From DSC:

Could MOOCs morph into a freemium model?

That is, a person might take a MOOC to see if they are interested in that particular  topic.  If they are, they might finish the MOOC.  If they are really interested in that topic, perhaps the MOOC becomes the on ramp into a stream of content whereby the student pays a small amount for a subscription (could be monthly, yearly, up to a lifetime, other) to a constantly curated stream of content on that topic.

Just thinking out loud.

 

RealEstate-HigherEd-DanielSChristian11-1-13

 

 

streams-of-content-blue-overlay

 

 

You’ll never guess who’s disrupting online learning — from forbes.com by Chris Proulx, President & CEO of eCornell

Excerpt:

The reality behind the hype is that online education has been disruptive for over a decade, well before MOOCs. Certainly since the economic downturn in 2009, we have seen an accelerated focus on agile work practices and more rapid adjustments in company strategy. This change has created opportunities for employees to drive their career growth by becoming masters at acquiring and applying new skills in short bursts. Much of this has come through on the job skill development, but individuals and organizations alike are also adapting their more formal training and education approaches so it aligns with the accelerating pace of business.

First, in the 21st economy, education needs to be as much about context as it needs to be about content. Second, it needs to put the learner in control of the pace, timing, and application of the learning. Third, it needs to blend concepts with practice by aligning expertise from traditional faculty with non-traditional expert-practitioners in order to drive relevance.

But just like with iTunes, the next step for the digitization of higher ed will need to come with new sustainable business models, not just technology, to drive widespread adoption and change.

 

StudentDebtClassof2012-AvailableDec2013

 


Average student debt for the Class of 2012: $29,400


 

Excerpt from overview (emphasis DSC):

Student Debt and the Class of 2012 is our eighth annual report on the cumulative student loan debt of recent graduates from four-year colleges. Our analysis finds that the debt levels of students who graduate with loans continue to rise, with considerable variation among states as well as among colleges.

Seven in 10 college seniors who graduated in 2012 had student loan debt, with an average of $29,400 for those with loans.  The national share of seniors graduating with loans rose in recent years, from 68 percent in 2008 to 71 percent in 2012, while their debt at graduation increased by an average of six percent per year. Even though the financial crisis caused a substantial decline in private education lending while these borrowers were in school, about one-fifth (20%) of their debt is comprised of private loans, which are typically more costly and provide fewer consumer protections and repayment options than safer federal loans.

 


 

From DSC:
I think this speaks for itself…so I won’t elaborate much.  I just wanted to use this new piece of data/evidence to say that:

1)  This illustrates why there is such intense interest in MOOCs and other means of obtaining a credential, a certification, and/or any other means to make a living without having to go into a massive amount of debt.

2)  There is danger in the status quo; I can’t help but wonder if the bubble has popped already at many colleges and universities — as seen by the increased amount of aid being given and the declining revenue per student that’s often the case these days.

 

 

 

 

 
 

A proposal for Apple, Google, IBM, Microsoft, and any other company who wants to own the future living room [Christian]

DanielChristian-A-proposal-to-Apple-MS-Google-IBM-Nov182013

 

 

 

“The main obstacle to an Apple television set has been content. It has mostly failed to convince cable companies to make their programming available through an Apple device. And cable companies have sought to prevent individual networks from signing distribution deals with Apple.”

Apple, closer to its vision for a TV set, wants
ESPN, HBO, Viacom, and others to come along

qz.com by Seward, Chon, & Delaney, 8/22/13

 

From DSC:
I wonder if this is because of the type of content that Apple is asking for. Instead of entertainment-oriented content, what if the content were more focused on engaging, interactive, learning materials? More on educational streams of content (whether we — as individuals — create and contribute that content or whether businesses do)?

Also see:

 

internet of things

 

Excerpt (emphasis DSC):

The communications landscape has historically taken the form of a tumultuous ocean of opportunities. Like rolling waves on a shore, these opportunities are often strong and powerful – yet ebb and flow with time.

Get ready, because the next great wave is upon us. And, like a tropical storm, it is likely to change the landscape around us.

As detailed by analyst Chetan Sharma, this particular wave is the one created by the popularity of over-the-top (OTT) solutions – apps that allow access to entertainment, communication and collaboration over the Internet from smartphones, tablets and laptops, rather than traditional telecommunications methods. Sharma has coined this the mobile “fourth wave” – the first three being voice, messaging (SMS) and data access, respectively – and it is rapidly washing over us.

 

Addendum on 11/25:

 

SmartTVFeatures

 

 

 

 

IBM-Opening-up-Watson---11-15-13

 

Excerpts (emphasis DSC):

For the first time, IBM will open up Watson as a development platform in the Cloud to spur innovation and fuel a new ecosystem of entrepreneurial software app providers who will bring forward a new generation of applications infused with Watson’s cognitive computing intelligence.

The Watson Ecosystem empowers development of “Powered by IBM Watson” applications. Partners are building a community of organizations who share a vision for shaping the future of their industry through the power of cognitive computing. IBM’s cognitive computing cloud platform will help drive innovation and creative solutions to some of life’s most challenging problems. The ecosystem combines business partners’ experience, offerings, domain knowledge and presence with IBM’s technology, tools, brand, and marketing.

 

Faculty Coalition: Forget About Cost Savings with Online Programs — from CampusTechnology.com by Dian Schaffhauser

Excerpts:

Cost savings promised by the expansion of online education are tough to pinpoint, including those programs that promise to be free for students.

According to the Campaign, there are no guarantees that online courses save students money.

The Campaign declared the idea that MOOCs could lower the cost of college degrees a “pipe dream.”

But even as public institutions introduce their own online programs, they frequently charge students more for those courses, the report said.

 

From DSC:
(Dian, these thoughts are not aimed at you. Keep up the excellent work out there!)

The only way that online education costs as much as a face-to-face offering is if such a course/offering is ***highly*** sophisticated — that is, that it incorporates a ***significant*** amount of programing, educational gaming, deep analytics and sophisticated reporting, home-grown animations and/or simulations, etc.

Otherwise, there is no way in the world that an online course costs as much to produce and offer as a face-to-face course.  Consider two key things:

  1. Ask any Director of Physical Plant to lay out their annual budget and expenses ***just to keep their campus(es) up and running*** — let alone enhance them further — and you’ll quickly see what I mean!
  2. In many cases, the infrastructures already exist to serve the face-to-face students (i.e. systems like the CMS’s/LMS’s, Student Information Systems, etc.). So offering online courses only serves to increase the ROI for this infrastructure. (If one couldn’t use the existing systems, then I could see where there would be additional expenses; with that said, the bottom lines are still not the same.)

Many colleges and universities are using the increased demand for online courses to keep the prices up; they are not passing along the savings to the students. (BTW, for those who claim higher education isn’t a business, how do you explain this?  The argument that higher education isn’t a business holds no water at all; such viewpoints can no longer be taken seriously.)

By keeping the costs of online courses as high or higher than F2F courses, such colleges and universities are making a big mistake.  By doing so, they are only causing the existing bubble in higher education to expand even further.  It will pop.  In fact, with the increased use of incentives and lowering the tuition that’s actually being paid by the students (vs. the “list” price), one can’t help but wonder if the bubble hasn’t already popped at many colleges and universities.

We need to start passing along more of the savings to our students.  I can’t think of a good reason why everyuniversity and college in the U.S. should not offer a spectrum/variety of pricing structures.  If you want to take a face-to-face course, you will need to pay more for that course, as there are greater expenses involved in providing that type of learning environment.

Last thoughts:

  • While I think that MOOCs are half-baked, they continue to improve.
  • If MOOCs morph into something that uses technologies like IBM’s Watson, that will be a game-changer for sure.  We will still need SME’s, but the prices that can be offered will be drastically less.  See this recent posting for further thoughts on this perspective.

 

 

7 non-university MOOC partnerships: Who are their students? — from educationdive.com

Excerpt:

MOOCs are moving beyond universities.

Coursera recently announced a partnership with the United States government, but it’s not just the government teaming up with MOOC providers. MOOC partnerships outside of universities encompass museums, technology companies and even the World Bank. Their intended audience varies, but one group crops up often: teachers. Many of the programs are meant to educate educators.

Here are seven high-profile non-university organizations that are partnering with MOOCs:

 

“Learning in the Living [Class] Room” — as explained by Daniel Christian [Campus Technology]

Learning from the Living [Class] Room  — from Campus Technology by Daniel Christian and Mary Grush; with a huge thanks also going out to Mr. Steven Niedzielski (@Marketing4pt0) and to Mr. Sam Beckett (@SamJohnBeck) for their assistance and some of the graphics used in making these videos.

From DSC:
These 4 short videos explain what I’m trying to relay with a vision I’m entitling, Learning from the Living [Class] Room.  I’ve been pulse checking a variety of areas for years now, and the pieces of this vision continue to come into fruition.  This is what I see Massive Open Online Courses (MOOCs) morphing into (though there may be other directions/offshoots that they go in as well).

After watching these videos, I think you will see why I think we must move to a teambased approach.

(It looks like the production folks for Campus Technology had to scale things way back in terms of video quality to insure an overall better performance for the digitally-based magazine.) 


To watch these videos in a higher resolution, please use these links:


  1. What do you mean by “the living [class] room”?
  2. Why consider this now?
  3. What are some examples of apps and tech for “the living [class] room”?
  4. What skill sets will be needed to make “the living [class] room” a reality?

 

 


Alternatively, these videos can be found at:


 

DanielSChristianLearningFromTheLivingClassRoom-CampusTechnologyNovember2013

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Presentations: MOOC Research Initiative — from elearnspace.org by George Siemens

Excerpt:

This past week, in preparation for our upcoming MOOC research conference, I held two online presentations on a) MOOC Research Initiative (a review of literature, research themes) and b) Lessons MOOCs can learn from online education. Slides and recordings are below.

 

Citrix-Mobile-Education-10-31-13

 

 

Citrix-Mobile-Education-TOC-10-31-13

 

Description:

Education is at a tipping point. From the rising cost of a college education and the financial pressures upon local districts and state agencies to fund K-12 schools and programs, to the questions of how to employ mobile technologies and leverage social platforms to support the growing trend toward mobile, collaborative learning models, educators face an almost overwhelming set of challenges. While there are no easy answers to these and other issues, Citrix believes strongly that online learning technologies can help enhance and extend the teaching and learning process and provide greater, more wide-spread access to education to students. We are committed to developing and delivering learning solutions that will meet the evolving needs of teachers and students in this changing landscape. We hope that our sponsorship of this ebook and other projects will help you, the reader, gain a better understanding of the opportunities that online learning technologies provide, increase your mastery of these solutions, and enable you to put them to productive use. We look forward to working with you as we explore new and effective ways to help teachers teach and learners learn.

CaIlin Pitcher
Product Line Director, Collaboration, Citrix

 

Comments/disclosure from DSC:
I do not work for Citrix — I have been at Calvin College since
March 2007.  I was not paid to develop/contribute this piece.

I’d like to thank David Rogelberg for his work on this project.

 

 

 

U.S. teams up with operator of 0nline courses to plan a global network — from nytimes.com by Tamar Lewin

Excerpt (emphasis DSC):

Coursera, a California-based venture that has enrolled five million students in its free online courses, announced on Thursday a partnership with the United States government to create “learning hubs” around the world where students can go to get Internet access to free courses supplemented by weekly in-person class discussions with local teachers or facilitators.

The learning hubs represent a new stage in the evolution of “massive open online courses,” or MOOCs, and address two issues: the lack of reliable Internet access in some countries, and the growing conviction that students do better if they can discuss course materials, and meet at least occasionally with a teacher or facilitator.

“Our mission is education for everyone, and we’ve seen that when we can bring a community of learners together with a facilitator or teacher who can engage the students, it enhances the learning experience and increases the completion rate,” said Lila Ibrahim, the president of Coursera. “It will vary with the location and the organization we’re working with, but we want to bring in some teacher or facilitator who can be the glue for the class.”

 

From DSC:
Some thoughts here:

1)  When institutions of higher education cling to the status quo and disregard the disturbing trajectories at play*…when we don’t respond, people — and governments it seems — will find other options/alternatives.

* Such as middle class incomes that continue to decline
while the price of higher education continues to escalate

2)  I wonder if this type of setup might predominate in some countries.
i.e. blended learning types of setups in learning centers around the world where people can come in at any time to learn with a relevant Community of Practice, aided by faculty, teachers, trainers, coaches, etc.   Some of the content is “beamed in” and shared electronically, while some of the learning involves face-to-face discussions/work. Will schools become more community centers where we will pool resources and offer them to people 24×7?

Also see:

  • The New Innovator’s Dilemma — from huffingtonpost.com by Michael Moe and Ben Wallerstein; with thanks to Lisa Duty for the Tweet on this
    Excerpt (emphasis DSC):
    Increasingly, we’re worried that a generation of entrepreneurs is facing a “new innovators dilemma” — where innovation is stymied by regulatory and political environments focused on outdated needs and the wrong set of “customers.” The truth is, Silicon Valley investors and techies will get by just fine without addressing our big, societal problems. But if we encourage our nation’s top entrepreneurs to join search engines and social networks, we will miss the opportunity to apply their genius to solving society’s most pressing problems.

    This isn’t about the classic political divide of right versus left. This is about policies and regulations written in a different era that are not easily translated to modern technology. It’s no secret that the challenge stems, in part, from the motivations of regulators and the politics of protecting the status quo.

    Change is difficult. And no one is arguing that the transportation, hospitality, and higher education industries don’t need to be regulated. New approaches, in particular, warrant close scrutiny. But if we are ever going to experience the sort of revolutionary change that technology might afford to virtually every sector of the American economy, we need to be willing to rethink the traditional ways of regulation to make innovation easier and more responsive to the consumers and students these regulations were originally enacted to protect.

 

Addendum 11/1/13:

 

Excerpt from A Direction for Online Courses from LinkedIn.com by Jose Ferreira, Founder at Knewton (emphasis DSC)

The Non-MOOC Landscape
The improvements — such as high quality textbooks, materials, and supporting services —needed to turn MOOCs from lectures into fully developed courses cost money. In response, some MOOC facilitators are beginning to offer non-MOOCs, sometimes called SPOCs — “small, private online courses.” Udacity partnered with Georgia Tech to offer a Masters in Computer Science priced around $7,000.

The program is neither “massive” nor “open.” It is, however, the future. Within a decade, virtually every large university in the United States, and many elsewhere as well, will offer online courses — for credit and for fee. These courses will be particularly useful to students who don’t already have access to comparable courses.

The for-profit universities have just a few years — until there is widespread market awareness that these not-for-profit degree programs exist — to improve and in some cases reinvent their operations.

It will be these high-production value, for-credit online courses that will play the central role in the ongoing educational revolution. It will be the institutions themselves who are the great disruptors.

 
 

DanielChristianWalmartOfEducationCampusTechnology-C-Level-10-16-13

 

From DSC:
This piece is from a recent interview I did with Mary Grush (Campus Technology; @Campus_Tech) re: The Walmart of Education.  Though this vision dates back to 2008, we are most assuredly seeing signs of this vision taking place today.  Thanks Mary for your time!

It’s important to note that this vision also aligns with what I’ve been saying about Learning from the Living [Class] Room.  Videos regarding this vision have been designed, shot, edited — and they are forthcoming.  I’d like to thank Mr. Steven Niedzielski (@marketing4pt0) here at Calvin College and also Mr. Sam Beckett (@samjohnbeck) for their help and assistance with those videos. 

 

 

 

 
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