devices is quickly shifting from developed to emerging markets and that by the end of 2014, global shipments of smart connected devices such as PCs, tablets, and smartphones will exceed surpass 1.7 billion units, with roughly one billion units delivered to emerging markets. The emerging markets are expected to grow at a compound annual growth rate (CAGR) of 17% over the 2012-2017 forecast period, compared to the 7% CAGR expected in developed markets.

Here’s why the TV apps economy will be a $14 billion business [Wolf]

On 06/25/2013, in 21st century, 24x7x365 access, A/V -- audio/visual, analytics, animation, Apple, Artificial Intelligence/Agents/LLMs/and Related, blended learning, Bring your own device (BYOD), business, business side of he, changing business models, cloud-based computing / apps / other cloud-related, collaboration, communications, communities of practice, computer science, content development, aggregation, repositories, convergence, corporate / business world, corporate universities / corporate training, cost of getting a degree, Daniel S. Christian, digital audio, digital learning, digital storytelling, digital textbooks, digital video, distance education, e-books, e-publishing related items (EPUB and more), e-readers, education, education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, entrepreneurship, experimentation, future of higher education, game-changing environment, heutagogy, higher education, human-computer interaction (HCI), innovation, interactivity, internet, IT in HE, K-12 related, learning agents, learning ecosystem, Learning from the Living [Class] Room, learning preferences, learning spaces, lifelong learning, machine-to-machine communications, marketing/social marketing, marketplaces, mirroring and/or multiple devices, mobile learning, more voice more choice more control, multi-touch, multimedia, music, New "Amazon.com" of Higher Education, new business models, new media literacies, online learning, online media, online tutoring, open courseware and systems, passions, personalized/customized learning, play, podcasting, professional development, programming, reinvent, second screen apps, smart classrooms, smart/connected TV, social learning / networks, staying relevant, storytelling, streams of content, student-related, tablets, teaching & learning, technologies for your home, telepresence, training / L&D, transmedia, trends, ubiquitous learning, videoconferencing, virtual field trips, virtual K-12 schools, Virtual Reality (VR) / worlds / learning, virtual tutoring, vision/possibilities, web-based collaboration, webinars, workplace, by Daniel Christian

Here’s why the TV apps economy will be a $14 billion business — from forbes.com by Michael Wolf

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Excerpt:

According to new research published this week, the TV apps economy is forecasted to reach $14 billion by 2017.

…

Take for example today’s news that Apple will begin selling video advertisements served by iAd through iTunes Radio loaded on Apple TVs. This is only the first move for Apple in this space, and others like Samsung and Google are already investing heavily in connected TV app advertising.

From DSC:
Why post this? Because:

It lays out future directions/careers related to Programming, Computer Science, Data Mining, Analytics, Marketing, Telecommunications, User Experience Design, Digital and Transmedia Storytelling, and more
.
It leads to “Learning from the Living [Class] Room”

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From DSC:
And if this does take off,
$14 billion won’t begin to capture the profits from this new industry.
It will be far larger than that.

Relevant addendum on 6/27/13:

The future of cinema is on demand — from bitrebels.com by Ben Warner (From DSC: Having just paid $32 for 4 people — 3 of whom were kids — to see Monsters U, I believe it!)
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Via: [The Verge] Image Credits: [Venture Beat] [Home Theater]

My reflections on Katherine Brodsky’s interesting article: “The new storytelling frontier”

On 06/11/2013, in 21st century, A/V -- audio/visual, attention, Canada, creativity, digital audio, digital learning, digital storytelling, digital video, e-books, e-publishing related items (EPUB and more), education technology, educational games / serious games, elearning, emerging technologies, engagement / engaging students, entrepreneurship, experimentation, flipping -- inverted learning, higher education, homeschooling/homeschoolers, human-computer interaction (HCI), hybrid learning, immersion, innovation, interactivity, internet, learning ecosystem, Learning from the Living [Class] Room, machine-to-machine communications, media/film, memory, mirroring and/or multiple devices, mobile learning, multimedia, Near Field Communication (NFC), online learning, online media, participation, play, second screen apps, smart/connected TV, social learning / networks, social media, story, storytelling, streams of content, student-related, technologies for your home, television, transmedia, trends, ubiquitous learning, user experience (UX), user interface design, web-based collaboration, by Daniel Christian

The New Storytelling Frontier — from huffingtonpost.ca by Katherine Brodsky

Excerpts (emphasis DSC):

Long gone are the days of static content. Consumers are looking for more and transmedia storytelling offers an increasingly popular approach for creating property-based universes. Transmedia content itself is also evolving. It’s becoming more dynamic, more interactive, offering greater opportunities to engage audiences with creative user-generated content that adds to the storytelling experience. It is becoming more communal.

…

Although traditional models allow for greater control of content, strategies that can engage fans more actively and allow them to express themselves and even contribute to the development of a show, get them more involved and, ultimately, more willing to buy in.

From DSC:
As the use of storytelling is a powerful tool for learning, I can’t help but wonder…

What might be some creative possibilities arising from the developing world of transmedia that students and/or educational organizations could develop?
In what ways could we build more interactivity and social networking into our “digital textbooks” and mobile-based applications?
Would transmedia-based content help maintain interest, engagement, attention?
Would it help establish longer term memories/recall?
How might it help build students creativity and foster more experimentation/play/participation?
What roles might students play? (Writer, videographer, sound designer, actress, programmer, game designer, project manager, entrepreneur, etc.)
What tools and skills would students need to create their own transmedia-based experiences?
What new forms of storytelling might evolve from these efforts?
Could transmedia work its way into blended learning models?
Are new opportunities for immersing oneself in a particular subject matter becoming more available through transmedia-based experiences?
Could streams of content be wrapped in transmedia-based experiences?

Learning Ecosystems

Recent trends in storytelling and new business models for publishers [Jose Martinez Salmeron]

Science behind transmedia storytelling & why you need to be across it now [marketingmag.com.au]

Getty Images bets on videos, transmedia storytelling [Lau]

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