Finding New Business Models in Unsettled Times — from Educause.com by Paul J. LeBlanc
If the core crisis in higher education is one of sustainability, being focused on the job to be done and having a grasp of the forces shaping higher education gives institutional leaders a new way to think about recasting their future.

Excerpts:

“What to do?” is the question that so many college and university presidents struggle with right now. We seem to be sitting at the heart of a perfect storm where a lot of things are happening faster than our ability to predict and strategize. We can respond to this stormy weather as medieval farmers did to the next day’s weather: by simply waiting to see what arrives and then taking action, often inadequately. Or we can recognize that we actually have the tools, the technology, and the know-how to reinvent U.S. higher education in ways that will address its current failings.

Those established entities that survive are able to harness the innovations and rethink their business models to better serve their customers. Those that eventually disappear typically adopted one of two strategies: (1) hunker down and hope to ride out the storm by doing more of the same; or (2) try a little of everything. Neither strategy works very well, and as a result, once-great and seemingly unassailable companies have disappeared or, at best, survived as mere shadows of themselves. That’s the scenario that many current critics of traditional higher education posit and even welcome, often pointing to other industries that have seen enormous disruption—music, publishing, journalism, and retailing—to presage the impending doom for traditional higher education.

But there is no one higher education to reinvent, and colleges and universities do no one job. Higher education encompasses the following purposes:

  • A coming-of-age higher education that meets the needs of recent high school graduates, usually providing a purposeful living/learning community that provides ample opportunities for self-discovery and growing up
  • A workforce-development higher education that focuses on working adults and that provides job and career opportunities while creating a talent pipeline for employers in a local economy
  • A research higher education that seeks to add to the store of human knowledge, creating breakthrough, innovative solutions to a wide range of problems
  • A status higher education that provides a value-added network of peers, as well as access to and maintenance of privilege and social status
  • A civic-good higher education that works to produce a more just and responsible society
  • A cultural-improvement higher education that creates and/or supports the arts and humanities and instills in its graduates the taste and refinement to support and appreciate the arts

The need to reinvent underlying business models is increasingly urgent.

.


Other items from Educause:


Flexible Option: A Direct-Assessment Competency-Based Education Model
The University of Wisconsin Flexible Option CBE model focuses on assessment rather than credit hours, letting students undertake academic work at their own pace and prove mastery of required knowledge and skills through rigorous assessments.

 

 

A Tuition-Free College Degree (EDUCAUSE Review) — by

Excerpt:

First, brick-and-mortar institutions have expenses that virtual universities do not. So we don’t need to pass these expenses on to our students. We also don’t need to worry about capacity. There are no limits on the number of seats in a virtual university: nobody needs to stand at the back of the lecture hall. In addition, through the use of open educational resources and through the generosity of professors who are willing to make their materials accessible and available for free, our students do not need to buy textbooks. Even professors, the most expensive line in any university balance sheet, come free to our students. More than 3,000 higher education professionals—including presidents, vice chancellors, and academic advisors from top colleges and universities such as NYU, Yale, Berkeley, and Oxford—are on-board to help our students. Finally, we believe in peer-to-peer learning. We use this sound pedagogical model to encourage our students from all over the world to interact and to study together and also to reduce the time required from professors for class assignments.

Five years ago, University of the People was a vision. Today, it is a reality. In February 2014, we were awarded the ultimate academic endorsement of our model: University of the People is now fully accredited. With this accreditation, it is time for us to scale up. We have demonstrated that our model works. I now invite colleges and universities and, even more important, the governments of developing countries to replicate this model to ensure that the gates to higher education will open ever more widely. A new era is coming—an era that will witness the disruption of the current model of higher education, changing the model from one that is a privilege for the few to one that is a basic right, affordable and accessible for all.

See:

https://www.uopeople.edu/programs/online-bachelor-degree-programs/

 

 

Beyond the MOOC Model: Changing Educational Paradigms — by James G. Mazoue
Four trends – MOOC-based degrees, competency-based education, the formalization of learning, and regulatory reform – are shifting educational practice away from core tenets of traditional education, indicating not a transient phenomenon but rather a fundamental change to the status quo.

Excerpt:

According to Georgia Tech’s recent survey, initial reviews from the first cohort of OMS CS students are positive: 93 percent recommend the program to others and nearly two-thirds said their experience exceeds their expectations. If data from the OMS CS show that MOOC-based degrees are viable, others will follow with an array of offerings that will compete directly with on-campus programs.

Some may quibble that the $6,600 OMS CS is not modeled on real MOOCs because of its price tag. However, this misses the larger point: namely, that a quality online degree offered at scale for a nominal or greatly reduced cost is a more attractive alternative for many students than an on-campus degree. In deference to purists who might balk at calling a degree program that charges tuition a MOOC, we can call it a MOD (for Massive Online Degree). Whatever we call it, it will be bad news for on-campus degree programs. With competition, we can expect a MOD’s cost to go down; it is not unreasonable to think that it might go down to a negligible amount if cost recovery shifts from charging students for the acquisition of knowledge to a model based on learning assessment and credentialing. In the end, students — if we let them — will be the ones who decide whether a MOD’s value outweighs the additional cost of an on-campus degree.

Far from fading into oblivion, data show that MOOCs are in fact increasing in global popularity.  The case for dismissing MOOCs as an educational alternative, therefore, has yet to be made.

 

Last week I attended the 20th Annual Online Learning Consortium International Conference.  While there, I was inspired by an excellent presentation entitled, A Disruptive Innovation: MSU’s Surviving the Coming Zombie Apocalypse – Are You Ready to Survive a New Way of Learning?   The four team members from Michigan State University included:

  • Glenn R. Stutzky | Course Instructor
  • Keesa V. Muhammad | Instructional Designer
  • Christopher Irvin | Instructional Designer
  • Hailey Mooney | Course Librarian

Check out the intro clip on the website about the course:

 

MSUZombie-Oct2014

 

From the description for the presentation:

This session highlights MSU’s award winning, groundbreaking online course that fuses social theory, filmmaking, social media, and viral marketing while students survive an apocalyptic event. http://zombie.msu.edu/

MSU created and used powerful digital storytelling and multimedia to overlay real, experiential, immersive learning. Important content was relayed, but in a way that drew upon your emotions, your ability to solve problems and navigate in a world where you didn’t have all of the information, your ability to work with others, and more.

“This innovative course integrates current research and science on catastrophes and human behavior together with the idea of a zombie apocalypse. In doing so, we actively engage with students as they think about the nature, scope, and impact of catastrophic events on individuals, families, societies, civilizations, and the Earth itself.”

“Our innovative approach to teaching and learning features: students as active participants, the instructor becomes the facilitator, storytelling replaces lectures, zombies become the catalyst of teaching, a “zombrarian” (librarian) drives research, and the students emerge as digital storytellers as a way of assessing their own learning.”

Others outside MUS have found out about the course and have requested access to it. As a result of this, they’ve opened it up to non-credit seeking participants and now various people from police forces, Centers for Disease Control, and others are able to take the course. To make this learning experience even more accessible, the cost has been greatly reduced: from $1600+ to just $500. (So this talented team is not only offering powerful pedagogies, but also significant monetary contributions to the university as well.)

For me, the key thing here is that this course represents what I believe is the direction that’s starting to really pull ahead of the pack and, if done well, will likely crush most of the other directions/approaches.  And that is the use of teams to create, deliver, teach, and assess content – i.e., team-based learning approaches.

So many of the sessions involved professional development for professors and teachers – and much of this is appropriate. However, in the majority of cases, individual efforts aren’t enough anymore.  Few people can bring to the table what a talented, experienced group of specialists are able to bring.  Individual efforts aren’t able to compete with team-based content creation and delivery anymore — and this is especially true online, whereby multiple disciplines are immediately invoked once content hits the digital realm.

In this case, the team was composed of:

  • The professor
  • Two Instructional Designers
  • and a librarian

The team:

  • Developed websites
  • Designed their own logo
  • Marketed the course w/ a zombie walking around campus w/ brochures and a walking billboard
  • Used a Twitter stream
  • Used a tool called Pensu for their students’ individual journals
  • Made extensive use of YouTube and digital storytelling
  • Coined a new acronym called MOLIE – multimedia online learning immersive experience
  • Used game-like features, such as the development of a code that was found which revealed key information (which was optional, but was very helpful to those who figured it out).  The team made it so that the course ended differently for each group, depending upon what the teams’ decisions were through the weeks
  • Used some 3D apps to make movies more realistic and to create new environments
  • Continually presented new clues for students to investigate.  Each team had a Team Leader that posted their team’s decisions on YouTube.

They encouraged us to:
THINK BIG!  Get as creative as you can, and only pull back if the “suits” make you!  Step outside the box!  Take risks!  “If an idea has life, water it. Others will check it out and get involved.”

In their case, the idea originated with an innovative, risk-taking professor willing to experiment – and who started the presentation with the following soliloquy:

Syllabi are EVIL

Syllabi are EVIL and they must die!
Listen to me closely and I’ll tell you why.
Just want students to know what is known?
See what’s been seen?
Go – where we’ve been going?
Then the Syllabus is your friend,
cuz you know exactly where you’ll end.
But if you want to go somewhere new,
see colors beyond Red, Green, and Blue.
Then take out your Syllabus and tear-it-in-half,
now uncertainty has become your path.
Be not afraid because you’ll find,
the most amazing things from Creative Minds,
who have been set free to FLY,
once untethered from the Syllabi.

Glenn Stutzky
Premiered at the 2014
Online Learning Consortium International Conference
October 29, 2014

 

 

They started with something that wasn’t polished, but it’s been an iterative approach over the semesters…and they continue to build on it.

I congratulated the team there — and do so again here. Excellent, wonderful work!

 


By the way, what would a creative movie-like trailer look like for your course?


 

 

Millennials move TV content beyond the TV set — from statista.com by Felix Richter

Excerpt:

 

Infographic: Millennials Move TV Content Beyond the TV Set | Statista

You will find more statistics at Statista

From DSC:
Why post this here?

Because as expectations around where people are going to get their entertainment-related content change, so will new doors open for where they will get their educationally-related content.

.

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

From DSC:
Last week, I ran across 2 postings that involved companies creating their own platforms and methods of educating and training folks — especially for their own industry and their own business needs.  They were:

 


 

IDEO-Online-EducationBeta-Oct2014

 

 

 

YieldrAcademy-Sept2014

 

 


 

A relevant aside/excerpt from Learning TRENDS by Elliott Masie – October 10, 2014  | #851 – Updates on Learning, Business & Technology

  1. Stephen Colbert – “Appointment TV” – Carol Burnett Perspective: Last night, a fun convergence happened between the Stephen Colbert TV Show, Learning, Carol Burnnett and Appointment TV.

As you may know, MASIE Productions is co-producing Love Letters – Starring Carol Burnett starting tomorrow on Broadway. She was interviewed on the Colbert TV Show and asked about the change in how people watch and consume media and content.

Stephen Colbert noted that when her show was on decades ago, she had 50 million viewers each week for the Carol Burnett Show. Carol noted:

* Every Saturday night there were these shows on in row: Archie Bunker, MASH, Mary Tyler Moore, Bob Newhart, Carol Burnett

* She joked that, back then – in 1967 – “There was only 1 channel on TV” – though there were only a few 🙂

* But, she said that the difference was that it was “APPOINTMENT TELEVISION” – People made a plan, to sit together with family and friends, and watch a show together – as others did at the same time around the country.

I loved her phrase “APPOINTMENT TELEVISION”.  In relates directly to Learning.  Much of what we did, for decades, was “APPOINTMENT TRAINING” – a parallel to the same trend in the workplace.  But, now the shift is towards many – many – more options – and viewer/learner freedom to choose when, what, how long and how often.

Also see:

  • Is innovation outpacing education? — from techpageone.dell.com by
    Futurist Thomas Frey believes ‘micro-colleges’ will educate the workforce of the future.

 


 

Educause2014-Christensen-Online-Disruption

 

Excerpt:

Higher education institutions are poised for a massive shake-up, not unlike what tech companies experienced in the 1980s during the rise of the PC, said EDUCAUSE’s first general session speaker.

“Disruption is always a great opportunity before it becomes a threat,” he said.

“In the future, I don’t think universities themselves will be nearly as prominent as they have been in the past,” he said.

 

 

Also see:

 

 

 

 

Stephen Downes: ‘This is the next era of learning’ — from online-educa.com

Excerpts:

This year we are building on work we have undertaken over the last few years to develop and deploy the next generation of learning technologies, which we are calling ‘learning and performance support systems’. This is the outcome of an internal prototype called Plearn – ‘Personal Learning Environment and Research Network’ – and develops the idea of learning support based on personal and individual needs. This is not simply ‘personalised’ learning, it is a step beyond that. Rather than offering a customised version of some generic offering, we propose to enable each learner to develop their own custom programme from the ground up.

Our application, which launches in a limited beta September 30, provides individual learners with the tools and support necessary to access learning from any number of providers – not just educational institutions, but also their friends and mentors, their current and future employers, community and social programmes, and much more. Built on current and evolving learning technology standards, it provides access to MOOCs, to traditional learning management systems, to stand-alone courses and software, and even to the world of the Internet of things.

At the core of LPSS is a system we call the ‘personal learning record’ (PLR). A person’s LPSS system keeps track of everything related to learning – exercises followed, tests taken, games and simulations attempted, work read – and stores that all in a single location. In this way, unlike a learning management system, it combines data from the learning environment, the work environment and even the social environment, thus enabling adaptive learning software to close the loop between learning and performance. The PLR is also combined with a learner’s personal library and their personal e-portfolio, and links to credentials offered by and stored by learning institutions, employers, and social network activities, such as badges.

 

Also see:

 

LPSS-Sept2014

 

With a shout out to
Ana Cristina Pratas for her Scoop on this

 

Also see:

online-educa-berlin-2014

 

Coursera’s MOOCs go to work: What MasterCard is learning — from forbes.com by George Anders

Excerpt:

An intriguing strategy tweak is taking shape at Coursera, the pioneer of massively open online courses, or MOOCs. While Coursera still opens its (virtual) doors wide to anyone who wants to take a free course for the fun of it, the company also is welcoming big firms such as MasterCard, BNY Mellon, AT&T and Shell, as they seek new content for employee training and development.

At MasterCard, two Coursera offerings have attracted a following, says Charles Silvestro, the payments company’s vice president for global talent development. One is a course on web applications that’s been offered to 2,500 employees; the other is a behavioral economics class taught by Duke professor Dan Ariely that’s been offered to 300 marketers.

 

2014 Student and Faculty Technology Research Studies — from  educause.edu / ECAR

From the ECAR RESEARCH HUB
This hub contains the 2014 student and faculty studies from the EDUCAUSE Technology Research in the Academic Community research series. In 2014, ECAR partnered with 151 college/university sites yielding responses from 17,451 faculty respondents across 13 countries. ECAR also collaborated with 213 institutions to collect responses from more than 75,306 undergraduate students about their technology experiences.

Key Findings

  • Faculty recognize that online learning opportunities can promote access to higher education but are more reserved in their expectations for online courses to improve outcomes.
  • Faculty interest in early-alert systems and intervention notifications is strong.
  • The majority of faculty are using basic features and functions of LMSs but recognize that these systems have much more potential to enhance teaching and learning.
  • Faculty think they could be more effective instructors if they were better skilled at integrating various kinds of technology into their courses.
  • Faculty recognize that mobile devices have the potential to enhance learning.

 

Excerpts from infographic:

 

ThirdTaughtOnlineLastYr-EducauseRpt-8-2014

 

 

EducauseRpt-8-2014

 

 

GoogleClassroomGoesLive-8-12-14

 

Excerpt:

Google’s free learning management system, Google Classroom, is now in full release and is being made available today to all Apps for Education customers.

The service had been in limited preview since May. During that time, according to Google Apps for Education Product Manager Zach Yeskel, more than 100,000 educators applied to be a part of the preview, and “tens of thousands” of those educations — from K-12 schools, colleges and universities — actually participated.

Classroom is an LMS that’s integrated with Google’s Apps for Education productivity suite. It allows teachers to create assignments directly within Google’s apps, which students can then complete in Google Docs and turn them in through a one-click process.

 

Also see:

 

GoogleClassroom-8-12-14

 

NPR-One-Aug2014

Excerpts (emphasis DSC):

NPR One is the new audio app that connects you to a stream of public radio news and stories curated for you. Informing, engaging, inspiring and surprising. From the ends of the earth to the tiniest corners of your city.

Your stream is thoughtfully curated…

 

From DSC:
Makes me wonder how this sort of service might relate to other educational/training-related services…for example, streams of curated content delivered to you via customized playlists of learning, sent to your mobile devices or your smart/connected TV. Such pull-related methods — vs. push-related methods — could be very useful and engaging.

 

What's the best way to deal with ever-changing streams of content? When information has shrinking half-lives?

 

From DSC:
With a shout out and thanks
to the Indiana Jen blog,
where I originally saw this

 

Living social: How second screens are helping TV make fans — from nielsensocial.com

Excerpt (emphasis DSC):

Television viewing used to be an experience strictly between viewer and show, with water cooler talk coming the day after. The rise of social TV has changed that relationship, and according to a study by Nielsen, more and more Americans are quickly warming up to this new behavior. With tablets, smartphones and laptops at their side, TV viewers can follow their favorite shows, share content and connect with fellow fans before, during and after a program.

 

 

 

 

From DSC:
Instead of TV/entertainment-oriented programs, how about a service that offers cloud-based, scaffolded streams of content that are more educational/training-related in nature, complete with digital playlists of interactive content that can be offered up on the main display, while lifelong learners interact and discuss the content via their PLNs, cohorted groups of learners within their learning hubs, etc.?

 

 

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

6pt9millionclicks-MIT-Aug2014

 

From DSC:
Note the following excerpt, reflecting upon if such conclusions might also serve our face-to-face classrooms as well:

In a paper published this spring, the CSAIL team outlined some key findings on what online learners want from videos. These include:

  • Brevity (viewers generally tune out after six minutes)
  • Informality, with professors seated at a desk, not standing behind a podium
  • Lively visuals rather than static PowerPoint slides
  • Fast talkers (professors seen as the most engaging spoke at 254 words per minute)
  • More pauses, so viewers can soak in complex diagrams
  • Web-friendly lessons (existing videos broken into shorter chunks are less effective than ones crafted for online audiences)
 

OnlineChristianColleges-Aug2014

 

Per Dan Schuessler, Chief Affordability Officer, Affordable Colleges Foundation:

While the guide covers the basics about what to it expect at a Christian college, it also goes deeper by offering expert interviews from administrators at several universities so that students can get inside look at what it means to attend a Christian institution. We also explored unique and insightful information related to the evolution of online programs at Christian colleges, and how the religious aspects of the education are weaved into online learning. Lastly the guide provides actionable affordability tips, scholarship opportunities, and additional resources.

Another somewhat related resource:

 

Reflections on “C-Suite TV debuts, offers advice for the boardroom” [Dreier]

C-Suite TV debuts, offers advice for the boardroom — from streamingmedia.com by Troy Dreier
Business leaders now have an on-demand video network to call their own, thanks to one Bloomberg host’s online venture.

Excerpt:

Bringing some business acumen to the world of online video, C-Suite TV is launching today. Created by Bloomberg TV host and author Jeffrey Hayzlett, the on-demand video network offers interviews with and shows about business execs. It promises inside information on business trends and the discussions taking place in the biggest boardrooms.

 

MYOB-July2014

 

The Future of TV is here for the C-Suite — from hayzlett.com by Jeffrey Hayzlett

Excerpt:

Rather than wait for networks or try and gain traction through the thousands of cat videos, we went out and built our own network.

 

 

See also:

  • Mind your own business
    From the About page:
    C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel will be home to such shows as C-Suite with Jeffrey Hayzlett, MYOB – Mind Your Own Business and Bestseller TV with more shows to come.

 

 

From DSC:
The above items took me back to the concept of Learning from the Living [Class] Room.

Many of the following bullet points are already happening — but what I’m trying to influence/suggest is to bring all of them together in a powerful, global, 24 x 7 x 365, learning ecosystem:

  • When our “TVs” become more interactive…
  • When our mobile devices act as second screens and when second screen-based apps are numerous…
  • When discussion boards, forums, social media, assignments, assessments, and videoconferencing capabilities are embedded into our Smart/Connected TVs and are also available via our mobile devices…
  • When education is available 24 x 7 x 365…
  • When even the C-Suite taps into such platforms…
  • When education and entertainment are co-mingled…
  • When team-based educational content creation and delivery are mainstream…
  • When self-selecting Communities of Practice thrive online…
  • When Learning Hubs combine the best of both worlds (online and face-to-face)…
  • When Artificial Intelligence, powerful cognitive computing capabilities (i.e., IBM’s Watson), and robust reporting mechanisms are integrated into the backends…
  • When lifelong learners have their own cloud-based profiles…
  • When learners can use their “TVs” to tap into interactive, multimedia-based streams of content of their choice…
  • When recommendation engines are offered not just at Netflix but also at educationally-oriented sites…
  • When online tutoring and intelligent tutoring really take off…

…then I’d say we’ll have a powerful, engaging, responsive, global education platform.

 

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 

GreatCollegesToWorkFor2014

 

Also see:

 

Excerpts:

Over the next several years, at least, new technologies are expected to drastically reshape the way professors teach, and when and where people on college campuses do their work.

For those who do end up in the academic workplace, how to best use technology in teaching and scholarship will be a challenge for the foreseeable future. Although massive open online courses, or MOOCs, are hot topics of conversation, even professors who have never taught online have seen the effects of technology on their work lives.

Some advice from Ms. Austin to graduate students who want to be professors: Get experience teaching online.

 “You’ll be expected to teach fully online and to use technology quite skillfully in class,”says Ms. Austin, who has taught all-online courses in the College of Education’s online master’s programs.

As for senior faculty members, “we can’t just stay up on what’s happening our fields, but we have to stay ahead of the technology as well,”*** Ms. Austin says. “It’s more than just learning some technology. We need to think about it in the context of what are the most effective ways of helping students learn.”

“If you look to the future, it’s really going to be necessary for faculty to have a good degree of flexibility,” Ms. Austin says. “They’ll need to be flexible enough to use new technology, flexible enough to respond to the changing student body. Appointment types are changing.

“Flexibility is going to be key.”

 

 ***  From DSC: 
Though I applaud what Ms. Austin is saying throughout this solid piece, I don’t see faculty members being able to stay ahead of the technology as well as staying up on what’s happening in their fields. Even keeping up with (vs. being ahead of) the technology is something that even Educational Technologists struggle to accomplish!  Given limited resources as well as the pace of change, it’s very difficult, if not impossible to achieve such a feat.  This is why I think TEAM-based content creation and delivery will be the predominant setup in the future.

 

 
© 2024 | Daniel Christian